Cover Today Reviews 

7,249
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7k reviews

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4.9

All reviews

(7,249)

904 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

OUTSTANDING SERVICE

The Customer Representative was 'OUTSTANDING' !!! She knew her stuff and explained everything in Layman's terms. I believe the policy to be value for money. In fact I am seriously considering increasing my cover. Thank you !!!

20 August 2026
Rated 5 out of 5 stars

More policy cover

I was treated really great 😃
Thanks for taking the time with my policy. It's something I can do with is this extra cover.

20 August 2026
Rated 5 out of 5 stars

Don’t put off what can be done today.

I was just wondering about over 50s life and I was called back by a young lady called Neda who was so knowledgeable and went through every detail of what each plan costs and informed me that I could start a plan with a monthly premium that is comfortable for me and then increase it as and when I can until I’m happy with the cover I have.
I wasn’t going to take out a plan just yet but after listening to Nade who made me feel very comfortable with any plan I took out if any I didn’t have to think about it any longer and took out a good plan that sits well with my finances and now I feel relieved that I can leave something behind for my loved ones when my time comes.

19 August 2026
Rated 5 out of 5 stars

When i called COVER TODAY,

When i called COVER TODAY,
I was greeted by a young lady called Kelly. She was very polite and professional. Kelly explained everything in great detail, she also gave me choices of the amount of cover I could have budget wise. She did not put any pressure on me. I felt comfortable and at ease.

19 August 2026
Rated 5 out of 5 stars

Spoke to Hayley

Spoke to Hayley
Lovely to chat to seemed to really care and listen and was very professional but with kindness
Great price put my mind at rest knowing I have no worries now

18 August 2026

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