My hobby is researching different plants and while studying Salvadora persica I came across this product. I already knew S. Persica was great for dental care, but I had no idea it could be extracted i... See more
Company replied
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This stuff genuinely works. I wanted my teeth whitened for my son's wedding but the whitening process I paid £100's for from the dentist left me in agony. I posted on a local FB group if anyone had al... See more
I'd like to praise the customer service because after reading the reviews I changed my mind and instead of ordering two packs, I ordered only one as others commented that one jar is more than enough.... See more
I ordered two whitening powders and 5 siwak sticks. I had tried siwak sticks before so I knew what to expect, but I'm totally surprised (in a positive way) by the powder. Honestly, I didn't expect it... See more
Company replied
Company details
Written by the company
Cleopatra’s Natural teeth whitening powder. Safe and innovative ingredients to maintain oral hygiene.
Contact info
United Kingdom
- info@cleopatrasnatural.com
- cleopatrasnatural.com
4.2
Great
119 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My hobby is researching different…
My hobby is researching different plants and while studying Salvadora persica I came across this product. I already knew S. Persica was great for dental care, but I had no idea it could be extracted into a powder with such a strong whitening effect. I love everything natural,and I'll definitely be recommending your product to others.
11 June 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Jillian,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Annie
Magic powder
Magic powder ! That's what we call it. Even my husband uses it and he's the kind of guy who's never put a cream on his face, let alone some exotic beauty stuff like this. Coolest product ever.
9 June 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Eileen,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Annie
I've been smoking for 13 years which…
I've been smoking for 13 years which has significantly affecte the color of my teeth. I accidentaly discovered this product on social media, and it has truly helped me. I udes it every day for two weeks, and i can already see big difference in the color of my teeth. I'm thrilled with the product and highly recommend it to anyone who smokes and struggles with stains and i also have to praise their customer service, which sent me a bonus product after i shared my before and after photos, which they posted on their webshop.
6 June 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Lydia,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Reply from Cleopatra's Natural
Hi there,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I've been using this powder for a week…
I've been using this powder for a week now, and I can already see some improvement in the whiteness of my teeth.It's a bit messy because it's in powder form but once you get used to it, it's not a problem( Who cares if it works, right?) ... The taste is neutral, and I didn't experience any irritation or sensitivity. I was skeptical at first but it works! Would definitely recommend it to others looking for a natural teeth whitening solution.
5 June 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Joann,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I bought it after hearing some positive…
I bought it after hearing some positive reviews at my job. I"ve been using it for a 2 weeks now, and I can notice a big difference in the color of my teeth. I"dont mind that its in powder form because it"s easy to use with my regular toothbrush. I"m very happy with the results and I will recommend it to others. 5 stars..
5 June 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Billy,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Black tooth whitening?
Black tooth whitening? Manufacturer must be laughing all the way to the bank! Seriously. I amazed myself by trying this for 3 weeks, foaming at the mouth in black and spitting black into my white sink, which I had to clean after each use. "thought" my teeth looked a slight bit whiter but after a cup of coffee they were back to the beginning. So unless you are not going to drink coffee or wine again save your money. I had better results with peroxide and baking soda. I used this product EXACTLY as directed, although maybe I didn't do it for a full 3 minutes that's kind of like torture but definitely close to 2 minutes.
30 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hello,
We’re sorry to hear that our product didn’t meet your expectations.
Please contact us at info@cleopatrasnatural.com so we can review how you used the product. We’re confident we can find a solution to help ease your dissatisfaction.
--------------
EDIT: The customer did not use the product according to the instructions. Usage instructions are clearly provided on our website. The most common mistake when using the product is that customers use only the powder without toothpaste. The correct way to use it is to apply your regular toothpaste to the toothbrush first, then dip it into the powder and brush for 2–3 minutes.
However, we offer all customers the option to return the product for a full refund if they are not satisfied with it.
Kind regards,
Annie
It works
Love this product it did make my teeth whiter I would recommend this product a little goes a long way customer service is fab I had a query and they got back to me the same day I will continue to use product
4 April 2025
Unprompted review
I bought the product 20 days ago
I bought the product 20 days ago, together with my sister. There was a discount for 2 products on the webshop, so we decided to try it. It's important to note that this is not a toothpaste, but a power that is used with toothpaste. This surprised us, but we realized that everything is clearly explained on their webshop. Since i have veneers and not my natural teeth, I wasn't sure if the product would work for me, but after askingg, I got a quick response saying that the product is effective even on veneers. I used it for 15 days, but not even day. Maybe 10 times in 15 days, and the effect is definitely noticeable. I regret not taking pictures of my teeth before and after using it. My sister is also happy with the product, and we will definitely continue using it. I recommend Cleopatra's Natural powder. I haven't tried the Siwak and their toothbrush yet.
14 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Kelly,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I got the product as a gift
I got the product as a gift, because my friend ordered two jars, and one was more than enough for her.I've been using it by first putting my regular toothpaste on the toothbrush, and then dipping it into the powder. I used it according to the instructions, brushed for about 2-3 minutes and did that about 10 days. The difference is visible, and I'm happy with the product... Delivery was fast and free and ordering was easy. Now my mom and sister are using it too :))... Excellent product !
12 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Jane,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I recommend this product
I recommend this product. I purchased it through their webshop but The package didnt arrive for a while, so I contacted them, and they responded by explaining that courier services were overwhelmed due to the holidays. They sent me a 15% dicount code for my next purchase which vas very kind of them. Shortly after, the package arrived, very well-packed. I followed the instructions while using it, adnd afterward, I used their siwac stick. I wasn't particularly fond of the taste of the siwac, but that's just my personal impression. it's a natural plant, so it's not the company's fault. The powder really works, I think I used it for about rwo weeks. At first, I didn't notice much of a difference, but I belive that after about 7 days of use, the results became noticeable. Now, I use it a few times a month. I'm glad I ordered their powder
7 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Emily,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
The product is not cheap but in my…
The product is not cheap but in my opinion the price is reasonable. I hope the Cleopatra team won't get angry if I mention in the review that one pack of the product is definitely enough for the whole family, so there's no need to buy more than one eventhough there's a quantity discount on the webshop. As for the product itself - it's effective and after using it I didn't notice any side effects. It's great that one of the ingredients is Salvadora Persica. I'm a botanist and love this plant and it's well known for being good for oral hygiene. The delivery was fast. I will definitely order again but only in a few months when I finish this pack :)
7 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Olivia,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Amazing results, great product
I think this is the only product I've been satisfied with out of my last 5 purchases, and definitely the first ever that I'm happy with when it comes to teeth whitening... I found out about Cleopatra's Natural by accident while visiting a friend's house. I was the product in her bathroom and asked what it was, and she explained that she had been using it for whitening her teeth for a while and was very happy with it. I immediately ordered 2 for $55, and I'm so glad I did!! I used it according to the instructions for two weeks. After brushing, I always used the siwak stick, which I also purchased from their website. I combined the product with my regular toothpaste. Long story short, the results are amazing, and I recommend this product to everyone! I will definitely be ordering again.
6 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Hayley,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Great product and customer support
It sounded too good to be true, but it seems that the "magic powder" really works. That's what we call it at home since it whitened all of our teeth : -) My husband was too shy to send his review in exchange for the bonus product, but I sent it and they really did send the bonus product to my address. It's nice to see that there are still companies that truly value their customers.
As for the product, it's a powder (not a toothpaste as we initially thought). Honestly, I was surprised when I opened the product and saw that it was powder inside but it wasn’t a problem for me to try it as I'm open to trying new things. To make it clear, the website clearly mentions that it's a powder but it was my mistake for missing that detail. My husband and I used the powder for a few days and it really worked... There's a lot of content in one pot , so you don't need to order two packs even though there's a discount for bulk purchases on the webshop.What more to say, the product is as described, and I'm glad we tried it! I definitely recommend Cleopatra's Natural powder.
2 April 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Evelyn,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
I was not satisfied with the teeth whitening product
I was not satisfied with the teeth whitening product. After using for 5 days I saw no visible improvement. Using this product also irritated my gums. I requested a refund per their 21 day refund policy and was told I would have to pay to ship it back. As they are in Croatia and I’m in the USA , it would cost prohibitive to return. I do not recommend this product.
19 March 2025
Unprompted review
Reply from Cleopatra's Natural
Hello,
We’re sorry to hear that our product didn’t meet your expectations.
Please contact us at info@cleopatrasnatural.com so we can review how you used the product. We’re confident we can find a solution to help ease your dissatisfaction.
UPDATE: After reviewing your case, we noticed that the product was not used according to the instructions. It should not be applied directly to the toothbrush. Instead, toothpaste should be applied to the toothbrush first, then dipped lightly into the powder. Brushing should be done with gentle circular motions for 2–3 minutes. Noticeable results typically appear after 10–15 days of consistent use. The instructions for using the product are clearly stated on the product label as well as on our web shop.
Expecting visible whitening after only 5 days, as mentioned in your review, is unfortunately not realistic.
If you have any questions or would like further support, feel free to contact us at info@cleopatrasnatural.com — we’re happy to help.
Kind regards,
Annie
Made no difference at all
I really wanted this to work, but it made absolutely no difference whatsoever.
I bought directly from their website (to avoid fakes/copies), so it was definitely this product.
I used it every day, twice a day for two weeks. After one week of no difference I tried harder, scrubbing harder and making sure I used it for at least three minutes each time. Absolutely no results at all! I’m thinking the reviews on their website must be fake. My teeth are shiny and smooth, a little more sensitive, but no difference in colour whatsoever. I’m now just hoping it hasn’t damaged my enamel as some other people have reported.
Don’t waste your money and time with this!
28 March 2025
Unprompted review
Highly recommend
Highly recommend! The product is as described and has an effect on whitening teeth. I didn't experience any negative changes after using it.. Besides whitening, my breath is fresher after brushing with the powder. The powder is black and odorless, and there's a lot of product in one pot.
30 March 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Amelie,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Bought the bundle pack, powder+siwak+toothbrush
The powder really whitens teeth by a few shades (I'm only on the 3rd day of use and already see changes), the toothbrush is just a regular one and maybe a bit overpriced for a regular brush. I didn't even know siwak existed and I'm glad I tried it. Its a very interesting combination for oral hygiene. I recommend it !!
15 March 2025
Unprompted review
Reply from Cleopatra's Natural
Hi Gabriella,
Thank you for giving our brand the opportunity and trust. Unlike many products with a similar purpose, our product is based on natural ingredients, such as Salvadora Persica, a plant that the World Health Organization recognizes for its positive impact on oral hygiene.
In addition to its positive impact on teeth whitening, the product has antiseptic and antibacterial effect for the oral cavity. We emphasize that the product is manufactured in controlled conditions in compliance with the strictest regulations for the production of such products.
Thank you so much for sharing your experience with Cleopatra's Natural Brand.
All the best,
Laura
Disappointed
This is my original review, but keep reading:
I bought this from the company. I don't know how people say they got the hang of it. Black powder all over the sink, even under my nails. What a mess. I will never know if it works because I'm not using it anymore. I regret buying it.
After the company reaching out to me, I got this response, which explains all of the positive reviews:
Thank you for your feedback - we’re here to help!
Just like with any other product in the world, some people love it, and others don’t. On our webshop, it's clearly stated that the product is a black powder. And we truly agree with you – it can be a bit tricky to handle at first, as it's prone to spilling and can leave black marks in the sink.
The product should be used by applying regular toothpaste to your toothbrush (always a manual one, never electric due to the vibrations), and then dipping that toothbrush with toothpaste into the powder. The powder should stick to the toothpaste, which should prevent it from scattering around. However, we completely understand if you expected a different type of product or application, so our team is willing to offer a full refund in exchange for removing the review.
We absolutely respect freedom of speech, but we believe that a negative Trustpilot rating is quite harmful to our business and gives potential customers the wrong impression about our product - even though we make a real effort to resolve every issue and ensure customer satisfaction on an individual level.
Yes, the product is a bit messier, but that raw, natural form is exactly what makes it special. It’s 100% natural, and the only downside is that it requires a bit more careful handling.
We’d like to know if you would be open to removing the review in exchange for a full refund? The choice is entirely yours, and we hope you can also understand our position as sellers – all product details are clearly and transparently stated on our website and visible to customers before purchase.
Please let us know your decision.
30 March 2025
Unprompted review
Reply from Cleopatra's Natural
Hello Penelope,
We don’t see anything problematic in our response. Customer satisfaction is extremely important to us, and we reached out to you immediately after your review to try and resolve the situation and make sure you're satisfied, even though you weren’t happy with our product.
You gave a one-star rating because you used an electric toothbrush and the powder scattered, even though it’s clearly recommended to use the product with a manual toothbrush. So essentially, you're leaving a negative review without properly trying the product or using it as instructed — and now you’re also criticizing the fact that we contacted you and made a genuine effort to help.
On top of that, you're discrediting the Trustpilot platform itself by claiming the reviews are not authentic.
With all due respect — lucky is the company you choose to skip.
Kind regards,
Laura
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