Hatstore Reviews 1,566

TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 68 reviews, reviewers had a great experience with this company. Customers consistently praise the excellent quality of the products, particularly the hats, and many express satisfaction with the customization options. The customer service and staff are frequently highlighted for being supportive, helpful, and professional, making the overall experience smooth and pleasant. However, some customers experienced issues with delivery, including lost packages, delayed shipments, and problems with tracking information. A few people also reported concerns about the origin of products and unexpected charges upon delivery, while a small number of reviewers were dissatisfied with the quality of certain customized items or the resolution of delivery-related problems.

What people talk about most

Product

Customers consistently note positive experiences with product quality and customization. Many reviewers are... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. Many customers praise fast delivery, with some... See more

Order

Customers had ambiguous experiences with order. While some reviewers reported smooth processes, receiving... See more

Customer service

Consumers generally express high satisfaction with customer service, often describing it as great, friendly,... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the helpfulness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Ordered many times, always smooth process…last time my item got lost in transit and when I reached out to them, they communicated very well…after weeks of being lost in transit, they sent me a new one... See more

Company replied

Rated 5 out of 5 stars

Perfect!! Ordered 3 caps, 1 costumized with 3d text, brilliant work, nice colors. Also most caps are too big for me, but with ordering the youth caps it perfectly fitted. Price is okay, delivery withi... See more

Company replied

Rated 5 out of 5 stars

So nice people, so nice hats. 🧢 I ordered online and were worried that the hat & hoodie would not arrive in time. Everyone was so supportive and we did it!!! The things arrived in time to make a very... See more

Company replied

Rated 5 out of 5 stars

The Hatshop was always ready to help and give me their support ,when I had a problem with de delivery caused by Brazilian post office, and that made me feel confident and calm. I really recommend th... See more

Company replied


Company details

  1. Headwear shop

Information provided by various external sources

Europe's biggest retailer in headwear. Also available to most countries worldwide.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very good!

I ordered a cap here and very happy all around. Very fast shipping to Germany and the cap is great.

14 March 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Bruce,

thank you so much for your kind words. We're thrilled to hear that you're happy with both the fast shipping and your new cap. We appreciate your feedback and look forward to your next order.

Service Hero

Rated 5 out of 5 stars

Very easy to deal with

Very easy to deal with. Great service

18 March 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Eoin,

thank you for your kind words :) We're happy to hear that you found our service easy and great. Looking forward to your next order

Service Hero

Rated 5 out of 5 stars

I am a first time customer and i must…

I am a first time customer and i must say that im very happy with their customer service. My husband decided that he didn’t want the cap as he is very particular about the fit. It was supposed to be a surprise advance birthday gift for him. The support team from Hatstore was very efficient and was very helpful in attending to my request to cancel the order which im very thankful for. I will most definitely come back without hesitation the next time! Thank you so much to the amazing team🤗

4 March 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Nurul,

thank you so much for your kind words 😊 We're thrilled to hear that you had a great experience with our customer service team. While we're sorry the cap didn't work out for your husband, we're glad we could assist you with the cancellation smoothly. We truly appreciate your support and can't wait to welcome you back next time

Service Hero

Rated 5 out of 5 stars

Nice store

Nice store, good prices and great customer service. Ran into some dificulties with the shipment. they responded verry quick through whatsapp!

26 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Nick,

thank you so much for your kind words! :) We're delighted to hear that you had a great experience with our store and customer service. We’re also glad we could assist you quickly with the shipment issue. Your feedback means a lot to us😊

Service Hero

Rated 5 out of 5 stars

Great service

Great service, quick delivery & overall just a fantastic experience!

8 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Carl,

thank you so much for your kind words. We're thrilled to hear that you had a fantastic experience with us. We truly appreciate your feedback and look forward to your next order :)

Service Hero

Rated 5 out of 5 stars

Prompt response and speedy resolving!!

Very prompt response and fast action! Resolved my inquiry within 30 minutes. Very satisfied. Customer service staff was nice and polite too

21 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Denis,

Awesome Customers require Awesome Customer Service.
We stand by 100% high quality and do not accept unhappy customers.

Thank you for your great review :)

Service Hero

Rated 1 out of 5 stars

Bad customer service.

Bad customer service. They have zero after care and obviously don't want returning customers.

4 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi lewispaulslade,

thank you for your feedback. We're sorry to hear that you feel this way. Please note that products that have been customized according to your specifications are unfortunately not eligible for return, as stated in our return policy. We always aim to provide the best service, and we regret that we couldn’t meet your expectations on this occasion. If you have any further questions or concerns, please don't hesitate to reach out to us directly, and we will be happy to assist you.

Service Hero

Rated 5 out of 5 stars

Great experience

Great experience, the delivery was so fast, everything was in good condition, really cool looking and with great quality.

7 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Telma,

thank you so much for your kind words 😊 We’re thrilled to hear you had a great experience and that everything arrived quickly and in perfect condition. We always strive to deliver top-quality products, so it’s wonderful to know you’re happy with both the look and quality. We appreciate your feedback and hope to see you again soon :)

Service Hero

Rated 1 out of 5 stars

Bought 2 caps, never received

Bought 2 caps, received only one and also the wrong item.
Costumer service is non-existing, they don't respons on mail, WhatsApp and Messenger.
Finally after weeks i got a respond from Hatstore AFTER a bad review.
They where sorry and sent me the good items now.....
I got a mail with track and trace but after a week when i wanted to check the shipment i realised i got THE SAME track and trace number from my first order. And there no other items on my way...... I am DONE!

NEVER EVER AGAIN HATSORE!

3 February 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi R. Smith,

Thank you for sharing your experience with us. I’m truly sorry for the inconvenience you’ve encountered. Please provide your order details, and I’ll personally make sure to look into your case.



Service Hero

Rated 5 out of 5 stars

Basia from customer service was really…

Basia from customer service was really kind and helpful i would marry her ❤️

30 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Eric,

Thank you so much for your kind words ❤️ We're thrilled to hear that our Customer Service provided you with such great service. If you ever need further assistance, don’t hesitate to reach out

Service hero

Rated 1 out of 5 stars

AVOID AVOID AVOID Absolute Scam

This online shop is an absolute scam. I ordered 3 hats with a 5/6 day delivery schedule.
I've had 18 WhatsApp communications with the online bot nonsense.
As soon as they admitted that my order had been lost after 20/21 days of false communication about package tracking they stopped replying.
I really wanted the hats and asked for the order to be re-sent however no reply.
I've noticed that the online reply machine has an answer for everyone's complaints. But if the service was reliable there would be no complaints.
My order number is IE1713551.
So my advice is AVOID this extremely unreliable fake shop.
Thanks
Additional information from the 24th January 2025.
I would be cautious of using this service. I wouldn't call it a shop because the only thing you will deal with is automated bots.
This organisation only replied to me as soon as I gave a bad review and in their reply via WhatsApp they sent me the same links for a package stating that it was dispatched and in fact delivered.
They don't answer the phone either.
I have begun a dispute via a payment service and this seems to have resolved the issue of a refund, from the payment service.
However I still recommend for everyone to avoid this service (definitely not a shop), because nearly 4 weeks after I ordered goods a 3rd party had to resolve the situation while hatstore is still sending me links to say the goods are delivered.
The information in the reply below from the service provider is confusing and would suggest they sorted something out. However they absolutely did not.
This is a really bad service.
Thanks

30 December 2024
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Mike,

thanks for your feedback and we are very sorry to hear about your negative experience and truly apologize for the frustration you've faced. We understand how disappointing this must be. We have already sent you an email with a solution to resolve the issue. Please check your inbox, and if you have any further concerns, don’t hesitate to reach out.
We’re committed to making this right for you. Thank you for your patience.

Service Hero

Rated 2 out of 5 stars

No communication…

The costumer support has me wondering if I will ever receive my package. On 9th of January I’ve placed my order, granted using the cheapest delivery method. But I never would have expected 0 answers to my customer support messages even when all I wanted to know was the state of my parcel. I’ve written 3 messages and every time I’ve been met with silence. The only proof of this order is the initial email I’ve received since buying it and the money gone from my account.

21 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Luca,

thank you for taking the time to share your experience and I am truly sorry to read about the inconvenience you have experienced.
I can see here that our Customer Service Replied to your messages and your package is on the way, still in ETA mentioned in the checkout.
If you still have any questions please do not hesitate to reach out to us again however :)

Service Hero

Rated 5 out of 5 stars

I had bought a gift for my son and he…

I had bought a gift for my son and he was really looking forward to it. At first I was confused because the order took longer to process than I expected. I sent an email to customer service and they responded very quickly, saying that they were moving at the moment and that was why the processing took longer than usual. However, I received my order within two weeks and customer service even confirmed that my order had arrived. Good service and products 100% quality👌🏻

6 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Tanya,

thank you for your beautiful words. We’re so glad to hear that your son enjoyed the gift and that you were satisfied with our products and customer service. We truly appreciate your patience and understanding regarding the processing time, and we're happy we could keep you informed along the way.

Service Hero

Rated 1 out of 5 stars

I do not recommend the store

I do not recommend the store. I am a big fan of caps and have been shopping at Hatstore for a long time. Every year I spend several thousand euros on hats and asked Hatstore for some benefit as a loyal customer. They didn’t even bother to respond. With most similar stores, you can register and if you're a good customer, you might be rewarded. Not at Hatstore, they don’t value their customers. It should also be mentioned that the prices of the goods have increased significantly, and it is no longer advantageous to order caps from them. Additionally, the quality of service and delivery has worsened a lot. In my last 7 orders, I always had some issue (wrong hat size, no order was created even though payment was made, delivery was late).
I’d like to add one more observation. Based on the last email received from Hatstore, I’m convinced that their customer service is run entirely by an AI robot (like ChatGPT or something similar), because no human would write such nonsense. :) This probably explains the recent communication issues, as the customer service is apparently being transitioned to automation. :) While I’m a big supporter of modern technologies, when I need to solve a problem, I expect someone to actually address it—not just receive a generic response from a robot. :) In my opinion, this is another step in the wrong direction.

Update:

After several weeks, I finally managed to sever all ties with this store.

Conclusions:

Absolutely anti-customer approach - Based on my significant order volumes, I have never encountered a store that was unable to provide me with even a personalized offer. They showed no interest in retaining a customer. A 10% discount on one purchase? :) This seems to be their generic offer for everything.

Dysfunctional customer service - They do not respond to emails, communication via social media, or messages sent through their website. After three weeks of being ignored, the only effective approach I found was to write a negative review (e.g., on TrustPilot). Only then did they respond, but again in a generic, impersonal, and soulless manner.

Attempts to discredit negative reviews - After posting a critical review, they repeatedly tried to discredit me and get my review removed. Somehow, they conveniently forgot that I had been shopping with them for over three years and had spent a significant amount of money. Fortunately, I know how to defend myself, so I was able to refute their claims and prove my statements without any issues. This just further reflects their attitude toward customers.

Profit over customer satisfaction - Based on both my own experience and other reviews, it is clear that this company aims to make the highest possible profit at the lowest possible cost. I have no problem with that—it’s the foundation of a successful business. However, what is unacceptable is that they achieve this through a dysfunctional system and customer dissatisfaction (e.g., no order confirmations, wrong hat sizes delivered, a non-existent complaint system, late deliveries, etc.).

Inability to delete personal data - They refuse to execute even a simple, legally mandated request like deleting my personal data. Instead, they send nonsense about 30-day processing times and similar excuses, despite clear GDPR regulations. In the end, I had to escalate the issue to the Swedish Consumer Agency. And that says a lot. :)

Final verdict:
I strongly do not recommend this store! Unreliable, unfair, and non-compliant with the law. Simply everything is wrong!

3 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hej Petr,

thank you for your review, and we truly apologize for the inconvenience you’ve experienced.

We’ve recently moved to new premises, which has unfortunately caused delays in responding to all customer inquiries. Please rest assured that we are working hard to get back to everyone as soon as possible, so if you haven’t received a reply yet, you should hear from us very soon.

We deeply value all of our customers, and we are sorry to hear that your recent experiences haven’t met your expectations. We understand your concerns about the pricing and service, and we’ll take your feedback seriously as we work to improve.

We appreciate your loyalty over the years, and we are committed to making things right for you moving forward. Please don't hesitate to reach out if you need assistance with any of your orders or have further questions.

Service Hero

UPDATE:

Thank you for your feedback and for sharing your concerns. I want to assure you that our customer service team is composed of real people and we deeply regret if our response came across as impersonal or unhelpful with offered discount—this was not our intention.
We’ll will do our best to make sure that our communication feels more personal and responsive in the future. Thank you for bringing this to our attention

Best regards from Hatstore Family

Rated 1 out of 5 stars

LY619652787DE - Scam!!!!!!

Placed an order last December 20, 2024. Three weeks later, I have sent a hundred complaints over mail and Facebook messenger, but still no responses!

WORTS ONLINE SHOPPING EXPERIENCE EVER!

14 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi,

Thank you for your review, and we apologize for any frustration this may have caused.

We’ve checked your order, and according to the information provided, the expected delivery time (ETA) mentioned during checkout is still valid. We have already responded to your messages and explained that the package is currently being held up in customs, which is why there has been no movement on the tracking. Once the package is released, you will receive an update with the new tracking information.

We understand your frustration, and we assure you that we are doing everything we can to ensure your order reaches you as soon as possible. We appreciate your patience, and we’re here to assist you further if needed.

Service Hero

Rated 1 out of 5 stars

Zero contact after order

Placed an order a while back with Express DHL delivery. Took my money and then zero contact since despite me messaging them numerous times on their WhatsApp contact number. Tried calling the number and doesn’t work. No reply to emails either. Maybe they will reply to this??

Update… 3 days later and no reply still. Absolutely shocking a company this bad can even exist. Not sure what they get out of it? Maybe a kick out of letting people down? Who knows

Update…. At this point it’s become nothing more than just theft!!! Outrageous. Please don’t order from this company, please do not make the same mistake as me.

Update…. To your response! The way you have described it happening doesn’t even come close as to what happens and the frustration your customer service team caused! Just zero human contact and quite frankly the worst bots I’ve come across! I will never accept your apology for this level of dishonesty and disappointment since placing the order. You didn’t even come close and moving to a new €5m headquarters as an excuse is just offensive to be honest. I only hope the service is different for other people that decide to place an order from you.

7 January 2025
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Chris,

Thank you for sharing your feedback. We sincerely apologize for the delay in responding to your messages and the inconvenience caused. We recently relocated to a new location, as we communicated earlier, and this transition resulted in some delays in our response times.

Regarding your order, we noticed your request to change the delivery address, which required us to place the order on hold. As per your request, the order has been canceled, and we have already responded to your messages about this matter.

We completely understand your frustration and regret that we fell short of meeting your expectations. Please rest assured that your refund is processed and we are working hard to ensure such delays do not happen again.

Your experience does not reflect the standard of service we strive to provide, and we are committed to making things right. Should you have any further concerns or need assistance, please do not hesitate to reach out directly.

Thank you for your patience and understanding

Service Hero

EDIT:

Thank you for your review, and we genuinely apologize for the frustration you’ve experienced.

We would like to clarify a few points to provide more context:

You called us on a Saturday when our phone lines are closed. Our opening hours for calls are listed next to the phone number on our website, and we are sorry that we couldn't respond to your call at that time.

Regarding your email, you should have received an automatic reply confirming that we are currently experiencing some delays due to our move to a new location. We always strive to reply as quickly as possible, and we truly appreciate your patience during this transition.

As for the delivery, the expected delivery time (ETA) was until the 8th of January. When you requested changes to the delivery address, your order was paused to confirm the new address and ensure the package was sent to the correct location.

When you requested a refund, we promptly issued it and a colleague from our team replied to your message confirming the refund.

We truly understand your frustration, and we sincerely apologize for the inconvenience you have experienced. Moving to a new facility is a big step, and while we aim to provide excellent service, we recognize that the transition has caused some delays. It is never our intention to cause frustration, and we will work to improve our communication moving forward.

We hope to have the opportunity to serve you better in the future. If you have any further questions or concerns, please feel free to reach out. We have already sent you e-mail address you can get in contact with management

Do not hesitate to reach us and and we will be glad to help

Service Hero

Rated 5 out of 5 stars

Shop here!

Excellent items and even better customer service. Highly recommend this store!

2 December 2024
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Amy,

Thank you for your fantastic feedback :)We're delighted that you loved the items and had a great experience with our customer service. Your recommendation means the world to us 😊

Service Hero

Rated 5 out of 5 stars

I placed an order Sunday evening

I placed an order Sunday evening! Ordered the wrong hat! I needed to cancel before it shipped!
I immediately sent an email to the Hatstore because the phones weren't available until the next day! I woke up the next morning with an email from the Hatstore stating the order was canceled and a refund was given! Wow! That's awesome service!!
Thank you!!

1 December 2024
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Vicki,

Thank you so much for your wonderful feedback :) We're thrilled to hear that we could assist you quickly and efficiently. Your satisfaction is our top priority, and we're glad we could resolve the issue for you😊

We look forward to helping you again in the future. Have a great day


Service Hero

Rated 5 out of 5 stars

Great customer service.

My hat was a little late in arriving due to a mix up in my address but Basia in customer service was on the case immediately and my hat arrived safe and sound. I'll be getting more from.Hatstore......

21 November 2024
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Gerard,

Thank you so much for your kind review :) We’re glad to hear that your hat arrived safely, and we apologize for the initial mix-up. We’re thrilled that Basia could assist you, and we truly appreciate your patience throughout the process. We look forward to serving you again in the future

Service Hero

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, very helpful.

26 November 2024
Unprompted review
Hatstore logo

Reply from Hatstore

Hi Kevin,

Thank you for your wonderful review :) We’re delighted to hear that you found our customer service helpful. Your satisfaction is our top priority, and we’re always here to assist you. Looking forward to serving you again 😊

Service Hero

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look