Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more
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Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more
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We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more
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Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more
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Company details
- #22 of 26 best companies in Tile Shop
- #86 of 115 best companies in Bathroom Supply Shop
- #65 of 83 best companies in Flooring Shop
Written by the company
The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.
Contact info
Twyford Mill, OX17 3SX, Banbury, United Kingdom
- 01295814280
- customercare@firedearth.com
- firedearth.com
4.4
Excellent
3k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Check out fired earth delivery costs
Check out fired earth delivery costs!
Especially as they have closed all stores within 50 miles of me
8 September 2025
Reply from Fired Earth
Good Morning Peter, sadly tiles are heavy and carriers do charge by weight. But you are always welcome to talk to a showroom to see if there is anything they can do.
Reply from Fired Earth
Thank you Mary for your kind words and for taking the time to write the review.
Reply from Fired Earth
Thank you for your review Amanda. We appreciate your comments and if we can be of any more help with your project do not hesitate to contact us, either online or via any of our showrooms.
Great tile company
Great tile company, my sample arrived in time,packed well and no postage cost.
I will be ordering my tiles soon.
5 September 2025
Reply from Fired Earth
Hi Ann, Thank you for the kind review. we look forward to hearing from you soon.
Lovely tiles
4 September 2025
Reply from Fired Earth
Thank you for your review Sarah, we hope you love your tiles for years to come. We'd love to see the finished room do tag us on Instagram @firedearthuk
Beautiful tiles
Ordered on line goods in stock received earlier than expected and very welled pack.
30 August 2025
Reply from Fired Earth
Hi Key 3, Thank you for your review, we’re delighted to hear about your experience with us. We hope to see you again soon.
Great service in store and free samples
30 August 2025
Reply from Fired Earth
Thank you for the lovely review. I will be sure to pass your comments on to the showroom.
Excellent customer service
Excellent customer service . Highly rated team in the customer support department who guided us through a technical issue . Very friendly and fair approach . We felt listened to and valued as customers . I couldn’t recommend Fired Earth highly enough .
4 September 2025
Unprompted review
Reply from Fired Earth
Thank you for taking the time to write a kind review. We are so pleased to hear that you experienced excellent customer service. We will pass on your kind words to my colleague in the customer care department. We hope to be able to help with future projects.
Order cancelled with no notification
Order cancelled with no notification. Was buying to match existing colour scheme - would give zero if I could
23 August 2025
Reply from Fired Earth
Hello Mr Qxxxxx, thank you for taking the time to leave us a review. Please accept our apologies.
If you would like to send your enquiry to customercare@firedearth.com our team will be able to assist you.
Reply from Fired Earth
Thank you for taking the time to write a review. We are pleased to hear you love your tiles and that delivery was smooth too.
We hope to see you again soon.
Reply from Fired Earth
Thank you for your great review. We are happy that you were pleased with your purchase.
Lovely tiles, fab website
Ordering the sample tiles was very easy, Fired Earth have a wonderful selection of stunning tiles. Delivery was very efficient and the tiles arrived well packaged and undamaged.
26 August 2025
Reply from Fired Earth
Good Afternoon Julie, Thank you ! we are so glad to hear, hope to see you again soon.
Tile ordering advice
Fired Earth Bath store. Helpful staff, except we were encouraged to allow 10% wastage in our tile order. None of this wastage was needed and we are left with 2 unopened boxes (£200) of tiles which - of course - can not be returned. Bath staff gave us some flannel about being able to sell them on eBay - we’ve been trying for ages and it’s likely we will give them away - or landfill. I suspect very few ever need anything like this 10% wastage figure - so why keep promoting it.
26 August 2025
Unprompted review
Reply from Fired Earth
Hello Gareth, thank you for taking the time to leave us a review. Hope you're happy with your project. We would love to see the finished room. Please tag us @firedearthuk.
The 10% wastage is industry standard for cuts, breakages and spares that you may need in the future, as tiles we would be able to get you but not in the same batch, which would differ in shade, tone, colour and calibration. We would recommend if possible on keeping them.
The product is tough and an attractive…
The product is tough and an attractive colour. It was used to border a small front garden flower bed.
18 July 2025
Reply from Fired Earth
Exciting! We’d love to see the finished project, do tag us on Instagram @firedearthuk
My sample tiles were delivered safely…
My sample tiles were delivered safely and promptly, then I was sent endless emails asking me to write a review. Yes you sent what I asked for...... thank you
17 July 2025
Reply from Fired Earth
Thank you for taking the time to write a review.
We are pleased to hear that your sample tile arrived promptly. If we can be of any further assistance or help with placing an order, please let us know as we would be pleased to help.
Great service
Easy, intuitive website for ordering. Wide choice of products. Free, efficient delivery
20 August 2025
Reply from Fired Earth
We offer free delivery on our entire paint range of 120 colours as well as on some sample tiles. Your website comments have been passed onto our IT team who make it all happen, Thank you for taking the time to write a review.
Great choice of products
Great choice of products, easily ordered and quickly delivered.
19 August 2025
Reply from Fired Earth
Hi Putney Mum, Thank you ! We’d love to see your finished project. Please do tag us on Instagram @firedearthuk
Impressed with new colour range of…
Impressed with new colour range of paints. Obtained a couple of swatches which were shipped out promptly.
18 August 2025
Reply from Fired Earth
We are glad you like our colour range Adrian. The hard part is to choose which of the 120 colours you like the best. We recommend trying our sample pots to see how the colours work in your rooms.
Fires Earth paint colours
Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning' some time ago and thought the current venture might be an opportunity - but it seems I left it too long.
15 August 2025
Reply from Fired Earth
Hello Janet, thank you for your review of our paint. Our paint has high pigment levels which increases the depth of colour and improves longevity. Our 120 colours stand the test of time. We are glad you like them.
Fantastic service
Fantastic service, order and delivery.
The range of tiles they stock is unique and after much searching elsewhere I found the perfect tiles for my new fireplace surround.
Highly recommend
15 August 2025
Reply from Fired Earth
Thank you so much for your kind review.
We are pleased to hear that you have found the perfect tiles!
We hope to see you again soon.
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