Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... See more
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GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
485 Lexington Avenue, Suite 304, 10017, New York, United States
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 70% of negative reviews
Typically replies within 2 weeks
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Simply It was an easy transaction. No hassle. info self evident easy to get through
Everything seems to be getting more expensive. Hard Assets is still reasonable with the prices and storage.
It’s all done seamlessly after brief set up.
My account grows without any thought.
Simple and very effective. Thanks for all the metal gains too!
The decision to do business with your company has been an excellent choice.
While the bottom line counts, it is not the only criteria for measurement. Your team of professionals is obvious.
Customer Service and the customers are number one. We really appreciate your company as they are hard to find.
Hard Assets and Harder to Find should be your Motto! One of a kind.
Thanks
Richard Edmisten
E.J. Tanner
I would like to acknowledge the help and support that Lindsey provided me with during a problem, of my own making, that I had logging on to the HAA website. For some time, I was getting nowhere leaving me very concerned with regard to the security of my investments.
Once I had contact with Lindsey she took ownership of the problem and the issue was resolved to my relief and satisfaction.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Hard Assets Alliance provides a great service. When my father passed away, the estate required a lot of structural changes and they were very communicative and easy to work with through the entire process. And working through their online portal makes purchasing, selling and shipping metals so straight forward.
This is an overall review of my experience with HAA. First of all, my main issue is about the very high round-trip costs, especially for metals like silver. This is something that is rather transparent and I kind of knew when opening my account, but it helps to remind: the round trip costs for buying silver are around 20% because of the enormous spreads charged. This is nothing too uncommon in that buisness, but it still hurts a lot - despite good recent gains, especially if one needs access to one's funds. For a very long-term investment, it might be less of a big deal, but anything below say 5-10y holding period is IMO simply not worth it. So about my recent experience: for the privilege of having sold 400 oz of silver this week at a 12% discount to spot I'm now asked to wait more than 3 days business days until I can withdraw my funds (from the site: "rades take two full business days to settle. … funds cannot be withdrawn until 2 full business days after the trade has been placed and after 5:15 PM EST."). I just added a new bank account and of course I'm not gonna wire $18k out of the blue when I've had so many issues already with HAA - manly funding my account (with exactly the account I'm trying to withdraw from now, I tried with something like $50 in the past, luckily the money went back to my Revolut account and didn't disappear into the nirvana). So yeah, just I withdrew $26 with a $25 fee, a nice little touch after having lost around $4k in total on the round trip (despite still satisfying gains overall of course).
Dealing with customer service in the past has also not yielded satisfying results.
I guess the only positive thing is that despite all the fees, at least the metal and money seems to be safe.
I've updated my rating to 3 stars as HAA has offered to kindly refund the transaction cost for the wiring. I still keep a 3 star rating as I think it's important to highlight the high fees in every step of the investing process.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Samantha's product knowlege added a lot of value to the Hard Assets Alliance services I currently use. Notably, she proceeded with measured efficiency to resolve my issues, clarify my concerns, and simplify my website interaction. All of this delivered with much appreciated interest and empathy. What I appreciate most about Hard Assets Alliance is the streamlined website (no marketing impositions) with a winning commitment to improve both services and customer care.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Ooooh my goodness, Lindsey was fantastic!!
Knowledgeable, intelligent, quick, fun, fast and made my father and me so comfortable!!!
She helped us so much and we would ask for her every time!!!
Don’t lose her because you’ll be making a big mistake!!!! She is absolutely amazing!!!!
Btw, I don’t remember the date we talked to her but it was last week….so I just put last Friday.
Kind and informative customer support.
Sammy was fantastic in doing the requested transaction. Very professional in explaining the process to be done. Thank you!
Devon was knowledgeable and persistent in fixing the problem.
Lindsey was very professional and answered all my questions and more. 5*****
Lindsey was knowledgable and courteous, a perfect representative for a company concerned about public relations. She dealt with my weak hearing and my lack of knowledge about procedures with patience and understanding, never giving the impression that I was an impediment to her day. She helped me to sell and place an order and split the proceeds so that I understood the requirements for the different parts.
Hard Assets is a prime resource for metals investment, because the company is staffed with people like Lindsey who know the business and have great understanding of the people they deal with.
Easy to enter. Difficult to leave. Cheaper storage available at competition. They claim "on-demand delivery" but it's not a simple process, nor do they provide good service re transfering out your holdings.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Easy to enter. difficult to leave.
Getting my money out is difficult. (the account I funded account with was closed many years ago--they would not send to new bank account without additional documentation--but they had accepted additional money from new bank account recently!)
and there is a substantial 10% sales commission.

Reply from GBI Direct (Formerly Hard Assets Alliance)
Travis was courteous and helpful concerning my inability to enter my account.
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