Guiide Reviews 831

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 218 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its ease of use, intuitive design, and comprehensive approach to financial planning, especially for retirement. Many found the website and app to be excellent tools, providing clear and understandable insights into their financial future. People also appreciate the value for money, noting that such a powerful and free tool is a rare find. However, some customers also noted a few areas for improvement, such as the lack of a "couples" planning feature, which many are eagerly awaiting. A few users also mentioned difficulties in extracting detailed analysis or making specific adjustments, like calculating savings interest income or selecting Scottish tax bands.

What people talk about most

User experience

Customers had positive experiences with user experience. Many reviewers found the tool excellent, simple, and... See more

Product

People report positive experiences with the product, often describing it as an excellent, simple, and free... See more

Website

Users describe positive interactions with the website, frequently praising its ease of use, clear navigation,... See more

Value for money

Reviewers highlight positive aspects of value for money. Customers consistently praise the service for being... See more

Application

Reviewers mention positive feedback about the app, highlighting it as a useful tool for amalgamating finances... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really simple to use and gives a good indication of what’s possible - maybe sooner than some would expect. Lots of variables can throw things off course but that’s life. For anyone that hasn’t looke... See more

Company replied

Rated 5 out of 5 stars

Really helpful in helping me get a bead on where I might be heading. The modellers are a great help and have allowed me to see how I *might* be able to bridge the gap between potential early retiremen... See more

Company replied

Rated 5 out of 5 stars

Everything needed to see a clear picture of the future in an easily understandable flow with quick links to .gov to find all needed information to input ina jiffy. The site working well and logically... See more

Company replied

Rated 5 out of 5 stars

Finally a really good pension and drawdown planner. Unlike many others, Guiide takes a holistic approach to all my finances including pensions, ISAs and other savings and then allows me to tweak num... See more

Company replied


Company details

  1. #50 of 109 best companies in Alternative Financial Services
  2. #12 of 20 best companies in Financial Planner

Written by the company

We only have one aim, to give savers direct access to, or allow trustees, employers and providers to provide tools their pension savers need, to improve their retirement outcomes. Put simply, there are plenty of tools which tell pension savers if they take A each year, earn B returns, their pots will last for C years. For almost everyone these offer no practical help, as nearly everyone has other income or savings to put towards retirement. Included in these are State Pensions, Final Salary pensions, ISA savings and part time work for example. Some of these are taxable, some are not. Our tool is the only fully holistic planning tool that can be used directly by individuals without expert input. Our tool answers the one question pension savers actually want answered, "How do I use everything I have, to get the after tax income I want in retirement?". You can visit the Guiide website for much more detail and to try it for yourself.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

831 reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Outstanding

An outstanding tool that is easy to use and understand with clear inputs and outputs. Just waiting for the capability to combine partners income into calculations (coming soon I believe).
HIGHLY recommended

13 September 2025
Unprompted review
Guiide logo

Reply from Guiide

Hi Jack

Many thanks for the review. Yes few compliance and legal things to get over as soon as we do the partners modelling will be there.

Thanks again

Kevin

Rated 4 out of 5 stars

Straightforward planning

Easy to get a retirement plan, but several limitations (at the moment) mean that it doesn’t cover all situations, but I believe Guiide will improve over time. I like how it gives a different scenarios rather than “this will definitely happen”.

4 September 2025
Guiide logo

Reply from Guiide

Hi

Many thanks for the review and yes we will keep improving over time.

Thanks

Kevin

Rated 5 out of 5 stars

Retirement Planning Online Tool

Very Good tool for retirement cashflow planning

Easy to use and seems to cater for most situations

3 September 2025
Guiide logo

Reply from Guiide

Hi

Many thanks for the review and pleased you like it and find it easy to use as thats the aim

Thanks again

Kevin

Rated 5 out of 5 stars

You can’t miss this.

This is just superb in terms of analysing your own position towards retirement.
Give it a try today and stop worrying and wondering about your future plans.

3 September 2025
Guiide logo

Reply from Guiide

Hi Andrew

Pleased you like, it can help you you stop worrying but please do update and check in over time to see if everything is going to plan.

Thanks

Kevin

Rated 5 out of 5 stars

At last

At last, a comprehensive income and pension asset calculator.

2 September 2025
Guiide logo

Reply from Guiide

Hi Larry

Many thanks for the review and really pleased you like it

Thanks again

Kevin

Rated 5 out of 5 stars

Excellent tool

Excellent tool; a big thanks to those behind it. Provides a really useful and helpful insight into making plans.

5 September 2025
Guiide logo

Reply from Guiide

Hi Tom

Many thanks for the review and pleased you find it helpful

Thanks again

Kevin

Rated 1 out of 5 stars

Great platform, but not if you want to use a protected pension age and retire before 55

Sadly you don't allow a retirement age under 55. Plenty of people have a protected pension age of 50 (I know I'm one lol) and would like to access their pension long before 55 (or 57 as it will soon be)

31 August 2025
Guiide logo

Reply from Guiide

Hi Darren

Many thanks for the review. Think its the first time I have had one starting Great Platform but 1 star.

Lets look at the issue you raise. I am not sure if there are any online retirement calculators that offer a pension pot withdrawals from age 50 or access to a final salary scheme from age 50. Although it is possible for those in certain occupational schemes before 2006 as you say.

I imagine the reason for this (like our own) is because it may lead others in the general public without this protection to use it incorrectly and therefore get misleading information.

As you say, others in these schemes may have the same issue. In an ideal world the scheme (or their trustees) would recognise this and provide a tool like ours but with this customisation for their members.

If this is not the case for your scheme, we would be more than happy to discuss licensing a customised version to them with this protected age element. If they wish to support their members with this protection better they may wish to provide this.

Please let me know of the scheme in question or feel free to forward this offer onto them.

Many thanks

Kevin

Rated 5 out of 5 stars

Great product

Great product, it's innovative in terms of how flexible it is, why can't the big companies offer this free service.....we all know why. Absolute recommend GUIIDE.

18 August 2025
Guiide logo

Reply from Guiide

Hi Bob

Thanks so much for the review really happy you like it and would recommend it.

Thanks again

Kevin

Rated 5 out of 5 stars

Guiide is an excellent free pension calculator

Guiide is an excellent free pension calculator that I would highly recommend. It’s very easy to use, gives clear results instantly, and avoids the usual jargon that makes financial tools confusing. The results are practical, meaningful, and genuinely useful for making better choices with your hard-earned money.

What I really valued is how Guiide shows you not only how long your money might last, but also offers possible solutions if things don’t go exactly to plan. It’s a great starting point for anyone wanting a straightforward picture of their retirement options.

On top of that, the customer service is outstanding. When I contacted their support with a few questions, I received a friendly and helpful response within a couple of hours even late on a Friday afternoon. Kevin Hollister went out of his way to clarify my queries, which gave me real confidence in using the tool.

In short, Guiide is a clear, simple, and highly effective way to plan ahead for retirement. I’d recommend it to anyone who wants reliable insight without the complexity.

15 August 2025
Guiide logo

Reply from Guiide

Hi Paul

Many thanks for taking the time to give us such a nice detailed review. Always happy to help you and others with any questions so you can get the most from it.

Thanks again

Kevin

Rated 5 out of 5 stars

Excellent & Informative Pension Planning

Guide offer a Great Website with an informative easy to use questionnaire, that lets you plan and model different stress tested retirement plan options

18 August 2025
Guiide logo

Reply from Guiide

Hi David

Many thanks for the review and really pleased you like it.

Thanks again

Kevin

Rated 5 out of 5 stars

WoW very very impressive and user…

WoW very very impressive and user friendly - lots of opportunity to change figures as you proceed through the plan and assistance on how to improve.. I have looked at many different planners and this is by far the best - already shared link with friends and family.

19 August 2025
Unprompted review
Guiide logo

Reply from Guiide

Hi Sharon

Many thanks for the review, really pleased you like it and are happy to share to others.

Thanks again

Kevin

Rated 5 out of 5 stars

The website is brilliant

The website is brilliant. It allows you to easily and quickly enter all of you pension and savings info then calculates what level of monthly payments you could expect to receive for life. It's easy to alter your options until you arrive at an acceptable outcome. Very informative.

15 August 2025
Guiide logo

Reply from Guiide

Hi Mike

Many thanks for the review and pleased you like it

Kevin

Rated 5 out of 5 stars

Easy and very useful results…

Easy and very useful results immediately
Great tool to get started with real meaningful results.
Look forward to Spouse and other useful options.
Well done..

13 August 2025
Guiide logo

Reply from Guiide

Hi Nick

Thanks so much for taking the time to give us a review and really pleased you like it

Thanks again

Kevin

Rated 5 out of 5 stars

Best available tool in the UK

The best tool for retirement cashflow and withdrawal planning available in the UK imo. I've been using this over the past 18 months to generate separate plans for myself and my wife and a month ago gave 6 months notice of retirement.
I've previously contacted support with questions and ideas and received helpful and friendly feedback within the same day.
Since the demise of defined benefit pensions the UK has been crying out for something for individuals to use to help them plan retirement and this is it

14 August 2025
Unprompted review
Guiide logo

Reply from Guiide

Hi Neil

So many thanks for the review and really pleased you have used it for a long time. That's the aim, things change and we can support people over time to keep on track.

Thanks again

Kevin

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