Cover Today Reviews 

7,249
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(7,249)

904 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Over 50s plan

Lovely man called Chris talked me through the cover policy. I have no problem with going through with Cover Life insurance. Good experience.

29 September 2026
Cover Today logo

Reply from Cover Today

Hi Jaquie, thank you for the 5 stars! We're really happy to hear you had a positive experience with us.

Rated 5 out of 5 stars

The staff that attended to me was a…

The staff that attended to me was a good listener and explain things clearly

11 August 2026
Cover Today logo

Reply from Cover Today

Hi Abimbola, thanks for your lovely review! It's great to know that you had such a positive experience with us.

Rated 5 out of 5 stars

Over 50s life insurance

Straightforward application explained extremely well and it was exactly what I was looking for kind regards Graham.

25 September 2026
Cover Today logo

Reply from Cover Today

Hi Graham! Thank you for your feedback. We're really pleased to hear that we could make the process a positive one for you.

Rated 5 out of 5 stars

I found my experience really good lady…

I found my experience really good lady was great giving me the information it was straight forward was given plenty of information and she took my through everything so it was easy to understand

26 September 2026
Cover Today logo

Reply from Cover Today

Hi Fay! It's great to hear that you had such a positive experience with us. Thank you for taking the time to share your feedback.

Rated 1 out of 5 stars

I was phoned by an agent before I had…

I was phoned by an agent before I had completed and submitted the request a call form. When I stuttered my response to call he said he was free so jumped in to make the call. It gave me the feeling that as soon as you go onto there site you are being monitored so as soon as you start to complete form they can jump on you unexpectedly. I just dont think this is a very professional way to conduct business

23 September 2026
Cover Today logo

Reply from Cover Today

Hi Linda, thank you for your feedback. We're sorry to hear that the way our team member contacted you felt intrusive. We aim to provide a professional and respectful service, and your comments are important to us. If you'd like to talk more about this, please feel free to call us on 0800 470 4367.

Rated 5 out of 5 stars

Your advisor

Your advisor

26 September 2026
Cover Today logo

Reply from Cover Today

Hi Keith, thanks for letting us know how you got on! We're really pleased to hear you were happy with the service.

Rated 5 out of 5 stars

Great experience

Great experience. Kam was exceptional in explaining everything i needed to hear. Straight forward and instant cover. Great service from a great company. Would highly recommend to friends and family.

26 September 2026
Cover Today logo

Reply from Cover Today

Hi there, thanks for your kind review! It's fantastic to know that you had a great experience with us.

Rated 5 out of 5 stars

The sales person Kris explained very…

The sales person Kris explained very clearly what the policy I was asking about involved. He was very helpful and friendly, so deciding to sign up for the policy that suited me was an easy choice.

25 September 2026
Cover Today logo

Reply from Cover Today

Hi Ron! Your feedback is lovely to hear. We're so glad that you were happy with the service you received.

Rated 5 out of 5 stars

How friendly the staff

I was very pleased how friendly the caller was and how the lady explained the policy and the best thing is you are covered straight away

25 September 2026
Cover Today logo

Reply from Cover Today

Hi Robert! Thanks so much for your review. We're pleased to hear that you were happy with the service and had a great experience.

Rated 5 out of 5 stars

Elliott the person I spoke to was very…

Elliott the person I spoke to was very helpful and efficiently guided me through the signing up process

22 September 2026
Cover Today logo

Reply from Cover Today

Hi William, thank you for leaving us a review! We're delighted Elliott was able to help you out. Thank you for choosing Cover Today!

Rated 5 out of 5 stars

Very professional

Very professional, knowledgeable, and very helpful

23 September 2026
Cover Today logo

Reply from Cover Today

Hi Charles! Thanks for the 5 star review. We're delighted to hear that you had a good experience with our team. Thank you for your support!

Rated 4 out of 5 stars

Cover for my funeral

I have given you 4 stars because I can’t understand what I had to do with the form you sent me it difficult to understand. I think we have done it now.

16 July 2026
Cover Today logo

Reply from Cover Today

Hi Sue, thank you for your feedback. We're sorry to hear that the form was confusing. If you would like to get in touch with our team, you can do so on 0800 470 4498. Thank you.

Rated 5 out of 5 stars

Life

Very helpful.explained it all very well.very polite lady.was very helpful.good at her job.

22 September 2026
Cover Today logo

Reply from Cover Today

Hi Julie! We're always pleased to hear when customers have had a great experience. Thanks for taking the time to leave us a review.

Rated 5 out of 5 stars

Just sounded like they took notice of…

The person who i spoke with called scott...Just sounded like they took notice of your requirements ..not pushing you into signing up.happy to take out a plan

19 September 2026
Cover Today logo

Reply from Cover Today

Hi Ian, thank you for taking the time to share your experience! We're so pleased to hear that you had a great experience with us. We really appreciate your support!

Rated 5 out of 5 stars

Friendly helpful caring

Friendly helpful caring. Good listener.
Im happy with all ive heard

19 September 2026
Cover Today logo

Reply from Cover Today

Hi John, thank you for your feedback! We're thrilled to hear that you had such a positive experience with us. We truly appreciate your support!

Rated 5 out of 5 stars

I dealt with a chap called Nick

I dealt with a chap called Nick. He was very polite & provided the information that I needed. He’s not overbearing & his manner is the right approach for most people looking to buy a plan.

17 September 2026
Cover Today logo

Reply from Cover Today

Hi Michael, thanks for your review! We're happy to hear that you found your experience with us a positive one.

Rated 5 out of 5 stars

Professionalism

Professionalism

17 September 2026
Cover Today logo

Reply from Cover Today

Hi Marion! Thank you for your kind words. We're so pleased to know that you were happy with the service you received.

Rated 5 out of 5 stars

Very helpful

Very helpful. Gave me all the facts and information. Pleasant manner. Made everything easy to understand.

17 September 2026
Cover Today logo

Reply from Cover Today

Hi John, thank you for taking the time to leave a review. We're really glad to hear that you had a great experience with us.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look