I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more
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Review summary
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Reviews shaping this summary
You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more
Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more
excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more
Company details
- #52 of 229 best companies in Men's clothes shop
Written by the company
Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.
Contact info
66 Jermyn Street, SW1Y 6NY, London, United Kingdom
- 020 7930 9980
- sales@emmawillis.com
- emmawillis.com
4.8
Excellent
740 reviews
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This company invites their customers to review, whether positive or negative
Replied to 25% of negative reviews
Typically replies within 24 hours
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People also looked at
Stunning quality linen shirts…
Stunning quality linen shirts accompanied by first rate service
24 June 2026
Very happy with my shirt and will buy…
Very happy with my shirt and will buy more , the assistant was very helpful and accommodating
10 June 2026
Fabulous quality and service
5 June 2026
Best Boxers ever
Best Boxers ever. Wear them for years and still love them. Made when ordered, delivered promptly when ready. Always again!
2 June 2026
Fab Kingfisher blue shirt
I saw the Kingfisher shirt in the Jermyn Street window, ordered it and later picked it up following manufacture, and it is great!
28 May 2026
Lovely linen shirt for a special…
Lovely linen shirt for a special occasion. Admired by all the family
27 May 2026
Great quality and products
Just love the brand, the products and the quality. Been buying the shirts for a few years and don’t plan to change.
27 May 2026
Personalised service promptly provided
Personalised service promptly provided
Always absolutely first class products
26 May 2026
Great shirts great people
There isn’t a more charming or more efficient shop in London. The warmth of Emma and her staff has no equal except for the quality of their shirts and other goods. Hard to praise or recommend more.
26 May 2026
Beautiful shirts and great service
Beautiful shirts and great service. It is nice to get such a high-quality product at a fairly reasonable price. Are you paying more than you could? Well, in some sense paying more for a shirt that you know is made by individuals getting paid a living wage is a choice you have to make if you can afford it. It is still, however, a good value considering the beauty of this product.
3 February 2026
Tax issue
The shirts were great, but I was disappointed that I had to pay tax in Denmark in order to receive the products. I had understood that the price I paid included all taxes.
regards
Kasper, DK
6 May 2026
Great experience from start to finish
Great experience from start to finish. Knowledgeable and extremely helpful in store. Could not recommend it more highly.
2 May 2026
Emma Willis is my go to for shirts in…
Emma Willis is my go to for shirts in London. The quality is exceptional and the staff are attentive. I purchase made to measure while in London and have them shipped to Canada. They arrive in a lovely package in a timely manner.
1 May 2026
Brilliant professional service as always
7 May 2026
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