A complete SCAM company. Product is cheap plastic, works extremely poorly. "Customer service" are difficult to get hold off. Had to go via a PayPal claim. When they do respond, they are rude a... See more
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Quick delivery, kept upto date on my order. My second purchase of the tooth brightening powder, does remove stains and a noticeable difference after only a couple of uses, usually use a couple of time... See more
Company replied
Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or... See more
Company replied
Placed an order 17th May and tried to chase up on it numerous times via email, telephone and social pages and not heard a thing. Absolutely disgusting customer service and feels like a complete sc... See more
Company replied
Company details
Written by the company
Smirk® is reborn as of November 2024! For over a decade, Smirk® has been proudly serving the people of the UK (and further afield) with dentist-approved oral care products. Our mission is to change the way we treat our teeth, and to do so in a safe, planet-friendly way. Smirk is now under new management since November 2024, and big(and exciting) things are on the way! Hopefully we'll see you along the journey : ) The Smirk Team : )
Contact info
Sharrow Vale Road 2, S11 8YZ, Sheffield, United Kingdom
- hello@getsmirk.com
- getsmirk.com
2.7
Poor
1k reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 75% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Like everyone else
Like everyone else. Placed order 1 May. Nothing has arrived. Emails go unanswered. There is no number to phone. Will now report to bank.
I will say tho that if received, the product is good as I had it at Christmas... this time I wanted to get it for a friend's birthday and didn't receive it so cross about that and having no response!
22 May 2024
Unprompted review
Reply from Smirk
Hi Lorraine,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Ordered from them over 2 weeks ago
Ordered from them over 2 weeks ago. Contacted customer support a week ago. Still no contact from a real human and my product still hasn't arrived. Starting to wonder whether this is a real company or whether I've just lost my money.
7 May 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Liars
Clearly just a start up by some business student that wants to act as if they’re an entrepreneur. Would give a 0 if I could. Just a scam that’ll take your money and not send the item. If you’ve made the mistake of ordering like me, don’t waste your time emailing them as they won’t reply or they’ll just lie to you. Just go through your bank to retrieve your money.
16 May 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
No Stars I rate SMIRK
I’d give no stars if I could. Absolute shocking customer service. Tried to contact them through email, they eventually replied blaming the delivery company, no proof provided for the shipping. They offered me a refund but I wanted my item that I paid for, tried to contact them through FB Messenger all they do is read you message and you have to send another for any sort of response. I’ve now took up a complaint with my bank to try retrieve my money.
There are other companies that provide the same products online with much better customer service.
Ordered on the 7th May and still waiting. 👍🏻
AVOID AT ALL COSTS
7 May 2024
Unprompted review
Reply from Smirk
Hi Owen,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Not exactly next day delivery
Order placed 2nd May. 2 emails sent to chase, as next day delivery order not received and order status hasn't changed since the 3rd May (DPD awaiting parcel). No response or update received....or even the item itself. Really poor customer service.
Update 18/06/24:
Still no product or response received. Do not consider ordering from this company.
2 May 2024
Unprompted review
Reply from Smirk
Hi Gemma,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Absolutely awful
Absolutely awful
Ordered a product 4 weeks ago paid in full .
No product has arrived and sent 4 requests on website to find out the issue,, what a surprise no one has responded.
Im fuming
1 May 2024
Unprompted review
Reply from Smirk
Hi Elizabeth,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Dreadful customer service
Dreadful customer service! Order placed 2nd May. Received email on 3rd saying shipping details had been passed to DPD. Emails Smirk last week and received automated mail saying something was wrong at DPD’s end. Emailed 2 more times and haven’t had a reply at all!! It’s now 16th May! The sender states next day delivery too!!! Will be emailing again today as I see a lot of reviews on here saying once a bad review has been lodged on here they’ve had a response!
AVOID AVOID AVOID! This is no way to run a business!
*Update* after posting this I’ve had no reply containing an explanation or apology, just an email informing me I had been refunded. The refund came straight away which was good but still a shocking display of customer service. I’ve also now seen that Trustmark have put a notice on this review page that they have been misrepresenting Trustmark on their website. Needless to say I would NOT buy anything from this company!!!
Hope this review is helpful!!!
16 May 2024
Unprompted review
Reply from Smirk
Hi Jenny,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Item postage non existent and no customer service
As with many recent reviews, company do not appear to send purchased items. Bought the whitening bundle from them 4 days ago. Supposed to be next day delivery and the item has yet to have even been shipped out. Contacted customer service yesterday morning and no reply about the item. No message about why the item is delayed, just left on limbo waiting.
As a first experience with them, not likely to be a returning customer.
UPDATE -
Following seeing growing reviews about poor customer service I emailed them to cancel the order and request a refund. Still no response relating to where the order is but received an email with a couple hours saying they started to process the refund. So apparently they just ignore the emails related to postage of purchases.
11 May 2024
Unprompted review
Reply from Smirk
Hi Ty,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
I have just had the worst experience…
I have just had the worst experience with this company I ordered my smirk product on the 6th of May still haven't received it still mo response, have tried the emails phone, not even a courtesy reply, same old email reply, customer service uas a zero still no further forward in relation to my product or when or if it will arrive, avoid at all costs
14 May 2024
Unprompted review
Reply from Smirk
Hi John,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Still waiting for an order placed 2…
Still waiting for an order placed 2 week ago, get the same reply DPD at fault, I have asked for a refund, you just get the same automated reply,
Avoid !!!!!!!!
13 May 2024
Unprompted review
Reply from Smirk
Hi Susan,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
ordered the 3-in-1 Boost Max Kit and…
ordered the 3-in-1 Boost Max Kit and received the PAP Pro Teeth whitening powder??
Emailed and they haven't responded! I mean what on earth are they doing?
6 May 2024
Unprompted review
Reply from Smirk
Hi Jade,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Rude customer service when I advised…
Rude customer service when I advised them DPD still waiting to receive the parcel days after Smirk said it was despatched. Smirk tried to claim DPD never scanned parcel. Don’t believe a word - Smirk warehouse staff should be checking handover of parcel anyway. DO NOT BUY FROM THIS COMPANY-same comments about non-receipt throughout this thread
1 May 2024
Unprompted review
Reply from Smirk
Hi Sue,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Poor customer experience
Agree with other reviewers, the company doesn't seem to be running properly. Item was ordered and expected to arrive 2-3 days later. Nothing arrived. Then a notification from dpd arrived to say they are waiting for parcel from smirk. Emailed smirk twice, no response. Contacted PayPal and smirk sent a msg thru them to say it's with dpd and due to be delivered next day. No delivery! Raised the matter as a claim a couple of days later and hey presto, dpd advised they now had the parcel and it was then delivered the following day! Luckily I purchased via PayPal. Otherwise I don't think they would have responded.
2 May 2024
Unprompted review
Reply from Smirk
Hi Azh,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Wouldn’t even 1 star if I could help…
Wouldn’t even 1 star if I could help it. Ordered 19th April, have emailed to find out where my order is but heard nada. Just not good enough. If it’s out of stock don’t sell it on the website. You’ve taken my money and earning interest on it! If you do this to all of your customers you’re really onto a winner. Bring back smiles!
19 April 2024
Unprompted review
Reply from Smirk
Hi Sally,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Great product
I had to wait for this product but it was worth the wait. My teeth are sparkling they look great. I will definitely be ordering from them again I would highly recommend the powder.
20 April 2024
Unprompted review
Reply from Smirk
Thanks for your lovely review Lisa!
Poorly run company
Ordered product on 27/3/24 emailed them multiple times asking politely for a order update, no response! Left a bad review on here then suddenly got a reply, and order was shipped out. Product received 18/4/24, haven’t had enough time to use the product yet so can’t comment on the quality. This is a poorly run company with bad communication skills. The question is would I have received the product If I didn’t leave a bad review here???
27 March 2024
Unprompted review
Reply from Smirk
Hi Luke,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Ordered 2 weeks ago - no delivery & no update from team
Ordered pap whitening powder on 28th march, still not delivered - not update via shop app, sent two emails one on 2nd april and one on 10th april .. both emails unanswered so no idea whats happening.. not a good start.
28 March 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Order was out of stock- Did get a response eventually via facebook and has been resolved.
FINAL EDIT- Have spoken to Smirk on Facebook and resolved the issue. Perhaps an IT issue as emails that I have sent weren't received and I haven't been receiving any auto replies to my emails. This then caused a breakdown in communication.
However, it has been swiftly dealt with and I am happy with the most recent customer service.
I would suggest to customers in future that if they do not receive a response via email, to contact Smirk via Facebook as the response was very prompt.
Summary of events:
Placed an order on the 1st of April.
Emailed on the 5th of April as hadn't received delivery/tracking info. Informed out of stock and could switch to another product.
Emailed back on 6th April to confirm swapping the item. Unfortunately, I didn't receive a response.
Posted the original review here and Smirk responded and asked me to resend the email, which I did on the 12th of April.
They edited the response to say that they hadn't received anything so I contacted them on Facebook with images of the emails I had sent and the issue was resolved promptly.
1 April 2024
Unprompted review
Reply from Smirk
Hi Holly,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
No new toothbrush heads
No new toothbrush heads. I have messaged on a number of occasions and just getting the same message they are out of stock. Paid for a toothbrush I can no longer use as it needs new heads.
4 April 2024
Unprompted review
Reply from Smirk
Hi there,
Firstly I cannot apologise enough for how long your messages have been left unanswered.
For context, Smiles Powder UK Limited (the original founding entity and owner of Smirk) went into receivership. After a very lengthy and complicated legal process, we are officially the new owners of Smirk!
I was a Smirk customer far before I was a Smirk user, and I truly believe in the mission and product of the brand. I'm excited to kick off this new era of Smirk, and hopefully as part of that, I can resolve the inexcusable issues you've been having.
Please email me on stephen@getsmirk.com and we'll get this resolved.
Best,
Stephen : )
Great product
I’ve got a little bit of a dentist phobia so have put off going for years, I had discolouration and plaque build up, mostly on my bottom teeth. I ordered the product after seeing it on Instagram and wasn’t expecting much. I was completely blown away after the first treatment. I managed to remove the majority of the build up from my bottom teeth. The whitening paste seems to be working as well already. Great product, quick delivery and would definitely recommend
30 March 2024
Unprompted review
Reply from Smirk
Thanks for your lovely review Jade!
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