We recently ordered another car from Forces Cars Direct, having also used them seven years ago. Once again, we dealt with Lewis, who was just as helpful and professional as we remembered. There was... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I approached FCD with some trepidation asI have never, and didn’t envisage ever buying a car online and was pleasantly surprised at how friendly and efficient this whole process was. The sales advisor... See more
Company replied
What a service!!This is the second time I have used FCD and nothing has changed, still as efficient and friendly as the first time. My car was ready as arranged from Lexus Hedge End and was beautif... See more
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Forces Cars Direct provides great service to those that Serve, both past and present. I have always found them to be efficient and friendly. Their pricing is always really competitive and, more ofte... See more
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Company details
- #15 of 97 best companies in Car dealer
- #2 of 7 best companies in Audi dealer
- #2 of 4 best companies in BMW dealer
- #1 of 4 best companies in Kia dealer
- #2 of 2 best companies in Toyota dealer
- #2 of 8 best companies in Volkswagen dealer
Written by the company
We are committed to giving the best new car discounts and service to the military community. So whether you currently serve, or are retired from, the British Army, RAF, Navy, Marines, are a Reservist/TA, a Diplomat, MoD civilian, or Defence Discount Service (DDS) card holder, we have exclusive discounts and offers for you. A full range of car brands available, including BMW, Audi, Volkswagen, Kia, Ford, Toyota and many more. All available to browse on our website. UK mainland delivery available too!
Forces Cars Direct
Written by the company
- We're committed to our customers
- We have a longstanding commitment to treat all customers the way they want to be treated - with respect, support and kindness.
Contact info
Building 2, Alumina Court, Tritton Road, LN6 7QY, Lincoln, United Kingdom
- 01522 814010
- info@forcescarsdirect.com
- forcescarsdirect.com
New Car Military Discounts
4.9
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Reply from Forces Cars Direct
Thank you Mr Day. We're so pleased to be able to help you and thank you for choosing Forces Cars Direct for your new car.
Very informative and a good relay of…
Very informative and a good relay of information, couldn't fault them
30 July 2025
Reply from Forces Cars Direct
Thank you for sharing your experience with us. It's good to hear you had all the information needed to make a purchase. Our delivery team will be in touch to keep you up to date with the delivery of your new car and we are still here if you need or want anything.
Thank you for choosing Forces Cars Direct!
Reply from Forces Cars Direct
Thank you Mr Bower. We're so pleased to be able to help you and thank you for choosing Forces Cars Direct for your new car.
Great service, great price
Forces Car Direct are efficient, effective and maintain contact from the start all the way thru' to car delivery.
If you like a model on their site I find it hard if not impossible to beat the price or indeed the service
11 July 2025
Reply from Forces Cars Direct
Thank you for taking time to share your review Owen. It's lovely to hear how our team supported you throughout your order and we really appreciate your feedback about our prices and service too.
From all of our team, thank you for choosing Forces Cars Direct!
Everyone I’ve dealt with so far from…
Everyone I’ve dealt with so far from Forces Cars Direct have been friendly, helpful and, above all, professional. They made the process of ordering a new vehicle easy and stress free. I’ve been allocated a delivery coordinator and am now looking forward to getting my new car.
10 July 2025
Reply from Forces Cars Direct
Thank you Alexander - you've made our day with your feedback!
Our delivery team will continue to keep you updated and we look forward to the delivery of your new car too.
Thank you for choosing Forces Cars Direct!
Just ordered a RAV4 and all well up to…
Just ordered a RAV4 and all well up to now. The ordering process is straightforward and the price you see is what you pay, sounds too good to be true but I have checked everything out and all ok. A small admin fee and a £300 deposit and away you go. I have got over 12k off of the main dealer price who incidentally only offered me 1k off the full price. In short a brand new 50 grand car for 38.
I will review again when I get my car.
3 July 2025
Reply from Forces Cars Direct
Thank you for taking time to share your review Andrew. It's great to hear how straightforward and genuine you have found our service and prices too, and we're so pleased to be able to help and save you money.
Our delivery team will continue to keep you updated as your order progresses, and we look forward to the delivery of your new Rav4 too.
From all of our team, thank you for choosing Forces Cars Direct!
Good discount for military personnel
Good discount for military personnel. Steven is very helpful
4 July 2025
Reply from Forces Cars Direct
Thank you for sharing your review Nanibabu. We're so pleased to be able to help with your new car and hearing how helpful Stephen has been means a lot to us.
Thank you for choosing Forces Cars Direct!
A brilliant experience from the outset
A very easy process and great experience from start to finish, My agent Lewis Chapman was extremely helpful and put up with me changing my mind several.
3 July 2025
Reply from Forces Cars Direct
Thank you Raymond. We're so pleased to hear that you have found everything really easy and especially that you received supportive service from Lewis - that's what we're here for!
From all of our team, thank you for choosing Forces Cars Direct!
The communication was great
The communication was great, however the price was the key factor. Great service so far.
30 June 2025
Reply from Forces Cars Direct
Thank you Glenn, we're so happy to help with your new car and of course save you money too!
Our delivery team will continue to keep you updated as your order progresses and we look forward to the delivery of your new car.
Thank you for choosing Forces Cars Direct!
A pleasure to do business with!
Excellent communication, interested, intelligent and knowledgeable team members, a pleasure to do business with.
26 June 2025
Reply from Forces Cars Direct
Thank you Iain! We're so pleased to hear how our team assisted with your new car and it's our pleasure too. Thank you for choosing Forces Cars Direct!
Outstanding Service and Unbeatable Value – A True Asset to the Armed Forces Community
I cannot speak highly enough of Forces Cars Direct. From start to finish, the entire experience was seamless, transparent, and tailored to meet my needs.
They go above and beyond to ensure that those who serve or have served receive not only exceptional customer service, but also exclusive savings and deals that genuinely make a difference. The pricing is incredibly competitive, and the level of personal attention I received was second to none: a five-star company through and through!
20 June 2025
Reply from Forces Cars Direct
Thank you so much Alan, this means a lot to us, especially as a veteran owned company - it's always our aim to give genuine great service and savings to our military community.
From all of our team, thank you for choosing Forces Cars Direct!
Everthing was great
Everthing was great. The communications, the discount price. Everthing was just so easy, thank you.
13 June 2025
Reply from Forces Cars Direct
Thank you for sharing your experience, this is brilliant to hear and we're so pleased to help you with your new car! Thank you for choosing Forces Cars Direct!
Very helpful and professional staff…
Very helpful and professional staff with all questions answered quickly. The process is thorough and there is no pressure to buy. My car is on order now. Highly recommended.
13 June 2025
Reply from Forces Cars Direct
Thank you for sharing your experience Mr Johnston. We're so pleased to help with your new car and our delivery team will continue to keep you updated as your order progresses.
Top Discount, Exceptional Service
As ex Navy I found these guys by chance on the Defence Discount Services site. I had already called the other well known DDS supplier (Motorfinity) 4 times and never received the promised call back. These guys managed to secure a whopping £4.5k discount on a £38k Audi A3 and service was absolutely seamless and friendly. Will definitely be using Forces Cars Direct next time.
1 May 2025
Reply from Forces Cars Direct
Thank you for taking time to share your review John; we really appreciate your feedback and are so pleased to help with your new car.
From all of our team, thank you for choosing Forces Cars Direct!
Reply from Forces Cars Direct
Thank you Paul for leaving a review & choosing Forces Cars Direct.
Cannot recommend this company enough
Cannot recommend this company enough. Excellent service from Claire and Dave. We purchased a Ford Puma and the whole process was very easy with a great discount.
Car delivered as stated in perfect condition and within the timescale.
Thank you.
4 June 2025
Unprompted review
Reply from Forces Cars Direct
This is great news Susan! We are delighted to hear this and will inform Claire and Dave of their amazing service for your new car.
Thank you for your review and for choosing Forces Cars Direct.
Give them a try - you have nothing to lose and lots to gain.
The car I was looking to purchase (a KIA ProCeed) was available with a substantial discount which made it more affordable and great value. The whole process from beginning to end was explained and subsequently completed without a hitch; what a great service. I would strongly recommend using Forces Cars Direct to anyone who is feeling unsure of the process and the positive benefits they will accrue.
1 May 2025
Reply from Forces Cars Direct
Thank you so much for taking time to share your review Michael. We're so pleased to help you with your new Kia and to hear how easy you have found everything as well as benefiting from the significant savings of course.
From all of our team, thank you for choosing Forces Cars Direct and for your recommendation too, it means a lot to us all!
Chris made the buying experience very…
Chris made the buying experience very easy and he was professional and knowledgeable.
29 May 2025
Reply from Forces Cars Direct
Thank you so much for sharing your experience and lovely feedback for Chris!
Extremely helpful staff and made…
Extremely helpful staff and made process of ordering so easy
23 May 2025
Reply from Forces Cars Direct
Thank you Ellie, we're so pleased to hear this!
A professional service
The only problem I had was reading the terms and conditions that were sent by e-mail. I had to end up using a magnifying glass to read them. Bigger type face is an easy fix, otherwise an excellent and professional service.
23 May 2025
Reply from Forces Cars Direct
Thank you for your feedback, this is helpful and we will look into how we can make this better.
We are pleased to hear that otherwise you have enjoyed our service and, from all of our team, thank you for choosing Forces Cars Direct.
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