Guideline Reviews 352

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 141 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, knowledge, and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the quick response times and the ease of getting their issues resolved. The user experience, particularly with the website, is often described as intuitive and easy to navigate. However, some people were dissatisfied with the service, citing issues with document filings and difficulties with fund transfers. A few other people also felt that the payment process was problematic, experiencing delays in processing.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Many customers praise employees like Jessica, Alex, Alicia,... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight agents like... See more

Service

Clients share ambiguous opinions on service. Many reviewers express significant dissatisfaction, citing... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the helpfulness... See more

Payment

Users describe negative interactions with payment. Many customers report significant difficulties accessing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The employee i spoke to was the friendliest, most helpful and super knowledgeable guy. He took as much time as I needed, and walked me through the whole log in process and helped me set up my account... See more

Rated 5 out of 5 stars

Guideline has been a valued partner for my small business. I specifically use them for their easy-to-use integrations with Freshbooks Accounting software and now Gusto Payroll. Their site is top notch... See more

Rated 5 out of 5 stars

I was on hold for 20 minutes which was excessive BUT the rep that answered was professional, well spoken, took care of my request above and beyond. Walked me through where to find what I needed online... See more


Company details

  1. Business and IT Consulting agency
  2. Business-to-Business service

About Guideline

Written by the company

Guideline is now part of @Gusto. Together, we have helped 34,000 businesses and their employees save for retirement.

As part of the Gusto ecosystem, Guideline offers streamlined retirement solutions designed to simplify plan management, administration, and compliance. Employees receive a user-friendly experience to enroll and manage their financial future. Our mission is to help companies effortlessly offer a powerful retirement benefit their team can truly appreciate.

For informational purposes only. Should not be considered investment or tax advice.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

352 reviews

5-star
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1-star

Replied to 52% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Give McKenzie a raise

McKenzie was extremely helpful and I will probably remember her until I die. I am having issues with a 401k rollover and she did everything she could to make the process as easy as possible for me. Thank you McKenzie

13 February 2026
Unprompted review
Rated 1 out of 5 stars

Lacks critical features on purpose - Can risk thousands of dollars

The purpose of Guideline is to make it easy for a Small Business to be compliant in order to provide a 401k option to their employees and themselves. However they do not proactively email you about compliance concerns, only post-fact "tasks", putting busy small business owners in the position to fail compliance when they could have made adjustments had Guideline had set up a simple, and arguably dutiful, system to alert users in advance changes need to be made to contributions percentages.

Because of the failure to provide this obvious and core reporting service, that they are easily technically able to provide, I have been put in the position of losing thousands of dollars.

Their support staff is rude and unconcerned. I would strongly recommend not bothering to offer a 401k with Guideline to save you from being put in a similar position. Perhaps there are other companies that can perform such basic services as proactive communication to use instead. Per conversation with a supervisor, Guideline knows they should provide this feature but opts not to, out of a fake concern of liability. There is no liability to proactively communicate possible compliance issues. Strongly suggest using a different service/provider.

9 February 2026
Unprompted review
Guideline logo

Reply from Guideline

Hi Katie,

We appreciate you taking the time to share your feedback, and regret to hear about the experience you had with your plan’s compliance testing.

We understand your concern regarding compliance testing, especially as a small business, and want to assure you that we’re constantly striving to provide you with a positive experience and the high-quality service you expect. Your input greatly helps us as we continue to evaluate and improve our offerings.

If you’re interested in discussing any concerns further, feel free to contact our team at clients@guideline.com.

Rated 1 out of 5 stars

Awful "Financial" Firm

If you are looking for a firm to hold a 401k they can do that but that is about all they can do. Trying to get a detailed transaction report is a joke. Their responsiveness to investors is a joke. Their ability to timely process contributions is a joke. They have an extremely limited amount of funds to invest in. I am both an employer and an employee and this is the worst platform to carry 401k accounts. Based upon my interactions with their staff, they do not have financial professionals but simply Customer Support personnel. Stay away, Stay Far Far Away.

6 February 2026
Unprompted review
Guideline logo

Reply from Guideline

Hi Amy,

We’re disappointed to hear your experience hasn’t met your expectations. We’re always looking for ways to improve our offerings, and your feedback helps guide our efforts.

If you’d like to connect directly with our team for any support, such as to request a custom report, please don’t hesitate to reach out to us at support@guideline.com.

Rated 5 out of 5 stars

Paul was very helpful and patient with…

Paul was very helpful and patient with my issue. And he was able to resolve it and get me to do all my diligence online fast and easy thank you so much Paul have a wonderful day great service I appreciate the outstanding customer service provided.

5 February 2026
Unprompted review
Rated 3 out of 5 stars

Rough transition to new company

I dislike the fact that you guys had a merger and are making it very difficult for returning customers to log into their accounts and not explaining that the system's all screwed up now and former customers of the previous company can't log in now without jumping through hoops.

The board of directors and executives existing and new members should all be penalized for this.

4 February 2026
Unprompted review
Guideline logo

Reply from Guideline

Hi Anthony–

We regret to hear you’ve been having trouble logging into your account. The login process itself should remain the same, though the main page may have changed depending on which provider your account is with. Please reach out to our team at support@guideline.com if you are still experiencing any issues, and we’ll be happy to walk you through this process.

Rated 5 out of 5 stars

My own HR was unhelpful in multiple…

My own HR was unhelpful in multiple attempts to access my 401K after googling and finding the support line Guideline got me squared away in minutes and addressed my concerns with understanding. Thank you!

21 January 2026
Unprompted review

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