Glowforitshop Reviews 

984
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 210 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, particularly the lash, brow, and hair serums, for delivering noticeable growth and making their lashes, brows, and hair look healthy and full. Many people also highlight the excellent customer service, describing the staff as helpful, friendly, and quick to resolve issues, often going above and beyond to ensure satisfaction. The quality and effectiveness of the products are frequently mentioned, with reviewers expressing confidence in their natural appearance and appreciating the value for money. However, some customers were dissatisfied, reporting that certain products like the lash serum did not work for them or caused adverse reactions such as eye irritation and swelling. A few others also felt that the customer service was unhelpful or unresponsive when issues arose, and some experienced problems with product delivery or faulty items.

What people talk about most

Product

Customers had positive experiences with product, with many expressing satisfaction with the results of lash,... See more

Customer service

Reviewers mention positive feedback about customer service, frequently highlighting the team's helpfulness,... See more

Quality

Reviewers highlight positive aspects of quality, with many expressing satisfaction with the results of... See more

User experience

Users describe positive interactions with user experience, with many finding the overall shopping experience... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Glow For It products for over 4 years, and my journey with them has been nothing but amazing. The lash serum, brow serum, and hair serum keep my lashes, brows, and hair looking very... See more

Company replied

Rated 5 out of 5 stars

I've always had amazing results with Glow For It serums, so when my latest order didn't give me the same lash growth I'm used to, l reached out to customer service. They were incredible - so kind, so... See more

Company replied

Rated 5 out of 5 stars

Forever a Glow For It girlie ✨ I came across this company through tik tok in desperation to fix my short broken gappy lashes, only 2 months later using their lash serum i had full long lashes !! Ive u... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend this company and the lash serum, I started using it last December and my lashes are now far thicker and longer than they have ever been, very easy to use, just once in the eve... See more

Company replied


Company details

  1. Beauty product supplier
  2. Beauty Products Wholesaler
  3. Beauty supply store
  4. Cosmetics Industry
  5. Cosmetics shop

Written by the company

As a female-owned business, Glow For It has always focused on empowering people to feel confident in their own skin. Our aim has always been to provide our customers with the perfect products to help their natural beauty glow. We want you to look and feel your best every day! Our products are for everyone - no matter your age, gender or ethnicity; an inclusive and empowered family is what our glowing community is all about. The Glow For It Serums are manufactured in the UK by a B-Corp manufacturer. Through this, Glow For It is able to lower its carbon footprint whilst creating more sustainable and ethically sourced beauty products. At Glow For It, we have always been proud to provide vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients. Our formulas are also dermatologically tested and clinically proven to be kind and safe to skin. Our motto is ‘enhance not mask’ – we want to provide you with beauty products that enhance your natural beauty. Together, we can all grow and glow!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

984 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(984)

203 reviews in the last 12 months

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Rated 5 out of 5 stars

Definitely glowing over here!

Ordered via tiktok and the hosts were very helpful with any questions I had about the products and very knowledgeable too.
I have been using the brow growth serum and lash recharge.
The brow growth is so easy to use and leaves me brows feeling nourished.
The lash recharge is as easy to use as mascara as it has the same type of application and doesn't leave any sticky residue just soft nourished lashes.
I have only been using them about 1 week so can't say about growth just yet but i have noticed less fallout of both lashes and brow hair.
I definitely recommend.

26 June 2026
Unprompted review
Rated 1 out of 5 stars

I’m a sucker for over hyped products…

I’m a sucker for over hyped products that got sucked into this products that was over hyped by TikTok and unfortunately this time I fell for the trap again!. I purchased the lash serum and got the mascara for free. It’s been nearly a month and no difference in my lashes and the mascara always sips out of the bottle.

3 July 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely love the customer service…

I absolutely love the customer service at Glow For It. Their transparency, efficiency, and professionalism are second to none. Cathy was incredibly helpful and responded to my enquiry almost immediately. She made the whole experience smooth and reassuring. It's refreshing to receive such outstanding customer support, and I wouldn't hesitate to recommend Glow For It.

26 June 2026
Unprompted review
Rated 5 out of 5 stars

Disappointed however…

I was really disappointed when I brought the set there was hardly anything in the bottles it felt almost empty. I was very upset as I’ve been using uk lash and the bottles are not like that. So I contacted customer service to pass on my feedback so they can improve the formula. I wasn’t expecting another one to be sent to me at all. However I received Excellent customer service from Cathy she was so lovely and helpful. She apologised and immediately sent a replacement which I was so greatful for. I honestly didn’t complain for another bottle to be sent. I genuinely wanted to share the concerns I had. I have been using the serum it’s been a month on my lashes and brows and Ive noticed a massive difference. It looks so good and I’m very happy with the results. They just need to improve the formula so is not half empty. However the trick is to shake it very well and make sure you get every ounce of it on your lashes and brows. Overall super helpful and friendly customer service thank you Cathy really appreciate your help. I just hope the company takes the feedback on board and Improves the formula. It’s super affordable (the bundle set) and I love that and it doesn’t cause dark circles or irritation it’s without prostaglandins which is great. So it’s a gentle formula. The best thing is you only need to apply it once a day and not twice. Overall it does work! Just be patient and the service I received was excellent so thank you.

25 June 2026
Unprompted review
Rated 5 out of 5 stars

I've been using The Glow hair serum…

I've been using The Glow hair serum every day for the past 10 weeks, and I'm genuinely impressed with the results. I massage it into my scalp for about 10 minutes daily, and I've noticed that my hair has grown longer, feels much healthier, and looks stronger overall.

The biggest compliment came from my hairdresser, who noticed that my hair has become noticeably thicker and healthier without me even mentioning I was using a new product. That really confirmed for me that the serum is making a difference.

I'm so happy with my progress, and I highly recommend giving The Glow hair serum a try if you're looking to improve the health and growth of your hair. Consistency has definitely paid off for me!

28 June 2026
Unprompted review
Rated 5 out of 5 stars

I've been using The Glow hair serum…

I've been using The Glow hair serum every day for the past 10 weeks, and I'm genuinely impressed with the results. I massage it into my scalp for about 10 minutes daily, and I've noticed that my hair has grown longer, feels much healthier, and looks stronger overall.

The biggest compliment came from my hairdresser, who noticed that my hair has become noticeably thicker and healthier without me even mentioning I was using a new product. That really confirmed for me that the serum is making a difference.

I'm so happy with my progress, and I highly recommend giving The Glow hair serum a try if you're looking to improve the health and growth of your hair. Consistency has definitely paid off for me!

28 June 2026
Unprompted review
Rated 1 out of 5 stars

Came almost empty

i just bought it, it’s a big sized tube and it’s so empty? it’s not even half full and the brush on the wand is dry when i take it out. Im very suprised as it’s meant to be 3ml, i compared it to my UK lash serum that i’ve had since december and there’s still a bit left and the glow for it one that i just bought has the same amount as my uk lash one which is SHOCKING. I want my money back or sent a full tube as it appears it’s almost run out as i’ve just bought it?!!

25 June 2026
Unprompted review
Rated 1 out of 5 stars

I had a very bad reaction to the serum…

I had a very bad reaction to the serum that my eyelid swelled up and was very sore got intouch with glow for it told them about my eye and and sent photos. Only to be told that did I do a patch test that they recommend and was I allergic to any of there ingredients.

Well I went on there lives, looked at the packaging, went onto boots and amazon and I couldn't find anywhere that it said to do a patch test. As for finding out whether I was allergic to any of there ingredients well that would be a very big task to undertake with some cost involved.
Which i told them. Only for them to confirm that I was not allergic to there ingredients and that they would send me more serum. Because they have sold 10000s pieces of this serum so of course this has to be my problem

In doing my research i have found very unhappy customers who have had the same experience as me on here, boots, amazon and tictock and wrote about there experience.
The customer service is diabolical i feel its very unprofessional to call someone lovely infact its weird.
I have asked for a refund and told them I don't want any more of there products and I'm very happy to return the items I have received. As of yet I have had nothing stating if I'm getting a refund or not. I would never buy from this company again, or wished I had brought from Boots as there would be no issues like this.

16 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Christine,

We’re so sorry to hear this and completely understand your disappointment.

We’d love to make things right, please drop us a message at hello@glowforitshop.com so we can help you directly, as we haven’t been able to obtain your contact details.

All the best,
Team GFI x

Rated 5 out of 5 stars

Cathy was so helpful

I have used this product for years and love it. I recently had an issue with an order delivery from another stockist of the products. I got in touch with Glow for it and Cathy was so kind and sent out replacement products straight away. Really grateful for this great customer service!

16 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Rebecca,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Lash Recharge Empty…

I originally bought the Lash Recharge but when it arrived the bottle appeared to be empty. On dipping in the wand several times, nothing seemed to be depositing on the brush! I went onto Glow For It’s website and read some of the reviews and it appeared I wasn’t the only person this had happened to! I reached out to the customer service and began communicating with Cathy. I sent photos and a description of what my product was missing! From start to finish, Cathy was absolutely amazing. Her customer service and support was outstanding, really helpful and friendly and so apologetic that I had experienced this. She straight away sent me a replacement. Happy to report that I now have a product that is present in the tube! Thank you Cathy! 5 stars to you.

9 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Deborah,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Back for my subscription

Back for my subscription, and as always never misses! Consistent and quick results.

10 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Megan,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Best in the business!

Glow For It is hands down my favourite lash serum brand. Not only have I seen amazing results with my lashes looking longer, healthier, and fuller, but the whole experience of shopping with them has been fantastic.

Their deliveries are always on time, the customer service team is friendly and helpful whenever I've had a question, and their prices are really reasonable for the quality you get.

I've recommended Glow For It to friends and family and will continue to repurchase. Great products, reliable service, and excellent value for money, highly recommend!

10 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Beth,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products and customer service.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Love this brand

Love this brand! It’s become a firm favourite in my cosmetic bag. I also love the brand’s ethos — and the fact that it’s woman‑owned makes it even better.

10 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Emma,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

Lovely experience

Lovely experience, amazing products especially the lash serum what a difference to my lashes defiantly recommend.

29 May 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Rachel,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

The lash serum was very good and lovely…

The lash serum was very good and lovely packaging.

10 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Sarah,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our product.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

Rated 5 out of 5 stars

What an amazing product

What an amazing product, Tried the lash and Brow serum and they work amazing :)

9 June 2026
Unprompted review
Glowforitshop logo

Reply from Glowforitshop

Hi Kirsty,

Thank you so much for your lovely review. It truly means the world to us when we hear our community's positive experiences with our products.

Thank you for your support, and for being a part of our journey.

Best wishes,
Team Glow For It x

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