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Company details
Written by the company
Hinok (희녹) means ever-green. We are a personal care and home care brand born on Jeju Island, Korea — where Jeju Hinoki Cypress trees grow slowly, absorbing volcanic soil, ocean winds, and ancient forest air. Every ingredient we use begins as a pruning byproduct. Fallen leaves. Trimmed branches. What a healthy forest already lets go of. These are steam-distilled into cypress water — the base of our sprays, washes, and lotions. We don't make products. We receive them. Our approach is built on three commitments. Clean Made: upcycled sourcing, full ingredient disclosure, PETA-certified vegan and cruelty-free. Fact & Effect: every claim verified, never aspirational. Sustainability: structural rather than cosmetic — 100% PCR PET packaging on our Hair & Body and Hand Wash lines, refills that reduce plastic by 73.8% per cycle, and Plastic Neutral certification through rePurpose Global. The Spray is a considerate deodorizer for fabrics and spaces — not a fragrance. It neutralizes odor at the source, then steps back. The trigger is backed by our 5-year Long Life Service guarantee, designed to stay in use rather than be replaced. The scent is subtle by design. Grounding without heaviness. Fresh without sharpness. Each batch reflects what Jeju offered that season — we don't manufacture consistency. We honor what nature provides. Fallen, not Harvested. No trees are harmed. Nothing is wasted.
Contact info
United States
- hello@hinok.us
- hinok.us
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