GOLD AVENUE Reviews 5,509

TrustScore 4.5 out of 5

4.5

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Rated 5 out of 5 stars

​I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more

Company replied

Rated 5 out of 5 stars

Another straight forward purchase from GA. After many years dealing with a very well known bullion dealer in England, I’ve now put my faith in GA. Top company.

Company replied

Rated 1 out of 5 stars

Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live ch... See more

Company replied

Rated 5 out of 5 stars

I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitu... See more

Company replied

Company details

  1. Gold and silver trading company

Written by the company

GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.

GOLD AVENUE - Savings made simple

Written by the company

An MKS PAMP GROUP company
GOLDAVENUE SA is the retail arm of MKS PAMP SA. This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.

Free storage and 0% commission on buy-back

Free insured storage up to CHF10,000, CHF8/month above

Free insured storage up to CHF10,000, CHF8/month above
GOLD AVENUE offers free insured, allocated, and segregated storage for your precious metals up to CHF10,000 and provides the best storage offer on the market.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

6K reviews

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Replied to 100% of negative reviews

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Rated 1 out of 5 stars

2 days my account blokked

2 days my account blokked. Just the 30th january....is this a joke???

30 January 2026
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Reply from GOLD AVENUE

Dear Gustavo
The account has been automatically blocked by the system after several failed payment attempts for security reasons. 
Market being closed on the weekend as our customer service, the account has been unblocked today.

In order to avoid such, make sure you use the correct payment method

Rated 1 out of 5 stars

So bad you receive it from me $8197 and…

So bad you receive it from me $8197 and I see it in my wallet7329 !!!

26 January 2026
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Reply from GOLD AVENUE

Mr. Fadel,

We understand why this difference looks concerning, and we appreciate you raising it.

When purchasing precious metals, the amount you pay is not the same as the SPOT price (market price) or “wallet” value. All precious-metal dealers, without exception, apply fees that are standard in this market.

By simply clicking in the price of any product in our shop, we will clearly share are details.

The $7,329 you see reflects the current market value of the metals in your wallet at that moment, not a missing amount. This value fluctuates with metal prices and is always lower than the purchase price at the time of buying, as is the case with all bullion dealers worldwide.

There are no hidden or lost funds, your metals are fully allocated and securely held. If you’d like, our support team would be happy to walk you through the exact breakdown of pricing and fees applied to your order so everything is fully transparent.

Rated 4 out of 5 stars

It was great to receive my certificatee…

It was great to receive my certificate of ownership. I would expect though a more clear view of the costs.

Thanks for the reply. Still, when I saw the value of my purchase in my wallet, I couldn't tell , because I bought the same product. I could roughly estimate, but still not good or clear enough. It would be more appropriate to state all the costs in the invoice

28 January 2026
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Reply from GOLD AVENUE

Thank you very much for your feedback and for sharing your experience.

Regarding costs, please note that the purchase invoice always shows the total amount paid, which includes both the metal value and all associated costs. This is because Gold Avenue sells physical products, not derivatives.

By comparing the purchase price shown on the invoice with the current value displayed in your portfolio, you can clearly see the cost component and how your investment is performing over time.

That said, we fully understand your point of view and we truly appreciate it. Your feedback is valuable to us, and we will certainly take it into consideration as we continue improving the platform to make cost transparency and return on investment even clearer and more intuitive.

Rated 5 out of 5 stars

Great support

Support was great and I am happy to deal with you.

21 January 2026
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Reply from GOLD AVENUE

Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.

Rated 1 out of 5 stars

Wide Spread Between Purchase and Resale Prices

I am very disappointed with my experience at Gold Avenue. I purchased a 1 kg PAMP Suisse silver bar for around €3,200 when silver was trading near €88 per ounce. My silver is stored in their Swiss vault, so VAT was not part of the purchase.

Since then, silver has risen to about €95 per ounce, yet when I checked Gold Avenue’s buy-back price, I was offered only €3,033 — meaning I would still incur a significant loss despite the underlying metal price increasing.

At the same time, Gold Avenue is currently selling the same 1 kg PAMP silver bar for around €3,450, implying a spread of roughly €400 between what they charge buyers and what they are willing to pay to repurchase the same product.

Even allowing for normal dealer margins, storage, and logistics, this feels excessive and was not clearly apparent to me when I made the original purchase.

This experience has seriously reduced my confidence in using Gold Avenue again.

Reference: G32A5FAMT7YZXQ
GoldAvenue Order Number: 1956242661

24 January 2026
Unprompted review
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Reply from GOLD AVENUE

Dear customer,

We pride ourselves in being transparent about our price policy, and by clicking on the price of each product, we provide a transparent breakdown of the total price (Metal price + Premium + VAT).

Premium costs, which are charged by all precious metals retailers, are also explained as covering our production and operational costs as well as our margin.

Do not hesitate to contact us for a clear breakdown of your purchase and metal value.

Rated 5 out of 5 stars

Trust is everything

Trust is everything based on past performance especially during crisis times and after extensive research GoldAvenue came out as the most reliable partner with top notch customer service

28 January 2026
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Reply from GOLD AVENUE

Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

What I love most about this company is…

What I love most about this company is the ease of being able to buy/sell and the straightforward website where virtually everything you need is easy to find.

26 January 2026
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Reply from GOLD AVENUE

Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback

Rated 4 out of 5 stars

Gold Avenue Gets the Job Done

Gold Avenue does its job precisely and professionally. No complaints since I joined the “family” 3 years ago and I continue to grow my portfolio on this basis.
Their response to customer enquiries is also very prompt and accurate. Answer the question, solve the problem”problem” then move on. What more does a client need?

26 January 2026
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Reply from GOLD AVENUE

Thank you very much for your kind words! We’re glad to hear you’ve had a positive experience and that our support has been helpful. We look forward to continuing to assist you.

Rated 5 out of 5 stars

Happy.

Everything very easy . Happy with free storage ,other places charge even on small amounts. Beautiful lady fortuna . I would also like to add that i do recommend buying silver as i really do believe the price will explode . I am not an expert but I do watch people that are. . I bought a few years ago when prices were very low so already very pleased with purchase. I have also bought quite a lot recently from Pamp as I believe it's the best and will increase a lot in value hopefully this year . I can't wait !!

23 January 2026
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Reply from GOLD AVENUE

Thanks a million for your review! We're so glad to know that you had a great experience.

Rated 1 out of 5 stars

Instant Wise transfer, delayed wallet credit and missed multiple items

This was my second purchase with Gold Avenue and my second payment related issue. On a previous transaction, a wire transfer failed due to incorrect or unclear information.
This time, Wise confirmed my payment reached Gold Avenue’s account within seconds, yet my wallet balance was not credited in time. During this delay, six silver coins I intended to buy sold out (including 2× Silver Britannia coins and another 4× silver coins).
Customer service staff may be polite and responsive, but there is a clear architectural problem between payment receipt and internal balance updates.
Because of this, I have no confidence in the selling experience either. If funds can sit unreflected after being received, it raises obvious concerns about sell-side pricing accuracy, execution timing, settlement delays, and how quickly proceeds would actually be paid out. In precious metals trading, these are critical.
Once my existing assets are sold, I will not be continuing as a customer.

UPDATE:Reply to Gold Avenue response:
Thank you for your response. However, several points in your reply are either inaccurate in my specific case or do not address the core issue.

First, this was not a traditional wire transfer in the conventional sense. This was a Wise transfer, which you explicitly state is an accepted payment method. Wise operates as an instant settlement system on your side, and Wise confirmed that the funds reached GoldAvenue SA’s account within seconds.
If, despite this, funds can sit in your bank account for 1–3 business days without being reflected in the customer wallet, this is not a banking delay but an internal reconciliation and architecture issue. That distinction matters.

Second, the explanation about locking prices and reserving products does not apply here. I could not lock prices or reserve products because the wallet balance was not credited, and there was no clear, explicit indication at checkout that Wise payments would behave like delayed wire transfers. If Wise payments are subject to the same validation delay, this needs to be clearly and unambiguously communicated before payment, not explained after the fact.

Third, stating that delays are part of “compliance and reconciliation requirements” does not resolve the issue. Compliance is expected; opacity is not. From a customer perspective, funds were received by Gold Avenue, yet were unusable with no predictable timeframe. In a time-sensitive precious metals market, that gap directly causes financial and opportunity loss, which is exactly what occurred here.

In addition, the transfer costs themselves are not trivial. In my case, the transfer fees exceeded the VAT element if I want to wire transfer or bank transfer, which makes delays even less acceptable. Paying disproportionately high transfer costs for funds that are received instantly but remain unusable for days is not a reasonable customer outcome.

Finally, your comment on selling timelines reinforces, rather than alleviates, my concern. If buy-side funds can be received instantly but remain unavailable for days due to internal processing, it is reasonable to question whether sell-side execution, pricing accuracy, settlement, and payout timing are equally exposed to internal delays beyond the stated 3–5 business days. Trust in the platform depends on consistency between receipt, execution, and settlement on both sides of the transaction.

To be clear:
this is not a criticism of your support staff, but of a structural disconnect between payment receipt and customer facing balances. Until that is addressed transparently, confidence in both buying and selling processes is compromised.

No further assistance is required. This reply is for clarity and record.

Regards.

23 January 2026
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Reply from GOLD AVENUE

Thank you for sharing your experience, we’re really sorry for the frustration this situation caused.

While your bank may confirm that a transfer reaches our bank account, it can take 1–3 business days before funds are credited to the wallet. This process is part of our compliance and reconciliation requirements.

Note that, when selecting the wire transfer payment option, customers can lock prices and reserve products at the time of ordering, protecting them from price changes or stock availability during the validation period.

When selling, delays, as stated in our page are 3-5 open days to receive directly in your account.
Our support team remains available to review any transaction in detail and assist further if needed.

Rated 5 out of 5 stars

I have just received my Victoria after…

I have just received my Victoria after waiting for almost two weeks. But the waiting paid off. So beautiful and I love it. Thank you.

20 January 2026
Unprompted review
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Reply from GOLD AVENUE

Hello! Thank you very much for your kind feedback! We are delighted to hear that you are happy with your purchase and that you love your Victoria.

Rated 1 out of 5 stars

About 3 weeks ago I want to check out…

About 3 weeks ago I want to check out my basket. It didn`t work, the system simply stops at the step “Billing address”, didn`t go forward to step “Payment method”. No popup, no error message, just nothing.
My question to help desk was answered with: “we are very busy these days and our answer will take up to 48 hrs.”. Unacceptable for an online shop. After 2 days I got the answer with asking me, I should check if my products in the basket are not out of stock and/ore my address is correct. Both is ok, products available, address ok.
My new question (still not working) was answered with: “You are approaching your purchase limit and we need to a “due diligence”, I would be contacted by the appropriate people. Why not the first time? This I had already about 2 years ago, which was solved with the comment by GA, I have now unlimited purchase and I would never be contacted about this anymore. Really?
Then I got an email from the Head of Compliance, Aristote Matshoko, who was asking me, to send my last tax return. I`m a tax resident in Thailand, filing my tax return but don`t have to pay tax, because the taxable income is equal to my remittances to Thailand, and these are in total below the tax treshold. I sent this anyway together with my pension confirmation.
In the meantime, I placed another question in the help desk, because after login I could not change my personal data, there was a typing error in the address, just 1 letter, an “y” instead of an “i”. I got the answer, my request is fixed and I could use my account. So in GoldAvenue, the left hand doesn`t know what the right hand is doing.
Then I got a 2nd email from this compliance guy, I should send a copy of my last bank balance. Basically, it's none of his business, and with a bank statement he even doesn't know where my money comes from. And I have several online bank accounts round the world. I sent him anyway one of my bank account statements, which had a balance more than the products in my basket. And all my balances are constantly changing because of my securities tradings. This is now one week ago and I didn`t heard anything from this guy. And I even cannot close down my account, which I would, I have already found my better gold online shop.

There is nothing to add to my review. GA had enough time (3 weeks) to solve the problem. I live in Thailand since 20 year`s, I signed up with GA some 5 years ago with my current address in Thailand and there was no problem to buy and sell gold online with GA, except the incident some 2 years ago (described in my review), which was solved. I don`t like to hear anymore from this GA, there customer service doesn`t deserve this term. Delete my account.

10 January 2026
Unprompted review
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Reply from GOLD AVENUE

Dear Mr. Gamba,

First and foremost, we apologize for the inconvenience and frustration you’ve experienced. We understand how important this matter is to you and appreciate your patience as we work to resolve it.

We take great pride in ensuring the security of our clients' accounts and are committed to providing the highest level of service. As part of the due diligence process for your account, you have requested contact from our Compliance team, led by Mr. Aristote Matshoko. This is a standard procedure for all clients, regardless of their location, and is essential for increasing your account limit.

Due to the thorough nature of these checks, the process may take some time, as we usually inform our clients at the outset.

We also noticed that your address is registered in Thailand, which may affect the registration process if it’s not listed in our address database. However, we are more than happy to assist you by phone and can manually update the information for you at any time.

Thank you again for your understanding, and we remain at your disposal should you need further assistance.

Kind regards,

UPdate
You will be contacted as soon as possible as requested.

Rated 5 out of 5 stars

All went well

Placing the 4. order all went well and I know how the system works.

6 January 2026
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Reply from GOLD AVENUE

Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback

Rated 5 out of 5 stars

A very easy-to-use platform

A very easy-to-use platform; it gave me a lot of confidence. I deposited funds into my account and within 24 hours they were already credited. I received my invoice and certificate.

16 January 2026
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Reply from GOLD AVENUE

Thanks for taking the time to leave such a positive review.

Rated 5 out of 5 stars

Great Customer Service!!!!

I appreciate very much your customer service. Sabrina is always very helpful.

10 January 2026
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Reply from GOLD AVENUE

We're thrilled to hear about your positive experience. Thank you for the glowing 5* review!

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