Gaia Family Reviews 

119
TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

We’re so grateful for Gaia! They truly made private IVF possible for us. Everyone on their team was incredibly supportive throughout our IVF journey, from little gestures of gifts to kind words at eve... See more

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Rated 5 out of 5 stars

Absolutely amazing!!! IVF is stressful enough without having to worry about money on top aswell, Gaia has been a god send. Lovely people who are really supportive and always go above and beyond to mak... See more

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Rated 5 out of 5 stars

Christina was an absolute pleasure to work with. She took the time to explain everything clearly and transformed a process that typically feels stressful and overwhelming into one that was easy and ex... See more

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Rated 5 out of 5 stars

Finding Gaia was like finding light at the end of the tunnel. After years of stress and not knowing financially if IVF would work, gaia have us huge piece of mind. The reps were kind and helpful,... See more

Company details

  1. Fertility clinic
  2. Alternative Financial Services
  3. Family planning clinic
  4. Fertility Doctor
  5. Financial Planner
  6. Health insurance agency

Written by the company

Whether you’re considering IVF or freezing your eggs, Gaia gives you the best chance of reaching success. We give you access to top clinics selected for their results, reduce the financial stress with a personalized payment plan, and champion you every step of the way with 1:1 support, nutrition tips, therapy sessions, community events and more. Our payment plans come with monthly financing options and give you access to more cycles of treatments for your money, maximizing your chances of taking a child home.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

119 reviews

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4.6

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(119)

30 reviews in the last 12 months

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Rated 1 out of 5 stars

Do your research!!! Interest rates taking advantage

If you’re looking to use this company PLEASE look into the interest and APR. My treatment was going to cost me for one egg collection and one transfer £160 a month for EIGHT YEARS!!! This is £16,000! Taking a huge advantage and NOT accessible for all.

I would recommend choosing a clinic and looking at their financial options.

1 November 2023
Unprompted review
Gaia Family logo

Reply from Gaia Family

We are sorry about your experience, but want to let you know that the duration of your finance plan is not fixed, but flexible for you to choose how long and what monthly amount you would be willing to pay for once you have a child. The maximum payment period is 8 years, but our Members can choose the length they prefer. This would impact how much you pay in total to Gaia. We intend to make our payment plans available to you if you should need, and Members can pay back early with no early repayment fees, or in one lump sum. If you have any questions about payment back once you have a child, let us know and we’d be happy to help.

Rated 5 out of 5 stars

So far I am very happy with Gaia

So far I am very happy with Gaia, I am about to have my first try of IVF with them, I have found them extremely helpful and all the staff I have delt with have been so kind and friendly.

I would recommend using Gaia.

18 September 2023
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Reply from Gaia Family

Thank you Laura! We wish you all the best on your IVF journey!

Rated 1 out of 5 stars

What a disappointment

Poor execution of what appears to be a good idea. Like most other people I probably fell for their constant social media advertising.
Filled in the form which asked for very limited information (not enough to be able to assess someone properly - less info than I give to my travel insurance provider!) to receive an email declining my application and implying that my chances of having a child are low. The email says that the higher your chances of having a child the lower the premium, my premium is apparently >40%.
I’m 32, average BMI etc. and no warning signs according to my check up.
They’re creating more stress around an already difficult and stressful process. What a disappointment for something that could be such a brilliant idea.

22 September 2023
Unprompted review
Gaia Family logo

Reply from Gaia Family

Hi Anello,
We are very sorry about your experience. Whilst we want to help serve all IVF patients on their journeys, we are bound by certain criteria from our insurers in order to offer plans. We base this off of the information you shared on profile. If anything changes to your situation, you are able to update your profile and we will get back to you. If you'd like, feel free to reach out to us and we can schedule a call to discuss in more detail.

We are constantly working with our partners to increase our eligibility to serve more patients but understand that we have work to do to improve this for you and others.

Rated 5 out of 5 stars

Gaia makes the world a happier place

Gaia are so friendly, welcoming and kind! We were so so excited to hear about Gaia when we attended a open evening at Bourn Hall Wickford. It is the most amazing gift that Gaia can give to a person/persons, they put fertility treatment in reach for people who thought they had no possible way to ever get the fertility treatment they need to start their dream family. They email me regularly just to catch up, they’re always so friendly and kind, they also sent me a goodie bag with a book, pregnancy test, choccie and a note pad in which I appreciated so much! We’re so glad we found Gaia!

17 September 2023
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Reply from Gaia Family

Thank you so much Sarah! We are wishing you all on the best on the journey ahead!

Rated 1 out of 5 stars

Great concept, terrible execution

The concept of Gaia is great, however don’t go into it blindly.

My partner and I (both women) saw Gaia being advertised on social media. We’re at the start of our fertility journey & so have been looking for the most cost effective / least stressful route we can.

Ideally we’d like reciprocal IVF but are also considering classic IVF for reference. Neither of us have fertility issues.

Gaia sounded great initially (love the concept), but after doing some digging into it - it became clearer that the service is not without its flaws.

If we were to have 2 rounds of reciprocal IVF for example, the baseline cost of this treatment would be circa £18,000. If we were successful via Gaia after 2 rounds, we would end up paying £344 a month for 8 years. Total repayable would be over £38,000 with interest added. TWENTY GRAND in interest over 8 years (the cost of FOUR rounds of reciprocal IVF).

If you need 4 rounds of IVF via Gaia, you will end up paying close to £700 a month for 8 years - total repayable close to £65k!

Now if we were to go directly to the SAME clinic, they offer a 0% interest payment scheme. If the rounds fail, you will need to pay them all back granted, however the cost works out significantly less.

2 rounds of reciprocal IVF directly with the clinic costs £220 a month over 36 months, with 0% interest. 4 rounds, £440 and so on.

It feels disingenuous from Gaia’s part that they dress themselves up as a lifeline for those that can’t afford to have IVF, but in reality, their service is only helpful if your rounds end up being NOT successful. Which of course is not the outcome anyone who is going through IVF hopes for.

If you ARE successful, you will pay over the odds in interest rates and basically be struggling to pay your child off for 8 years.

Gaia - I understand you have to make money somewhere as you cover those that don’t have to pay it back - but COME ON. Twenty grand in interest in just 2 rounds of IVF? Even though it’s legal, it’s one of the most unethical things I’ve ever come across.

If you’re reading this and considering Gaia… just make sure you read the fine print and do your own research with your chosen clinic directly.

Edit after Gaia responded:

-> Gaia, the fact that your interest rates are not fixed is even more unethical. This means that someone with a poor credit rating or a lower salary will likely have to pay even more back than what I quoted above, to offset the risk to your lenders! We were quoted 19% interest (100k joint household income and near perfect credit history). This begs the question, how high do the interest rates go up to?! I would imagine those that need your service the most, pay the most.

It’s great that you offer a no fee early repayment option, but honestly please think about your business model and its purpose. If your customers could afford to pay for IVF in one lump sum, they wouldn’t be using your service. Therefore I would imagine those that take advantage of this benefit are a TINY percentage of your customers - basically those that have known fertility problems and have a very low likelihood of getting pregnant (and therefore want to go via Gaia so they might not have to pay for failed rounds). However, the average joe is likely to use Gaia because they can’t afford the treatment cost in a lump sum and see it as a way to pay back their treatment monthly. So early repayment, whilst honourable, is genuinely irrelevant and not something that can justify your mega high interest rates.

Once again, 0% interest is great whilst you’re having the IVF, but the ultimate aim of IVF is to have a child. If this happens, you’re then stuck with 8 years of mega high interest rates and piling debt. You’re kind of achieving the opposite of what I guess you set out to do - you’ll end up with customers that are subconsciously worried about falling pregnant due to the extortionate monthly costs and huge interests rates! Isn’t that totally unethical?

21 August 2023
Unprompted review
Gaia Family logo

Reply from Gaia Family

Hi Soph,
Thank you for leaving a review and we appreciate you sharing your feedback with us. We are always working with our financing providers to offer more competitive loans, and our interest rates are not fixed for all our Members, but dependent on credit and affordability checks ahead of offering you an official plan. Additionally, we do not have any early repayment fees, so Members can pay back in one lump sum, or even change their loan length or monthly amounts at any stage. We also provide our Members with 0% interest throughout IVF treatment, which means that interest will only accrue once you have your child and starting paying back for your treatment.

Rated 5 out of 5 stars

Peace of mind for your fertility journey

Using Gaia was the best decision my wife and I made. We were struggling to save up the £9000 that it was going to cost for our treatment - we are doing shared motherhood. It was also incredibly hard knowing that if the treatment failed, all the money we had saved would be lost and it would be an unknown period of time having to try and save again.

Gaia meant that we were able to pay a fraction of the cost upfront, safe in the knowledge that if it failed we wouldn't pay anything further. The process from start to finish was extremely straightforward and payments were quick to be made to our clinic. Anything that we had already paid for that was included in the Gaia plan was quickly reimbursed to us without any issues.

Lucy and Stella were fantastic and made the process nice and easy. We are only just starting our treatment but I know that we will definitely use Gaia for any further rounds.

Thank you!

18 July 2023
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Reply from Gaia Family

Thank you Megan and we are wishing you all the best on the journey ahead!

Rated 5 out of 5 stars

Gaia is amazing

Gaia is amazing. The representative I spoke to was very friendly and thorough. After I submitted all of the necessary documents, they made the payment to my chosen clinic the next day. I would recommend them to everyone.

Massive thank you to Gaia

18 July 2023
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Reply from Gaia Family

Thank you Cleo!

Rated 5 out of 5 stars

Gaia is my family too!!!

I haven't started my treatment yet but till this point I'm very happy with Gaia family. I don't have words to express my gratitude and I'm sure with their help I will have my baby soon. The communication have been excellent, Lucy and Stella are amazing ladies and I feel their support 100%.. Let's start this journey together.

8 July 2023
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Reply from Gaia Family

Thank you Gabriella! We are with you every step of the way.

Rated 5 out of 5 stars

A brilliant experience

We found Gaia at the perfect time for us in our fertility treatment journey and it has been such a great help. There is so much information available on the website and the initial application process was very straightforward. The team are absolutely fantastic and will answer any questions you may have. The energy that they bring to the process is amazing and makes it feel like a very personalised experience. They will also check in on you during the process which really reinforces that they are there to support you and get to the ultimate end goal of a successful IVF round. Having other same-sex couple friends that would like to begin their journey of starting a family, I will definitely be recommending Gaia to them.

26 June 2023
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Reply from Gaia Family

Thank you Gemma!

Rated 4 out of 5 stars

Gaia is a unique group that helps…

Gaia is a unique charity that helps tailor my dream to become a mother. They have the most caring, creative, genuine and reliable team who is supportive. Gaia is a patient focus centre that is committed to highlight patient goals, and medical history for their treatment plan. Without Gaia I'll be lost because I've used all my savings for IVF in the past and now I'm staring a new treatment plan with the support of Gaia family. My consultant is one of the most caring person I've ever met, she will be in my heart forever. They are always ready to answer any questions if your unsure about treatment programs from fertility clinics. I'll update you guys on my progress in becoming mother. Thank you Gaia mother earth for creating calm within me and for existing. Anastasia

7 June 2023
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Reply from Gaia Family

Thank you Anastasia!

Rated 5 out of 5 stars

We were lucky to find Gaia

The timing was so fortunate for us, we needed Gaia when they were new on the funding scene for Fertility treatment. Other companies did not feel right for us but once we got our plan from Gaia we knew this was the one. We were comfortable with the plan, it made sense and with or without a successful outcome we felt that we were the ones winning. Knowing exactly what we are paying before treatments and after if successful outcomes were to happen. The customer service is also worth noting, Lucy is absolutely on the ball with everything and always so thoughtful and caring. I hope as many people as possible get to find and use Gaia's services in their hopes to grow their family.

14 May 2023
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Reply from Gaia Family

Thank you Jenna!

Rated 1 out of 5 stars
Gaia Family logo

Reply from Gaia Family

Hi Jakeline, we are very sorry you were not satisfied with you plan. When we launched, we had two separate offerings, a finance-only plan and an insured financing plan . Since then, we stopped offering our finance only plans and are providing a plan to patients that means you only pay for IVF once you have a child in monthly instalments of your choice, for up to 8 years. Our mission is to make IVF more affordable and accessible and if you are ever interested in a plan in the future please contact us at hello@gaia.family and we can explain our new offering to you in more detail.

Rated 1 out of 5 stars

Disappointed and hopeless of any help - is this Premium?

Basically disappointed to be told I do not qualify based on whatever data they've calculated to determine how much my premium will be. I've been told by my clinic how to fill the simple form with bare minimum information - to then, after 40 mins and without any detail, being rejected........Sadly impressed with how their process works - it's supposed to be supportive & premium rather than saying no to us without a proper explanation.
Agree with the below lady about the fact that this is nothing premium at all. They judged us by name and weight; maybe our age is too old - 44?? And clinic name only - embarrassing.
Terrible impersonal judgement and non-compassionate treatment.
I work in pharma, and I'll make sure I spread the word to my colleagues as many couples are struggling to conceive too, and HR was looking for this type of option - a big NO, sadly.

2 June 2023
Unprompted review
Gaia Family logo

Reply from Gaia Family

We are very sorry we did not explain ourselves more clearly. As a new company, we are unfortunately bound to certain requirements from our insurance providers in order to sell our plans. In order to assess eligibility, we use the information you shared with us such as your age, BMI, planned IVF treatment, fertility health and past IVF treatment information.

We have reached out to see if you would like to schedule a call with our team to understand more about our eligibility and are working to improve our overall communication to be more clear for future prospective members.

Rated 3 out of 5 stars

Great concept but room for improvement

The concept of Gaia is great and there is definitely a gap in the market for this kind of service.
However, their deliverance of this has been quite messy in my own experience so far.
I only recently became a member. I joined because I liked the idea of lower upfront costs due to getting married next year.
After finally receiving my correct treatment plan (clinic was incorrect initially, then treatment cost was incorrect) I paid my premium ready to commence treatment. However, my fertility clinic hadn’t heard of Gaia so I then had to pay them upfront as well, send the invoice to Gaia and wait to be reimbursed. I had to do the same with my pharmacy prescription / medications so was out of pocket for a week or so whilst waiting for the refund. Can never call them, all contact is through email which causes delays. When I raised this they then provided a mobile number for WhatsApp messages - still no one to call.
I was refunded for my pharmacy meds twice by mistake and they didn’t know until I flagged it to them, I returned this.
Turned out my treatment cost was still wrong so I had paid too high of a premium and had to be refunded for that.
I then had an email wishing me luck for my embryo transfer two days after starting my meds and actually a month before my embryo transfer was due.
So definitely room for improvement in my eyes, I appreciate they’re a relatively new company but IVF is stressful enough as it is and unfortunately so far Gaia have only added to this and their service hasn’t been as streamline as I would have hoped. I’m still early on in my treatment so hopefully they’ll turn things around, as I say I believe in the concept 100% they just need to improve how they manage it.

31 May 2023
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Reply from Gaia Family

Hi Sandee,

Sorry to hear that we did not deliver the seamless experience that we both promise to all Members and expect of ourselves. We know firsthand that IVF is a stressful experience, and our core aim is to relieve some of that burden, not add to it.

Thank you for taking the time to post a review – we really appreciate your feedback and are working as a whole team to ensure that something like this never happens again.

Best wishes,
Lucy

Rated 5 out of 5 stars

Gaia is amazing

Gaia is amazing, if it wasn’t for them I wouldn’t no what to do! We had Stella she kept in contact all the way helped explain everything to us so we understood, it can feel very isolating when you have to do this not knowing what to do or expect but Stella helped so much with this, from reassurance to chasing things up, we also had Lucy help with some of this to there all fantastic! Thank you!

You have made our dream possible but without financially killing us!

17 May 2023
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Reply from Gaia Family

Thank you Jade!!

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