Guideline Reviews 

377
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 149 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and knowledgeable staff who patiently guide users step by step through account setup and complex troubleshooting. People note that support agents are very easy to talk to, incredibly kind, and always go out of their way to resolve any questions. Some reviewers were not happy with delays in processing contributions and form filings, noting that these unexpected issues caused significant stress and disappointment. A few consumers also mentioned encountering difficulties with administrative tasks, such as long wait times for completing rollovers and getting timely professional assistance.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently describing representatives as knowledgeable,... See more

Customer service

Clients share positive opinions on customer service, highlighting that representatives are extremely helpful,... See more

Service

Customers consistently note ambiguous experiences with service, as some reviewers praise the fast assistance... See more

User experience

People report positive experiences with user experience, highlighting the very user friendly platform and... See more

Response time

Reviewers mention positive feedback about response time, highlighting prompt phone and email assistance,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Guideline has been a valued partner for my small business. I specifically use them for their easy-to-use integrations with Freshbooks Accounting software and now Gusto Payroll. Their site is top notch... See more

Rated 5 out of 5 stars

I would say my experience with the events that have transpired is a 1/5 but working with Vanessa has been a 6/5. We had such unfortunate issues that are still persisting and earlier reps (AJ) were not... See more

Rated 5 out of 5 stars

Guideline has been great for our company, from few person startup to 50 people. Always great knowledgeable support with follow-up if required. I hope that the joining with Gusto does not ruin Guidel... See more

Rated 5 out of 5 stars

My own HR was unhelpful in multiple attempts to access my 401K after googling and finding the support line Guideline got me squared away in minutes and addressed my concerns with understanding. Thank... See more


Company details

  1. Business and IT Consulting agency
  2. also in
  3. Business-to-Business service

About Guideline

Written by the company

Guideline is now part of @Gusto. Together, we have helped 34,000 businesses and their employees save for retirement.

As part of the Gusto ecosystem, Guideline offers streamlined retirement solutions designed to simplify plan management, administration, and compliance. Employees receive a user-friendly experience to enroll and manage their financial future. Our mission is to help companies effortlessly offer a powerful retirement benefit their team can truly appreciate.

For informational purposes only. Should not be considered investment or tax advice.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

377 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 23% of negative reviews

Typically replies within 24 hours

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4.4

All reviews

(377)

144 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Don’t get tricked by these guys

Fees are way too high for single person company. They raised them from when my wife’s company was using them a lot. Monthly email from them says I’m putting $ into 401K and Roth IRA. Shows deposits headed to Roth IRA. Still zero balance in that account. Tried to resolve on multiple occasions and was unsuccessful. Thinking of dropping Gusto as my payroll company also (which only offers Guideline) due to these issues.

24 August 2024
Rated 5 out of 5 stars

I like the way Guideline keeps me up to date.

I like the way Guideline keeps me up to date on 401K news. The dashboard is extremely user friendly, and allows me to review monthly contributions. I applied for a loan, and the process was simple, and the approval and receipt of funds was fast.

12 June 2024
Unprompted review
Rated 4 out of 5 stars

Good, but needs better reporting

Transparency and comprehensive investment information could be better. The reporting is lacking. For instance, getting a report breaking down mutual fund assets in Roth and Traditional IRA is not available. They need a few more comprehensive reports and better tracking. A ledger type report would also be welcome.

The fund choices are very good and managing investment allocation is good, but Paychex was better.

12 June 2024
Unprompted review
Rated 5 out of 5 stars

401k Trustee

I was formerly the 401k Trustee for my company and have interacted regular with guideline. The team are very responsive to any requests and questions.

29 September 2023
Unprompted review
Rated 1 out of 5 stars

RUNNNN My employer signed us up with this…

My employer signed us up with this company. And already they are showing issues. Money has been pending 6 days. Instead of it working for me it’s somewhere in there account collecting interest. EMPLOYERS it starts with you. If you don’t use companies like this, they go out of business. If your employees are not happy that should tell you something. Your employees keep your doors open. Put them first. This place can be shut down doors closed very easily. By not doing business with them.

24 May 2024
Unprompted review
Rated 1 out of 5 stars

I am not surprised to read questionable…

I am not surprised to read questionable reviews about this company, my own experience has been no better. Firstly, my 401K was transferred to Guideline without my knowledge. I have since initiated a rollover to a different service but a month later my money still has not been released by Guideline. They allege that 3 checks have been sent by mail. Why in this day and age a more secure and trackable method isn't used, I don't know. Their Customer Service Center has given conflicting reasons why checks are not arriving. Their 'high tech' client dashboard isn't linked to customer service, so there is no continuity record to monitor whether calls to the center are actually actioned. My 401K is currently languishing 'somewhere' in the ether and Guideline is not demonstrating any creditable reasoning as to why or when the matter will be resolved. I just want out and anyone with similar doubts or concerns would be advised to do some homework and find an alternative, better options are out there.

16 May 2024
Unprompted review
Rated 1 out of 5 stars

Steer FAR FAR AWAY

Steer FAR FAR AWAY. This company lies to you! For example, they change the percentage for the amount of deductions from 5% to 50% then tell you they cannot help you! They lie and deny they go in and change the amount of deductions. Then you are just out of luck. "Sorry" they say. Really "sorry"? But are you?

25 April 2024
Unprompted review
Rated 1 out of 5 stars

Avoid Guideline at all costs as an admin or a participant

Guideline has a broken product and abysmal customer support.

In closing and transferring our accounts we received conflicting communications from support. Even have triple confirming with their support staff, Guideline still cost our company thousands and thousands of dollars.

Even worse than this, it took months for them to figure out what went wrong and where, delivering constant headaches for the administrator.

They actually transferred our money without any consent to another provider. Avoid Guideline at all costs!

4 February 2024
Unprompted review
Guideline logo

Reply from Guideline

We’re sorry to hear you’re having trouble. Please email us at support@guideline.com so we can look into this for you on our end.

Rated 1 out of 5 stars

Employer signed us all up for this 401K…

Employer signed us all up for this 401K plan without our knowledge or permission. We were automatically enrolled without our knowledge or permission. Automatic payroll deduction was set up without our knowledge or permission. Not until after the first deduction was made did we discover this was happening. Our employer has "washed his hands" of the matter and tell us we have to contact Guideline to unenroll. If we didn't open up and read an unsolicited email telling us we were enrolled and would have auto deduction, then we didn't know it was coming. We are forced to go to their website and set up an online portal so we can decline coverage and MAYBE we will get our money back that was deducted from our pay. I'm considering legal action.....

4 January 2024
Unprompted review
Rated 2 out of 5 stars

My work signed us up for it

Tried to opt-out because my work started using it. Would be automatically enrolled if I did nothing! Was eventually able to opt-out, but long, confusing process. Still had to create an account?? And then wanted to know why I didn't want a 401k rn. Not user friendly because it felt like I was signing up for a 401k when I didn't want one. What is going on??

I'm sure it works great for people who want it, but it was very confusing to opt out.

18 December 2023
Unprompted review
Rated 1 out of 5 stars

Terrible follow up

I tried rolling over my money to another account and they never did it. Then I had to follow up and just a huge mess. I'm going to have to contact them for a third time. It's been two months of waiting for my money and it's going to be at least another month.

2 October 2023
Unprompted review
Guideline logo

Reply from Guideline

We’re sorry to hear you’re having trouble. Please email us at support@guideline.com so we can look into this for you on our end.

Rated 1 out of 5 stars

Poor excuse for a company

Company has no idea what they're doing, support is slow and gives incorrect answers. I would recommend putting your money under a mattress before using this company

14 November 2023
Unprompted review
Rated 1 out of 5 stars

Easy to put money into your 401K, but you can't get it out

Easy to put money into your 401K, almost impossible to get it out. Supposedly checks were sent, but never received three times (seriously!). Only an escalation to the brain-dead CEO got the ball moving. Then they withheld 20% because "it's the law" and it actually isn't, not even close. AVOID at all costs. I made the decision as COO to go with Guideline and it was the worst decision I ever made. I missed out on a 5% increase in my investments waiting for these amateurs.

30 March 2023
Unprompted review
Guideline logo

Reply from Guideline

We’re sorry to hear you’re having trouble. Please email us at support@guideline.com so we can look into this for you on our end.

Rated 1 out of 5 stars

Don't go with this business

Don't go with this business.

Here is the email they sent me when asked why my plan I cancelled 4 months ago is still charging me.

"Thank you for reaching out. I've provided details below with regard to the billing and you can find Guideline's Billing practice here.

It looks like you terminated the plan effective 6/16/23 when you completed the request in your dashboard on 8/2/23. We’re still servicing the plan for a few more months in the form of winding the plan down even though it terminated effective 6/16/23. This means that monthly invoicing continues for a period of time following the date (3 months after the month in which the termination of the plan was initiated, or the termination date - whichever is later). Items that we’ll be working on justifying our charge include:
1. Holding, managing, investing plan assets while waiting for participants to provide instruction on distributing their balances
2. Contacting and working with plan participants to distribute their balances
3. Completing short year non-discrimination testing
4. Filing required government filings related to plan closure
5. Trust account closure
I just reviewed your account with our policy outlined above in mind. Here’s a breakdown of what I found - it looks like everything is set up correctly:
1. Request made on 8/2/23
2. Invoices for the 3 months following (September, October, November)
3. Last invoice to be charged in the first week of December for service provided in November
With that being said - we can’t deviate from our policy here. You should expect your last invoice for Guideline service in the first week of December. Lastly, I do want to let you know that I’ve gone over the feedback that you provided in this thread. We take any feedback very seriously, and will be considering the points you brought up as we strive to improve. Thank you again for the feedback."

Not good enough

2 October 2023
Unprompted review
Guideline logo

Reply from Guideline

We’re sorry to hear you’re having trouble. Please email us at support@guideline.com so we can look into this for you on our end.

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