Cubitts Reviews 

913
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 146 reviews, reviewers had a great experience with this company. Customers consistently praise the exceptional quality and craftsmanship of the products, highlighting their stylish designs and robust nature. Many appreciate the thoughtful packaging and the wide range of options available. The staff are frequently described as knowledgeable, friendly, and helpful, offering excellent advice and attentive service, contributing to a superb and flawless overall experience. However, some people were dissatisfied with customer service, experiencing difficulties reaching support by phone or email. A few customers also mentioned issues with order fulfillment, including significant delays and concerns about lost items.

What people talk about most

Product

Users describe positive interactions with product, highlighting the high quality, unique style, and excellent... See more

Staff

Consumers find staff to be positive, consistently describing them as friendly, helpful, and knowledgeable.... See more

Service

Reviewers mention positive feedback about service, with many describing it as superb, outstanding, and... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the high quality of the... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising excellent service,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I just picked up my fab new glasses from Cubitts, Goldborne rd. Notting hill. I had a most pleasant, supportive and efficient experience from everyone there; Varman, Clementine and Flo, front of house... See more

Rated 5 out of 5 stars

About a year ago I bought my first Cubitts glasses — the Judd — and I’ve loved them ever since. I get so many compliments when I wear them and they always make me feel confident. Last week I orde... See more

Rated 5 out of 5 stars

Great team at Cubitts' store in Borough, London. Offered lots of helpful advice when it came to choosing my glasses in terms of shape, fit and colour. Although there was an initial delay in the prod... See more

Rated 5 out of 5 stars

Specs are amazing quality and the most robust I’ve ever owned (still looking great after 2 years). Optician was thorough and informative and frank about not selling me new glasses when I didn’t need a... See more


Company details

  1. Glasses store

Written by the company

We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.


Contact info

4.0

Great

TrustScore 4 out of 5

913 reviews

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No recent history of asking for reviews

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Replied to 80% of negative reviews

Typically replies within 1 week

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4.0

All reviews

(913)

126 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Disappointing

I have been a Cubitts customer since 2017 and have purchased over a dozen pairs of glasses from them. Up until now I have been very pleased with their service but standards definitely appear to be slipping.

I purchased a pair of prescription glasses online on May 26th with an estimated dispatch date of May 31st. I have yet to receive any updates on this order, despite logging numerous requests via their online chat. I have attempted to call customer services as well as my nearest branch, but no one ever answers the phone. It's disappointing that as their prices continue to rise the service appears to be getting worse.

22 June 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Andrew

Thank you for taking the time to share your feedback, and I'm really sorry to hear this.

We truly appreciate your loyalty over the years, so it's disappointing to hear that we've fallen short of the service you've come to expect from us.

We're currently experiencing a higher volume of customer contacts than usual, which has unfortunately impacted our response times. We've found your email and are looking into your order now.

Thank you for your patience, and we'll be in touch shortly.

Best,
Cubitts

Rated 5 out of 5 stars

Had a really thorough eye test and I…

Had a really thorough eye test and I can see better than I have been able to in years. Each time I’ve been in I’ve been served by a different team member and they are all super welcoming and helpful. I collected my new glasses a few days ago and I am very happy with their quality.

15 June 2026
Unprompted review
Rated 1 out of 5 stars

5 weeks without glasses and poor communication

I ordered a pair of prescription glasses and prescription sunglasses from Cubitts on 09/05/26 and I still have not received them. The original dispatch date was 14/05/26. These glasses were needed for a holiday, which I have now gone on and returned from without them.

After hearing nothing for weeks, I contacted customer services myself because I suspected there was a problem. I was told the issue would be investigated and that I would be kept informed. Unfortunately, neither of those things happened. I received no follow-up communication and was left chasing for information myself.

After contacting Cubitts again a few weeks later, I was informed on 07/06/26 that my glasses were now ready to be delivered but still, almost a week later, these have not been put out for delivery and I have received no communication from either Cubitts or the courier. Either the glasses are not ready and this was false, or, the glasses are ready but they were not planning on sending these this week. Both poor customer service and a lack of accountability considering the price point and the fact it has been 5 weeks since the initial order.

At the time of writing, Cubitts has had £425 of my money for 5 weeks and I am still unclear when, or even if, I will receive my glasses. What is particularly frustrating is that I only became aware there was an issue because I chased it myself. At no point did Cubitts proactively contact me to explain the delay or provide an update.

At this point I really wished I had not bothered to purchase from Cubitts. Your ordering and customer service is really letting you down and I can't recommend this company.

11 June 2026
Unprompted review
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Reply from Cubitts

Hi Tom

Thank you for your review. We're very sorry for the delay and frustration caused.

Having investigated this, we can see your order was unfortunately lost in transit. I can see the team are already arranging an urgent replacement and working to get this to you as quickly as possible.

We also apologise that our communication fell short and that you were left chasing for updates. Thank you for your patience while we put this right.

Best,
Cubitts

Rated 1 out of 5 stars

First time using the company

First time using the company. I purchased online, loved the frames when they arrived but one lens had the wrong prescription. Just poor getting something so basic wrong.

11 June 2026
Unprompted review
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Reply from Cubitts

Hi Jamie

Thank you for your review. We're sorry to hear you're experiencing issues with your new spectacles.

We can see that our team has now been in touch to investigate the cause of the vision problem. We completely understand how disappointing it is when a new pair of glasses don't feel right from the outset, and we're committed to putting this right for you.

We hope to resolve this as quickly as possible and appreciate your patience while we look into it.

Best,
Cubitts

Rated 5 out of 5 stars

Excellent Store Team

Shout out to Lottie in Covent Garden who very patiently, very expertly adjusted my glasses that had been sliding off for weeks, even with several consultations. She’s wonderful!

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Nearly Three Weeks Without Glasses and Poor Communication

I am very disappointed with the length of time it has taken to receive my glasses.

I placed my order on 23 May as I urgently needed a replacement pair after my previous Cubitts frames broke. On 1 June, I called for an update and was informed that my lenses were being shipped to HQ and that, once received, my glasses would be dispatched to me. I was advised to expect delivery by the end of that week.

However, when I called again on 8 June, I was told that the lenses had failed quality control checks and that new lenses had been ordered. I was advised to check back again at the end of the week for a further update. At this point, it has been nearly three weeks since I placed my order, and I am still without glasses.

I specifically needed them for an event on 4 June, but instead had to attend wearing my broken glasses. What has been particularly frustrating is the lack of proactive communication. I have had to chase for updates myself, rather than being kept informed throughout the process.

While I appreciate that quality control checks are important and understand that Cubitts is currently experiencing delays due to its relocation, the website only mentions an additional five working days for orders placed between 5 June and 15 June. My order was placed before this period and therefore should not have been affected by these migration delays.

Glasses are not a luxury item; they are essential for daily life, including driving and working. Waiting nearly three weeks without a clear delivery date is unacceptable. I would appreciate it if something could be done to resolve this matter as soon as possible, as this delay has caused significant inconvenience.

8 June 2026
Unprompted review
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Reply from Cubitts

Hi Panashe

We’re really sorry for the delay and completely understand how important it is to have your glasses when you rely on them every day. We can appreciate how frustrating it must have been to be without them for so long, especially when you needed them for your event.

With the importance of your vision, our quality checks are a vital part of the process, and if lenses are not up to standard, we will always remake them. While this was the right thing to do, we're sorry for the extra wait it's caused.

Our team is keeping a close eye on the replacement lenses and will make sure your order is completed as a priority as soon as they arrive.

Thank you for your patience and we’re looking forward to getting your new glasses to you as soon as possible.

Best,
Cubitts

Rated 5 out of 5 stars

I visited Cubitts in Leeds and was…

I visited Cubitts in Leeds and was blown away by the level of service from start to finish. Callum, Qasim, and Dave were absolutely outstanding — their service is second to none. From the moment I walked in, I felt genuinely welcomed rather than just another customer passing through.

The attention to detail these three bring is remarkable. Whether it was helping me find the right frame shape for my face, explaining lens options clearly, or making precise adjustments to ensure a perfect fit, nothing was rushed and nothing was overlooked. They clearly take enormous pride in their craft.

What really stood out was how knowledgeable and patient they were throughout the whole experience — no pushy sales tactics, just genuinely helpful advice tailored to what I actually needed. Callum took the time to walk me through the full range without ever making me feel pressured, Qasim's eye for detail when it came to the final fitting was impeccable, and Dave's warm and approachable manner made the whole visit feel effortless.

The store itself is beautifully presented — a calm, well-organised space that reflects the quality of the brand perfectly.

It's not just the service on the day, it's the aftercare and the regular friendliness no matter how many times I've been back with a problem, they always help.

14 May 2026
Unprompted review
Rated 1 out of 5 stars

I've had a nightmare trying to order…

I've had a nightmare trying to order some new sunglasses from Cubitts. I've been a customer for years and normally they are excellent - this time its just been a headache!

I ordered a pair on 19 April.

I didn't hear anything until I emailed to check-in on progress on 27 April. I was then told the colour was out of stock.

I then had to chase again on 30 April and was told I could order the same style in another colour. I did that.

I then received the order on 12 May. On opening the package they were standard glasses lenses, not sunglasses.

I then took the glasses into store to exchange as I didn't want to risk more online complications. I asked that they be sent to the Borough store as it was much easier for me to collect and I was on a tight schedule.

Today I have just found out that they've been sent to the wrong store, meaning I now have to trek across London to collect. They did say they could courier them to the Borough store but it won't arrive in time for when I go away - which is why I ordered in the first place!

This is really poor service. It has taken me well over a month and I still don't have a pair of sunglasses in my possession.

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Absolute disaster – ruined frame and unusable lenses!

​I am utterly appalled by the shocking quality of service from Cubitts. I sent them my own frame for reglazing, and they returned it in a completely unwearable, ruined condition.
​The lab completely flattened the front profile of the frame and stretched the temples out so wide that the glasses literally slide straight off my face. Because every frame needs a natural curvature for correct optical alignment, this extreme flattening has caused horrific distortion and immediate dizziness. When a local optician tried to adjust the frame back to a wearable shape, the lenses immediately popped out. They were cut so poorly to fit the flattened shape that they are now physically the wrong size and will not stay in place.
​On top of that, the lenses are highly suspicious. Despite my prescription increasing from -4.50 to -4.75, these lenses are significantly thinner than my previous Zeiss ClearView 1.60 lenses in this exact same frame. I explicitly ordered the 1.60 index because my eyes cannot tolerate the peripheral distortion of higher indices (1.67/1.74)—I paid for a wider clear view, but received something completely unusable.
​This is an amateur glazing error and a total lack of quality control. I have rejected the order and demanded a full refund. Avoid their online reglazing service at all costs!

21 May 2026
Unprompted review
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Reply from Cubitts

Hi Dzsenifer,

Thank you for taking the time to share your feedback, and we are very sorry to hear about your experience.

We can see that you are already in touch with our Customer Service team, and we really appreciate you sending the frame back to us so that we could fully investigate what happened.

We can confirm that a full refund has now been processed for your order. In addition, we have offered to reglaze the frame complimentary in the hope that we may still have the opportunity to put things right and redeem your experience with us.

We sincerely apologise again for the inconvenience caused and appreciate the chance to review this properly with you.

Best,
Cubitts

Rated 2 out of 5 stars

Instore great, online….

I love the cubitts in-store experience its great and I would highly recommend.
Ordering on line with a prescription is less good
They approve the prescription then come back slowly with questions other providers don’t ask for a pair of readers.
Making the process slow and irritating.
I will support instore but wouldn’t order online again

18 May 2026
Unprompted review
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Reply from Cubitts

Hi Simon

We’re really sorry about the slow communication with your online order. We’ve recently been dealing with a much higher volume of tickets than usual, which has unfortunately led to slower response times, but that’s absolutely not the level of service we aim to provide.

We completely understand how the extra prescription questions, would have made the process feel frustrating and drawn out. While we sometimes need to double check details to make sure everything’s correct, we appreciate that this made the experience feel more complicated than it should have.

Thanks again for the honest feedback, and for continuing to support us in-store.

Best,
Cubitts

Rated 1 out of 5 stars

3 weeks later and still waiting

3 weeks later and still waiting.

Ordered 21 April, expected dispatch date 26th April. Now 11th May and still nothing.

No proactive communication. Have chased several times (phone and email), no meaningful updates, that’s even if staff get back to me.

You might have a good product, but your customer service for online orders is letting you down.

(Online order. Prescription glasses)

21 April 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hello,

We’re very sorry for the delay with your order and for the frustration caused by the lack of clear updates from our team. We completely understand how disappointing this experience has been.

Thank you as well for providing the additional information so we can investigate this further and understand what may have gone wrong with your order and the communication around it.

This is not the level of service we aim to provide, and we sincerely apologise for both the delay and the trouble caused while trying to get an update. Your feedback has been shared for review.

I can see that your order has now been delivered. Thank you again for your patience, and we’re sorry to have let you down on this occasion.

Best,
Cubitts

Rated 5 out of 5 stars

Love my new glasses

Love my new glasses! Exceptional customer service from Jimmy - thank you so much!
Finally a great company that is innovative, contemporary and forward thinking!

5 May 2026
Unprompted review
Rated 1 out of 5 stars

Incredibly frustrating company

Incredibly frustrating company, quality is not that good, and the wait time is horrible, should have received my glasses a week ago and still nothing. Just go somewhere else. You will be better off and better quality/price for sure.

12 April 2026
Unprompted review
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Reply from Cubitts

Hi Robert

Thanks for taking the time to leave your feedback. We’re really sorry to hear you had a frustrating experience.

We can now see that this has been resolved and you have your new spectacles. However, we understand this does not change the inconvenience caused, and we sincerely apologise for this.

Best,
Cubitts

Rated 5 out of 5 stars

I can highly recommend Cubitts

I can highly recommend Cubitts. I am a long term customer and recently had an issue that was dealt with promptly and resolved by Michelle in Soho branch.
Love their frames and service.
Don’t hesitate Anne

24 April 2026
Unprompted review
Rated 1 out of 5 stars

Very poor online customer experience…

Very poor online customer experience when ordering new lenses for glasses. Never completed the process for me. Left months without the correct lenses. Perhaps not many get new lenses online but their process is incomplete and awful!

23 April 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hello,

Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience.

We have requested further information from you, as we’d really like to look into what happened and understand where the process fell short.

We appreciate you bringing this to our attention and apologise again for the frustration caused.

Best,
Cubitts

Rated 5 out of 5 stars

​Its Not What You Do, It's the Way That You Do It!

​Bruna, Jimmy, Esra, Kyrene, Mel, Lloyd, and Carly were exceptional when DPD managed to lose my returning spectacles after their yearly "free" refurbishment. (Yes, I know—Cubitts offer a free one-year "top and tail" of your glasses!)
​Obviously, this wasn't the fault of the team at Cubitts. In fact, they took full ownership of the issue and immediately set about creating a new pair for me; they even sorted out a new lens prescription, as my previous one had gone past its "sell-by date."
​What was most impressive, however, was the teamwork displayed to resolve the situation. It may have seemed like the entire Customer Care team was involved—and truth be told, they were—but there wasn't a single occasion where someone failed to respond to my enquiries or keep me informed of the progress.
​This proved to me that there is excellent communication taking place behind the scenes. While my situation wasn't an everyday occurrence (I’ve been a Cubitts customer for a while and this has never happened before), if things do go wrong, have no fear: as far as aftercare goes, the Cubitts team is the "A-Team." It was also wonderful that I never once ended up in an uncomfortable slanging match with anyone. If you want something done right, with genuine concern for the customer, then Bruna, Jimmy, Esra, Kyrene, Mel, Lloyd, and Carly are exemplary.
​(By the way, I haven't been bribed or coerced into writing this; it is my honest opinion. If staff from other companies were like this, life in general would be a lot less stressful!)

21 April 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service at Cubitts Belgravia.

Fantastic service at Cubitts Belgravia.

I visited to have the arm on my glasses replaced. I would like to praise the staff there who provided excellent and attentive service. I’m extremely happy with the end result.

Please pass on my thanks to your excellent team who are great brand ambassadors for Cubitts.

13 April 2026
Unprompted review
Rated 1 out of 5 stars

I was pretty disappointed with my…

I was pretty disappointed with my recent Cubitts order. My £175 sunglasses arrived dirty, with a hard yellow resin-like mark stuck to one lens. I managed to remove most of it only after persistent scrubbing, but it did come off. However I found the response from customer service fairly poor. Although they apologised, they refused any partial refund and offered for me to visit a store to have them cleaned. I'd bought these same glasses before from Cubitts and had a good experience but this time they did not seem interested in taking responsibility or making things right after delivering a substandard item

10 March 2026
Unprompted review
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Reply from Cubitts

Hi Oli

Thank you for taking the time to share your feedback, we’re really sorry to hear about your recent experience.

We completely understand how disappointing it must have been to receive your sunglasses in that condition. While we’re glad you were able to remove the mark, it’s not something you should have had to deal with in the first place.

We appreciate your comments regarding the resolution offered, and we’re sorry it didn’t feel satisfactory. Our intentions are always to ensure that any issues are resolved quickly with replacements or adjustments.

Best,
Cubitts

Rated 1 out of 5 stars

Extremely poor quality control

I purchased my glasses online and unfortunately they came with multiple marks/scratches on the frames. I would have sent them back but as my old glasses had broken I could not really afford to wait that long for them to be sorted. I also had to chase the order myself about a week after the estimated dispatch date. It is a really shame as the glasses themselves are really nice and exactly what I was looking for and the staff I did have contact with were friendly and professional.

1 April 2026
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Daniel

Thank you for taking the time to share your experience, and I’m really sorry to hear that your glasses arrived with marks on the frames. We completely understand how frustrating this must have been.

We’re really glad to hear that you’re happy with the style of the glasses and that our team were friendly and professional when you spoke with them, but we’d very much like to make things right for you.

We have reached out to you directly and would really appreciate the opportunity to resolve this for you as quickly as possible.

Best,
Cubitts

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