I have been feeding my dogs Herbie Wilde food for around four months now. I have seen a huge improvement in coat condition (less moulting and very shiny coats) and general wellbeing (a reoccurring ea... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Both our fussy young rescue and our nine year old MS are loving Herbie Wilde. They are not keen on having to listen to us telling them how good it is for their health and wellbeing though, they'd just... See more
Company replied
This food has transformed my previously very poorly dog, who had been hospitalised with severe digestive problems. We tried other vet prescribed and plant based foods, but Herbie Wilde seems to be... See more
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I have been looking for a new dog food for my Dalmatian who suffers with ear problems usually and has tried many different diets previously. I came across Herbie Wilde and immediately had a good feel... See more
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Company details
- #43 of 95 best companies in Animal feed shop
Written by the company
Herbie Wilde is founded in love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Fully traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet. Our delicious plant-based superfood is a complete & balanced food for adult dogs of all breeds. Formulated using the latest nutritional science with a unique blend of 39 natural ingredients chosen for their health and wellness benefits, containing all the essential proteins, nutrients, vitamins and minerals that your dog needs to thrive.
Contact info
London, United Kingdom
- +44 (0)7435464009
- hello@herbiewilde.co.uk
- herbiewilde.co.uk
4.8
Excellent
214 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 month
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Reply from Herbie Wilde
Thank you for your kind review Rachel! We're so happy to hear that Tia loved Herbie Wilde and that the delivery was quick and easy. Your support means so much to us—thank you!
Quick delivery and my dog enjoys it.
22 July 2024
Reply from Herbie Wilde
Thank you for your feedback Diane! We're delighted to hear that Queenie is enjoying Herbie Wilde and that the delivery was quick and smooth. We appreciate your support!
Such friendly and personal customer…
Such friendly and personal customer service! Our vegan Newfoundland loves Herbie Wilde as do our two vegan labradoodles, really impressed with the wholesome ingredients. Not one dead animal body part or secretion in them. Will continue to support this vegan business
18 July 2024
Reply from Herbie Wilde
Thank you so much for your amazing review Catherine! We're thrilled to hear that your amazing gang are loving Herbie Wilde—it’s wonderful to know the wholesome ingredients are such a hit with your pups. Your support means the world to us, and we’re so grateful to have you as part of the Herbie Wilde family. Thank you for choosing us and for supporting a kinder, vegan way of feeding!
Great food that my dogs love!
My dogs have been eating this food for over a year now and still love it. They are french bulldogs and so have issues with allergies - this food helped a lot with calming the allergies down. It is also the only food I've found which makes their farts less smelly!
29 July 2024
Unprompted review
Reply from Herbie Wilde
Thank you for your fantastic review Rose! We’re so happy your French Bulldogs are thriving on Herbie Wilde after a year and still loving it. It’s wonderful to know the food has helped with their allergies and even improved those smelly farts—what a win! We know how hard the allergy journey is with Bertie our own frenchy - so we're so happy the food has helped yours as much as it has ours! Your continued support honestly means the world to us Rose, and we’re delighted to be part of your pups’ journey to happier, healthier lives.
So far so good
So far so good!
Bought the sample pack to see how the transition to plant would be. I thought that was a great idea instead of buying a bag and not getting along!
Ordered a bigger bag & Sid is thoroughly enjoying
We changed to plant food to help with allergies & weight so hoping this helps
26 July 2024
Unprompted review
Reply from Herbie Wilde
Thank you for your kind review Denise! We’re so glad you found the sample pack helpful—it’s a great way to try something new without the commitment of a full bag. It’s wonderful to hear that Sid is thoroughly enjoying the food so far! We hope the transition helps with his allergies and weight, and we’re here to support you every step of the way. Thank you for choosing Herbie Wilde!
We where looking for dog food to take…
We where looking for dog food to take abroad since we can't take meat byproducts to Europe And this ticked the box. The website was lovely and all set up nicely. The freebie was a real nice touch, sadly my dog wasn't to impressed and while she did try it she only ate half.
Better luck next time I think.
16 July 2024
Unprompted review
Reply from Herbie Wilde
Thank you for sharing your experience Phil! We're glad our food fit the requirements for your trip abroad and that you found our website and freebie helpful. We're sorry to hear that your pup wasn’t fully won over this time—every dog has their own unique preferences, and we completely understand. If you decide to give it another try in the future, we’d love to help with any tips for transitioning or pairing the food with other tasty bits. Wishing you all the best with your pup!
Dog with food allergies
Our Cavapoo Frankie has allergies which meant he was constantly itching when on a meat-based diet. Since we have switched to Herbie Wilde his itching has completely stopped, he loves the food, he is full of energy and he looks so healthy. The only downside is that is quite expensive but for us (and Frankie) it is definitely worth it.
19 July 2024
Unprompted review
Reply from Herbie Wilde
Thank you so much for your wonderful review! We’re thrilled to hear that Frankie is thriving on Herbie Wilde—no more itching, full of energy, and looking so healthy! It’s amazing to know the food has made such a positive difference for him. We understand that premium nutrition can be an investment, and we truly appreciate your trust in us to provide the best for Frankie. Your support means everything to us—thank you!
Excellent product and speedy delivery.
8 July 2024
Reply from Herbie Wilde
Thank you for your kind words, Kevin! We’re so happy to hear you’re pleased with the product and our speedy delivery. Your support means a lot to us—thank you!
Easy to order and arrived quickly
Easy to order and arrived quickly. Our dogs love the food too :-)
8 June 2024
Reply from Herbie Wilde
Thank you for your lovely review, Jessica! We're so glad to hear that ordering was easy, delivery was quick, and most importantly, that your dogs are loving the food! We truly appreciate your support—thank you!
Daisy likes the herbie wilde
Daisy likes the herbie wilde. Her coat is glossy and she is full of energy. As long as she's happy we're happy. Which includes good healthy food.
3 July 2024
Reply from Herbie Wilde
Thank you for your wonderful review Susan! We’re so happy to hear that Daisy is loving Herbie Wilde and thriving on it—a glossy coat and lots of energy are exactly what we aim for! It’s clear she’s one happy pup, and we’re thrilled to be part of her healthy, happy lifestyle. Thank you for your support!
Reply from Herbie Wilde
Thank you for your kind words, Pat! We’re so pleased to hear you had a great experience with our team. Providing friendly and professional service is very important to us, and your feedback means a lot!
The free sample is so useful when you…
The free sample is so useful when you have a very fussy feeder. The ingredients are top class and the size of the kibble is ideal. Unfortunately, my fussy feeder disagreed with me.
25 June 2024
Reply from Herbie Wilde
Thank you for your thoughtful feedback, Barbara! We’re so glad you found the free sample helpful and appreciated the quality of the ingredients and kibble size. We’re sorry to hear it wasn’t a hit with your fussy feeder—every dog has their unique tastes, and we completely understand. If you ever decide to try again or need any tips, we’re always here to help!
Reply from Herbie Wilde
Thank you for your lovely feedback! We’re so glad to hear everything went smoothly and that your dog is loving Herbie Wilde so far. We’re here if you need anything and appreciate your support!
An amazing company
An amazing company, understanding the nutritional benefits of being plant based to pets.
Easy to communicate with and set up a subscription.
Our three dogs transitioned within a week and are thriving on Herbie Wild.
9 May 2024
Reply from Herbie Wilde
Thank you for your amazing feedback Laura! We're so glad the gorgeous Ralph, Bruce and Floki are thriving on Herbie Wilde—it’s wonderful to know they’re enjoying the nutritional benefits of a plant-based diet. We’re also delighted that you found it easy to set up your subscription and communicate with us. Your continued support means so much to us—thank you for being part of the Herbie Wilde family! You guys rock!
Reply from Herbie Wilde
Thank you for your feedback Wendy! We’re so pleased to hear that ordering was effortless and delivery was prompt. Making the process smooth and easy for our customers is a top priority—thank you for your support!
We absolutely love Herbie Wilde
We absolutely love Herbie Wilde
It's ingredients are first class and cruelty free
The customer service is amazing
Our dog so healthy on it
Would highly recommend, especially if you have a dog with allergies
11 June 2024
Reply from Herbie Wilde
Helen! Thank you so much for your wonderful review! We’re thrilled to hear how much you love Herbie Wilde and that Toby is thriving on it. It means the world to us that you value our cruelty-free ingredients and customer service. Chatting with you and hearing about Toby's journey has been such a highlight - so thank you for being amazing and always so kind! Thank you for your lovely recommendation and continued support—it truly means the world to us!
Great vegan dog food
Great vegan dog food. This product is much more suited to my 2 dogs who both have sensitive stomachs. The previous vegan dog food I gave them upset their tummies, but not this one. The ingredients are much more digestible and they seem to enjoy this food more. Fast delivery and a friendly service.
12 May 2024
Reply from Herbie Wilde
Thank you for your lovely review, Lucy! We’re so happy to hear that Herbie Wilde has been a great fit for Rufus and Kato with their sensitive stomachs. It’s wonderful to know they’re enjoying the food and finding it more digestible—that’s exactly what we aim for. We’re also glad you’re pleased with our fast delivery and friendly service. Your continued support means so much to us—thank you for being valued members of the Herbie Wilde family!
Trying out the new food
I offered my dog some of the food from my hand & he sniffed it but wouldn't take it so I put it in a clean empty food bowl & he did the same he sniffed it & walked off so I mixed in his normal food with the new food & he ate it.so I don't think my dog would eat it as a food on its own but he would eat it mixed in with his regular food.
4 June 2024
Reply from Herbie Wilde
Thank you for sharing your experience! We’re sorry to hear that your dog didn’t take to the food on its own but glad to know he enjoyed it mixed with his regular food. Transitioning to a new diet can take some time, especially with picky eaters, and we’re always here to help with tips if you’d like to give it another go. We truly appreciate you giving Herbie Wilde a try!
Our dogs really love this vegan food💚
Our dogs really love this vegan food💚
Great service and quality.
5 May 2024
Reply from Herbie Wilde
Thank you for your kind words! We’re so happy to hear that your dogs are loving Herbie Wilde 💚. It’s wonderful to know you’re pleased with the service and quality—it means the world to us. Thank you for your support!
Brilliant food packed will goodness
I purchased a sample to try my dog Skye on and she absolutely loved it so decided to order the large bag excellent service with fast delivery .
Skye is looking forward to her next delivery 🙂 ❤️
24 May 2024
Reply from Herbie Wilde
Thank you for your wonderful review! We're so happy to hear that Skye loved the sample and that you're pleased with the service and fast delivery. Knowing she’s looking forward to her next delivery makes us smile ❤️. Thank you for choosing Herbie Wilde—we’re thrilled to have you both on board!
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