While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 662 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the delivery service, citing slow processing times, delayed arrivals, and issues with parcels being lost or damaged. Customers also frequently reported negative experiences with customer service, mentioning unhelpful interactions, long wait times, and a lack of resolution for their problems. The return policy was a significant source of frustration, with many finding it inflexible and difficult to navigate. Some people were dissatisfied with product quality, noting items arriving with defects or not being true to size. Conversely, a small portion of people were satisfied with their purchases, finding the clothes lovely and the delivery fast and easy in some instances.

What people talk about most

Product

Clients share ambiguous opinions on product quality and consistency. Many reviewers express disappointment... See more

Order

People report negative experiences with order. Many customers experienced issues such as orders being placed... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as shocking, unhelpful, and... See more

Delivery service

Customers consistently express dissatisfaction with the delivery service. Many reviewers report issues such... See more

Return policy

Reviewers express widespread dissatisfaction with the return policy. Many customers report significant... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Delivery is painfully slow. Last week I was on day 10 after placing an order with no update. Then, they had the nerve to send out an email saying free next day delivery today if you order by 9.... See more

Rated 1 out of 5 stars

Awful, this woman came up when we were smelling stuff we wanted to buy and she rudly came up to us and said ”there’s no testers on that product” my friend said “I know, I wasnt going to spray.” She sa... See more

Rated 1 out of 5 stars

I had a frustrating experience while shopping for jeans. The price tag clearly showed $29.99, but underneath the sticker I could see the original price was $27.99. When I asked for clarification, I... See more

Rated 1 out of 5 stars

Really shambolic experience on dealing with thus company. I placed an order over the required amount to receive it next day. I received an offer by email, so to have placed my order 1st May, and t... See more


Company details

  1. Clothing Shop
  2. Baby Clothing Shop
  3. Bedroom furniture shop
  4. Children's clothes shop
  5. Fashion accessories shop
  6. Shoe shop

Written by the company

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.5

Bad

TrustScore 1.5 out of 5

19k reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

H&M x stella McCartney collab

H&M x stella McCartney collab
I bought a piece of this collection and upon returning it 10 days later received an email that the item will be sent back as it did not meet the standards. Basically the warehouse accused me of wearing the item. But the itemsize was too big and sire that the item was not worn, i packed it woth the original packaging and parcel. Upon searching the net, it seems that every one os complaining about the proportions and size issues. I think that H&M did not have a successful collab and are now using excuses not to refund the customers

28 May 2026
Unprompted review
Rated 1 out of 5 stars

I had to drive for 2 hours to H&M in…

I had to drive for 2 hours to H&M in westfield south center in Seattle- tacoma area to pick up a bikini that was only available at that store. I had previously called and they confirmed it was available in that store. When I got there at 7 pm the manager ( Danica ) told me they did have it but she didn’t have time to look for it because it was in the back store, I asked her to please look for it as it was out of stock online and they had told me it was available only in this store. She admitted that they had it but she just didn’t want to go look for it. I told her if I could come later so she had Time and she told me she couldn’t guarantee anything. I’m very disappointed because I drives two hours just to buy this and couldn’t do it because of the managers negligence.

29 May 2026
Unprompted review
Rated 1 out of 5 stars

Sort out your online delivery …

Sort out your online delivery or your business will hemorrhage customers. Most retailers e.g. John Lewis, Next, have your item ready to collect within 24 hours and have excellent home delivery too. My H&M order was placed on the 17th May, and I still have not received it. Why is a big retailer like H&M using Evri who are totally unreliable? Managed to find the H&M customer service number, and to be frank, wish I hadn’t bothered. The ‘agent’ was apathetic, and came across like they didn’t care one bit. Offered feedback but just didn’t seem interested. Outcome? More waiting and I have to call H&M back if I don’t receive my parcel to request a refund. Really poor H&M. This experience has 100% put me off your business!!

29 May 2026
Unprompted review
Rated 1 out of 5 stars

H&M used Evri who left my parcel…

H&M used Evri who left my parcel outside.
They are not taking responsibility for their action.
Because of this my identity was stolen and all private information.
Do not use their service.

27 May 2026
Unprompted review
Rated 1 out of 5 stars

Purchased an H&M gift card

Purchased an H&M gift card as a birthday present, and when scratching the panel to reveal the PIN, the numbers underneath were scratched off with it during normal use. I still had the physical card, receipt, barcode and serial number, yet customer service immediately classed it as “damaged” and refused to help or replace it.

Really disappointing experience, especially as the card was clearly faulty rather than intentionally damaged. It feels unfair that customers are left out of pocket because of what appears to be a printing/manufacturing issue.

Customer service responses were polite, but completely copy-and-paste with no real attempt to investigate or manually verify the card balance, despite having proof of purchase and the original card.

Would be very cautious buying H&M gift cards in future.

28 May 2026
Unprompted review
Rated 1 out of 5 stars

The worst chatbot, the worst customer service topped with the most non-existent complaints procedure

What to even say about how much this company has fell off. I placed an order on the app, there was free next day delivery so that made me order… it delivered to store for some reason for click and collect. Then I contacted the live chat who said they’ve cancelled it and I’d get a refund… nope, it was delivered to store, I then contacted someone again and they said they’ve not cancelled it as it can’t be done once placed. I then placed the order again to be delivered to my home. Which it was. The click and collect was due to be collected by Monday, once I don’t collect it is then being returned to warehouse. 4 days and no refund so I tried contacting the chat bot who point blank refused to let me speak to an agent no matter how much dissatisfaction I expressed. I thought I’d test it 🤣 as it would only give me the customer service number, once I said I was non-verbal, the chat bot ai then said he can’t pass me through to an agent even when I said I would complain/never use H&M again. It’s Absolutley crazy that they’ve programmed this thing with a persona that doesn’t care about retention of customers or any treating customers fairly prompts.

I also made a complaint after telling a staff member about it 12 times to do so, and then ‘complaint team’ basically said they only take feedback not complaints.

Once I get the refund I’ll never use them again, the way they’re dealing with customers they’ll be defunct in a few years. It’s actually laughable

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Limited number of clothing with XS…

Limited number of clothing with XS sizing, which limits customer options to bare minimum. Impossible to find any sizes that suit you other than T-shirts, which you can buy in other stores and boost your competitors!

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Wrong Address Becomes My Problem

Ordered three items. Delivered through Door Dash. Why? I have no idea. Was delivered to my town, but a completely different address. Door Dash told me to call H&M. H&M said I had to wait up to 8 hours before they would investigate and to call back the next day even though it's very clear the driver delivered it somewhere else. So I've AI'd with Door Dash and called H&M and I have to call again tomorrow? Why are the customers expected to do the work for a wrong delivery. Stopped payment on the order.

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Slow to dispatch and no customer service

Now I remember why I stopped ordering with H&M years ago! Order placed 10 days ago still not dispatched and no way of contacting customer services. Learnt my lesson there, will be the last order I place. Don't understand why they can't operate like other online clothing companies. Most now know to stay away Evri!

21 May 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order with H&M I have…

I placed an order with H&M I have returned the & Other Stories item using the return label provided in the box. I have not receive my refund Now, H&M is claiming they will not investigate the matter and that I will not receive my refund because I lost the proof of postage. This is incredibly poor customer service; it is unacceptable that no one will take the time to investigate this issue. I am deeply disappointed by this lack of support from a company that clearly cannot be trusted and refuses to help its customers

10 May 2026
Unprompted review
Rated 1 out of 5 stars

So Disappointing

I gave a star because it was the only way i could write a review. I recently ordered from the Stella McCartney collection, I made 5 different orders, and recently tried to return some of my Items.
First I tried to return to store and was informed that I could not, then I found the nearest Purolator and dropped them of he scanned them and I thought it was over. Three days later they were returned to me.
I called customer service to sort it out and was informed that I've missed some return dates but not all. With this collection return is 7 days all of my recites say 30 days as well as all email exchange.
I was directed to an area on the website that says this, this is an area you would not see unless this was a situation you were in. H&M is to big a company to be what appears to intentionally mislead customers. Shame on you H&M willfully misrepresentation is just wrong.

26 May 2026
Unprompted review
Rated 1 out of 5 stars

Paid for next day delivery

Paid for next day delivery - didn't arrive next day - AI Assistant useless - look at the amount of 1 star reviews they are getting at the moment - AI just blames the courier - the courier is part of your business - avoid - would have given 0 stars if that was an option

26 May 2026
Unprompted review
Rated 1 out of 5 stars

I purchased white clothing items

I purchased white clothing items, the quality was compromised due to poor packaging. The denim shirt had a yellow stain on it.

Customer service agent and Manager delivered on terrible support. I do not recommend making purchase online.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

The ítem never arrived

The ítem never arrived, only AI con costumbre Service. They dont refund if the ítem never arrives to sender. Don recomend using the online plataform. Its been more than a Month and still no News

14 May 2026
Unprompted review
Rated 1 out of 5 stars

RUBBISH SHOP SOMEWHERE ELSE

To be truthfully honest I would not even give a one star. What a sham of a company. I never thought to check out their track record! OH LORD I WISH I HAD. Took ages to receive goods........four items ordered, one OK the others sizing issues. But the return of monies is absolutely horrendous. Goods ordered 26 April returned the day after for pickup, had to chase customer service as trying to find information from the AI Bot is just a waste of time......spoke with Customer Service who manually did my refund 🙁 I am now waiting for refund which I have been informed is another three to five days. Suffice to say I will not be using H&M anytime in the future.

26 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look