I have always been overweight and have struggled with emotional eating. The counterweight programme enabled me to understand the triggers and to identify what changes I could make to loose weight bu... See more
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I had type 2 diabetes and was well overweight with high blood pressure. When I started the counterweight shakes and soups phase it was difficult but willpower drove me on plus lots of help from elliot... See more
The constance support and knowledge that my lovely counsellor gave to me was the difference between sticking to the programme and giving up when it was hard. I can never thank them enough for giving m... See more
Just had my first group meeting and I am feeling positive!! The support and not feeling alone in my struggles is priceless. I disagree with the reviews about them trying to sell diet products as they... See more
Company details
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Counterweight has been the industry leader in weight management for over 20 years. We've proven that the most effective weight management approach is one that balances the science of meal replacements with the latest behaviour change techniques to help you lose weight, and improve health. The Counterweight Programme is a digital programme supported by registered dietitians, weekly goals and education content, and tracking on the Counterweight App. The programme is designed to enable individuals to lose weight safely. It embeds good practice behaviour change techniques such as goal-setting, self-monitoring, social support and barrier identification.
Contact info
85 Great Portland Street, First Floor,, W1W 7LT, London, United Kingdom
- 020 3026 8800
- info@counterweight.org
- counterweight.org
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I disagree with all these reviews
CounterWeight is based on the principle of the ‘Eat Less’ approach to weight loss which has long been debunked - it does not work in the long term. If you follow a very low calorie diet such as CW, then you will drop your BMR (Basal Metabolic Rate). It means that you will have to cut back your calorie intake by a third for the rest of your life to prevent weight regain. Think about that for a moment - a third of your calorie intake for life! Was this explain to you in the small print before you signed up to CW? Most people would not be prepared to do such a thing. As a side issue, calories measure 'energy' not food - Google Zoe Harcombe and watch her YouTube videos.
If you are on CW then you will also be consuming ultra processed powder which is not good for your immune system and overall health. In addition, with the ‘total meal replacement’ plan, your total daily carb intake will be whopping 80g!
Dietary advice is constantly changing and at a rapid rate as new scientific evidence is discovered and conventional ‘wisdom’ challenged - it is difficult to keep abreast sometimes. The dreadful advice trotted out by dieticians needs to be ignored - they actually know nothing!
If you have Diabetes Type 2 and truly want to make changes to your health, then I would suggest that you follow a Carnivorous diet. Our bodies were designed to eat a specific food… MEAT! A Ketogenic is better than nothing but if you go veggie/vegan you will suffer from malnutrition and develop all sorts of vague health issues in the future. Eating carnivore means you will be full - no more diets! Cut out carbs and sugar (obviously!) completely - you do not need either to survive. Avoid processed foods. Give intermittent fasting a go. Reduce your alcohol intake to occasional or quit completely. If you have any kind of inflammation caused by autoimmunity, then consider giving up diary - egg yokes should be ok but whites not so much. Avoid fruit and vegetables and seed oils as they causes ‘leaky gut’ in the body. Do your own research online, educate yourself about T2D, and read about nutritional science from reliable sources.
The uncomfortable truth is that the food industry and big pharma want to make you sick and keep you sick for profit. I know that sounds crazy but honestly, once you start digging and find the ‘hard evidence’ you will be shocked at all the lies we have been told about health and nutrition over the decades. I was absolutely astounded! Fatty red meat like beef and lamb (ruminating mammals) are the most nutritious. Plants are not - they want to survive like all living things and have evolved defensive mechanisms to avoid being eaten, they cannot run away or fight unlike animals. Dietary cholesterol eaten and has a minimal effect on blood cholesterol - our liver actually produces it and 25% of it is stored in the brain! Avoid statins, the absolute worst! Oh, and we do not need fibre in our diets - you will go when you need to go!
I found CW to be a complete money-making enterprise which was expensive and ultimately unhelpful, even damaging to my health. I learnt more about TD2 and nutritional advice from the likes of Professor Tim Noakes, Dr Anthony Chaffee, Phil Escott, Dr Shaun Baker, Zoe Harcombe, Dr Jason Fung, Dr Sarah Myhill, to name but a few - some of these nutritional experts are inspiring people and have first-hand experience of TD2. You can find them on YouTube and various podcasts that are freely available online.
On more specific issues with the self-funded CW programme, be mindful that once you sign up you are locked in. I was charged for an extra month even though I had requested to leave. Please read the terms and conditions of the programme very, very carefully before you commit! In addition, I had to chase CW to get a refund on ‘products’ I returned. I did not find the dietician’s ‘coaching’ sessions helpful in the slightest - he said very little during our phone conversation which were filled with silences. Probably a blessing given his knowledge base!
Be open-minded, informed and curious, and start your journey to better health. Be aware that you may disappear down several rabbit holes along the way! Results will not be instant. Learn to listen to your body - it is truly amazing! Test out to discover what works for you.
What's not to love....
I can honestly say that my counterweight weight loss journey has been amazing. I was part of the trial for people suffering with the effects of long covid through NHS. I started my CW journey with Bjorn a year ago. I was fortunate that I didn't have too much weight to lose, but I still managed to lose just over 2 stone. With the support from Bjorn, I have maintained my weight loss. I have found that during my journey with CW, using the tools provided, I was able to focus on my goals, it gave me a purpose where long covid didn't. Long covid has taken so much away from me, including my work identity, I had no control over that. But CW gave me the ability to control what mattered to me most, and that was not gaining further weight due to not being able to do what I used to do, which was go on massive hikes up mountains!
I'm forever grateful for being able to be a part of the CW loss journey, for the support from Bjorn and most of all, for not losing sight of my goal. Nemaste :)
This is a very supportive diet…
This is a very supportive diet programme. Can't fault it.
I've been getting support from Bjorn at Counterweight for the past year
I've been getting support from Counterweight for the last year. Bjorn has been an amazing support throughout my weight loss journey, I spoke to him every two weeks for guidance, support and encouragement. I never felt judged no matter what kind of week I had been having. The whole experience was positive and it has given me tips for life in general not just about weight loss but confidence and acceptance - I felt treated as an individual - taking into account my individual situation and it's implications on my weight loss journey. I cannot recommend Counterweight's support enough they are a great team!
Great support from Veronica
I received regular advice from Veronica as part of a glucose monitoring study. I found her to be very friendly during our video calls. In addition, she provided me with great practical advice that I was able to incorporate into my daily life, resulting in weight loss and significant improvements to my blood glucose levels. I would thoroughly recommend Veronica.

Reply from Counterweight
My journey
I have just completed 12 months on the program,I have lost 25kg ,I did the 13 weeks meal replacement, yes it was hard but talking to the consultants every 2-4 weeks and seeing the weight come of made me want to keep going, I have been a yo-yo dieter for many years and this diet combined with a new way of eating is the first thing that’s worked I would 100% recommend counter weight thank you

Reply from Counterweight
I am still on counter weight but I’ve…
I am still on counter weight but I’ve just finished my 12th week! I’m a few pounds away from having lost 3 stone which is incredible! I cannot thank Veronica enough. She has made me change behaviours I use to have and I think that is what is key to the success she has made me become more aware of my choices and when things are appropriate. I enjoy speaking with her every 2 weeks and she’s a great support! I couldn’t have been so successful without her and I can’t wait to see where we are in 12 months from now! Just thank you thank you thank you! ❤️

Reply from Counterweight
Love counterweight
It is now 12 months since I started counterweight, I have lost almost 3 stone which I am very happy about!
I loved the shakes and porridge I'm not too keen on the soups but I could eat some flavours. There are 3 stages, weight loss, food reintroduction and maintenance.The dietician support is great, it is weekly then monthly, Elliot was really positive about things which was a great help. I struggle to lose weight without counterweight, I would highly recommend you give it a try.

Reply from Counterweight
The Counterweight programme is great!
The Counterweight programme has been such a support over the last year. The shakes are delicious and so easy to prepare, just add water. Lovely hot or cold! The porridge is just like normal porridge and you can add sugar free flavourings if needed. The soups are all ok, but I’m not that keen on soup in general, so stuck to the shakes mainly, with porridge for breakfast. The food reintroduction stage was also well supported, which was so beneficial, lots of info, recipes and support on the app too!
The dietitian support that is offered is brilliant and so helpful and easily accessible, either through the app itself or via video or telephone appointments. Bjorn was amazing! 🙂
I have lost weight and felt supported along the way! Would definitely recommend it! ✔️

Reply from Counterweight
Great service all around (meal…
Great service all around (meal replacements, programme app, support). Would recommend to anyone wanting to lose weight and improve health!

Reply from Counterweight
Since starting the counterweight…The dietitian is always there through chat and the group is a great way to support eachother
Since starting the counterweight programme I don't see me as being on a diet even the chats don't mention the word diet It is a programme to change my attitude towards food and to understand potion size. The weekly chats and the video chats have been great as the support is real and not just a computer programme. It really is a great programme and I highly recommend it, it's a great support group.

Reply from Counterweight
Nice shakes and easy to lose weight
I really like these shakes, actually taste nice and are filling. Have been using them after Christmas to help lose some holiday weight and its really easy not having to always plan the meals. I haven't done the dietitian programme but I know a few people who did and lost loads of weight and got remission so clearly works, worth a try

Reply from Counterweight
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