Avoid at all cost. All the things that could go wrong - go wrong. 1) app not working 2) misaligned diet programmes and delivering the food you didn’t select 3) not coming to collect your recyclable ba... See more
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Fresh Fitness Food makes eating well so easy. The meals are fresh, well-balanced, and full of flavour. The Steak & Chips with Chimichurri was a favourite—great quality steak and a tasty sauce. The Spi... See more
Company replied
Honestly, it’s a life saver. With my 9-5 job and 15-20h training week, finding time to cook and eat healthy food has always been a struggle. Having a fresh, nutritious and delicious food ready for m... See more
HIGH STANDARD. DELICIOUS. 🔥 I’ve tried a number of these services over the past year—PrepKitchen, FuelHub, Mindchef, and more. Always felt like the pre-cooked meals never quite matched... See more
Company details
- Meal Delivery
- Catering food and drink supplier
- Fitness and nutrition
- Food producer
- Online Food Ordering Service
- Weight-Loss Service
About Fresh Fitness Food
Written by the company
Fresh Fitness Food are the UK’s #1 bespoke nutrition brand, offering ready-to-eat meals tailored to you and your goals.
Using industry-leading analytics and advice from qualified nutritionists, we’ll create a bespoke plan where every meal is tailored to your own unique tastes and fitness goals.
We focus on seasonality, variety and provenance, and work closely with our trusted suppliers to bring you fresh, high-quality ingredients packed with nutrients. Our menu has been designed by a Michelin-star-trained menu consultant, and every meal is prepared by a team of expert chefs in our state-of-the-art London facility.
Nourishing meals and elite nutritionist input will give you the best possible chance of achieving your fitness goals – and eating great-tasting food while doing so. In fact, a whopping, 89% of our clients confirmed that Fresh Fitness Food has helped them to reach their overall goal!
Contact info
Britannia Way 1-3, NW10 7PR, London, United Kingdom
- 020 3835 5217
- support@freshfitnessfood.com
- freshfitnessfood.com
4.3
Excellent
1k reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Such delicious food
Such delicious food! A good variety and able to custom my macros so I don’t have to think about what I’m eating! Good variety just needs more veg! It is premium and not cheap but you get what you pay for! My only challenge is the delivery comes later than I go to bed and living in a flat I have to get up to let the guy in!
6 February 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Catlin,
Thank you for your kind words! We’re delighted to hear that you’re enjoying the delicious food, the variety, and the ability to customise your macros—it’s great to know our service is making healthy eating easier for you.
We appreciate your feedback on including more vegetables, and we’ll certainly pass this on to our team as we continue refining our menus.
As for delivery, we understand that receiving it later in the evening can be a challenge, especially in a flat where access is restricted. If this timing doesn’t work for you, we do offer a morning delivery slot (7:30–10 AM) as an alternative. If you’d like to explore this option or discuss other potential solutions, please reach out to our customer service team, and we’d be happy to assist.
We truly appreciate your support and look forward to continuing to provide meals that fit your lifestyle!
Meals taste great
Meals taste great! as fresh as it can be.I like it is not frozen and only requires a couple of minutes to heat up.
These meals have been saving my life as I am so busy I struggle to eat health lunch means and often skip breakfast. the fact that this is all ready for you and your calories are counted too has been great to help me on my weight loss goals. ordering is easy, food selection so far has been good and the delivery never failed.
6 February 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Flavia,
Thank you for your fantastic feedback. We’re so pleased to hear that you’re enjoying the freshness of our meals and the convenience of having healthy, ready-to-eat options that fit seamlessly into your busy lifestyle. It’s wonderful to know that our service has helped you stay on track with your weight loss goals while making mealtime stress-free.
We’re also glad to hear that ordering has been easy, the food selection has met your expectations, and that deliveries have been reliable. Your support means a lot to us, and we look forward to continuing to provide meals that help you stay healthy and fuel your day!
Warmest regards,
Mica
The delivery is really bad
The delivery is really bad. My selected delivery slot was 18:00-22:00 and not once I have received my order on time. They always arrive about 1,5-2hrs later!
26 January 2025
Reply from Fresh Fitness Food
Hi Pavlina,
Thank you for your feedback, and we’re very sorry for the delays you’ve experienced with your deliveries. We understand how frustrating it must be when your selected time slot isn’t met, and we sincerely apologise for any inconvenience this has caused.
Our goal is always to provide a reliable and seamless service, and we’re actively working to improve our delivery process to ensure better accuracy.
We truly appreciate your patience and your honest feedback—it helps us improve and provide a better experience for all our customers.
Warmest regards,
Mica
Yummy, convenient, and healthy food from FFF
Currently on week 2 with Fresh Fitness Food, and really enjoying the experience so far! I'm on the Select plan which is perfect for someone like me, a bit of a picky eater - I love being in control of exactly which meals I'll get, as well as choosing things like portion sizes.
The quality of the meals feels really high so far, which alongside the convenience and much cleaner/healthier eating than takeaways/supermarket ready-made meals, absolutely justifies the higher price point.
The dishes are tasty and as I'm still only on week 2, still feel like there's plenty of variety - I hope there will be sufficient new recipes over the coming period so I don't get bored with the options after a while.
One suggestion I have would be to indicate the spiciness level of meals. There were a few dishes I saw on the list that I wanted to try but based on the name thought they could be too spicy/hot for me, so I skipped them just to be safe. For someone who can't tolerate spicy food, this is super important to take the guesswork out.
Using the platform took a bit of time to get used to, but I got the hang of it. A suggestion I have would be to show the calories and macros for each day in the weekly summary page, alongside the cost. Right now I have to go into the page to amend my order to be able to see the calories/macros for the meals selected for the upcoming week, which is not as convenient.
3 February 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Milena.
Thank you for taking the time to share your experience so far. It’s great to hear that the Select plan has suited your preferences and that you’ve found value in the quality, convenience, and flexibility it offers. We appreciate your feedback regarding meal variety and understand how important it is to keep things fresh and interesting.
Your suggestions regarding spiciness indicators and improved calorie/macro visibility are really helpful. We’re always looking at ways to refine our service, so we’ll ensure your comments are shared with the relevant teams. If there’s anything else we can do to enhance your experience, please feel free to reach out.
Warmest regards,
Mica
Custom Macros + Fresher Meals = Game Changing
I have tried a few different providers but I find FFF the outright market leader in tailored nutrition. The ability to customise macros is a material step-up vs. other providers and allows for much better integration of diet with a broader training protocol. Meals are much fresher delivered daily in a cooler bag vs. a big box of food for the week and customer service has been as real-time interactive as I would reasonably expect.
3 February 2025
Unprompted review
Reply from Fresh Fitness Food
Hello,
Thank you for your feedback. We’re pleased to hear that our tailored nutrition approach and macro customisation have supported your training needs effectively. Providing fresh meals with daily delivery is a key focus for us, so it’s great to know this has been a positive aspect of your experience. We also appreciate your comments on our customer service, as we strive to ensure prompt and helpful support. If there’s anything we can do to further improve your experience, please don’t hesitate to let us know.
Warmest regards,
Mica
Only a few days in and I LOVE fresh…
Only a few days in and I LOVE fresh fitness food! The taste, variety of ingredients and quality of meats is insane. And im REALLY picky! It’s obviously not that cheap - but if you dislike cooking, and are concerned about hitting macros, it’s essential.
29 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Jonny,
Thank you for your fantastic feedback! We’re so pleased to hear that you’re loving Fresh Fitness Food and that the taste, variety, and quality of ingredients have impressed you—especially as someone who’s really picky!
We completely understand that it’s an investment, but we’re glad you see the value in having high-quality, macro-balanced meals without the hassle of cooking. We appreciate your support and look forward to continuing to fuel your journey.
Warmest regards,
Mica
very poor customer service
Ordered three days of food. Couldn't pay because I couldn't log in, -said my email address was not valid. Looked to create an account but couldn't.
Tried online chat to get the situation resolved, after 10 mins gave up. Then I tried phoning. No luck there either,- left holding and waiting for customer services -- which it is clear does not exist. Food might be great but customer service is not.
Since I wrote the above review I have received a call from Fresh Fitness the following morning . Nancy was very polite and helpful and talked me through the process. I will now try again.
29 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Patricia,
Thank you for taking the time to share your experience. We’re very sorry for the difficulty you had in reaching us initially—we understand how frustrating that must have been. Customer service is extremely important to us, and we regret that we didn’t meet expectations in this instance.
That being said, we’re pleased to hear that Nancy was able to assist you and walk you through the process. We truly appreciate your patience and willingness to give us another try. If you ever need any further support, please don’t hesitate to reach out—we’d love to ensure a smoother experience moving forward.
Warmest regards,
Mica
Great food quality
Great food quality, great service
You can feel the quality of ingredients while you eat
23 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Alessandro,
Thank you for your kind feedback. We’re so pleased to hear that you’ve enjoyed both the quality of our food and our service. It’s great to know that the freshness and quality of our ingredients come through in every bite. We truly appreciate your support and look forward to continuing to provide meals you love.
Warmest regards,
Mica
Just had my first delivery
Just had my first delivery
Food is fresh delicious. By far the best of all the food prep services
27 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi John,
Thank you for your kind feedback We’re thrilled to hear that you’re enjoying your first delivery and finding the food fresh and delicious. It’s wonderful to know that we stand out as the best food prep service you’ve tried. We look forward to continuing to support you with meals you love.
Warmest regards,
Mica
Really good experience
Really good experience - the food is very tasty, they use whole foods (no nasties) and even gift you fun things occasionally like glute bands and electrolytes!
27 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Camille,
Thank you for your fantastic feedback! We’re so pleased to hear that you’ve had such a good experience and are enjoying the tasty meals made with wholesome ingredients. It’s great to know that you’ve appreciated the occasional gifts like glute bands and electrolytes—we love adding little surprises to make the experience even better. Thank you for sharing your thoughts, and we look forward to continuing to provide you with meals you love.
Warmest regards,
Mica
Reliable good food
Reliable, great products and great customer service. Very occasionally receive a damaged item but it’s always addressed quickly.
24 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi George,
Thank you for your feedback! We’re delighted to hear that you find our service reliable and are happy with our products and customer service. We appreciate your understanding regarding the occasional damaged item and are glad to know that these instances have been addressed quickly. Your support means a lot to us, and we look forward to continuing to provide you with a great experience.
Warmest regards,
Mica
Great service - Tasty meals
Great service! Freshly delivered every day, tasty and nutritionally balanced meals. Saving me a lot of time and energy during busy weeks.
It would be great if on the bespoke plan you could add intolerances on top of the three exclusions.
24 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Marilyn,
Thank you for your wonderful feedback. We’re so pleased to hear that you’re enjoying the daily deliveries and finding the meals tasty, nutritionally balanced, and a great time-saver during busy weeks.
We appreciate your suggestion about adding intolerances on top of the three exclusions in the bespoke plan. Your feedback is invaluable, and we’ll share this with our team as we continue working to improve and refine our service. Thank you for choosing us to support your busy schedule—we’re thrilled to be a part of your routine.
Warmest regards,
Mica
Fresh food fitness is an excellent…
Fresh food fitness is an excellent service. The meals were delicious and healthy. They tasted home made. The service was amazing - they were very quick to respond when I had a minor issue.
20 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Ro,
Thank you for your kind words. We’re delighted to hear that you enjoyed the delicious, healthy meals and that they had a homemade feel. It’s also great to know that our customer service team was able to assist you quickly. We truly appreciate your support and look forward to continuing to provide you with great meals and service.
Warmest regards,
Mica
Clean and delicious
The meals are clean and always delicious. They are perfect for anyone who wants to fuel their training the good way! I love the dessert menu too, and they also have breakfast options that I might try.
The select option is perfect for me, this gives a good flexibility and don’t have to commit for a full week delivery
23 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Salim,
Thank you for your wonderful feedback. We’re so pleased to hear that you’re enjoying the clean, delicious meals and that they’re helping to fuel your training in the best way. It’s great to know you’re loving the dessert menu too, and we’d highly recommend giving the breakfast options a try.
We’re also glad that the Select option is working well for you—it’s designed to provide flexibility without the need for a full-week commitment, so it’s great to hear it suits your needs. Thank you for your support, and we look forward to continuing to provide you with meals you love.
Warmest regards,
Mica
Offloading the stress of healthy eating
Offloading the stress of meal management and healthy eating onto FFF! I loved their meals and I love that they feel almost home cooked. The flavour profile is great, the variety is great and the best part, you are helping your health and body on the way!
22 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Sham,
Thank you for your wonderful feedback! We’re so pleased to hear that Fresh Fitness Food has helped take the stress out of meal planning and healthy eating for you. It’s great to know that the meals feel home-cooked and that you’re enjoying the variety and flavours. Most importantly, we’re thrilled that our service is supporting your health and well-being. We truly appreciate your support and look forward to continuing to fuel your journey.
Warmest regards,
Mica
The meals we ordered were tasty and a…
The meals we ordered were tasty and a healthier alternative to take out
13 January 2025
Reply from Fresh Fitness Food
Hi Arati,
Thank you for your feedback! We’re so pleased to hear that you enjoyed the meals and found them to be a tasty, healthier alternative to takeout. Providing nutritious and convenient options is what we strive for, and we’re delighted that it worked well for you. We appreciate your support and look forward to serving you again.
Warmest regards,
Mica
Great Experience
Super convenient, daily deliveries so that you know all meals are fresh rather than others that arrive in bulk at the start of the week. And most importantly I have not had a meal yet that I haven't really enjoyed!
20 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Calum,
Thank you for your wonderful feedback. We’re thrilled to hear that you’re enjoying the convenience of our daily deliveries and the freshness of the meals—it’s something we take great pride in. It’s fantastic to know that you’ve enjoyed every meal so far, and we look forward to continuing to provide you with delicious and fresh options each day.
Warm regards,
Mica
Great food the best tasting pre made…
Great food the best tasting pre made food I’ve had so far.
I did feel the portion size could be slightly bigger though.
20 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Sam,
Thank you for your feedback. We’re so pleased to hear that you’ve enjoyed the great taste of our meals—it’s wonderful to know they stand out as the best pre-made food you’ve had so far.
We appreciate your comment about portion sizes and wanted to let you know that there is an option to order larger meals on some of our dishes. If this is something you’d like to explore, our customer service team would be happy to assist.
Your input is invaluable, and we’re always looking for ways to improve. Thank you for sharing your thoughts.
Warm regards,
Mica
The food at Fresh Fitness First is…
The food at Fresh Fitness First is delicious and lives up to its name – everything tastes fresh and well-prepared. However, the menu could benefit from a bit more variety for specific food intolerances or tastes. While the quality is excellent, having more options would make it better. Overall, a great place for fresh meals, but it could use a broader selection to cater to diverse taste.
20 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hi Peter,
Thank you for sharing your feedback. We’re delighted to hear that you’ve been enjoying the delicious, fresh, and well-prepared meals—it’s great to know we’re meeting your expectations on quality.
We also appreciate your suggestion about offering more variety for specific food intolerances or tastes. Your input is invaluable as we continually work to improve and expand our menu to cater to a wider range of preferences. If there are any specific meals or options you’d like to see, please don’t hesitate to get in touch—we’d love to hear your ideas.
Thank you again for your kind words and constructive feedback. We’re thrilled to have you as a customer and look forward to continuing to provide you with fresh, high-quality meals.
Warm regards,
Mica
So far very impressed
So far very impressed. Efficient delivery, great packaging, lots of free goodies and a yummy breakfast.
20 January 2025
Unprompted review
Reply from Fresh Fitness Food
Hello,
Thank you for your kind feedback. We’re delighted to hear that you’ve been impressed with the efficient delivery, great packaging, and the added touches. It’s wonderful to know you enjoyed your breakfast too. We look forward to continuing to provide you with a fantastic experience.
Warmest regards,
Mica
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