Guide to Iceland Reviews 

I was planning a trip to Iceland, but had no idea where to start, how long to plan for, what to see or do. Guide to Iceland came along in my feed and I started to look at what they had to offer. I chose an 8-day self-drive tour around Iceland. I read somewhere that each day would be no more than 3 hours driving. I thought that was do-able. When I started to look at the details of the trip and mapped it in google, the "no more than 3 hours" was not every day. The first day was over 5 hours long and the last day was 6+ hrs, with the day before being 1 1/2 hours between hotel stays. I called to ask questions and was told I had to talk to my "dedicated travel agent" to make any changes to my itinerary. I didn't know I had a "dedicated travel agent," I thought Guide to Iceland was the travel agent. Anyway, got communicated about changes I wanted in the last 2 days to make the driving distance more even. By doing this, I was able to add 2 more tours to my itinerary. I found the two tours on Guide to Iceland and booked them. I then requested my itinerary be updated with the latest info before we left so I could print it out and take with me. They told me they would not do that because I booked the tours outside of the "dedicated travel agent." I told them I had no idea what they were talking about, I booked the additional tours from Guide to Iceland. They said they would have to speak to my "dedicated travel agent" and get back with me and it would take 24 hours. I never got communication back, so I called them. They did update my itinerary in the app, but did not send me an updated pdf. So I had to request that again 1 day before we would be leaving on our trip. Finally, got sent and I printed it out. This ended up being very useful because during the trip I had to make informed decisions on what we had time for and what we had to skip and it was nice to have the paper itinerary in front of me. We discovered when we got to Iceland, that Guide to Iceland did not update our car rental pickup time to match our airline info that I had sent them when we made the reservations. The rental agency was going to charge us for a late pickup, but backed off when I said it was Guide to Iceland that did not update the info they were given months ago. During the actual trip, Guide to Iceland were very helpful when answering questions and trying to help us out with GPS/direction issues. They were always professional and called me back when they said they would. I appreciated that. The biggest issues I had with Guide to Iceland were not having an even spread of driving in the first place, not updating our itinerary, and then not updating our car rental pickup/dropoff time. One other thing to add was the directions to various destinations in the app were incorrect and we did quite a bit of adjusting and driving to get back to where we were supposed to go, but I don't know if that was incorrect info in the app, or that google maps was wrong. But that was certainly an issue to have to work through on a trip that already had a lot of driving in it.

Just finished our trip around Iceland. Booking with Guide to Iceland was great! Communication was easy when we needed to adjust or change times for an activity. Our hotels were wonderful. The driving times for the days were well balanced for the activities we had planned and left room for spontaneity as well. For us, what I would do differently when I return is plan for a full day in Reykjavik on either end of the trip we did. Overall, we loved and can’t wait to return. I would book with Guide to Iceland again.

Your service made our trip so much more enjoyable and stress free. Our only negative comment concerns estimated travel times. I believe you need to update this information as they seem inaccurate.

Everything went off without any issues - hotels, tours, transfers - everything!

The itinerary is easy to follow. The pre- and during communication is responsive and in a timely manner. There were a couple of hiccup once we arrived, e.g. We needed to call for self-check in information only when we arrived at the hotel in two occasions. Still, we will look forward to book trips with Guide to Iceland again.

It was really nice to have someone book all the hotels and excursions for us so that we didn't have to worry about any of those things. We did use the chat on the app a couple times with questions and changes and it worked great, the rep was very helpful and nice. It was also great to have all the places to see and things to do listed out to save us time of doing all that research ourselves.

Thanks for your initial guidance, thoughtful ideas for adventures & helping us when we deemed change necessary.

They were so very helpful when we had some days revert to standard without us realizing as we were going back and forth on the website while booking this trip. We had to adjust a few things after booking and they made super easy to do.

The itinerary was a bit too packed for us personally, so we didn't make it to all the stops, but that just means we'll have to try and come back another time.

When we got caught in a one lane closed on ring road we emailed and let them know we were going to be a bit late for our booked time at a spa and they got ahold of the spa and got our time pushed back so we didn't miss it.

The only hiccup being the rental car company being the furthest one from the airport and so difficult to find when we first arrived. When dropping off in the rain I had to walk across several parking lots to get into the airport while watching other car rental companies having cars ferrying people to the airport door. This was pretty rough as I normally am an Avis preferred member, so having to use this company was odd for me.

Everything went smoothly, exept the car rental, where we wrote that we need child seat but the info never made it to them. Luckily they gave it to us for free. And in the beginning when we arrived at the airport at night, we had a bit difficulty to find our car rental wich was outside of airport, had to use google maps to find it. But otherwise everything was good, loved the experince and everything else was great.

Great trip. Group size was just right at 15, medium sized bus. The duration at 11 days allowed us enough time to see and do a lot without feeling rushed. Informative guide, who kept us on schedule, was flexible, and provided a lot of commentary about Iceland. Phone/online customer support was good, we sorted out a few issues with our vouchers.

Assisted with every situation to resolve issues and provide helpful information.

The website was really easy to use and had several options for each day/location selected. The app was also very handy to have during our trip. And if you miscounted your days like I did, customer service was very responsive and helpful to adjust the activities accordingly. The individual tour companies working with Guide to Iceland were outstanding as well.

Great experience. Customer service before the trip was timely. Immediate responses to all of my questions. The actual tour arrangements were flawless. We travelled in early shoulder season so weather was iffy. One needs to monitor weather and road conditions closely.

The 5-day package that I booked with Guide to Iceland is one the best packages that I have ever booked as it exceeded my expectations and provided me with an unforgettable trip! It covered all of my needs, has very helpful customer service, very detailed itineraries and informative instructions for first time visitors like me. My trips are very much worth it and my guides are just equally as amazing. Agnes for the Golden Circle tour and Sindri for the 2-days South Coast tour from David The Guide went above and beyond and showed us more than what I was expecting. I will definitely come back and book with Guide to Iceland again , no doubt. Thanks again for an amazing, unforgettable and safe experience.

Amazing and unforgettable experience!!! A must go to place that I will definately return to and work with Guide to Iceland again. They helped plan everything out which was a relief off my back, from booking rides to booking hotel to booking the things we wanted to do. I also feel it was reasonably priced too! You will not be dissapointed. Mahalo again for your help.

Very well organized. Everything went off without a hitch. Good friendly guides. Had a wonderful time.

The only reason this review is not 5 stars is because this company uses way too much AI. Some of the costumer service was human, but I was very disappointed to see AI-generated emails, and video ads on Instagram. The tours themselves were amazing, and the tour bus dispatches were prompt, and the tour guides were friendly.

I loved how easy it was to plan my vacation. They were very responsive to my questions. Once in Iceland, all the reservations were done correctly and when we had to change up the plan, it was so easy! The places we stayed were wonderful and all the excursions were fun!

Booking was simple. There were great choices for accommodations to fit any budget. After booking, I decided I wanted to change my rental car. The agent was helpful and I received a credit for the difference in price immediately. Once we arrived we were very happy with the accommodations. The app was helpful for planning our days. I have already recommended Guide to Iceland to others

We booked a glacier hiking tour for 9:00 AM today, May 9th, through Guide to Iceland well in advance. According to the advertisement and our voucher, the meeting point was at the Jökulsárlón glacier lagoon car park. To prepare for this, we specifically booked a hotel nearby to ensure we were well-rested.
However, they only sent an SMS notification at 10:30 PM on May 8th—less than 12 hours before the tour—stating that the meeting location had been changed to Skaftafell Terminal Airport. These two locations are 53 km apart, requiring an extra 50-minute drive, which severely disrupted our itinerary.
Since the notice was given less than 24 hours in advance, we tried to seek help that night but received no immediate response. When we decided not to attend the next morning and requested a refund, they kept dodging responsibility. Finally, we have received refund on the next day. Because of their last-minute notice, we were also unable to find another company for a replacement tour. We do not recommend this company.