Shift Natural Deodorant Reviews 63

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 54 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its effectiveness, noting that it works reliably to keep them fresh and odor-free throughout the day, even during physical activity or hot weather. Many appreciate that it's gentle on the skin, preventing irritation that other deodorants might cause, and they love the pleasant, long-lasting scents. The quality of the product is also frequently highlighted, with many finding it superior to other natural deodorants they've tried. However, some people were dissatisfied with the user experience, specifically regarding the packaging. Several reviewers found the metal case to be too heavy, making it less convenient for travel or daily carrying. There were also mentions of the push-up mechanism being difficult to use, sometimes dispensing too much product or causing mess around the lid, leading to product waste.

What people talk about most

Product

Consumers find the product to be highly effective and pleasant. Many reviewers praise the appealing scents,... See more

Quality

Customers had positive experiences with quality, praising the deodorant's effectiveness, pleasant scents, and... See more

User experience

Users describe positive interactions with the product's user experience. Many reviewers praise the ease of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Used Shift during a hot two-week trip in Portugal (30ºC+). One application a day kept me dry and smelling fresh all day — no need to reapply. It actually works, which is rare. My mum usually reac... See more

Rated 5 out of 5 stars

The case holds up much better than than another couple of similar products on the market that I've tried. The mechanism is more sturdy and the product lasts a really good amount of time. The case need... See more

Rated 5 out of 5 stars

It's my first time trying Shift Natural Deodorant and I'm impressed. I suffer from a condition called Hidradenitis suppurativa and have frequent flare ups which leave me with very painful sores in... See more

Rated 5 out of 5 stars

Really lovely! It smells amazing, it protects from unwanted personal odors and its natural doesn’t irritate my skin. Packaging is beautiful although I think it could be lighter - not very travel frien... See more


Company details

  1. Health and beauty shop

Written by the company

Over the past few years, the deodorant industry has seen a major shift. This industry, in particular, produces over 15 million pounds of plastic waste each year. Shift exists to create natural, locally-sourced products that change mindsets, shape behaviours and lead a new revolution. We are driven to create plastic-free, natural products that are actually good for people and the planet.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

63 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I really love this deodorant

I really love this deodorant, especially the lavender! For such a small stick, it lasts a surprising length of time - I’ve been using my first stick for 6-7 weeks now!

2 August 2025
Unprompted review
Rated 5 out of 5 stars

I am so glad I made the 'shift' from my…

I am so glad I made the 'shift' from my previous deodorant. I have tried all the leading brands in this unique world of eco friendly deodorant and Shift is far the best one, especially for men.
Easy to use container, just insert the deodorant stick and push up. No twisting etc, so easy.
The sage and sea salt is stunning too, not overpowering,smells amazing and is the ideal smell for men.
Definitely recommend.

2 August 2025
Unprompted review
Rated 5 out of 5 stars

Shift deo

Oh my the deodorant smells amazing, I love rolling this on as feels so good, I bought this as others do not stop the sweat & it’s cheap, feels amazing under arms & id buy this again & again.

2 August 2025
Unprompted review
Rated 3 out of 5 stars

Whilst I find the deodorant works well…

Whilst I find the deodorant works well and doesn't stain my clothes, my real big issue is the packaging. Not only is the metal container very heavy but it's hard to get the right amount of product. I've found myself contorting my fingers to push the stick up whilst trying to apply, which can then mean too much product is dispersed and you can't put it back down, leaving a mess on the lid and container itself. Some sort of wind up fox would be perfect but as for now, I won't be repurchasing.

2 August 2025
Unprompted review
Rated 5 out of 5 stars

So happy I made the shift

I tried shift after using a roll on deodorant for years. I am so happy I did. The shell quality is amazing, and the deodorant smells great and is long lasting. I also love the fact that it is plastic free! Really looking forward to new potential fragrances!

1 August 2025
Unprompted review
Rated 5 out of 5 stars

The best deodorant ever

The best deodorant ever! I’m so glad I discovered this is the best! Eco friendly, smells great & stops me sweating ❤️❤️❤️❤️❤️

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Love the packaging really up to date…

Love the packaging really up to date and better than others I have tried. Last ages and smell absolutely divine. Been using for a while now. My partner keeps stealing it too. Love how it just can be put in any bag and the top screws on so doesn’t pop of like I’ve experienced with other. Gotta say I’m impressed from day one with this product. Go buy it guys

16 July 2025
Unprompted review
Rated 5 out of 5 stars

Great all round!

Lovely solid case, easy to change the refills, easy to use, and the fragrance is gorgeous. Works well, even on hot days.

1 August 2025
Unprompted review
Rated 5 out of 5 stars

The best refillable deo and case out there!

I must have tried about 15+ different natural deodorant and antiperspirant brands over the years, and this hands down wins in terms of performance and the amazing packaging! No itchy pits after a few weeks like Fussy etc, and it even works wonders on your man bits!

I’ll be completely honest, I bought it purely for the insanely cool, orange anodised aluminium packaging! I’m a product design geek and the machining on this thing is next level.

However luckily it also smells and works brilliantly! Unlike a lot of other refillable companies that use a plastic case - which always break or cracks after about 6 months, this is a super thick heavy weight and amazingly well machined bit of aluminium. No thin caps to break, no overly complex screw threads and windy upy mechanisms, just a super thick case with a push up mechanism. Super minimal, works brilliantly and I reckon you could probably run this over with a truck and it would still work flawlessly.

The only thing I’d like to see would be some more woody manly scents. All the refills do smell great, but something like a pine/cedar combo would be the icing on the cnc cake!

3 June 2025
Unprompted review
Rated 5 out of 5 stars

A really good natural deodorant

A really good natural deodorant. The smell is really pleasant and is not overpowering. It works for 24 hours. I am also really hoping that my clothes don't get horrible marks under the armpits

1 August 2025
Unprompted review
Rated 3 out of 5 stars

I’m undecided, but not totally put off

I’m undecided. I struggle with the product in the case as it requires me to push it up from the bottom but then using it pushes it down and to put the lid back on it all mushes out of the top. I don’t think it has any scent whatsoever either.

However I haven’t noticed myself stinking so that is the plus point. The case is really sturdy and solid, I really like it but I think the design and how to push the product up needs some improvement.

Not sure I’d bother ordering a refill yet. Against its competitors it is much better than W**d but not quite as good as M**e W***s

1 August 2025
Unprompted review
Rated 4 out of 5 stars

It works!!!

I love the deodorant, finally found something that lasts all day, doesn’t irritate and smells lovely. The only thing is the price is quite high.

1 August 2025
Unprompted review
Rated 5 out of 5 stars

I LOVE Shift deodorant

I LOVE Shift deodorant! I have honestly tried so many different natural deodorant brands, and really struggled to find something that keeps me fresh (I do lots of sports), didn't leave white residue and also smells great. Shift have solved the problem! Added bonuses - they're not owned by Unilever and don't use plastic packaging. Couldn't recommend Shift more! I'm a convert! Thanks guys for making such a great product <3

17 March 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look