What you are told you will be paying are different from what you are charged. This seems to be the reviews of many. This company misleads you in thinking you are paying the discount price and then you... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Website confusing charged more than I thought. Like twice as much. Too many pop ups after and wanted reassurance this wasn’t a recurring subscription
Company replied
The ordered product has not arrived yet. I cannot judge its quality and promised results.It is not clear on the website what exactly we are paying for in relation to the purchase.
Company replied
The pricing was quite confusing and I did not appreciate having all the extra products being included. Price was quite reasonable but I have not tried the product yet to see its effectiveness.
Company replied
Company details
Written by the company
Roota is a science-inspired hair care solution designed to help restore fuller, stronger-looking hair by supporting the scalp where growth begins. Its easy-to-use roll-on serum delivers a blend of plant-powered actives like rosemary oil, caffeine, biotin, and advanced peptide complexes directly to the roots to help reduce shedding, reactivate dormant follicles, and support thicker, healthier strands over time. The lightweight, non-greasy formula is suitable for all hair types and fits easily into a daily routine — giving your scalp the targeted care it needs for stronger, denser hair growth.
Contact info
United States
- getroota.com
3.2
Average
222 reviews
Replied to 89% of negative reviews
Typically replies within 1 week
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Unscrupulous practices.
The fact that when I ordered ir was buy 3 get 3 free. They were listed as $15.99 each roll on. Which should have been @ $48 plus taxes and shipping. Not $95 .
I immediately tried to cancel the order and was told it already shipped so it couldn't be canceled! I'm talking immediately, less than 5 minutes after ordering! Then 4 days later, I get an email stating that my item had shipped. So obviously, this company can not be trusted . They lie. In addition, I consider this bait and switch. Which is illegal. I will notifying my bank of fraudulent charges.
My advise, even if the stuff works, i'd sat away from this company. It can be bought elsewhere besides their website, but I won't be putting another penny in their pocket.
27 April 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that you’re disappointed with your experience.
To clarify, the $15.99 price refers to the cost per individual roll-on unit, and the promotion applies when purchasing the qualifying quantity to receive additional units at no extra product cost. The total charge reflects the full set selected at checkout, along with applicable taxes and shipping.
Orders are processed quickly once placed to ensure timely dispatch, which can make cancellation difficult once fulfillment has begun. Shipping confirmation emails are sent once the order is officially dispatched from the warehouse.
We understand that you feel strongly about this experience and appreciate you taking the time to share your concerns. Your feedback has been noted and will be shared with the relevant team for review.
Did not like trying to be pushed into…
Did not like trying to be pushed into buying more items. Also price was higher then what I expected .
11 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that your experience felt pressured and that the final price was higher than expected.
We understand how important it is for customers to feel in control during checkout, with clear and transparent pricing at every step. Your comments regarding the purchasing flow and pricing clarity have been noted and shared with the relevant team for review.
We appreciate you taking the time to let us know about your experience.
I ordered based on the 70% discount for…
I ordered based on the 70% discount for the ROOTA hair product, as advertised. But when I paid thru my credit card, I noticed it was discounted just 68%! The payment online should be adjusted then per the advertisement.
10 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry for any confusion regarding the discount shown at checkout.
Promotional pricing can vary slightly depending on how the discount is calculated across product bundles, taxes, and regional pricing adjustments. The final amount charged is always displayed at checkout before payment is completed.
We understand how important clear and consistent pricing is, and your comments about the advertised discount versus the final total have been noted and shared with the relevant team for review.
Thank you again for taking the time to provide your feedback.
When checking out they keep trying slight of handto…
When checking out they keep trying to upselling on new products with no real chance to fairly evaluate them. In the end the price almost doubled - was promoted at $20.95 x 3 and get 3 free plus taxes but end price was $125?.
10 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that the checkout experience felt overwhelming and that the final total was not as expected.
To clarify, the $20.95 price refers to the cost per individual roll-on unit. The promotional offer (such as “buy 3, get 3 free”) applies based on the total number of units selected, and the final price reflects the full bundle quantity, along with any applicable taxes and shipping.
We understand your concerns regarding the upselling experience during checkout and appreciate you taking the time to highlight this. Your feedback has been noted and shared with the relevant team for review.
I felt that the price and reviews were…
I felt that the price and reviews were good advertisement!
10 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re glad to hear that the pricing and reviews initially gave you a positive impression of the offer.
We appreciate you taking the time to let us know how the advertising came across. Your comments have been noted and shared with the relevant team as we continue to review how we present pricing and customer feedback.
Thank you again for your review.
Excited to get this product
Excited to get this product. I’ve seen the results on my friend.
9 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear you’re excited to receive the product, and it’s great that you’ve seen positive results from a friend’s experience.
We appreciate you taking the time to share your thoughts and hope the product meets your expectations once you’ve had a chance to use it. If you need any assistance, our support team is here to help.
Totally misleading!!!
Totally misleading!!!! Says pay for 3 and get 3 free….. when you are charged they charge you for 6!!!! Will be returning them for a full refund!!!!
Don’t use this site!!
10 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re sorry to hear that you feel the offer was misleading.
To clarify, the promotion applies to the total bundle selected at checkout, where the “buy 3, get 3 free” offer results in six units being included in the order, and the full amount is displayed before payment is completed. We understand how this may cause confusion, and we appreciate you sharing your experience.
If you wish to proceed with a return, our support team can assist you with the process and provide the relevant return instructions. We’re here to help if you need any further support.
they advertise Buy 3 Get 3 Free for…
They advertise Buy 3 Get 3 Free for 25.99 is false message and trick people to buy.
This is frustrating and building extra stress on people. I really hope this product is worth the price of what i have already paid.
10 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that you’re feeling frustrated about the offer.
To clarify, the advertised price refers to the cost per individual unit, and the “Buy 3 Get 3 Free” promotion applies to the total bundle selected at checkout. The final price shown before completing the order reflects the full six-unit package, along with any applicable taxes and shipping.
We understand that promotional offers can sometimes feel confusing, and we appreciate you taking the time to share your concerns. Your feedback has been noted and will be shared with the relevant team for review.
If you have any questions about your order or need assistance, our support team is here to help.
I want to try this but didn't want to…
I want to try this but didn't want to be pushed to buy larger quantities when I want a 3 months supply ONLY to see if it actually works. Order summary
1X ROLL-ON
1X ROLL-ON
$49.99
Discount (30%)
-$15.04
Shipping
$4.95
Total
$34.95 Was told this what I was spending and got a $59.00 charge instead so hope this $10.00 back offer is coming through. Is offering that after the order an incentive to write a reivew. Seems so.Beware
9 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that your experience felt unclear and that the final charge did not match your expectations.
To clarify, the order summary shown during checkout reflects the selected items, applicable discount, and shipping before completion of payment. The final total is confirmed at the end of the checkout process prior to authorisation.
We also understand your concerns regarding post-purchase offers. Any incentives or follow-up communications are intended to provide customer support options and are not linked to or required for leaving a review.
Your comments have been noted and shared with the relevant team for review. If you need assistance reviewing your order or charges, our support team is available to help.
I am surprised that my order could be…
I am surprised that my order could be placed in the end as it seemed to have difficulties with paying per pay pal.
Everything seems to be o.k. and I hope for good results with roota.
Hedi Meyer
9 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear that your order was successfully placed, even though you experienced some difficulty with PayPal during checkout.
We appreciate your patience and hope you have a positive experience with Roota. If you need any assistance with your order or have any questions once it arrives, our support team is here to help.
Thank you again for your order.
The understanding of our dilema and…
The understanding of our dilema and research revealed helps those of us with hair loss or non recovery after shaving from surgery 11 years ago.
Been using smoothing Shampoos and condition, that has made less fall out as no need to tug at existing hairs. But no recovery of previos hairs lost.thank you for creating a product that gets yo the Root of problem.
9 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your experience and feedback. We’re glad to hear that you’ve found some improvement with your current hair care routine and that you appreciate the focus of the product.
We understand how personal and important concerns around hair loss can be, especially when they relate to long-term or post-procedure changes. We truly appreciate you taking the time to share your journey and your kind words about the product’s purpose.
We hope you continue to have a positive experience, and if you ever need support or have questions, our team is here to help.
I’m looking forward to trying these…
I’m looking forward to trying these products. The read up describes everything I’m in need of.
Placing my order was easy and cost is reasonable.
9 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear that the product information matched what you were looking for and that you found the ordering process easy and the pricing reasonable.
We appreciate you taking the time to share your experience and hope the product meets your expectations once you’ve had a chance to try it. If you need any assistance, our support team is here to help.
you dont really make a good offer because the price is not clear
you dont really make a good offer, because it is not clear the price
9 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re sorry to hear that the pricing felt unclear.
We understand how important it is for customers to see a clear and transparent total when considering an offer. The price shown during checkout reflects the selected bundle, any applied discount, and applicable shipping and taxes before payment is completed.
We appreciate you taking the time to share your experience, and your comments regarding pricing clarity have been noted and shared with the relevant team for review.
Don't like the buy x get x free as you get caught out.
Don't like the buy x get x free as you end up paying more than expected. Be very careful with these deals as I ended up paying more than I thought I was paying for.
9 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that the promotion felt unclear and not as expected.
The “Buy X Get X Free” offer applies to the total bundle selected at checkout, where the full price of the qualifying items is shown before payment is completed. We understand that promotional structures like this can sometimes be confusing, and we appreciate you taking the time to share your experience.
Your comments have been noted and shared with the relevant team as we continue working to improve clarity in our pricing and offers.
The fact that when I ordered ir was buy…
The fact that when I ordered ir was buy 3 get 3 free. They were listed as $15.99 each roll on. Which should have been @ $48 plus taxes and shipping. Not $95 .
I consider this bait and switch. Which is illegal. Upon receiving this order I will be returning it and notifying my credit card of fraudulent charges.
8 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear that the offer and pricing felt unclear.
To clarify, the $15.99 price refers to the cost per individual roll-on unit, and the “Buy 3 Get 3 Free” promotion applies to the total bundle of six units selected at checkout. The final total shown at checkout includes all items in the bundle, along with applicable taxes and shipping before payment is completed.
We understand your concerns and appreciate you taking the time to share your experience. If you would like to proceed with a return, our support team can assist you with the process and provide the relevant instructions.
I'm very discouraged
I'm very discouraged. This is the second time I've tried to order this item and in both cases I was charged double what the advertisement said. I ordered three supposedly and was supposed to get three free. Haha what a joke! They charged me for six of them and I will never even go to this website again because I'm so disgusted. I want my money back and keep your product because apparently it's not worth the effort. Goodbye
7 May 2026
Unprompted review
Reply from Roota
Thank you for sharing your feedback. We’re sorry to hear about your frustration with your recent ordering experience.
To clarify, the “Buy 3 Get 3 Free” promotion applies to the total bundle of six units, and the full price of the selected offer is displayed during checkout before payment is completed. We understand that this may not have been clear and appreciate you taking the time to share your concerns.
If you would like assistance with your order or a refund request, our support team is available to help you directly. We’re here to support you with resolving this matter.
I am excited to try this product
I am excited to try this product. I am glad that it has a trial period where if it does not show results, money is refunded.
7 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear that you’re excited to try the product and that the trial and refund policy gives you added confidence.
We hope you have a positive experience with it. If you have any questions while using the product, our support team is always here to help.
I’m excited to use this product
I’m excited to use this product. Of all the different hair products I’ve been seeing, this one seems to discuss my specific issues. Didn’t quite understand the billing page but the price was abt what I figured.
6 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear you’re excited to try the product.
Just to clarify, the price displayed refers to the cost per individual roll-on. Any promotional offers shown during checkout apply based on the number of units selected, and the final total reflects the full bundle, along with any applicable taxes and shipping, before payment is completed.
We appreciate you taking the time to share your experience, and we hope you enjoy the product. If you have any questions, our support team is here to help.
Great service!
The process was very simple, very fast, and that’s what makes it user friendly as well.
6 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re glad to hear you found the process simple, fast, and user-friendly. We really appreciate you taking the time to share your experience and hope to see you again in the future.
kept getting fraud but the other site…
kept getting fraud but the other site listed to sell the same product was Amazon and the order went through
6 May 2026
Unprompted review
Reply from Roota
Thank you for your feedback. We’re sorry to hear you experienced issues completing your order.
We understand how frustrating it can be when a payment is declined or flagged, and we appreciate you letting us know. Payment security checks are handled by the payment provider or your bank, and sometimes transactions may be blocked even when the order details are correct.
We’re glad to hear you were able to complete your purchase through an alternative site. If you need any assistance with your order or have further questions, our support team is here to help.
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