CUMO London Reviews 7

TrustScore 3 out of 5

3.0

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Company details

  1. Clothing Shop

Written by the company

CUMO London is an African Fashion and Lifestyle brand created to provide contemporary ready to wear African inspired fashion for women. African Fashion, handmade with ethically sourced raw materials from the continent, made from 100% African print fabric and tailored true to size for the ethically conscious and fashion loving woman. We aim to make African clothing easily accessible on the UK high street, our products includes; African print dresses, skirts, blazer, jackets, sleep wear, African print accessories like Shoulder bags, Face mask, Headwraps, Turbans and home accessories like cushion covers, beddings all made in African Ankara wax fabric. Come discover the love for African Fashion at CUMO London.


Contact info

3.0

Average

TrustScore 3 out of 5

7 reviews

5-star
4-star
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1-star

Replied to 25% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

ABSOULTY DISGUSTING

ABSOULTY DISGUSTING. AVOID THIS LADY LIKE THE BLACK PLAUGE. SHE INSULTED ME OVER THE PHONE to talk about how I did not package this item correctly. Believe the reviews when they say she is a true scammer. WILL DO ABSOULTY ANYTHING TO AVOID A REFUND.

23 April 2026
Unprompted review
Rated 5 out of 5 stars

Lovely buy.

I am so sorry, i just want to say it is the first time buying frim Cumo London. I am happy with the customer service from Adra on the chat, So quick lovely and helpful they were considering the Easter period. I ordered and updated my order with no issues as I wanted an African print piece, searching high and low UK company. The dress fits perfectly, comfortably. The head wrap had a tiny bit of fray thread but I am happy with the customer service and purchase. I just need to kjnow how to tie the headwrap, It would be a bonus if we could get a little manual on the different ways of tying it up.I will experiment, looking forward to wear it. Thankyou so much Cumo London. I would love to purchase from you again. If you want an African Piece definately try Cumo London. Measure yourself according to the size guide and treat yourself. That is what I did and it is a happy feeling.

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and attitude

Terrible customer service and attitude, avoid!
Read refund policy carefully and especially the small print to avoid disappointment (it’s not visible at all if you shop from your mobile). The merchant tries to mislead customers with print in red and refuse to refund even unopened items. Communication is terrible too, one has to chase multiple times for a reply. They just ignore. Not recommended.

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Terrible Customer Service…

I purchased items from this store but the wrong item was sent (another item was missing). The item ordered was an XS dress but they sent a S - and later confirmed they actually don’t stock any XS items and put that on their site because their ‘sizes run small’ - admitting that they put wrong and misleading information on their site! But despite returning the wrong item immediately, they wickedly chose to hold on to my funds rather than immediately refund it (claiming it would take 7-10 days to process a refund, and another 15 days to receive the funds). Even now, I’m still yet to receive my funds - despite the error being on their end. Terrible customer service - avoid them like a plague!!

Update - ONLY as a result of this review, they have now ‘processed’ my refund (on a Saturday, despite their previous claims of 7-10 working days). One must wonder WHY they refused to process the refund immediately, despite knowing they made the mistake in the first place, and as someone who is au fait with the workings of online shops, I know this would have taken them a matter of minutes to process! I am also still waiting for a refund of the Return costs. Shocking.

8 September 2025
Unprompted review
CUMO London logo

Reply from CUMO London

Thank you for sharing your experience. We’d like to clarify a few details for anyone reading: our collections usually start from size S, and while an XS option was displayed in error at the time of your order, this has since been corrected so future shoppers have clear information.

Regarding your return: we communicated clearly that our refund takes 7-10 working days and your refund has processed in accordance with our return policy. Additionally refund timings vary depending on banks which is usually 2 days to reflect on your account, hence why the funds can take a little longer to reflect, though we understand how frustrating this can feel.

We care deeply about our customers and are always working to refine our processes. For any further concerns, we encourage you to reach us directly at so we can assist personally.

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