Clarity Water Solutions from A D Veale Ltd Reviews 18

TrustScore 4.5 out of 5

4.5

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Company details

  1. Home & Garden

Information provided by various external sources

Suppliers and installers of household and commercial water softeners and drinking water systems across Suffolk, Norfolk, Essex and Cambs. Founded in 1981, we are a family run organisation offering a wide range of independent water treatment products. We also service and maintain all makes of equipment, replace drinking water filters, install kitchen boiling water taps and have a free salt delivery service across East Anglia.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

18 reviews

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Rated 5 out of 5 stars

After finding our old softener was not…

After finding our old softener was not doing a good job, we contacted Clarity after being recommended by a friend.
After initial call to Clarity, we arranged a house visit and agreed to install a softener. The installer/plumber came the following week and fitted the new unit.
Since then, we have noticed a huge difference in the water - using less soap, less water marks on taps, shower screens, etc.
Should have gone to Clarity a lot earlier. Recommended supplier, fitter and follow up.

20 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

We received excellent service from Clarity Water Solutions from our initial phone call to book a survey to completion of the installation. Both Neil, who attended for the survey / quote and Marc, the installer, were professional and courteous. Marc explained everything clearly throughout the installation, ensuring we were happy with all aspects of the work and was very respectful of our property. He left the installation spotless. We had a MiniMax fitted and are really pleased with it, noticing the difference the same day of installation. We highly recommend Clarity Water Solutions.

8 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

I cant give Clarity Water Solution's enough praise for their excellent service, from having the survey done to the installation of my water softener. Professional, prompt, friendly, thorough, hard working, the engineer explained everything in detail, great workman ship.
If you are thinking of having a water softener installed I would 100% recommend Clarity, you will not be disappointed. Thank you.

20 November 2025
Unprompted review
Rated 5 out of 5 stars

Water system has reduced bladder infections since 2019

Growing up in Norfolk, I would have bladder infections repeatedly, one after another. Advice was to drink more water, and I kept having to have a course of antibiotics to get rid. I went to University where there was soft water, and only got a UTI when I came back for term breaks. We worked out that it was the hard water in Norfolk causing the infections, and I started to only drink bottled water, which decreased the frequency dramatically, but not entirely.

We approached Clarity in 2019 when we first purchased a house, and explained to them the situation. They advised on the best option for us, and took the time to discuss and explain how it works, which eased my anxieties of trying a new water system and gave me full confidence in risking the change, for more sustainable and easier access to water. We felt no pressure to have a unit fitted with them; the customer service experience was top class even though I wasn't a customer yet.

The water system Clarity installed 6 years ago is still going strong. It has been game changing for my life and health, and I wouldn't hesitate to recommend them to anyone. I've got so much confidence in the system and water I'm drinking and using. It's so pure and been successful at keeping infections at bay. It is in daily use throughout the year and has not failed us once. Aside from drinking water, I use it in cooking and to fill the kettle, and you can tell the difference. We have not had to descale our glass kettle once.

The system we have is a compact unit under the kitchen sink and a drinking tap. It was installed to a high level with minimal impact. Every year since, we get contacted to book in a service, and it is the most hassle-free experience. We've been visited by Neil every year, who has always shown up on the day stated and is an all round lovely bloke. Service prices haven't changed drastically over the years, keeping the price as fair as they could.

Highly recommend. I wish every building in Norfolk had one. Thank you so much Neil and the team.

2 May 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional Servic

Already had my machine from this company,and couldn’t be happier. Ordered salt blocks from them at 8pm at night, delivered 9am the next morning. That is what I call exceptional service.

3 January 2025
Unprompted review
Rated 5 out of 5 stars

Had a water softner installed…

Had a water softner installed yesterday, after Neil had been to speak to us about one on the Friday. The young gentleman who installed it was very courteous and when installed left my utility spotless ( you would never have known I had any work done) When he had finished he explained everything to us, in terms we could understand. He even got the app installed on my phone, so now I can order salt and trouble shoot etc.
You will not be disappointed with this company. I highly recommend them.

29 July 2024
Unprompted review
Rated 1 out of 5 stars

Poor customer service

I had been looking to have a water filter replaced. I had hoped to have it fitted a few months back but due to personal circumstances could not. I then in March looked to finalise the appointment date. I was offered a time post 3pm and asked if it could be at 3pm as I had to go out for a private appointment shortly after. I followed up a few times on this (without reply) and said if this was not workable at this day and time could they give me another date please. I then received an email back from the company with an email with what to me felt like a very negative tone and not what I would expect as a customer. I did not appreciate as a customer that exact times were difficult for the company and whilst I
appreciate that I had enquired a few times about the replacement, I never had them come out and cancel. I would have just expected a polite email explaining this time did not work and offering me another day and time instead I received a email which in my view was in a very negative tone. I appreciate that they may have felt frustration but I would not expect as a customer to receive an email of that nature and would expect a better level of customer service.

I have looked to make this review an accurate reflection of what occurred. You will note that the company likes to take a certain tone when they receive any constructive feedback without taking any responsibility which in my view speaks volumes for their customer service. I would also question the company’s recollection of events for instance in their response they make a number of statements which are not correct and I would be happy to share email chains to confirm this. For instance, they suggest that “they tried to make contact on a number of occasions and that they then received an email to delay the service”. I received an email on the 10 November from the company saying they were contacting me to arrange a service. I replied to the same day to ask about how long cartridges last and the costs. We then exchanged emails but due the Christmas period I could not find a date that worked and suggested a date in January, so no service was booked in and there was never any original service planned/agreed to be delayed. Due to work and family life, I did not then look to book the filter replacement in until March and I was not emailing or bombarding the company with messages or missing appointments, so I am not sure why they were so aggravated by this. There is no obligation for me to book in a replacement filter and I never cancelled an appointment at short notice. The company then says below that we had a firm agreement for an appointment which is again not in my view accurate. I emailed on the 25th March to see when they had an appointment and they suggested Thursday that week in the afternoon. 30 minutes later I emailed to say that Thursday was a little tricky and could they do Wednesday or Thursday morning at all to which they said they could not due to being booked up. I then replied 10 or so minutes later saying can we do dead on 3pm as I need to leave the house shortly after. I did not hear back and then followed up the next day to ask if Thursday at 3pm was ok and then followed again later that day as wanted to make sure this time was ok. I then received the email I refer to above which was in my view very unprofessional. The company then say that I had committed to a date and they had booked in engineers for this visit this again is not in my view accurate and I have the emails to prove that the date was never finalized as I asked if they could do a specific time due to my other commitments to which they company did not respond, I then followed up due to no response and finally received a very unprofessional email back – I had not appreciated that the company could not do set times and if I had simply received an email to say sorry we cant do 3pm as times can vary that would have been fine but instead I received the unprofessional email instead. You then say I could have picked up the phone to talk to someone about being unhappy with the response. You will note that I did email back to their unprofessional email within 10 minutes and did says that all they had to do was say that Thursday at 3pm was not possible and that I did not feel their email tone and response was fair so I did make this clear. I note I never received a reply to this email. I did not feel comfortable calling noting the tone of the last email sent by the company.

26 March 2024
Unprompted review
Clarity Water Solutions from A D Veale Ltd logo

Reply from Clarity Water Solutions from A D Veale Ltd

Dear Mr Murphy.

We installed a drinking water system for you at your request in 2022. When we carried out this work, you requested that we contact you on a 12 month basis to undertake the necessary maintenance on the equipment ongoing. We therefore tried to make contact with you on a number of occasion by telephone, leaving messages, but our calls were not returned. We then received an e-mail requesting that we delay the Service, which we did. When contact was finally re-established, we managed to get a firm agreement from you for an appointment for a Service Engineers to carry out the necessary work - by this stage several months now overdue and despite our best efforts to organise this in a timely manner. Even with good procedures in place to be able to co-ordinate these type of appointments, it still takes a great deal of time and effort on the part of our admin staff to organise the many hundreds of similar engineers visits we routinely attend every month.

Readers will therefore perhaps appreciate why their was indeed a degree of frustration in the office when having finally committed and agreed to a date and time slot (mutually agreed I might add), you then came back to us at a later occasion stating that the Engineer would need to arrive at exactly 3pm, (with no leeway) or find an alternative date, as you had since arranged another more pressing commitment. We had already scheduled the route and booked all the appointments in the diary for that day! Whilst you say "that you did not appreciate that an exact time was difficult to arrange," I would ask you to consider the following points:

* All of our Engineers work involves the water supply to the property and our works always involving intercepting a live water supply, isolating it and carrying out the work. This is not always straight-forward as some fittings can occasionally leak when touched, requiring additional work.

* Many of our Water Treatment Engineers Service & Maintenance visits involves fault diagnosis - Therefore you will appreciate that it is not always easy to attribute a precise time scale to each job.

* Being a mid-afternoon appointment; you were one of several appointments that day and as the day goes on, whilst we can be punctual for appointments at the start of the day, the likelihood is that afternoon appointments will be noticeably less punctual....which is exactly why we provide a 1-2 hour appointment window. This is also the same reason why Utility Companies (and the like) will only offer at best an AM or PM time slot for an engineers visit.

Perhaps when you consider all of the above and make a small allowance for the significant amount of roads across the entire Region that were routinely flooded and closed this past winter, you may appreciate the daily challenges of keeping a fleet of Company vans and employees operating to exact times for Service Engineers covering the whole of rural East Anglia. It is, in reality, quite unrealistic to promise pin-point timings that we would struggle to honour - Which is why we don't do it.

Had you have been easier to communicate with in the months prior to organising this work, at your request, then your somewhat unfair criticism of our Customer Service would not have been necessary.

I also find it interesting that you were able to compose and publish a One Star, Negative Feedback Review on two independent Online platforms all within 30 minutes of receiving our e-mail....a significantly different rate of response to our efforts made in trying to organise your Service Visit.

I also question that if you were unhappy in any way, you had every opportunity to pick up the phone and physically speak to somebody here about it - Instead you simply elected to tell the whole world without first offering us the opportunity to redress your dissatisfaction on what is, in essence, a storm in a tea-cup!

Clive D Stevens - Company Director

Rated 5 out of 5 stars

Great Service and interested in finding a solution

Spoke to Clive @ Clarity and asked him to visit with a view to installing a water softener in our newly purchased home in Saxmundham. Our local company had already visited and quoted but to be honest all they kept coming up with was how difficult the installation was going to be.
Clive was very positive, pointed out that our water supply came in behind the built in Fridge Freezer but they would take that out, run the pipes behind and actually fit the water softener outside, in an insulated box, giving us more space under the sink.
We agreed a price and the job was completed in a timely manner with no mess, no hassle, no moans and has provided us with softened water ever since. Very pleased with the service from Clive and all at Clarity (A D Veale). Thank you all

9 January 2023
Unprompted review
Rated 5 out of 5 stars

Best job ever.…

Marc was very professional as he installed our new water softener, the finished job was spot one, in this day and age Marc is a rarity, we now have lovely soft water.
Many Thanks
David Reid

5 October 2022
Unprompted review
Rated 5 out of 5 stars

Great company

Great company, had our water softener almost a year and its been excellent. Water is so soft and no limescale anywhere. Excellent staff and always a pleasure to deal with. Needed some salt and they delivered the next day and also checked over our water softener.

12 May 2022
Unprompted review
Rated 5 out of 5 stars

I inherited a water softener when I…

I inherited a water softener when I moved house and was advised to have it serviced. I contacted Veale who are now Clarity for them to service it. It actually needed more than a service and Clive revamped the whole thing, saving us a lot of money and worry. I cannot speak highly enough about this company and if I could give them more than five stars I would. I would also like to mention Jo who came and refitted the softener and he was excellent. Proficient, polite, and nothing was too much trouble. I cannot recommend this company enough. I am one happy lady. Maureen Matthews

25 February 2022
Unprompted review
Rated 5 out of 5 stars

Great service and product

Recently moved into a property which had a defunct water softener, Neil at Clarity Water Solutions provided excellent advice on a suitable replacement and managed to arrange immediate fitting of the new machine. Great product which has made a real difference to the quality of our water. Neil carried out a courtesy check when delivering supply of salt blocks to ensure everything was ok and we were happy with everything. Would highly recommend this company.

5 February 2022
Unprompted review
Rated 5 out of 5 stars

A big word of thanks

A big word of thanks from the Plume household. Thats twice in a few years where your service has been market leading, first we lost an old water softener (not supplied by yourselves) on the 23rd of Dec, 3 years ago and you replaced it on the 24th!! Then last week a reverse osmosis filtration system that had been in around 11 years came to the end of its life and less than a week later we have a new more economic system installed. Both the management and the staff are exempalry in their approach to customer service. Cant praise enough.

18 August 2021
Unprompted review
Rated 5 out of 5 stars

Good company. Nice guys.

Clarity replaced my old water softener a few months ago and I'm really pleased I selected this company. Clive was really helpful in explaining everything and their engineer, Mark, did an excellent job with the installation. He also managed to sort out the disasterous plumbing that had been left by a previous installer many years ago. Since the installation I've had Mark back once more to make some additional changes and again I'm really pleased with the result.

10 April 2021
Unprompted review
Rated 5 out of 5 stars

Outstanding advice and service.

Clive and Suzanne have been exceptionally helpful and personable from start to finish. When you consider that, not only were we asking for installation during lockdown, the water softener was one we had bought with us to the new house. Despite all hurdles, advice and fitting have been absolutely excellent and we are delighted with the resulting soft water in one of the hardest water areas in the U.K. Thank you for rescuing us from the hardness of water that is so lethal for my skin condition. Truly grateful.

21 October 2020
Unprompted review
Rated 5 out of 5 stars

Clarity Water Solutions from A D Veale…

Clarity Water Solutions from A D Veale Ltd were recommended to us by friends at Diss Rugby club. From first contact we found the company to be professional, courteous and extremely helpful. Clive and his team are all experts, they visited us promptly and ensured that we understood all aspects and installation of the Water Softener, RO system and Quooker Tap proposed. Their quality installers worked alongside our Kitchen fitters and plumber seamlessly, made all the harder by the restrictions and heightened H&S requirements brought about by Covid 19 to complete and commission the works to our total satisfaction. We now proudly show off our water treatment kit to all our friends and have never had such lovely soft water for washing and quality tasting drinking water. These guys really know how to deliver great service and aftercare.

28 September 2020
Unprompted review
Rated 5 out of 5 stars

Highly recommend

Clarity Water Solutions fitted a water softener into our home in June 2020. Due to Coronavirus, our consultation was done over Zoom which worked really well. Clive thoroughly explained how the water softer works, he found out our personal requirements and explained all the different tap options available. Clive and Suzanne were very personable, they answered all our questions and were more than happy to help. One key thing I liked about Clive and Suzanne is that they were not pushy at all when it came to our decision!
When Joe came to fit our water softener he was equally as personable as Clive and Suzanne and was really helpful in explaining the fitting and use of the machine. Due to Coronavirus, Joe wiped everything down with antibac before leaving, including our front door. We also received a spare bag of salts and some washing powder to try which were a nice surprise.
Once we had put the spare salts in the machine, Clive returned to carry out a courtesy check on the machine and to drop off a years’ worth of salt which we purchased. Again, Clive was really helpful and friendly.
I would highly recommend Clarity Water Solutions, in fact we have already recommended them to family who have contacted Clarity Water Solutions for their own consultation. Thanks very much Clive, Suzanne & team.

13 July 2020
Unprompted review
Rated 2 out of 5 stars

Very poor customer service

A D Veale installed a softener when we moved house, having been a customer for 6 years. For the next 3 years we struggled with eroded bath and shower Fittings and valves upstairs, while downstairs was fine. Eventually the company owner agreed to check, and adjusted the softener. He demanded payment, I asked for time to check it had worked. It didn’t seem to, so after another 3 months I asked the manufacturer to come out & check it. The engineer wasn’t surprised we’d had issues, and adjusted again. All has been fine for the last 6 months, proving Veale’s got it wrong on install and at adjustment.
The owner of Veales refused to talk to me, I think he blocked my emails, so I’m out of pocket by around £300.
If you have a simple, small install, Veale’s may suit you. He doesn’t seem to have the experience, or the patience, to deal with anything more complex.

11 March 2020
Unprompted review

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