I had to wait for my underwear to be made, but this is a sustainable brand, not fast fashion and they most certainly don’t contribute to the mountain of clothing in landfill. As with last time, the... See more
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Company details
- Underwear shop
- Beach Clothing Shop
- Clothes and fabric manufacturer
- Clothing Shop
- Lingerie shop
- Plus Size Clothing Shop
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
Replied to 92% of negative reviews
Typically replies within 1 week
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Fantastic underwear and customer service!
Fantastic underwear and exceptional customer service! I bought a bra from the site and messaged them on insta to see if they had matching pants. They got back to me super quickly and made up an invoice for them, so I could get the matching set and I'm so pleased! I received the set more quickly than estimated, which was a fantastic surprise. The fit of both the bra and the pants is spot on. I feel supported but comfortable and that's the dream right?! I will definitely order again 💜

Reply from Designed By Debz
My order has arrived
My order has arrived! Ordered shorts, sports bra, bikini and skater dress in the stained glass window print and they’re all fab. So comfy and sort. True to size. Well done Debz 🖤

Reply from Designed By Debz
Sooo comfy
Sooo comfy! Great updates via email from Debz, quicker than stated delivery, although I know that's not always possible, it was stated when I ordered these are handmade and it was clearly explained I may be in for a long wait, so it was a pleasant surprise they arrived so quickly. They are honestly such comfy bras and in such funky patterns. It's nice to have good, comfy bras when you have a larger bust! My only suggestion would be the "queue tracker" didn't work, but that's not a massive issue for me, it may be for someone else. I was wearing similar bras from a different company but these are so much better. I already had one of WMs comfort tops and I'm glad I made the switch to their bras. Consider me a convert!

Reply from Designed By Debz
Great swimwear
I’ve had so many bad experiences buying swimwear online but these were true to size, comfortable and in wonderful designs. Highly recommended
I thought the swimming costume was nicely made, and lovely prints.
I thought the swimming costume was nicely made although a bit big despite using the measuring guide but was altered for me -thank you.
I was also under the impression the costume was coming from Dundee, but in fact was manufactured in Latvia so the initial postage dates were inaccurate.
I have seen a number of other designs of swimming costume by Wilde Mode, all of which look great, and the halloween themed ones were great as we are attending a halloween wild swimming weekend at the end of October.
Excellent Bras and Service
I used the online size calculator before ordering my first comfort bra - it came out perfectly! I love the bra so much I have gone back and ordered three more. I also had a query and the slider strap add-on, which was answered quickly and easily.
Thrilled to bits!
Received my selection of underwear yesterday and I'm in love. They are super comfy, cute, and quirky. A hidden bit of fun under boring smart work attire.
Before receiving my order staff reached out to me through email as they had noticed a mismatch in the sizes I had ordered, (dumb stick I am wasn't particularly careful upon ordering). I'm incredibly grateful for their diligence and care.
Will definitely be a returning customer.
I'm a massive wilde mode fan
I'm a massive wilde mode fan, love receiving my orders, and order as much as I can, which tends to be little and often. Particularly love my dress, comfort tops and thongs 💕
Beautiful and unique items of high…
Beautiful and unique items of high quality. Great customer service.
Sunflowers and rainbows
If you have a small rib cage and a fuller bust, you are rarely, if ever, comfortable, but my Wilde Mode bra changed that. It's so comfortable, and it looks so cute. The sunflower print blows all the other designs out of the water. It's gorgeous. So uplifting to be covered in sunflowers and gently held and supported without seams, bones, wires, ribbing and padding digging in chafing, rubbing and making you hot, sweaty and uncomfortable. I went for slider straps as an extra, and I think it's worth it to be able to adjust for perfect comfort.
There's enough support for my 30H/I to look great too.
I hope that Wilde Mode can bring out a comfort bra in the future with an opening at the back or front, because as a disabled person, and a person with a very small ribcage, I struggle to get a pull on style over my shoulders, and there's no way I can step into it as my hips are far, far too big. So for access, it's not great.
Bras that fit and are actually comfortable
The problem with having big boobs on a small body is that 'comfort' bras never fit, because big brands only come in Small, Medium or Large, they don't fit to size; so a Small my boobs don't fit in and a Medium they drop out of the bottom because the band is too big. Wilde Mode bras don't have this problem because they actually are made in the same sizes as are proper 'support' bras
I can honestly say the most comfortable bras I've ever had and I don't even need to take it off with a sigh of relief when I get home, because it's not tight but it FITS properly.
Also I love the designs of course 😁
I really love Wilde Mode!
I really love the underwear designed by Wilde Mode. They are whimsical and different and I can wear them without triggering my sensory issues. Thanks so much!
You should 100% buy from them
My first bra was the wrong size, which was my fault. I reordered using the brilliant guide sent with the bra; the next one was perfect. Since then, I haven't looked back; I have saved and replaced all my previous bras with Wilde Modes, which are much better. They are softer, fit better, don't dig, have no underwire, yet are still supportive. They are that comfy. I fell asleep wearing one and had no issues the next day. I have become such a fan of theirs that I have since bought a dress which I love and plan on buying so much more. Whenever I have queries, their team always respond with kindness.
Quality and comfort that lasts forever
I cannot tell you how much I love this company. I've got a drawer full of the comfiest, cutest undies, that wash and dry countless times and never diminish in quality. I have pain conditions and sensory issues with seams, wires and tags. I cannot wear a standard bra without very real, very severe pain. These make life liveable again! Never underestimate the power of a comfy bra!
Made with passion!
I am a total convert to Wilde Mode underwear. Currently, I'm the proud owner of 6 pairs, each hand made to order. The fabric is so soft, the patterns are gorgeous, and even the stitching is beautiful.
I need to add to my collection because I never want to wear any other underwear ever again!

Reply from Designed By Debz
Incredible!
Incredible!! I love their products so much and exited to add to my collection!

Reply from Designed By Debz
Sustainable, comfortable and made to order
First time buying a bra from them. It’s super comfy and a cute pride bats fabric. The bra is well made and fits perfectly. It’s a soft cotton so perfect for sensory issues. Yes it’s takes longer to get hold of stuff but this isn’t fast fashion, it’s sustainable and made to order. You know this company is ethical and won’t chuck stuff in landfill, unlike larger companies.
The size guide was spot on but it’s easy to contact someone if you aren’t sure.

Reply from Designed By Debz
My cousin bought multiple products from…
My cousin bought multiple products from this company and they came in a sealed package, completely the wrong size, with a small worm in the package, rips in the fabric, and the smell was absolutely abhorrent, it smelt as if a rat died in the box. Wouldn’t recommend buying from this company, as something similar has happened to my friend when she bought a product for her son from this brand.

Reply from Designed By Debz
Zip up bra
Great company, good communication and shipping was fast. Luckily I'd read the other reviews about this bra and sized up! I'd recommend going up 2 sizes from your regular. Also weirdly for a compression bra it had very thick padding (like a wetsuit!). I cut the padding out and now find the bra excellent. I'd buy again but would really prefer brighter colours because the straps are very visible. Bright colours would make the straps look cute rather than industrial.

Reply from Designed By Debz
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