Really simple and easy to set a policy up with Prima. Price really good. A lot of the included items are a add on with other insurance companies. First year with Prima so can’t comment on how they... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Being less than satisfied with my Motor Insurance company I went on USwitch and found Prima there. The system autofilled my details and a very reasonable and quick price was generated by Prima. I cl... See more
I needed to update my car details and chatted to a very helpful young lady called Annie. Knowledgeable, supportive and friendly, Annie patiently helped me through the process advising me step by st... See more
Company replied
I would like to give Prima a five-star rating for the help I received. As an older customer, I can only praise the help and understanding I received when setting up my car insurance. The person who he... See more
Company replied
Company details
- #52 of 69 best companies in Car and Motor Insurance Agency
Written by the company
Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line. Find out more about us at helloprima.co.uk
Contact info
United Kingdom
- helloprima.co.uk
4.4
Excellent
5K reviews
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Be wary with these crooks..draw you in…
Be wary with these crooks..draw you in with a fair price early on..then just before your renewal date they ask for more money for no reason. They find a small technicality which they already knew about as a reason for the increase in price. Ridiculous.
28 April 2026
Unprompted review
Reply from Prima
Hi Taifoor,
Thanks for taking the time to share your feedback.
We're sorry you feel your premium increase was unfair. We always strive to deliver great value. But your original premium was based on the information you provided when you took out your policy.
When we found that some of this information wasn't correct, we had to update it to keep you insured and avoid any issues if you needed to make a claim.
If you'd like to discuss this further, please reach out to us at: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Funmi
I was very pleased with the quote
I was very pleased with the quote. It did take me four attempts for the payment to through as it kept replying ‘Oops something went wrong. ‘
26 April 2026
okay…
Nothing good about having to pay expensive insurance, but this one was better than most
26 April 2026
excellent call handler and reasonable…
excellent call handler and reasonable price
27 April 2026
Unprompted review
Selected Prima motor policy via…
Selected Prima motor policy via comparison site.All went extremely well.I am very happy.
27 April 2026
Unprompted review
My quote was extremely extortionate
My quote came in at an extortionate price because I had an ongoing claim with Prima. After contacting Prima a lovely lady (Jemma) sorted out a complete new quote & saved me 58% on original quote. Jemma was very professional,patient & bubbly. Lovely service.
27 April 2026
Unprompted review
Needed to change my vehicle and start…
Needed to change my vehicle and start date. The policy hadn't even started and was told they were unable to do it. They then charged me £50 to cancel a policy that hadn't even started
27 April 2026
Unprompted review
Great Policy
Pleasant surprise from getting a quote via MSE the transfer to Prima Plus site went like a dream and the best bit the inclusions on this policy couldn't be beaten on price by anybody.
Roll on when you can get a quote through your own website with hopefully an even better price.
Thank you Prima Plus.
26 April 2026
Unprompted review
Reply from Prima
Hi Paul,
First off, thanks for taking the time to share your feedback.
It’s great to hear you’re impressed with our prices. Great value cover is exactly what we strive to deliver here at Prima.
If you ever need our help, we’re always here for you. For the fastest responses, reach out to us using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Tahmila
I had a complex query that was very well handled
I had a complex query regarding an incident with my vehicle - I contacted Prima Customer Service and spoke with Ijeoma.
She was excellent! She dealt with my query in a very professional, courteous and efficient manner and was a pleasure to speak with.
22 April 2026
Unprompted review
Reply from Prima
Hi there,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Ijeoma was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Tahmila
It was a straight forward procedure
25 April 2026
Unprompted review
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Shanti
Very happy how quick for a quote and…
Very happy how quick for a quote and soon get though with payment thank you
25 April 2026
Unprompted review
Reply from Prima
Hi James,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Ellie
Easy process to do online,was pleased…
Easy process to do online,was pleased with the result,a lot easier than I thought as I've always dealt with the insurance tasks over the phone.
24 April 2026
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Mosh
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Joel
Amended our policy with an additional…
Amended our policy with an additional driver, very simple process via WhatsApp chat. Good stuff.
25 April 2026
Unprompted review
Reply from Prima
Hi Stuart,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that we were able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Rakea
Reply from Prima
Hi there,
Thanks so much for the five stars.
We work hard to make buying car insurance quick and easy. So it really means a lot when we get feedback like this.
Remember, we're always happy to help if you need us. Just call or reach out using our contact page. (https://help.helloprima.co.uk/hc/en-gb/p/contact_us)
All the best,
Mosh
DISHONEST COMPANY - BUYER BEWARE!
I have car insurance with this company.
Earlier this year I was stationary in my car when another car drove into the back of me.
Third party insurer accepted full liability.
No fault accident, and no claim made against Prima.
My insurance cost last year was £385
My renewal quotation received today £1535!!!!!!!!!!!!!!
I have raise a formal complaint with Prima.
Joel in Customer Fulfilment acknowledged my complaint, but advised that was the best cost option they were quoted themselves.
THEY LIED.
I have just been on to a cost comparison website and received several quotations between £380 and £420.
This company is an absolute disgrace, and has no shame.
Use them at your peril.
They are not to be trusted.
24 April 2026
Unprompted review
The customer services gentleman was…
The customer services gentleman was amazing, very polite helpful understanding and new what the reason was regarding our issue and sorted it out straight away with no issues
It's nice to know I was I good safe hands thanks tahmila for your help today I wish there was more people like you in this world
Paul & Joanne
24 April 2026
Unprompted review
Reply from Prima
Hi Paul,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it’s great to hear that Tahmila was able to help you.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Ropa
Really easy to use and a chat bot and…
Really easy to use and a chat bot and advisor is excellent to talk to, really happy with how simple the process is
24 April 2026
Unprompted review
Reply from Prima
Hi Faye,
First of all, thanks so much for your review.
We take pride in delivering excellent customer service. So it really means a lot when we get feedback like this.
Remember that our UK-based customer service team’s on hand if you ever need help again. For the fastest response, reach us on live chat at helloprima.co.uk (http://helloprima.co.uk/)
All the best,
Joel
VERY HELPFULL CCOMPLETE CONFIDENCE IN…
VERY HELPFULL CCOMPLETE CONFIDENCE IN YOU EVEN MY FAULT , SORTED OUT THE KNOW FUSS
24 April 2026
Be sure to check your documents.
Declared all required info at the quote stage via confused.com but wasn’t on the documents when I received them from Prima. Could’ve voided the cover. Asked prima to amend but they wanted another £100 to do so. I cancelled the policy before it even started which cost me £30. Contacted Prima and confused but neither could help. Both said I hadn’t declared the info which just isn’t true. Once you click the link to take you from confused to Prima, there is no opportunity from then on to ensure the details are still correct until you’ve paid. I then had no choice but to either pay to amend, cancel, or risk being uninsured. Not good at all good job I checked the documents. Don’t know who was at fault hence the neutral review for something I didn’t use and no longer have.
23 April 2026
Reply from Prima
Hi David,
We're sorry to hear that there was an issue with the information on your policy.
So we can look into this for you, could you please reach out with your full name and policy number?
You can find our contact details at: https://help.helloprima.co.uk/hc/en-gb/p/contact_us.
All the best,
Ropa
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