While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting the excellent quality and variety of flavors available, often noting that the non-alcoholic options taste remarkably similar to traditional beer. Many consumers also appreciate the efficient delivery service and the value offered by the subscription service. However, some customers also noted issues with customer service and delivery. A few people reported that their orders were delayed or incorrect, and some expressed dissatisfaction with the responsiveness of customer support when problems arose.

What people talk about most

Product

Customers had positive experiences with the product, consistently praising the taste and quality of the... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the fantastic taste and... See more

Delivery service

Reviewers mention positive feedback about delivery service. Many customers praise the speedy and timely... See more

Subscription

Users describe positive interactions with subscription. Many customers praise the smooth deliveries,... See more

Customer service

Clients share ambiguous opinions on customer service. Many customers praise the attentive and responsive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Delicious beers- hoppy, great variety and neither watery nor sweet like some AF options. Best AF beers I’ve tried. Although I do still drink, I’ll often reach for a Brulo instead of an alcoholic beer... See more

Rated 5 out of 5 stars

Really enjoying the Brulo experience from product to attentive customer care. The selection is a really good way to try out all the flavours. We are already forming a taste for favourites, one of... See more

Rated 5 out of 5 stars

I just love Brulo beer - I'm actively cutting back on alcohol, and being able to have a Brulo which tastes like beer while still helping me achieve my objectives has been super. I keep Brulo in the... See more

Rated 5 out of 5 stars

Absolutely love this beer. Fabulous depth of flavours and types, with none of the energy-sapping after effects. And the genius logo - the clear eye. (Also great customer service and delivery turn arou... See more


Company details

  1. Microbrewery
  2. Beer shop

Written by the company

Beer for the modern world. Juicy. Hoppy. Alcohol Free.


Contact info

4.8

Excellent

TrustScore 5 out of 5

167 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My go to Supplier for Premium AF Beer…

My go to supplier for premium AF beer when I want more than just the supermarket offering. Prices on the higher side but to be expected for quality and taste. You're never going to replace the taste of alcohol in beer but these guys go as far as you can. Try it!

17 January 2026
Unprompted review
Rated 2 out of 5 stars

Ordered 4 days ago with next day…

Ordered 4 days ago with next day delivery, but still awaiting dispatch

8 January 2026
Unprompted review
BRULO logo

Reply from BRULO

Hi James, sorry to hear about the delay. I understand that's frustrating when it should have arrived the next day. I can see there was an incorrect delivery address issue, which has now been resolved with FedEx, and it's out for delivery tomorrow. By way of apology for keeping you waiting I've popped a £5 refund back to your card. I hope this helps, but anything else I can do, just give me a shout anytime - james@brulobeer.com

Rated 5 out of 5 stars

Definitely the best alcohol free beer…

Definitely the best alcohol free beer brand I have found. Love the selection, and buy a monthly mixed case as well as regular fridge filler orders. All beers tasted great, but the range is what I love the most. IPAs, stout and sour options. All taste great

6 September 2025
Unprompted review
Rated 4 out of 5 stars

Very good beer

Next day delivery did not happen but seller finally got back to me and resolved the issue.

3 June 2025
Unprompted review
BRULO logo

Reply from BRULO

UPDATE - we refunded you the delivery costs due to the 1 day delay with DPD and if there is anything else I can please let me know.

Hi Amy, sorry to read your comments. I can see you ordered on Saturday night with next working day delivery. We dispatched your order on Monday, and I can see it was delayed 1 day by DPD and has been delivered today. Tracking emails and notifications should have been sent to you automatically but if they were not please let me know so I can look into this. If there's anything else I can do to help turn this around for you, please let me know. My email is james@brulobeer.com, I'm the founder of BRULO.

Rated 5 out of 5 stars

After some hiccups with their customer…

After some hiccups with their customer service department, I experienced excellent service recovery. They made up brilliantly and it was both genuine and generous.
More importantly: Brulo beer is delicious and probably one of the best in the market.

14 March 2025
Unprompted review
BRULO logo

Reply from BRULO

Thanks, Maurits for taking the time to share your updated review, delighted to hear that you enjoyed the beers =)

Rated 4 out of 5 stars

Resolved issues

After posting a one-star review for failing to deliver or then respond to messages, I am updating now that Brulo have made contact and resolved. System failures appear to have created the problems and led to the order being lost, but posting on Trustpilot alerted James and he has fixed it. The beer is fortunately pretty tasty, too.

2 March 2025
Unprompted review
BRULO logo

Reply from BRULO

Thanks for getting in touch, and my apologies for the delay in getting back. As you may have seen we have had some issues with our hello@brulobeer.com email having emails go into spam so we updated the email address on our site to be my personal email in the meantime. But that is why you've not heard from us.

Could you please email your order number, james@brulobeer.com so I can get this sorted for you?

Rated 1 out of 5 stars

Customer Services appear non existent

The point of this review is to highlight to anyone who is considering purchasing, should you run into any issues you're unlikely to get any response from the company as either the email is unmanned or they just don't give a damn.

Very disappointed with the lack of communication.
I placed an order via website and within 5 minutes of placing the order I realised I'd made a mistake and requested the order be cancelled via email. I received no reply, chased up the following morning again no reply.
Chased up again this morning again with no reply and have now received my delivery.
I've requested details on how to return and get a refund this morning and still silence.
This is very frustrating as I did request the cancellation almost immediately via the only means of communication they have (email) and clearly they paid no attention, seems a case of once they have your money they don't care about the customer.

24 February 2025
Unprompted review
BRULO logo

Reply from BRULO

Update: I've fully refunded you for the order, the beers are on me.

Thanks for getting in touch and my apologies for the lack of reply. We have had some issues with our hello@brulobeer.com email having emails go into spam so we updated the email address on our site to be my personal email in the meantime. But that is why you've not heard from us.


My sincere apologies, we're having issues with emails to hello@brulobeer.com going into our spam folder which is why you have not heard from us. Could you please email your order number james@brulobeer.com so I can get this sorted for you? Please note we have also update the contact address on our site to be my personal email in the meantime whilst we get to the bottom of the issue.

Rated 4 out of 5 stars

Wrong order, but fixed the problem

Ordered online, received the wrong order, emailed 3 times and got no reply. I did get a quick response via Instagram so I would recommend contacting them there as they seem to have some inbox issues. I believe they have now resolved the issues experienced and look forward to trying the beer.

22 January 2025
Unprompted review
Rated 4 out of 5 stars

It's a shame there's been no response…

It's a shame there's been no response from BRULO, despite reaching out by email about a next-day delivery. I ordered 48 alcohol-free lagers to be here Monday and now we're approaching Wednesday and I have no idea where my package is. I have raised this concern with AMEX as this was a cashback offer.

Edit: there's been good and fair communication since the issue has been raised.

27 January 2025
Unprompted review
BRULO logo

Reply from BRULO

Update: Thank you, Will. I'm delighted we could get this sorted for you. I really appreciate you updating your review, it means a lot to us.

Hey Will, we're having issues with emails to hello@brulobeer.com going into our spam folder which is why you have not heard from us. Could you please email your order number james@brulobeer.com so I can get this sorted for you? Please note we have also update the contact address on our site to be my personal email in the meantime whilst we get to the bottom of the issue.

Rated 5 out of 5 stars

Stumbled at first but made it splendidly right quickly!

My original review was ultimately critical - the company somehow lost my order and failed to respond to my follow-up requests.

However, as soon as James Brown, the founder of Brulo, got into the loop, the situation changed dramatically. My order was fixed (and upgraded!) James did prove that he's not only passionate about beer, but also about his company reputation, so I'm delighted to declare that I'm their fan now.

No, there's no second chance to make your first impression, but if you're really committed to your business success and to making your customer happy, there's always a chance to make it right and delight your customer. Thank you, James - here's to Brulo's success!

22 January 2025
Unprompted review
BRULO logo

Reply from BRULO

Update: Thank you, Martin. I'm delighted we could get this sorted for you, and I appreciate you giving us a second chance.

Hey Martin, thanks for flagging this. I can assure you that scammers have not hijacked us. We're still here =) My apologies for the poor experience you've had here, it's super frustrating. When I checked, your email was sent to our spam folder, which is why you haven't heard back from us. We are looking into how this happened, but in the meantime, I have provided a £10 refund back to your card by way of an apology for the hassle and delay in receiving your beers. The reason for the delay is we sold out of the 48 pack HTH Lager clearance case, so your order was marked as pending. I have arranged for you to receive 2 × 24 pack HTH Lager fresh stock instead, so hopefully that makes up for the inconvenience caused here but if there's anything else I can do to help just let me know. My email is james@brulobeer.com

Rated 4 out of 5 stars

Staggering

I did find the dreadful service somewhat staggering, particularly when Brulo are keen to showcase the fact that they are apparently rated ‘Excellent’ on Trustpilot.
Having gone on to trustpilot to formulate my experience I realise that I am by no means the only one complaining of slow or non-existent customer service.
In my case the latter applies.
I ordered a total of 108 cans on Monday the 20th so as to give most of the range a decent try.
Within less than 60 minutes I asked my order to be amended to exclude the Helles after getting some feedback from other forums.
Interestingly there is no phone number so as to be able to expedite a given matter.
Therefore I asked for a call as this may be the easiest option all around as I was going to replace these cans with one of their DDH offerings.
Today is Thursday & I still have had no response.
Worse still I know they received my email as the order was cancelled on Monday. DPD kindly advised me of this.
Then I get another email from DPD on Tuesday.
So I am thinking; ‘ok, they obviously don’t want to communicate with me & aren’t bothered about my suggestion of replacing the beer I want to take off the order with something else, but at least they have actioned on removing the Helles off the order, which is why they cancelled original order.’
Order arrives from DPD & to my disbelief they have not amended the order, charged me the full amount & continued to ignore me.
Another email was sent to Brulo yesterday & of course no reply, which is why I now thought to warm others.
Additionally, the 5 Fruit Gose is not to my liking at all & I am not sure on the audience that would find this appealing, but I guess that’s tough for me as I did order this.
Beware!!
Update 24/01/2025: this matter has since been resolved. Thank you James

20 January 2025
Unprompted review
BRULO logo

Reply from BRULO

Hey Raphael, this doesn't sound right, let me get this sorted for you. Could you please email your order number to james@brulobeer.com I'll jump on it for you. Cheers

Rated 4 out of 5 stars

Slow customer service but rectified DPD the real culprits!

Dreadful customer service! several emails over 5 days and nothing! My order not delivered DPD say "returned to sender" only they know why, no non delivery note. Asked for redelivery or refund still nothing from Brulo Ordered on 30th Sept 2024 some much for 5 day "promise" Cant get my beer, cant get my money back, cant phone them...The worst company I have ever dealt with and I'm retired.............
UPDATED 11th Oct Ok the real culprit here has turned out to be DPD! The original parcel has been damaged in transit unbeknown to me but DPD were dreadful in all of this , they failed to communicate with me plus once again about the parcel etc I could not talk to a person or email and their webchat was not working....
I have updated my rating of Brulo who provided a swift replacement parcel now recieved and all ok. My comments about customer service delays and no contact numbers still stand. Brulo need to improve.

8 October 2024
Unprompted review
BRULO logo

Reply from BRULO

Hey Dave, this doesn't sound right and keen to help you out here. Could you please send us your order number or email address which you ordered with so that I can get to the bottom of it for you. We pride ourselves on amazing beers and amazing customer service so I want to put this right. Cheers

Rated 4 out of 5 stars

Great beer, poor customer service

Great beer, love it, but customer service sorely lacking, last order has gone gone awol, no reply to emails and unable to contact by phone . Come on Brulo get your act together.

Update .. now resolved, replacement being sent.

5 July 2024
Unprompted review
Rated 5 out of 5 stars

Best AF Beer by far!

Everything is super easy, the choice is great and it’s far and away the best AF Beer available.

22 March 2024
Unprompted review
BRULO logo

Reply from BRULO

Delighted to hear it. Thanks for taking the time to share your amazing review, Darren. Cheers!

Rated 5 out of 5 stars

Subscription always shipped on time

My subscription is always shipped on time, and the beers are amongst the best alcohol-free products you can buy!

3 April 2024
Unprompted review
BRULO logo

Reply from BRULO

Amazing! I'm so happy to hear this. Thanks for taking the time to share your thoughts. Cheers

Rated 5 out of 5 stars

Excellent quality beers

Excellent quality beers, good website and quick delivery. Definitely worth buying from

1 April 2024
Unprompted review
BRULO logo

Reply from BRULO

Amazing review, so glad to hear it. Thanks very much!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look