Emma Life Insurance Reviews 

1,366
TrustScore 3.5 out of 5

3.6

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Rated 1 out of 5 stars

Emma promotes its self as fast, affordable, simple, and other blatant lies. The online application requested payment info upfront, then I didn't here anything for weeks, then the requested a ton of th... See more

Rated 5 out of 5 stars

Emma is an amazing insurance option. Being a single mom of twins I was having trouble deciding what my best option was, then I found Emma! I had an amazing representative, Mathieu, who helped me thro... See more

Rated 2 out of 5 stars

I started with company because it was easy to answer questions online but my experience is less each day they made some mistakes on my life insurance policy and it almost one month still haven’t heard... See more

Rated 5 out of 5 stars

Had a few questions while trying to put together my life insurance policy, Michael was extremely helpful and answered all my questions to help me make my decision! happy to have some peace of mind kno... See more

Company details

  1. Life Insurance Agency
  2. Insurance agency
  3. Insurance broker
  4. Term Life Insurance Provider Company

Written by the company

Get the fastest life insurance in Canada. No medical exam. It's simple, safe and affordable with Emma. Protect your loved ones now.


Contact info

3.6

Average

TrustScore 3.5 out of 5

1k reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(1,366)

1 review in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Dishonest advertising and sketchy operations

Emma promotes its self as fast, affordable, simple, and other blatant lies. The online application requested payment info upfront, then I didn't here anything for weeks, then the requested a ton of things that they clearly promoted were not required. All I got were excuses, never answers or honesty. Everyone's experience is different and likely depends on what advisor you're assigned, but my experience (especially having to pay upfront before your application is even processed) raises a ton of red flags! Better to go through established and reputable insurers.

1 May 2026
Unprompted review
Rated 2 out of 5 stars

No happy customer

I started with company because it was easy to answer questions online but my experience is less each day they made some mistakes on my life insurance policy and it almost one month still haven’t heard back if they fix them also I am a lady who like see what she buying in writing took them long time to get a policy and turn out it wasn’t written right, I gave them two star because of not get back to me with anything and I am still waiting…

26 June 2025
Unprompted review
Rated 5 out of 5 stars

Positive Experience!

I am about to have a baby and absolutely needed to make sure I had updated life insurance. The application process was easy and the support received from staff was quick, comprehensive and effective. I obviously have not had to use any of it yet (thankfully) but I am hopeful it would be a seamless process.

3 October 2022
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service, quick answers and patient representatives. I messed my form up twice and I myself would have been very annoyed with a client like me, but Michael Guay was so kimd and patient. Top shelf service.

8 September 2022
Unprompted review
Rated 5 out of 5 stars

Thanks Ismael!!!!!

Today I was helped by Ismael and I had such a great experience! He was so helpful and went above and beyond to make sure all my questions were answered. I’m glad I chose Emma insurance to go with. Emma insurance seriously has such awesome people that work for them!!! Thanks again Ismael!!!!

22 June 2022
Unprompted review
Rated 5 out of 5 stars

great customer service

Had a few questions while trying to put together my life insurance policy, Michael was extremely helpful and answered all my questions to help me make my decision! happy to have some peace of mind knowing my children are covered if something were to happen to me

31 January 2022
Unprompted review

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