🌟🌟🌟🌟🌟 Outstanding Service from an Amazing Team! Katie Dawes and Sam Williams at DNA Financial Solutions were absolutely incredible throughout our purchase journey. They truly got us out... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The DNAfit kit arrived really quickly and instructions were easy to follow. I received my results much quicker than expected and there were lots of dietary, health and fitness insights that I will use... See more
The app is useless. The interface is terrible and requires you to re-log in after each click in a different section. They charge you an outlandish fee for recipes that you can find by searching on Pin... See more
Company replied
If you are trying to lose weight or just stay healthy DNAFit is a defo right move for you. It gives a detailed report which I personally used to adjust my daily diet, knowing what exactly good or bad... See more
Company replied
Company details
Information provided by various external sources
DNAfit is revolutionising the way we think about health, fitness and nutrition. We reveal the power of personal genetics to help everyone unlock their human potential, on the most personalised level possible. Taken at home (or anywhere), our simple saliva is an easy way to discover your health, fitness and nutrigenetic profile, using the very latest in genetic technology and research – opening up a new world of truly personalised workouts, meal plans and wellbeing, whatever your goal. As the leading global consumer brand for fitness and nutrigenetics, our reach is underpinned by a network of qualified fitness and nutrition professionals, independent and major gym chains, international distributors and professional sports clubs. From our base in London, UK, we’re changing the industry one sample at a time.
Contact info
1 Depot Point, 15-27 Britannia Street, WC1X 9AH , London, United Kingdom
- 020 8004 4008
- info@dnafit.com
- dnafit.com
4.3
Excellent
3k reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
DNAFIT is a great experience, know your genetics
DNAFIT is a great experience. Very informative and the options to chat to geneticist/nutritionist helped a lot. This has me to do more research on the food I eat how it will affect me.
Maybe some meal plan options that are guided will help. Overall I received the info I needed to hear.
6 February 2021
Reply from DNAfit
Hello Michael,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Reply from DNAfit
Hello Carolyn,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Reply from DNAfit
Hello James,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Great service
Quick process to get your results. The information recieved is very clear and easy to digest. It is also interesting to learn about what your dna may tell you about the way you should excerise and eat.
4 February 2021
Reply from DNAfit
Hello Stephen,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Really enjoyed the science behind this…
Really enjoyed the science behind this to change my diet to fulfill my body's requirements. Also to get the most out of my training
3 February 2021
Reply from DNAfit
Hello Chris,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
If you are trying to lose weight or…
If you are trying to lose weight or just stay healthy DNAFit is a defo right move for you. It gives a detailed report which I personally used to adjust my daily diet, knowing what exactly good or bad for you. If you have food allergies but you are not sure what exactly makes you allergic or bloated, this test will reveal it all.
3 February 2021
Reply from DNAfit
Hello Ayla,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
The DNAfit app is a fantastic resource…
The DNAfit app is a fantastic resource and I appreciate how easy it is to review certain findings as I forget them. I was blown away by how thorough my two phone consultations were. Each coach I met with had detailed advice to offer not only in a general sense but as it pertained to my training at the time. I asked a variety of questions and they seemed prepared to answer them all. Highly recommend!
3 February 2021
Reply from DNAfit
Hello Nathaniel,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Insightful
Insightful, accurate and life changing.
Not only did I get 1-1 support with results but a plan to follow and adapt throughout lifetime, giving the tools I have always been looking for.
3 February 2021
Reply from DNAfit
Hello Radhika,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
DNA Fit gave insight into how to eat and exercise
DNA Fit gave a good insight into how to best eat and exercise for my genetics. The information was useful and I have now incorporated it into my daily life.
3 February 2021
Reply from DNAfit
Hello Lauren,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
DNA Fit to see what diets…
I ordered DNA Fit to see what diets work for my body. The results were roughly what was expected. Some seem a bit off from my opinion, but overall reasonably happy with it.
3 February 2021
Reply from DNAfit
Hello Katie,
Thank you for your honest feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
The test it self quick and simple.
The test it self quick and simple.
I found the ihe information that I got back to be really informative and something that I have used to improve my overall health, lifestyle and training.
The consultation and advice that I got from it has also been very helpful.
Overall I would highly recommend!
3 February 2021
Reply from DNAfit
Hello Paul,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
I loved my DNA fit
I loved my DNA fit! The information & service provided has been very helpful. I loved the phone call with their two experts. They explained everything in detail and it has really made a difference to my health & fitness which is especially important during these times. A+ would definitely recommend.
3 February 2021
Reply from DNAfit
Hello Alison,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Great service
3 February 2021
Reply from DNAfit
Hello Matthew,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Great service
Great service! I recommend trying their services. Their nutritionist was extremely attentive and offered me useful feedback.
3 February 2021
Reply from DNAfit
Hello Alex,
Thank you for the great feedback, it will assist us going forward.
We are glad that you trusted us with helping you become your best self.
Should you have any further queries, please do not hesitate to contact us at info@dnafit.com and one of our team members will gladly assist.
Keep up the healthy DNAfit lifestyle!!
Thank You,
The DNAfit Team
Poor communication lets this company down
I would love to be writing a great review for DNA fit but unfortunately I have not had an all together good experience.
Certainly the biggest failing for me have been in communication. I have tried to contact DNA fit using the telephone number on their website and it never answers. You can speak to someone on live chat but it once took them five days to reply to my live chat messages and there responses are largely generic. If you have specific questions you will not get the answers you are looking for.
They offer a DNA test based on your Ancestry DNA test however the report you get back form DNA fit based on this DNA test is limited and you will find that something's are missing. Such as vitamin c requirements and some of the sleep results such as sleep and caffeine. You find that they promote getting the full DNA fit test in these sections and this was just the information that I was trying to obtain in the live chat which was left unanswered.
I do feel slightly foolish trusting a company with such bad communication, say this, the report that you get back, as basic as it is, is clear and easy to read and they do provide a meal plan and offer a consultation with a nutritionist which I am yet to book.
I also ordered a personalised cook book for my mother with her test, purchased 17th Jan, we are now 03rd Feb and it still has not arrived. So overall I am disappointed but it was very cheap at only £35 (apparently discounted) because we provided our own DNA test. I would have been very unhappy had we purchased the full kit at £120 each.
I would shop around before going ahead.
3 February 2021
Unprompted review
Reply from DNAfit
Dear Charlotte,
We would like to apologize for the experience that you have had thus far. We understand that the delay was on our end.
Please note of the below:
Missing data:
Kindly note that Ancestry.com has had different chips which are used as time goes by and some SNP's may not be included - or if specific markers fail then they can provide results without analyzing all markers. We make use of all available SNP's and at times, although rare, this can result in a few missing markers.
In essence whatever is not be reported on, is because those markers were not available from the raw data provided. We not always able to tell what will be missing as data is not from us. I hope this helps explain how the results ended up this way.
Book a consultation:
Our team of sports scientists and dieticians are ready and waiting to take you through your reports and help you with the best ways to use your results to improve your lifestyle. To schedule this please follow the below link:
https://calendly.com/dnafit_wellness
CookBook:
If you have not received your CookBook kindly forward your query to info@dnafitcom and one of our team member will be able to assist.
DNAfit team,
No communication after posting test
No communication after posting test. I had posted the test kit on Monday and I checked on the app still say pending and tried to call/email them no reply. What's going on?
29 January 2021
Unprompted review
Reply from DNAfit
Hi Felix,
Thank you for reaching out to DNAfit with your feedback, we do value all customer feedback as this helps us to grow and improve as a company and build a stronger client relationship.
We are definitely here to support you and ensure all is resolved as quickly as possible. Please could you reach out to our Community Success Manager on jared.baldwin@dnafit.com to ensure this can be resolved to your satisfaction.
Alternatively if you could respond to the find reviewer request we will be in touch shortly.
Thanks,
DNAfit Team
A valuable investment!
I had a great introductory chat with Carmyn to get my results. It was very informative and she was a pleasure to deal with, She answered all of my questions and gave me all sorts of insights and recommendations that I could put into practice right away. A great investment!
29 January 2021
The most frustrating DNA service on the market
This whole process has been an absolute nightmare. When I first purchased the option to upload my DNA data from Ancestry, there was no way to even upload the data. Nowhere on my homepage after logging in was there an "upload" button to be found. I had to reach out to customer service about the issue and it took over 2 weeks for their IT department to resolve it. By the time it was "resolved," I'd already taken my business elsewhere with another DNA company that made it much easier and quicker to get results. I'm now asking for a refund, and the response I got was "the issue has been resolved, kindly upload your data." I DON'T WANT TO USE YOUR SERVICES ANYMORE! I can already tell getting my money back is going to be a painful process, I can't even call their phone number because I'm a US resident, and their instant messenger chat feature is a joke, I haven't gotten a single response. DNAfit, please just give me my refund so I don't have to escalate this to my credit card company. I've wasted $80 on a service that was promised to be "instant" but ended up being dragged for over 2 weeks with a customer service rep that lead me in circles.
25 January 2021
Unprompted review
Reply from DNAfit
Hi Carly,
Thank you for reaching out to DNAfit with your feedback, we do value all customer feedback as this helps us to grow and improve as a company and build a stronger client relationship.
We are definitely here to support you and ensure all is resolved as quickly as possible. Please could you reach out to our Community Success Manager on jared.baldwin@dnafit.com to ensure this can be resolved to your satisfaction.
Alternatively if you could respond to the find reviewer request we will be in touch shortly.
Thanks,
DNAfit Team
Great service and follow up from staff…
Great service and follow up from staff .well worth it and A1service
25 January 2021
Very generic answers.
Very generic answers that I knew already. The recommendations also need to be more realistic and reflect our typical daily lives. For example, how do I measure 40% carbs and 40% fat in a meal? How do I measure 800 mcg? Not worth the fee.
24 January 2021
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.