Proactive response after a rough first impression
I received an unsolicited sales call from a rep at Extra Sauce Agency, despite being registered on the National Do Not Call List. The interaction was frustrating — I flagged the issue, and instead of acknowledging it, the caller became dismissive and condescending.
That said, I reached out to the company directly and heard back from the founder, who took the issue seriously. He acknowledged the misstep, explained how their leads are sourced, and committed to reviewing their processes to better comply with Canadian regulations.
Mistakes happen. What matters is how a company responds — and in this case, the response showed accountability and a willingness to improve. That deserves recognition.
Reply from Extra Sauce Agency
Hi Jonathan,
We appreciate you taking the time to share your perspective. While we understand that unsolicited calls can be frustrating, we want to clarify how we operate.
Our sales team uses only trusted, industry-standard platforms like ZoomInfo and Seamless to source contacts - tools widely adopted across the B2B industry for compliant outreach. These databases do not flag numbers that are listed on the National Do Not Call Registry, which means there is no way for us to know if a number is on that list prior to outreach. If such a feature were available, we would absolutely use it.
To be clear, this was not a client relationship, and no service engagement took place. Our team was simply doing the hard work of outbound prospecting - a normal and accepted practice in B2B sales.
We take compliance seriously and, as mentioned, are reviewing our processes to ensure they align with Canadian regulations as best as possible.
That said, we’re glad you reached out directly, and we were able to address your concern. We see every piece of feedback as an opportunity to get better, and we remain committed to conducting outreach in a respectful and professional manner.