Dreamland UK Reviews 

959
•
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 206 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff and support team for providing exceptionally prompt, friendly, and efficient assistance when handling product inquiries and requests. Many people truly love the cozy heated throws and blankets, noting they provide wonderful warmth, exceptional comfort, and a reliable solution during cold weather. Some reviewers were not happy with products stopping working prematurely or experiencing unexpected technical faults after a relatively short period of regular use. A few other people also felt that customer service response times could be quite slow, with some emails receiving no replies at all.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality, with many customers praising the soft materials,... See more

Customer service

People report positive experiences with customer service, highlighting that support representatives are very... See more

Quality

Customers had ambiguous experiences with quality, as many reviewers praised the soft materials, fast heating,... See more

Staff

Reviewers mention positive feedback about staff, consistently praising certain staff members for being... See more

Response time

Consumers find response time to be efficient, with reviewers frequently praising quick and helpful support... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This is now an edit to my first review where I vented my frustration about the difficulty I was experiencing returning a faulty heated throw. I am now very pleased to say this situation has now been... See more

Company replied

Rated 5 out of 5 stars

We had a Dreamland throw given to us as a present. Unfortunately we were unable to get it to heat up, so we contacted Dreamland about it. They quickly came back to us advising us to plug the throw i... See more

Rated 5 out of 5 stars

I purchased a dreamland snuggle thow and unfortunately it stopped working. I then reached out to their customer care team who were absolutely brilliant. Nina who dealt with my case was quick to respo... See more

Rated 5 out of 5 stars

I absolutely love my Snuggle Up Electric Warming Throw from Dreamland. It’s a really efficient way to quickly warm up and get cosy. I was therefore very disappointed when the blanket stopped working t... See more


Company details

  1. Home Furniture Shop

Written by the company

We believe that warmth is what makes the world go round. It means comfort, wellbeing, and belonging all at once. For over 50 years, we’ve worked on innovative warming technology that keeps you feeling good, no matter the weather outside your window.


Contact info

4.1

Great

TrustScore 4 out of 5

959 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 73% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(959)

190 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderful Customer Service

I ordered a product but, unfortunately,
I was sent the wrong product in error. On contacting Customer Services, my issue was dealt with promptly and efficiently. The Custoner Service Advisor could not have been more helpful, polite and friendly. They arranged delivery of my correct product and arranged collection of the wrong product at no cost to me. AND, all this over the Christnas period. Wonderful Customer Service!!!

27 December 2025
Rated 1 out of 5 stars

Completely Inflexible 14 days Return Period

I bought 2 Dreamland heated throws as Christmas presents and one was unwanted. Dreamland has a 14 days return period as standard. I emailed Dreamland on the 27th December and explained that one of the throws was unwanted and I wished to return it but it was over 14 days since the throw was ordered, however the hygiene seal on the bag was intact (the packaging has never been opened). Dreamland emailed back to say that there is NO FLEXIBILITY with the 14 days return period, despite the fact that the throw is completely re-saleable and the packaging is perfect and intact AND that if you wanted to buy a Dreamland product as a Christmas present and be confident that it would definitely arrive in time for Christmas and be able to deliver to the person you were giving it to to then, with the bank holidays on the 25th and 26th and weekend on 27th and 28th, you would be unable to return it within 14 days.

I can see no disadvantage to Dreamland in extending their return period over Christmas, as most other retailers do, especially given their requirement that the seal on the zip-up bag containing the throw cannot be broken if you wish to return it. Really disappointing and unreasonably unhelpful customer service. I won’t buy from Dreamland again.

25 December 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Dear Jane,

There does appear to have been a mistake in the response you received. We can confirm that a Christmas extended returns period was in place, allowing returns until the 16th of January. We sincerely apologise that this was not correctly communicated to you at the time.

We are now contacting you directly to make this right and to ensure your return is handled appropriately. Thank you for your patience, and please accept our apologies for the inconvenience caused.

Rated 1 out of 5 stars

NEGATIVE!

NEGATIVE!
I purchased a lovely heated throw. It was so comfy and warm. I loved it. In fact I liked it so much I bought another for our family.
The throw unfortunately got dirty. So I machine washed it as the instructions were given on the throw itself and the Dreamland wash instructions found on their website. I am so sad that to say, following all given procedures for washing that both of my once lovely heated throws are no way near as warm as they used to be. To be honest I am quite upset by this.

26 December 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Dear Nick,

Thank you for your message, and please accept our sincere apologies for the disappointment and upset this situation has caused.

We are getting in touch with you directly to look into this matter in detail and to ensure it is properly resolved. Our customer service team will work with you to understand what may have happened and to agree on the most appropriate next steps.

Thank you for your patience. We will be in touch shortly to help put this right.

Rated 3 out of 5 stars

Good product, bad delivery

It’s a difficult one to review. We wanted a heated throw and would normally buy them from well known online places. But we noticed that Dreamland offered ‘DPD pick up’ delivered to a local shop. This was important as a) we don’t have time to wait in all day and b) we don’t want parcels left lying around.

We ordered it with DPD pick up which was acknowledged on the order. However, after it was despatched we received notification that this could not be delivered to a pick up point and would be coming to our address. Despite it previously being acknowledged for the pick up point.

To make things worse, the DPD driver then delivered it to the wrong house, which meant we still had to wait in all day for the re delivery. This wouldn’t have happened if they had honoured the pick up point as ordered and acknowledged.

So, while I would buy the product again, I would avoid buying it direct from Dreamland and I would choose a product from those on the well known online store. Product: 5 stars, delivery: 1 star, so average 3.

18 December 2025
Unprompted review
Rated 5 out of 5 stars

My electric blanket stopped working…

My electric blanket stopped working when it was 2 months out of its guarantee. Dreamland replaced it with the same product without any quibble- very quick, efficient and helpful. I’m delighted thank you

18 December 2025
Unprompted review
Rated 1 out of 5 stars

Let down by poor customer service

What a shame that a company which offers such apparently high-quality products is unable to offer any acceptable level of customer service. I’m sure that the staff at dreamland do their best so can only assume that they’re inability to deal with problems is due to lack of staffing or that they are inundated with complaints.

In my case, we contacted dreamland months ago to report that the blanket had caused burn marks on an expensive hypnos mattress. They asked us to return the blanket for investigation and promised that they would send a replacement immediately so that we would not at any time be without a blanket. This is important because of my wife’s health condition.

Since returning the blanket we have heard almost nothing. I have repeatedly asked them for status reports but emails normally go unanswered and unacknowledged. When I have received a reply they have offered no significant information back beyond the fact that they are waiting for a report from the engineers. We have repeatedly asked where the replacement blanket is but they completely ignore this question.

Would I recommend this company? I would have to say no because, whilst the products are fine when they are working,, it is important to know that you have the backup of a responsible company who take their customer problems seriously.

17 December 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Dear Mrs and Mr Purches,

We sincerely apologise for the length of time this process has taken and for any frustration it has caused.

Please be assured that your case is being taken extremely seriously by our customer service team. As mentioned in our previous correspondence, we are currently awaiting the final response from our legal department before we can provide a full resolution. We understand how important this matter is, particularly given your wife’s health needs, and we are committed to resolving it as swiftly as possible.

We truly appreciate your patience and understanding during this time, and we will be in touch very soon with the outcome and next steps regarding your replacement.

Rated 5 out of 5 stars

Superb Customer Service

After a heated blanket bought from Amazon over a year ago showed cracking in the cable, I contacted Dreamland directly.

Sabrina was awesome throughout, liaising with the tech team, arranging my blanket's return and expediting the sending of a replacement item. I can't praise her and Dreamland highly enough.

10 December 2025
Unprompted review
Rated 5 out of 5 stars

I bought a Dreamland Snuggle Up…

I bought a Dreamland Snuggle Up Electric Throw a couple of years ago and it was really good. I used it to watch TV in the evenings. Then the dial started to malfunction and Sabrina, the lady at Dreamland sorted everything for me and I have another throw which is lovely and warm too. I would recommend these throws. If you need support they are excellent.

15 November 2025
Unprompted review
Rated 1 out of 5 stars

This company is a scam

This company is a scam - they stole my money and did not delvier my product or offer me a refund or any explanation

15 December 2025
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Dear Liam,

We are very sorry for the frustration this situation has caused.

Unfortunately, there were major delivery issues with the courier handling your order, and we sincerely apologise for the inconvenience and lack of clarity this created. We can confirm that the full refund has already been processed, and the funds should appear back in your account in line with your bank’s standard processing times.

Please be assured that this was never our intention, and we regret that your experience led you to feel this way. Thank you for your patience, and if you need any further confirmation or assistance, we are here to help.

Rated 5 out of 5 stars

Naptime Sherpa Blanket

I bought a a Dreamland Naptime Sherpa Blanket. I'm on a low budget and realised it cheaper to heat a person than a whole room.

I'm really glad I bought this blanket. It's big enough for two or even two plus a child to snuggle under if needed and it's nice and warm even without switching it. When it's switched on it really does warm you up, partly because it's so good at keeping the heat in. Also it looks good and the furry side is very comfortable.

The heat element is very economical, it warms up quickly and with a range of temperatures it's good to keep you at just the right side of toasty for an evening in front of the telly.

It was delivered to a locker at the local pick up point quickly and exactly as described. I would heartily recommend Dreamland and the Nap Time Sherpa Blanket.

6 November 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look