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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the products, highlighting their beauty, solid feel, and impressive sparkle. Many people are delighted with the stunning presentation boxes, often featuring lights that enhance the jewelry's appearance. The delivery service is frequently described as fast and efficient, with many consumers appreciating the timely arrival of their orders and the excellent communication throughout the process. However, some customers also noted issues with their orders, experiencing delays or receiving incorrect information. A few people were dissatisfied with the order process, mentioning a lack of email confirmation or confusion regarding their purchases.

What people talk about most

Product

Reviewers highlight positive aspects of product. Customers are delighted with the quality and appearance of... See more

Quality

People report positive experiences with quality. Customers consistently praise the exceptional craftsmanship... See more

Order

Customers had ambiguous experiences with order. Many reviewers praise the easy ordering process, fast... See more

Delivery service

Users describe positive interactions with delivery service. Many customers praise the fast shipping times,... See more

Service

Clients share positive opinions on service, frequently highlighting excellent communication and... See more

Based on these reviews

Rated 5 out of 5 stars

Highly recommend these jewellers! Ordered my tennis bracelet on 5th feb & arrived today! Super fast considering it was made to order! Communication was on point as well & the price you are paying for... See more

Company replied

Rated 4 out of 5 stars

The products (we have bought a tennis bracelet and eternity ring, are beautiful. However the quality of service leaves much to be desired. On both occasions whenever I raised a query e.g. delivery dat... See more

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Rated 5 out of 5 stars

I bought a diamond & platinum tennis bracelet and wanted it to be lengthened. Finediam offered a couple of alternatives - to have smaller stones to the same carat weight to cover the extra inch or t... See more

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Rated 5 out of 5 stars

I recently purchased a 5ct lab diamond tennis bracelet in 18k white gold from Finediam and I’m really pleased with the quality of the piece. The bracelet is beautifully made, feels solid, and the... See more

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Rated 1 out of 5 stars

Ordered an item on the 22nd of December. Received a WhatsApp asking if they could deliver in January by the second week. I have emailed 3 times and called the number repeatedly. No answer. No communic... See more

Rated 5 out of 5 stars

After I placed my order I was contacted by the finediam team expressing their thanks and offered services with regards to any questions or help I needed. There were a couple of small details I wanted... See more

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Rated 5 out of 5 stars

Finediam delivered the product I ordered in a timely manner and when we received them they were exquisite. My wife loves them and they do look beautiful. The lit box is a real bonus and makes the sp... See more

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Rated 4 out of 5 stars

Ordered a diamond engagement ring, it’s beautiful with a brilliant box with a light in. Really makes it shine! Arrived within their estimated time frame too. The rhodium plating wore off (I think she... See more

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Rated 5 out of 5 stars

Ordered a tennis bracelet after having problems with one I had previously ordered from another store. It took a couple of days longer to receive but I was kept up to date with the process of it arrivi... See more

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Rated 5 out of 5 stars

Excellent replies to my messages before I made my purchase. Really quick shipping time. Stunning product which also came in a beautiful presentation box with a light above the diamond. Insurance paper... See more

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Rated 5 out of 5 stars

A purchased a beautiful white gold / heart pendant . This was a birthday gift from my hubby . It’s beautiful/ great quality and I would highly recommend Finediam to everyone out there . My item was... See more

Rated 5 out of 5 stars

Beautiful earrings so good I purchased a second pair they come in a lovely illuminated box perfect as a gift. Cannot believe the quality for the price and a good size 0.50 ct thank you for an excelle... See more

Rated 5 out of 5 stars

Beautiful necklace in a very clever box that showed it off perfectly. The itwm was drlayed. However the team kept me informed every step and actually beat their advised delivery in the end. Very hap... See more

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Rated 5 out of 5 stars

I received it and was delighted. Thanks it was a super-prompt service. It was delivered within 2 days of ordering (ordered Wednesday, delivered Friday). The bracelet is beautiful and the light... See more

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Rated 5 out of 5 stars

I was dubious at first with my order being of such value and it being an online sale. But the comms I received in person, even late at night gave me confidence. The quality of the product is great and... See more

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Rated 5 out of 5 stars

From ordering right the way through to receiving the bracelet there was constant contact. The bracelet was beautiful and even better than in the pictures, The quality and the diamond sparkle is amazin... See more

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Rated 5 out of 5 stars

I couldn’t be happier with my experience purchasing an engagement ring! From the very beginning, the team was incredibly helpful and attentive. I came in with a few ideas in mind, and they really... See more

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Rated 5 out of 5 stars

I bought a Diamond tennis bracelet for my wife to celebrate our silver wedding anniversary. I needed it delivered before we went on our once in a lifetime holiday and contacted Finediam over WhatsApp... See more

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Rated 3 out of 5 stars

I needed my ring by my wedding date. I sent several emails asking for confirmation that it would arrive. They weren’t answered. I called and think the order had been overlooked. However it did arrive... See more

Rated 5 out of 5 stars

Fabulous jewellery / sellers . Love my heart pendant ❤️ such amazing quality. I’ll only ever buy my jewellery from this website now 🤗😁👍🏻Many thanks to everyone at Finediam

Company replied

Rated 5 out of 5 stars

FineDiam delivered a great product, at a brilliant price with impeccable service. I bought a 2ct lab grown diamond ring for my wife, and she was absolutely delighted. I cannot recommend FineDiam en... See more

Rated 1 out of 5 stars

This is my review trying to contact these people. Hopeless. Will ask for a refund. UPDATE:- I manage to get a message reply. What happened was it had run out of stock and they won't receive the new... See more

Rated 5 out of 5 stars

Great communication answered all my questions. Item was beautiful when it arrived. Loved the light in the box too which showed off the diamonds perfectly ! Nice touch.

Company replied

Rated 5 out of 5 stars

It was an excellent experience ordering diamond earning for my wife. Not only the communications I had were precise and helpful but the results were superb and received exactly what I’ve ordered. Than... See more

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Rated 5 out of 5 stars

My ring has just arrived. It is expertly crafted and beautiful to look at. It was packed well and arrived in a lovely box with a light in it, which showed the ring at its best. A good experience all r... See more

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Rated 5 out of 5 stars

I ordered a bracelet and once order was placed, they communicated straight away to give a time frame of when it would be dispatched and stated straight away that the bracelet had to be made first. I w... See more

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Rated 5 out of 5 stars

I purchased a pendant for my daughter, I love it it’s beautiful , the company very good customer service keeps you up to date with everything , arrived on time. Will use in future ☺️

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Rated 5 out of 5 stars

Highly recommend this company, they kept me up to date with my order and the bracelet I’ve now received is absolutely beautiful. I will be shopping again with them very soon - thank you so much ☺️

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Rated 5 out of 5 stars

Beautiful diamond earrings presented in a special light-up box, which really made them sparkle ✨ Good communication too as I opted for screw backs, which took longer to arrive but arrive they did - o... See more

Rated 5 out of 5 stars

Absolutely love my ring. Very clear communication all the way through and arrived in really good time. It was slightly too big so was sent back and resized so quickly. Would highly recommend.

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Rated 5 out of 5 stars

Ordered a diamond tennis bracelet for my wife, it was a really gift, the bracelet and diamonds looked amazing she was over the moon! Everything was as described! Will definitely use them again

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Rated 5 out of 5 stars

Ordered online and service and quality are just as described. They messaged throughout and earrings arrived when they said. Absolutely gorgeous thank you!

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Rated 5 out of 5 stars

Great service and lovely ring had to exchange as originally too big but my fault they changed no questions and posted quick

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Rated 5 out of 5 stars

I recently ordered a diamond ring from Finediam online and have to say not only am I thrilled with my purchase but also the level of customer service. Really easy ordering process and then excellent c... See more

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Rated 5 out of 5 stars

I made a mistake on the delivery address, the findiam team were great at resolving for me. And the ring, well that’s just stunning and a very well received gift for my wife.

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Rated 5 out of 5 stars

Great experience with brilliant product, price and service. Bought a 2ct lab grown diamond for my wife, and she loves it.

Rated 5 out of 5 stars

So happy with my purchase. Communication was excellent and so was my Ring. I would definitely recommend this company and will be treating myself very soon for something else.

Company replied

Rated 5 out of 5 stars

The customer service was excellent, made the ring in a quick turnaround for a proposal. The diamond and quality of workmanship was exceptional and had many comments on how beautiful it is. A very happ... See more

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Rated 1 out of 5 stars

The only review I believe for this company is the 1 star. Absolute scam. Do not trust. Ordered a ring that tbh was too cheap to be true. Got no email confirmation of the order. Got update on... See more

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Rated 5 out of 5 stars

I am honestly a very satisfied customer. These earrings are absolutely beautiful but even more stunning in person. The craftsmanship and attention to detail really stand out, and they feel elegant... See more

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Rated 5 out of 5 stars

Great communication, great price, and great product. Thoroughly impressed. I would highly recommend and would not hesitate to buy again. 5 stars all round.

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Rated 5 out of 5 stars

The earrings were just beautiful my fiancee was amazed with them she said they were so lovely. The sparkling of them when they hit the light wlis so amazing. Thank you very much

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Rated 4 out of 5 stars

I ordered the diamond huggie earrings when the website showed 1 in stock, so I was expecting them to be dispatched right away. However, I later learned that they still needed to be made, which was a... See more

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Rated 5 out of 5 stars

Ordered earrings for my wife for our Ruby Wedding anniversary arrived couple of days before anniversary so she was able to wear them for our anniversary celebration so happy with service

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Rated 1 out of 5 stars

I ordered a necklace from this company for almost 300 pounds. I placed this order on the 15th november and then surprisingly something came on the 19th. They delivered a bunch of adverts and a ring si... See more

Rated 5 out of 5 stars

This is my 4th purchase and I am really pleased with the quality of the jewellery and the excellent service. Won’t order from anywhere else!

Rated 5 out of 5 stars

Beautiful tennis bracelet delivered which my wife was thrilled with, we had a small issue but the problem was sorted immediately. Highly recommend

Company replied

Rated 1 out of 5 stars

DO NOT ORDER FROM THIS COMPANY ITS A SCAM! the good reviews must be fake! The communication is terrible! They only respond if you threaten to do a charge back then completely stop replying! I have had... See more

Rated 1 out of 5 stars

I purchased a watch from this company. I received a WhatsApp with somebody else’s order attached and an email confirming the correct order. After 2 weeks there was still no shipping c... See more

Rated 5 out of 5 stars

So easy to order and delivery was fast. The communication was very good and the whole experience was smooth. The product is just as described and I am very pleased. Will use this company again for s... See more

Rated 5 out of 5 stars

The ring I received is very nice, the customer service is good, the delivery was smooth, I'm happy with my purchase

Company replied


Company details

  1. #35 of 45 best companies in Jewellery manufacturer
  2. #38 of 49 best companies in Costume Jewellery Shop
  3. #89 of 111 best companies in Jeweller

Written by the company

Jewellery Trading Company Ltd is a UK-based, family-run business with three generations of heritage in jewellery manufacturing. Our legacy of fine craftsmanship and trust has been shaped through our brands — Sunshine Diamonds, celebrated for timeless quality, and FineDiam, launched to serve our global audience with modern elegance. We are committed to excellence in every piece we create — from bespoke engagement rings to luxury fine jewellery. Registered Address: Ground Floor (Rear), 35 Greville Street, Hatton Garden, London, England, EC1N 8TB


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

103 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 28% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Beautiful diamond earrings presented in…

Beautiful diamond earrings presented in a special light-up box, which really made them sparkle ✨ Good communication too as I opted for screw backs, which took longer to arrive but arrive they did - on time. Lots of accompanying literature and very detailed authenticity certificates. Great company to deal with; I shall be buying again when I next ‘need’ a special piece of jewellery 🤩 Thoroughly recommend 10/10!

6 March 2026
Rated 5 out of 5 stars

Fabulous Love Them

Beautiful earrings so good I purchased a second pair they come in a lovely illuminated box perfect as a gift.
Cannot believe the quality for the price and a good size 0.50 ct thank you for an excellent service throughout.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Valantine gift

Waited in anticipation for my earrings and when they arrived l was amazed and delighted by how beautiful they were! FANTASTIC value and very sparkly,in a lovely presentation box complete with a valuation certificate, a great company.l would totally recommend to all my friends and family and l will be using Finediam again for diamond jewelry purchases.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Nice ring

Nice ring. Didn't take too long. Ring looks as described but I'm not an expert.

16 February 2026
Rated 4 out of 5 stars

5 star bracelet

Excellent value , customer service great , beautiful tennis bracelet with substantial clasp , lit up box which was very nice suprise , only negative was I waited over 2 weeks but it was worth the wait when it arrived , also insurance certificate includeb

21 February 2026
Unprompted review
Finediam logo

Reply from Finediam

Hi Jackie,

Thank you so much for your lovely review!

We’re delighted you’re happy with your tennis bracelet — especially the substantial clasp and the light-up presentation box (we love that surprise moment too 😊).

As each FineDiam bracelet is carefully made to order and quality checked before dispatch, it can sometimes take a little longer — but we’re so pleased you felt it was worth the wait.

Enjoy your beautiful diamond bracelet, and thank you for choosing FineDiam.

Warm regards,
Mr LR
Customer Support Manager
FineDiam

Rated 5 out of 5 stars

Highly recommend these jewellers

Highly recommend these jewellers! Ordered my tennis bracelet on 5th feb & arrived today! Super fast considering it was made to order! Communication was on point as well & the price you are paying for such brilliant quality is unmatched! Will definitely be shopping with these guys again!

19 February 2026
Unprompted review
Finediam logo

Reply from Finediam

Hi Jordan,

What a fantastic review — thank you!

A made-to-order tennis bracelet arriving quickly and exceeding expectations is exactly what we aim for at FineDiam. We focus on combining premium diamond jewellery craftsmanship with competitive pricing, so it’s wonderful to hear that stood out to you.

We look forward to creating your next piece of diamond jewellery.

Best wishes,
Mr LR
Customer Support Manager
FineDiam

Rated 1 out of 5 stars

Unhelpful. No updates. Order not fulfilled from 8th February 2026. No reply. Telephone contact numbers unavailable.

This is my review trying to contact these people. Hopeless. Will ask for a refund.
UPDATE:- I manage to get a message reply. What happened was it had run out of stock and they won't receive the new stock until this Friday. The Customer Service person assured me my refund is on the way. Why couldn't someone have answered my ever growing emails and explained. Having said that, the Customer Service woman was very nice.

16 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service and lovely ring had to exchange as originally too big but my fault they changed no questions and posted quick

27 January 2026
Finediam logo

Reply from Finediam

Hi Simon,

Thank you for your kind review!

Ring sizing can be tricky, so we’re always happy to make exchanges smooth and stress-free. I’m glad the replacement was handled quickly and without hassle.

We want every FineDiam ring — whether engagement, wedding, or diamond dress ring — to fit perfectly and feel special.

Warm regards,
Mr LR
Customer Support Manager
FineDiam

Rated 4 out of 5 stars

Good contact with me let me know when…

Good contact with me let me know when my parcel was coming
Replied really quickly through WhatsApp which I totally preferred

3 February 2026
Finediam logo

Reply from Finediam

Hi Steven,

Thank you for your feedback!

We know customers appreciate quick and direct communication, which is why WhatsApp updates are something we prioritise. Buying diamond jewellery should feel exciting — not uncertain — so we’re pleased you found the process smooth and responsive.

Thank you for choosing FineDiam.

Best regards,
Mr LR
Customer Support Manager
FineDiam

Rated 5 out of 5 stars

Beautiful bracelet

Beautiful bracelet, very competitive price, great communication with the company. Prompt and friendly service.

27 January 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re delighted to hear that you love the bracelet and found our pricing competitive. It’s great to know our communication and service met your expectations. Your kind words truly mean a lot to us.

Rated 5 out of 5 stars

Excellent customer service—the company…

Excellent customer service—the company is efficient and very well run

21 January 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re thrilled to hear that you found our customer service efficient and well run. Your feedback truly motivates our team to continue delivering the best possible experience. We appreciate your support and look forward to serving you again. 💎✨

Rated 4 out of 5 stars

Great products, terrible service.

The products (we have bought a tennis bracelet and eternity ring, are beautiful. However the quality of service leaves much to be desired. On both occasions whenever I raised a query e.g. delivery date etc, despite emails and phone calls, only once did I receive a reply. When you spend large sums like this and get zero response it makes one suspicious. Eventually, the items arrived and, as they say, happy wife happy life. But not a happy me because of the stress caused by their lack of customer interaction.

22 January 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re truly delighted to hear that you found the tennis bracelet and eternity ring beautiful and that they were well received. However, we are sincerely sorry for the inconvenience and stress caused by the lack of timely communication. This is certainly not the experience we aim to provide, especially when our customers are making such meaningful purchases.

We truly appreciate your patience and understanding, and we hope to have the opportunity to serve you again with a much smoother and more reassuring experience. Thank you once again for choosing Finediam

Rated 5 out of 5 stars

I purchased a pendant for my daughter

I purchased a pendant for my daughter, I love it it’s beautiful , the company very good customer service keeps you up to date with everything , arrived on time. Will use in future ☺️

22 January 2026
Unprompted review
Finediam logo

Reply from Finediam

We’re delighted to hear that you loved the pendant for your daughter and that it arrived on time. It truly means a lot to us to know you appreciated our customer service and updates throughout the process.

We look forward to serving you again in the future 😊✨

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