Embrace Pet Insurance Reviews 

11,353
•
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Considering 1,109 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently mention that submitting claims through the mobile application is completely straightforward and processes very quickly. Policyholders truly appreciate having reliable financial support during unexpected pet medical emergencies and various veterinary visits. Some reviewers were not happy with expensive monthly subscription costs and unexpected rate increases over time. A few other people also felt frustrated when their reimbursement claims were denied because of pre-existing conditions or insufficient historical records. Furthermore, customers occasionally experienced unhelpful support teams and communication difficulties when trying to resolve policy issues.

What people talk about most

Claim

Consumers find claim to be ambiguous, as many reviewers highlight that submitting paperwork is fast, simple,... See more

Service

Customers consistently note ambiguous experiences with service, as some reviewers praise fast, simple claim... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the fast processing of... See more

Price

People report negative experiences with price, noting that policies became unaffordable as monthly premiums... See more

Product

Reviewers highlight ambiguous aspects of product, with some customers describing the policy as a lifesaver... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Must start off saying Embrace is wonderful when it comes to paying claims quickly. With that said for nearly $45 a month for each of my cats, this doesn’t even cover the annual vet visit either bloodw... See more

Company replied

Rated 5 out of 5 stars

Embrace has been truly excellent for the past decade that I've insured my dog. It's simple to submit claims; they evaluate and respond quickly; they cover everything the policy says they will without... See more

Company replied

Rated 5 out of 5 stars

I don’t know what we would have done without Embrace’s safety net for our Great Dane Abby. Big dogs cost a lot more and knowing that cost does not make life saving decisions for us, was so calming wh... See more

Company replied

Rated 5 out of 5 stars

A relatively new customer, our sweet kitty Marty has come down with some serious issues - enlarged spleen, severe anemia, diabetes and lord knows what else. This has been a literal lifesaver for him... See more

Company replied


Company details

  1. Pet Insurance Company

Written by the company

Embrace is a family, and when you Embrace your pet, you sign up for more than just insurance – you become part of the family. Embrace Pet Insurance promises to provide genuine support and certainty when pet parents need it most.


Contact info

3.7

Average

TrustScore 3.5 out of 5

11k reviews

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3.7

All reviews

(11,353)

1,024 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Pet Insurance

I have been using Embrace as the insurer for my puppy since I got him. He was almost 8 weeks old at the time and he's now 2 1/2 years old. The claims process is simple. It only takes a few minutes to submit a claim and in less than 5 minutes it is normally processed. The claims have always been paid according to the policy and my understanding of the policy.

22 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Michelle,

We strive to make the claims process as smooth and efficient as possible, so we're glad to hear you had a positive experience with your dog's claims! Thank you for choosing Embrace and for taking the time to share that feedback!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Claims are easy to submit and rapidly…

Claims are easy to submit and rapidly processed. So grateful for the coverage of acupuncture for my aging dog. She benefits greatly as do I.

22 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Nancy,

We're glad to hear that you found the claims submission process quick and easy! Thank you for leaving that feedback and for choosing Embrace to help keep your dog healthy and happy!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Best Pet Insurance EVER!

I feel like I'm going to be a public service announcement for awhile. Our 10 year Ragdoll cat Yuki suddenly experienced a herpes virus outbreak and was in and out of the ER several times over the past 3 weeks. He stopped eating and had to have a feeding tube placed in his neck so he could get nourishment while healing. When cat's can't smell (super bad sinus and upper respiratory infection) their brain tells them not to eat. It was so hard and he is now off the tube and home and doing sooo much better!

During that time of intensity and stress, Embrace made is so easy for me to submit my claims and reimbursement came within a week. I can't say enough good things about my experience and how having pet insurance through Embrace took what could have been a debilitating amount of debt into a reassuring safety net.

Don't every go without pet insurance and honestly, Embrace has been the very best I've ever known. Their app is super user friendly and makes it so easy to upload the invoices so they can automatically and digitally reimburse payment to your bank account.

A freaking life saver. I love Embrace.

22 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Cheryl,

We understand how incredibly stressful it can be when one of our fur babies experiences an unexpected illness. Our goal is always to makes the claims process as smooth as possible so that you can focus entirely on your companion's recovery rather than the burden of unexpected veterinary debt. Thank you so much for sharing your story and for recommending our services to others. We're glad to hear your cat is doing much better and we are sending well wishes for his continued health and healing!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Very professional and excellent work

Very professional and excellent work

22 October 2026
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Gina,

We're grateful for your positive feedback and appreciate you taking the time to leave us a review!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Excellent Customer Service

Seamless Process for claim submission.

21 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Susan,

We're pleased that our team has met your expectations! Thank you for the kind words and for sharing that feedback!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Clear and concise insurance coverage

Clear and concise insurance coverage, amazing, very easy claims process with very fast reimbursement. If you're looking for a pet insurance that’s there when you most need it choose Embrace!

22 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello William,

We're thrilled to hear that you found our coverage clear and our reimbursement process fast and straightforward. Thank you for sharing your experience and for recommending us to other Pet Parents!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

I signed up for Embrace pet insurance…

I signed up for Embrace pet insurance this year. I have had nothing but good experience from filing a claim to getting a response from Embrace Customer Service to explain different issues. This company is excellent! I would highly recommend it to anyone looking for a reputable pet insurance contract with a stellar company.

20 October 2026
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Floyd,

Thank you for taking the time to share that feedback! We’re happy to hear you’ve had a positive experience with our Customer Care team and claims service and we sincerely appreciate your recommendation!

Best regards,
The Embrace Team

Rated 1 out of 5 stars

Cancelled Both Policies After My First Claim Was Denied — Extremely Disappointing

Embrace denied a $200 claim that was already below Willow's $750 deductible. The company had no immediate reimbursement obligation, yet chose to classify an acute, resolved gastrointestinal illness as related to distemper contracted five years earlier, without providing individualized medical evidence of that relationship. This calls into question not merely one claim decision, but the integrity and reliability of the coverage representations under which Embrace collected premiums for more than two years.

Here is the full story:-
I insured both of my dogs, River and Willow, with Embrace Pet Insurance beginning in May 2024. Our combined monthly premium was $155.95 (a total of $4,650 over 30 months), and Willow's policy had a $750 deductible. After paying thousands of dollars in premiums, my first claims experience left me with absolutely no confidence in this company.

The most troubling issue is the discrepancy between Embrace's written medical-history review and how it later applied its exclusions.

On May 8, 2024, Embrace conducted a medical-history review of Willow's veterinary records and sent me a written assessment. The email explicitly stated:

"This medical history review tells you what is and is not covered."

It identified canine distemper and related conditions as a permanent exclusion and expressly stated:

"Temporary exclusions: None."

Diarrhea, colitis, and gastrointestinal illness were not specifically listed as excluded conditions.

Embrace also assured me that Willow would still have a broad range of coverage for unexpected medical problems.

On October 22, 2026, Embrace denied Willow's first submitted claim for diarrhea, citing her historical canine distemper diagnosis.

Willow contracted distemper in 2021 and fully recovered from the original infection. Her diarrhea occurred approximately five years later.

Embrace provided no individualized medical evidence demonstrating that Willow's gastrointestinal illness in 2026 was related to her distemper infection in 2021.

Diarrhea can occur during active distemper, but that does not establish that every subsequent episode of diarrhea in a recovered dog is caused by the historical infection.

What makes this especially disturbing is that Willow's veterinary expenses were below her $750 deductible. Even if Embrace had recognized the illness as covered, there would have been no reimbursement if the deductible remained unmet.

This is not about one unpaid veterinary bill. It is about whether the insurance coverage I paid for was represented clearly and applied fairly.

If Embrace can invoke a five-year-old diagnosis to deny a new gastrointestinal illness without showing the medical connection, how can I trust that other unexpected illnesses would be covered?

I relied on Embrace's written medical-history review when maintaining Willow's insurance. Its subsequent interpretation of the permanent exclusion left me questioning the actual scope and value of the policy.

I believe the review was materially misleading in its practical effect.

I have now cancelled BOTH River's and Willow's policies.

Embrace has permanently lost my trust and my business.

Pet owners deserve clearly explained exclusions and evidence-based claim decisions—not uncertainty about whether an old diagnosis might be used to exclude future illnesses.

Based on my experience, I cannot recommend Embrace Pet Insurance.

16 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Qiwen,

We're sorry to hear your claims did not turn out the way you anticipated. We strive to be as upfront as possible about the coverage regarding the exclusion of pre-existing conditions, which are defined as anything symptomatic or diagnosed prior to starting the policy and through the initial waiting or exclusionary periods and are determined directly from the notes provided to us from your veterinarian. We were unable to locate your account to view the specific details and we understand you've already canceled your policy, but please feel free to reach out to embracesocial@embracepetinsurance.com with your name and policy number and we're happy to assist with any additional questions you have.

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Agent for Embrace Insurance

Agent for Embrace Insurance, Rachel, was very courteous, respectful, and professional in respondiong to questions and clarification of coverages when I had issues with submission of claims. We have coverage for 80% reimbursement for charges on our submitted invoices. We had 90%, however I cut back on coverage amounts to decrease our monthly premium because of budget needs.Anytime we have submitted claims to Embrace, they have reimburse us in a timely fashion.

20 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Christine,

We appreciate your kind words about our representative. We strive to provide excellent customer service and are happy to hear you had a positive experience!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

This insurance company made it so easy…

This insurance company made it so easy to file a claim. Thank you for not being so complicated

19 October 2026
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Ray,

Thank you for taking the time to share that feedback! We’re happy to hear the claims process went smoothly for you!

Best regards,
The Embrace Team

Rated 3 out of 5 stars

Great coverage hefty price

Coverage is good but if you have a claim they increase your rate. And, the following year too. So going on three years they increased the premium each year.

19 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Maureen,

We understand that premium increases are challenging, and we truly regret any disappointment you experienced with your renewal quote. We know that as a customer of Embrace for multiple years, you have experienced a premium increase before and in light of that, some of this information may already be familiar to you, but Embrace conducts a data analysis each year, and it is these findings that help us to determine increases in premium pricing for all policies for the term ahead. Our team focuses on multiple factors, including the age of the insured pet, the tenure of the policy, and veterinary inflation. This includes not only rising veterinary costs but also the recent advances we are seeing in veterinary care. We strive to find a balance in maintaining quality coverage for the pets that we insure, while also factoring in changes in the marketplace, but the reality of the premiums is that they do go up over time as our pets get older to account for the increasing risk of illness and injury. However, we do structure our policies to allow you to change coverage parameters to adjust the premium based on what you feel is best for your individual pet and situation. Our goal is to work closely with each policyholder to explore personalized solutions and adjust coverage as needed to support you during this time, so if you would like to explore these options further, please feel free to give us a call at 800-511-9172 and we're happy to assist you further.

Best regards,
The Embrace Team

Rated 5 out of 5 stars

I don’t know what we would have done…

I don’t know what we would have done without Embrace’s safety net for our Great Dane Abby. Big dogs cost a lot more and knowing that cost does not make life saving decisions for us, was so calming when faced with emergencies. Ease of submitting claims and swift returns allow you to focus on your pet and not bills. Thank you Embrace for years of helping Abby, we so appreciate you.

14 September 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Anita,

We're thrilled to hear the claims process has gone smoothly for you and your policy has helped you to be able to choose treatments for Abby based on the best care options available, not based on the cost. Thank you for taking the time to share your experience!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Extremely fast reimbursement.

Easy claims process. Reimbursement is extremely fast.

21 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello,

We’re happy to hear you've had a smooth experience with the submission and processing of your claims. Thank you for taking the time to share that feedback!

Best regards,
The Embrace Team

Rated 1 out of 5 stars

The adjuster has my Yorkie mixed up…

The adjuster has my Yorkie mixed up with another fur baby. My Yorkie has NO pre-existing conditions yet there are 3 listed. I’ve called twice, been on hold only to get an option to leave a voicemail. I was promised I would be contacted. So far no one has contacted me.

This is so frustrating due to if one or more of these issues should occur it won’t be covered!!

Are you listening EMBRACE? I have the policy through USAA so I’m contacting USAA as they should be aware EMBRACE should not be sponsored!

10 April 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Kathleen,

We are sorry for any disappointment you experienced with our company. Pre-existing conditions are defined as anything symptomatic or diagnosed prior to starting the policy and through the initial waiting or exclusionary periods. Medical records are considered legal documents and pre-existing conditions are determined directly from the notes provided to us from your veterinarian. This policy ensures that pre-existing conditions are accurately assessed and helps us provide fair and consistent coverage for all policyholders. We see a team member has followed up to provide further clarification and assistance. If you have any other questions or concerns, please feel free to reply to the team member directly and they will be happy to help.

Best regards,
The Embrace Team

Rated 1 out of 5 stars

Don’t trust Embrace!

I enrolled four pets. I provided all documents requested. They approved the policy. I paid premiums for a full year. Then, after filing a claim on one cat, they suddenly needed more information onto the other cats: Information I had already provided, and that they had verified as sufficient. They then jacked my rates from $114 a month to $170 a month. Horrible service.

19 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Michae,

We sincerely regret any frustration you experienced with the claims process. When a policy is first purchased, we offer an option to complete a complimentary Medical History Review upfront for your pet. It provides you with a detailed report of anything considered pre-existing and not eligible for coverage. However, if this review is not requested by the Pet Parent, we do not review the medical records until the time of the first eligible accident or illness claim submission. This information is also stated in our onboarding emails. In order to complete the Medical History Review, we need the records from any vet providers your pet saw within the 12 months prior to the start date of your policy and through the initial waiting and/or exclusionary periods. We specifically look for the detailed chart notes (also known as SOAP notes – subjective, objective, assessment, plan) in which the vet has recorded examination findings, pet’s health status, and test results (if applicable).

We strive to find a balance in maintaining quality coverage for the pets that we insure, while also factoring in changes in the marketplace, but the reality of the premiums is that they do go up over time as our pets get older to account for the increasing risk of illness and injury. However, we do structure our policies to allow you to change coverage parameters to adjust the premium based on what you feel is best for your individual pet and situation. Our goal is to work closely with each policyholder to explore personalized solutions and adjust coverage as needed to support you during this time, so if you would like to explore these options further or have additional questions regarding your claims, please feel free to give us a call at 800-511-9172 and we're happy to assist you further.

Best regards,
The Embrace Team

Rated 1 out of 5 stars

Denied all claims after many months of inactivity and paying the whole time

We paid every month since April, letting them know in advance that my pet had a pre-existing disease and paid more because of that. When I submitted my first claims in June, they kept saying that they still didn't have the documents needed from my vets office even though the vet submitted it several times. I called Embrace and was finally able to get them to connect. Months later, still no conclusion. At the beginning of the October they finally replied with denying all claims due to the pre-existing condition, which I paid extra for. Even if they covered part of the claim I would have been happy and stayed, but the fact they took so long to do anything only to deny all claims was a waste my time and money.

7 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Nathreen,

We sincerely regret any disappointment you've experienced with our company. The first accident or illness related claim submitted typically takes longer to process as we work with you and your vet providers to gather your pet's medical records and carefully review the details to make sure everything is in order. Typically, the first claim takes 30 business days to process, but can take longer if we do not receive the required documentation. We always work as quickly as possible and we understand this timeline can sometimes be frustrating, but it allows us to maintain accuracy and quality in processing your claim.

We also strive to be as upfront as possible about the coverage regarding the exclusion of pre-existing conditions, which is anything noted as symptomatic or diagnosed prior to the start of the policy and through the initial waiting and/or exclusionary periods. We were unable to locate your account to view the specific details, but please feel free to reach out to embracesocial@embracepetinsurance.com with your full name and policy number and we're happy to assist with any additional questions you have.

Best regards,
The Embrace Team

Rated 1 out of 5 stars

My Military Family Bought Pet Insurance and Now Embrace Wants An Unnecessary Procedure

My family is military and I bought pet insurance through USAA to protect my dog. Now Embrace is refusing to pay a claim that should be covered unless I put him under anesthesia for an MRI his veterinarian says he does not need.

My dog, Steven, was suddenly paralyzed out of nowhere in June and spent three days in the hospital. This is my heart dog and I'm sure my other pet owners out there can understand how out of my mind I was. Thanks to my wonderful veterinarian, we figured out it was a temporary condition and he would make a full recovery. Thank God!

But Embrace is trying to say that Steven actually has a different condition that they do not have to cover, despite my veterinarian writing letter clearly stating that it not the case. That should have resolved the issue. Instead, Embrace says I must pay thousands of dollars and PUT MY DOG UNDER UNNECESSARY ANESTHESIA for an MRI to prove them wrong.

Steven has already endured pain, treatment, and more stress than he should have to bear. Now Embrace wants him to undergo an unnecessary medical procedure, not because his veterinarian believes it is needed for his care, but because its claims department refuses to accept the my veterinarian’s written conclusion.

This MRI would not be for my dog’s benefit. It is being demanded for Embrace’s benefit so the company can continue withholding payment on a claim that should be covered. They are basically betting on me not subjecting him to additional harm (because I will absolutely never do that) so they can deny coverage.

I paid Embrace to help me care for my dog when he needed it most. I never imagined I would have to spend dozens and dozens of hours protecting him from an unnecessary procedure just to force the company to honor the coverage I purchased.

My military family trusted this policy because it was offered through USAA. USAA should know how Embrace is treating the veterans and military families referred through that relationship.

I will be making a formal complaint to the state Department of Insurance. It will include the policy, denial, medical records, appeal correspondence, the veterinarian’s letter, and Embrace’s demand for an MRI.

Before trusting Embrace with your pet’s care, consider what happened to mine, despite my veterinarians opinion, Embrace demanded an expensive MRI involving anesthesia before it would consider paying a claim that should have been covered in the first place.

20 October 2026
Unprompted review
Rated 5 out of 5 stars

Sparky and I are still new to Embrace

Sparky and I are still new to Embrace, and I am still learning how things are done. An invoice for a medication was covered under wellness, as was a claim for an annual medical, vaccinations, etc. I appreciate that the monthly premium is less than the insurer we moved from.

7 October 2026
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Dave,

Thank you for taking the time to share your experience! We appreciate you choosing Embrace to help keep Sparky healthy and happy!

Best regards,
The Embrace Team

Rated 5 out of 5 stars

Easy process, very happy!

Easy submission process for vet costs, makes it easy to get my pet the wellness care she needs. Very affordable, too.

20 October 2026
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello BH,

We’re thrilled to hear you've had a smooth experience with the submission and processing of your claims. Thank you for taking the time to share that feedback!

Best regards,
The Embrace Team

Rated 1 out of 5 stars

Claim turn down

I put my claim in July 19, 2026 and was Waiting for three months just for them to send me an email on October 16, 2026 telling me my claim was denied! Very frustrating!!!

16 October 2026
Unprompted review
Embrace Pet Insurance logo

Reply from Embrace Pet Insurance

Hello Nickey,

We sincerely regret any disappointment you've experienced with our company. The first accident or illness related claim submitted typically takes longer to process as we work with you and your vet providers to gather your pet's medical records and carefully review the details to make sure everything is in order. Typically, the first claim takes 30 business days to process, but can take longer if we do not receive the required documentation. We always work as quickly as possible and we understand this timeline can sometimes be frustrating, but it allows us to maintain accuracy and quality in processing your claim. Moving forward, we want to assure you the process is much smoother and our standard processing time is 10-15 business days. We were unable to locate your account to view the specific details, but if you have any other questions or concerns, please feel free to reach out to embracesocial@embracepetinsurance.com with your full name and policy number and we're happy to provide further assistance.

Best regards,
The Embrace Team

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