Different Dog Reviews 2,521

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 546 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, noting that their dogs eagerly consume the food and experience improved health, digestion, and coat condition. Many appreciate the variety of recipes and the visible, high-quality ingredients, often comparing it to human-grade food. The customer service is frequently highlighted as amazing, helpful, and attentive, with efficient and on-schedule delivery services. However, some people were dissatisfied with the amount of starchy vegetables in the recipes, feeling there were too many and that they could cause health issues for dogs. A few other people also felt that deliveries were occasionally late, leading to their dogs running out of food. There were also isolated reports of unexpected items found in the food, and some customers experienced issues with food spoilage during transit, leading to concerns about pet health.

What people talk about most

Product

Consumers find the product to be highly positive, with many reporting that their dogs, even fussy eaters,... See more

Quality

People report positive experiences with quality. Customers consistently praise the high quality of the food,... See more

Customer service

Users describe positive interactions with customer service. Many customers highlight the excellent and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its reliability, punctuality,... See more

Service

Clients share positive opinions on service, frequently highlighting the team's helpfulness and efficiency in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

After extensive research—and after reading through the menu and the company story, which I absolutely love—we choose Different Dog. This decision has completely changed our lives. Two of our thre... See more

Company replied

Rated 5 out of 5 stars

Our dog was a bit fussy with his food until we found different dog. He absolutely loves his meals now, warmed a little he woofs them down. Different dog are lovely to buy from, regular updates with wh... See more

Company replied

Rated 5 out of 5 stars

As we know french bulldogs are prone to upset / sensitive tummy's, I had made the mistake of feeding my dog what I thought were premium supermarket food. No mass produced supermarket dog food is premi... See more

Company replied

Rated 5 out of 5 stars

After years of struggle with rehome dog hardly eating , found Different dog food in local vodabone wish it stocked more flavours, now easy to order online with a 1 hour time slot . Our Yorkie leaves p... See more

Company replied


Company details

  1. #85 of 262 best companies in Pet shop
  2. #29 of 93 best companies in Animal feed shop
  3. #16 of 89 best companies in Food Manufacturer
  4. #16 of 73 best companies in Food producer
  5. #6 of 36 best companies in Meal Delivery

About Different Dog

Written by the company

We make real food for dogs who deserve better than a bag of beige. Freshly cooked from whole ingredients, every recipe is designed by our in-house nutritionist with no grains, no legumes and no fillers. Nothing you can't pronounce.

Even the fussiest dogs haven't left a scrap. Empty bowl or your money back.

Try our recipes with 30% off

Contact info

4.8

Excellent

TrustScore 5 out of 5

3k reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Otis loves Different Dog food so much…

Otis loves Different Dog food so much and practically screams with excitement at dinner time! He loves all the recipes and they definitely help keep him healthy and looking good.

8 January 2026
Unprompted review
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Reply from Different Dog

Thank you for your kind review, we love hearing this!

It sounds like Otis takes dinnertime very seriously. We’re so happy he’s loving all the recipes and that they’re helping him feel and look his best. Please give him a big cuddle from us.

The Different Dog Team! 🐾

Rated 5 out of 5 stars

I’m super happy with this brand and…

I’m super happy with this brand and company. I’ve tried several dog food companies in the past without success as my little Bertie is super fussy whereas Betty would eat a slipper but both absolutely loved it and wanted seconds all the time. You can tell it’s human quality food just by its smell and looking at it. Very impressed!

25 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for your lovely review!

We’re thrilled to hear that both Bertie and Betty are loving their meals, especially a fussy pup like Bertie! It’s wonderful to know the quality and care we put into our food really shines through. Your pups enjoying seconds is exactly the kind of happy mealtime we love to hear about.

The Different Dog Team! 🐾

Rated 1 out of 5 stars

Foreign Object in Food

I didn't think it worth highlighting our issue using Trustpilot until I read Julie Shaw's review of Different Dog in Feb 25 highlighting almost identical problems.
On 28 December after feeding my Lakeland Terrier, I noticed a fairly large item in the bottom of his bowl and wondered why he hadn't eaten all his food. On closer inspection it turned out to be a 3cm x 1cm black, hard plastic, tab of the type used to ensure plastic containers hadn't previously opened. It was much larger than any I found on any of the domestic food containers at home. I wrote an email to Different Dog explaining I was unhappy at finding this but also giving them an opportunity to inform the manufacturing process and other customers who purchased the same batch number, which I provided with several images of the item.
It would be unfair of me to expect too much during the inter Christmas/NY period and we received a fairly apologetic email in response on the same day. Much of that email highlighted informing the Quality Dept and asking us to hold on to the item for the time being.
We heard nothing between 28 December and on 6 January sent another email asking if there was an update. (I had also received the regular email saying my next order would be despatched immediately so had to decide if I wanted to continue). Again, a fairly prompt response offering to send a pre-paid envelope and once again highlighting the Quality Dept's part in this but that was it. I know Quality/Safety are departments that act swiftly to eradicate any errors and DD appear not to be swift and respond only when challenged. I asked my husband to call DD as I am not good with confrontation.
My key concerns are 1 - my dogs' safety and wellness. Had the dog eaten the item, or had I served the food to my less discerning dog, the outcome for a small/medium sized dog would have been choking or worse, and an associated trip to the vet with the obvious costs. Julie Shaw's review demonstrated the same issue; DD are not the slightest bit interested in helping with vet fees/medicine which could have been significant and all attributable to DD.
2 - If this is human quality food, as outlined on the website, I could clearly expect to be compensated the cost of the meal and my enjoyable occasion. Customer service at DD offered to refund the cost only of the one portion and a goodwill gesture of £10. That is both derisory and insulting. Today they offer new customers 35% off their first order and 20% of the subsequent order.
When I told them they were going to lose a customer I was offer 50% refund or credit from my whole order and after a little pausing that rose to a credit for the cost of that order - £50.
I, like most, accept mistakes happen in all walks of our lives. What I place great credence on is how mistakes are addressed and dealt with and Julie Shaw seemed to have the same issues, so it seems, lessons have not 'been learnt'. This experience shows the customer has to undertake the lion's share of the work, DD are reluctant to treat extant customers as well as potential ones, and appear to offer paltry and insulting recompense for errors which end in their side of the court.
Whilst I thought this was a one off, it appears it isn't and the February '25 review is the very same experience I have had in January '26. We are currently looking at alternate feeding menus for our 2 dogs when the credit has been used. When using the food that comes we will be breaking down the lumps very carefully to ensure our dogs' welfare and health is maintained as best we can.

28 December 2025
Unprompted review
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Reply from Different Dog

Hi Andy,

It's Charlie here, one of the founders of Different Dog. Thank you very much for your feedback.

This is the first I've heard about this, so I don't have much context here, but based on your message above, I agree that this sounds unacceptable. The first thing I would like to do is apologise. I am very sorry that we have let you down.

Quality is absolutely a highest priority for us. We have a weekly quality meeting, which Alex and myself both attend, in which (amongst other things) any customer complaints are discussed and addressed. Last week that meeting was cancelled due to the Christmas break but it's happening this Thursday and I'll ensure this issue is investigated in detail.

I think it's a bit late in the day for me to call you today but I would very much like to speak to you tomorrow please, to apologise in person and to discuss this further. My mobile is 07436 816 300 and my personal email is charlie@differentdog.com. I will give you a call tomorrow.

Alex and I set up Different Dog to change dogs' lives with real food. Most of the time we get fantastic feedback from our customers, but in the rare event of mistakes being made it is vital we deal with them properly.

I wholeheartedly agree with you about the importance of handling mistakes well, and most importantly learning from them. I thank you for your feedback and I look forward to discussing this further with you tomorrow.

Charlie

Rated 5 out of 5 stars

Puppy love

Home cooked and according to Panda, delicious! We had kept her on a Royal Canin reduced fat diet for years after an incident that caused pancreatitis but now aged 13, we feel she deserves something far tastier. Enter Different Dog which hasn’t let us down on any front. If you can; do 🐼🐶

5 January 2026
Unprompted review
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Reply from Different Dog

Thank you for your kind words! We’re so happy to hear Panda is loving her meals. After years on a special diet, it’s wonderful that she can now enjoy something tasty and wholesome and that Different Dog hasn’t let you down.

Here’s to many more delicious mealtimes for your lucky 13-year-old!

The Different Dog Family 🐾

Rated 5 out of 5 stars

Sincere thanks to Different Dog for the improvement/s in/with our Annie

Different Dog customer service is first class with caring/helpful humans at the end of the phone and the 'difference in our dog' is incredible. Our 'rescue' dog is a cross between a Jack Russell and a Corgi, weighing approx 11.7kg. Annie was 5 years old when she joined us 3 years ago. She was thin and despite me trying all types/flavours of food with her, she would turn her head away. We would give her a treat when going out and she would not eat it until we arrived home! But, at 8 years old, we walk Annie 2 miles a day and she did not seem lacking in energy before ... until we tried feeding Annie Different Dog ... and her energy has increased twofold; she is an even better guard-dog; she is stronger (when pulling on her lead!); she is no longer hiding away, eg. under the table, instead is sitting in the middle of the room with ears pricked, tilting her head and listening to the fireworks. Annie literally adores every Different Dog recipe and seems she is 5 years younger.

4 January 2026
Unprompted review
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Reply from Different Dog

Thank you so much for sharing Annie’s story! We’re over the moon to hear how much of a difference Different Dog has made for her.

From turning her head at food to loving every recipe, and from hiding under the table to being alert, happy, and full of energy. What a transformation! It’s wonderful to hear she’s enjoying life so much more and that she’s feeling stronger, more confident, and clearly thriving.

Stories like yours make everything we do worthwhile! Thank you for trusting us with her food and letting us be a part of her journey.

The Different Dog Team 🐾

Rated 5 out of 5 stars

I transitioned my 14 year old mini…

I transitioned my 14 year old mini labradoodle from raw to different dog food after he was diagnosed with digestive issues. His poos are now normal again, he really enjoys the food, which is easy to store and serve Deliveries are prompt, and the staff are always available on the telephone, or by email, to deal with any queries.

4 January 2026
Unprompted review
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Reply from Different Dog

Thank you so much for sharing and for your kind words! We’re thrilled to hear that your mini Labradoodle is enjoying his meals and that his digestive issues have improved.

It’s wonderful to hear you think that the food is easy to store and serve, and we’re so glad our team could be there whenever you had questions. Here’s to many more happy, healthy mealtimes together!

The Different Dog Team 🐾

Rated 5 out of 5 stars

My dog Is a foodie

My dog Is a foodie, but it has amazed me how much more excited he is with the Different Dog food mixed in with his kibble. He goes back a couple of times to make sure he has eaten every morsel. I do a mix of half different dog and half kibble. He has tried other foods before but this has definitely been his favourite. Due to his age and breed he has the stay supple Fish and the hearty beef and berries. I’ve always kept him Grain Free and won’t give him Chicken or Turkey due to allergies.

3 January 2026
Unprompted review
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Reply from Different Dog

Thank you so much for sharing this! It’s wonderful to hear how much your dog is enjoying his meals and that he’s going back for seconds is always a great sign!

Mixing Different Dog with his kibble is a clever way to make mealtimes exciting, and it’s fantastic that the Stay Supple Fish and Hearty Beef & Berries are hitting the mark for him. We completely understand the need to avoid certain proteins and stick to grain-free.

It’s great that he’s able to enjoy such wholesome, allergy-friendly meals while still loving every bite.

The Different Dog Team 🐾

Rated 5 out of 5 stars

Happy Whippets! …

My two whippets Rosie and Molly are different dogs much healthier happier and clean bowls every time! Amazing so different and no tummy problems. Lovely customer service and easy to order. We loved the festive box and Christmas dinners too. Thank you!

31 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing this lovely feedback! We love hearing that Rosie and Molly are happier, healthier, and finishing every bowl, with no tummy troubles too! So pleased you enjoyed the Christmas Collection box and our Festive Feast recipe, we think its the perfect way to treat our pups at Christmas. Thanks for being part of the Different Dog family

Rated 5 out of 5 stars

Supporting Luna’s recovery from spinal surgeries …

We transitioned our 8 year old Cockapoo Luna from raw food to ‘different dog’ to support her recovery from two spinal surgeries within the last four months. She is on the healthy options because she is carrying extra weight and it has most definitely suppprted Lunas recovery. From losing weight to having more energy and a better smelling breath! Her go to is the steak and blueberries but we like to mix it up with the Turkey too and Luna is a huge fan of the bone broth. We heat it up on the cold days and add to her food and to her water. So good for her bones. Wouldn’t be without a Different Dog! 🐾♥️

29 December 2025
Unprompted review
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Reply from Different Dog

Thank you for sharing Luna’s journey with us!
We’re so pleased to hear that Different Dog has supported her recovery and that she’s feeling more energetic, comfortable, and happy. It’s lovely to know she’s enjoying the variety too, with our Hearty Beef and Berries and Turkey recipes, and cosy bone broth on cold days sound perfect for her. Wishing Luna continued strength, health, and many happy mealtimes ahead

Rated 5 out of 5 stars

Absolutely love different dog

Absolutely love different dog! My Whippet Baxter loves your food and we’ve had so much issues in the past with his food and upsetting his stomach or it’s a hassle making fresh food from scratch so it’s such a relief to find a company that not only provides fresh quality healthy food but also a lovely company too! Really really happy with everything thank you so much from a very happy Whippet Baxter

29 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for your kind words and support! We’re thrilled Baxter is loving his food and that his tummy is happier too. A very happy Whippet makes our day

Rated 5 out of 5 stars

Excellent quality food

Excellent quality food. My dogs are thriving on it — great digestion, bright eyes, shiny coats, and noticeably healthier skin. They’re happy, full of life, and always excited at mealtimes. I wouldn’t go back to cheaper kibble food after seeing the difference this has made.

1 September 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing this lovely feedback! We love hearing that your dogs are thriving with bright eyes, shiny coats, and happy mealtimes, this is exactly what we hope for. We’re so glad you’ve seen such a difference

Rated 5 out of 5 stars

Just like home cooked but better

We wanted to feed our dog with a greater percentage of home cooked options but without the faff of doing it ourselves. Different Dog provides the quality, the variety and the added bonus of balanced added vitamins and minerals that would be difficult for us to provide. The website is easy to navigate and the account easy to manage. The ethics of the company are in line with our own. Yes, it's an expensive option, but what price on a healthy dog, if affordable? And she loves the food!

28 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing your experience and your kind words.

We’re thrilled to hear that your dog loves her meals and that Different Dog has helped you provide a balanced, home-cooked-style diet without the extra hassle. It’s wonderful that our website and service make things simple for you, and that our values resonate with your own; that means a lot to us.

We completely agree, the joy and health of our furry friends is priceless! Thank you for trusting us to cook and care for your dog.

Rated 5 out of 5 stars

Highly recommend this Food

My dog was under the Vet suffering with what she diagnosed as Pancreatitis. She advised a low fat diet which we immediately searched for ...something that specufically identified digestive issues. I settled on the Different Dogs dietary range. The wide ranging choice is wonderful and my dog loves it, whichever flavour. He cleans his dish every time. And since we started him on it there hasn't been another flare up of pancreatitis. We would recommend the Different Dog way of feeding 100g Thankyou

5 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing your story,

We’re so pleased to hear that your dog is enjoying every meal and that the flare-ups have stopped, that’s exactly what we hope to achieve with our recipe range. We also have a free service to speak to our Vet Alison if you ever need any additional support.

Your recommendation means the world to us, and we’re thrilled to have helped make a positive difference for both of you.

Rated 5 out of 5 stars

My little G was a fussy eater & I've…

My little G was a fussy eater & I've tried several different foods. But always a clean bowl now, I warm it a little add a small amount of kibble it smells good enough for me to eat.
Her coat seems to shine more now to. If you afford it it's worth it, she happy in happy.

25 December 2025
Unprompted review
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Reply from Different Dog

We’re thrilled to hear that little G is enjoying her meals! We taste test all of the recipes weekly, and know first hand how tempting they can be. It’s wonderful to hear her coat is shining and that she’s happy with her food.

Knowing that mealtimes bring her joy makes everything we do worth it. Thank you for sharing this lovely feedback

Rated 5 out of 5 stars

High quality, tasty dog food

Fantastic, high quality food, my dogs love it!
My dog had sepsis from a perforated stomach ulcer summer 2025. It meant I had to completely change her food. It was terrifying but Different Dog provided a vet that I could speak to. I was reassured and slowly swapped my dogs over. They really enjoy this feed and I’m confident that I’m providing the best nutrition. Customer support is excellent.

27 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing your experience!

We’re so glad Alison (our Vet, and our Customer Delight team) could support you and your dog through such a worrying time. It’s wonderful to hear that she’s enjoying her meals and that you feel confident providing her with the best nutrition, that’s exactly what we aim for.

Your kind words mean a lot, and we’re so happy to have you and your dog as part of the Different Dog family

Rated 5 out of 5 stars

Elderly dog diet

Bought it for my elderly dog with no expectations. She absolutely love it and at 15 I've noticed improvement in her behaviour and digestion in matter of weeks. I would not change it for a world! Never too late to improve dogs diet and I just wish it was around when we got Tess first! Food is fresh, clearly full of flavour but she looks forward to each meal and gets excited when delivery box arrives.

27 December 2025
Unprompted review
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Reply from Different Dog

We’re thrilled to hear that Tess is enjoying her meals and that you’ve noticed such positive changes in her behaviour and digestion, it’s never too late to make a difference, and stories like yours are exactly why we’re passionate about what we do.

It’s wonderful that she looks forward to every meal and even gets excited when her delivery arrives!

Thank you for trusting us with Tess’s diet and for being part of the Different Dog family

Rated 5 out of 5 stars

The best

Getting the right food for Mr pops is always my goal .When I saw different dog and researched the company I was very happy .Real food all natural ingrediants and you can also get natural treats bone broth and other things .And you can speak to some one on the phone .This was very important to me with out this service and even though the food came tops I would not have gone with them .Becouse speaking to some one about Mr pops is right up there with the good food .It does come frozen which I was abit worried about .But afder how it is delivered I'm fine with that now .And I have to say the food is lovley I my self have tried it .So as long as nothing changes with the company of the things I think are important. Mr pops will have this food always. I under stand if you have a few dogs it's not possible .But if there's a way you can I would highly recommend this food .it took me weeks checking all brands out and this for me was tops .

23 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for your lovely review!

We’re so pleased you felt confident choosing Different Dog and that being able to speak to someone directly was important to you. It’s great to hear you’re happy with the frozen delivery and, of course, that Mr Pops is enjoying his food (and we love that you tried it too!).

Thank you for recommending us and for trusting us with Mr Pops’ meals.

The Different Dog Team🐾

Rated 5 out of 5 stars

Food that matches their advert to a tee !

I have tried so many different types of food and am so glad I have found Different Dog. The customer service is excellent too. I watched the advert and I think it is spot on as my dog loves his delivery and his head is in that box as I'm unpacking it. He has more life and bounce especially on our walks.

22 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for sharing this review; it really means a lot to us! We’re delighted you’ve found Different Dog and that your dog is loving both his food and his deliveries; the head-in-the-box moment never gets old!

It’s especially lovely to hear he’s got more bounce and energy on walks too. Thanks again for your kind words about our customer service; we’re always here if you need us.

The Different Dog Team 🐾

Rated 5 out of 5 stars

Different Dog is honestly the best food…

Different Dog is honestly the best food I’ve come across in 13 years with my dog.

Nutrition has always been a major priority for us — my dog is older and has a sensitive stomach, so finding something that doesn’t upset her has been a real challenge. Different Dog has been brilliant for that.

What I really appreciate is that it doesn’t have that strong smell you get with Bella & Duke, and the ingredients are clearly natural. When I’m serving it, I can actually see what my dog is eating — it feels more like proper nutritionist-crafted food rather than factory stuff.

She eats it happily, stays comfortable afterwards, and for us that’s absolutely huge. For anyone with an older dog or one with a sensitive stomach, I genuinely couldn’t recommend it more.

1 October 2025
Unprompted review
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Reply from Different Dog

Thank you so much for such a thoughtful review. We know how important nutrition becomes as dogs get older, especially when they have sensitive stomachs, so it’s wonderful to hear that our food has been such a positive change for your dog.

Thank you for your trust and for recommending us so highly.

The Different Dog Team!🐾

Rated 5 out of 5 stars

Excellent food agrees with my dog

Really agree with my dog she seems a lot fitter and healthier even at 11 years old. Smells amazing too. I get all the extras goats milk powder and bone broth and she enjoys it as a fussy dog

22 December 2025
Unprompted review
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Reply from Different Dog

Thank you so much for your lovely review! We’re so pleased to hear your dog is feeling fitter and healthier at 11 years old, that’s wonderful to hear. It’s great to know the food (and the extras like the goat’s milk powder and bone broth) are going down well, especially with a fussy eater!

Thank you for sharing your experience and for choosing Different Dog!

The Different Dog Team🐾

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