I like the icy bear dental products because they are effective with continuous usage and do not irritate my mouth,teeth and gums. I find the toothpaste dispenser seems to stick and I need to keep de... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Only just started using icy bear so can't comment on if it's working yet ,but as a company they were fast and efficient delivery came as stated...still got to see if it makes a difference to my teeth... See more
Company replied
Product is good but the pump on the tooth paste needs a look into this as it’s useless the pump does not spring back up only limited paste or none at all comes out. I have been using it for two weeks... See more
Company replied
Fast delivery , very smart packaging . Bit frustrated with the toothpaste pump as it is very hit and miss as to whether it will work , but have noted in other reviews this appears to be an issue . Hav... See more
Company replied
Company details
Written by the company
Created by Dentists, Icy Bear has developed a range of award winning oral care and teeth whitening products, with a mission to give people a healthier, happier & brighter smile. Products include non peroxide Teeth Whitening Strips, PAP+ Whitening Powder and the innovative Whitening Toothpaste, uniquely formulated with one carat of fine diamond dust. This natural abrasive gently polishes enamel, effectively reducing surface stains and restoring teeth to their natural whiteness.
Contact info
United Kingdom
- icybeardental.com
4.4
Excellent
2k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
EXCELLENT SERVICE
Very quick delivery … Excellent Packaging . Beautiful box containing the brilliant goodies ..
9 May 2026
Reply from Icybeardental
Hi Lorraine,
Thank you so much for your wonderful 5-star review! We’re really glad to hear your order arrived quickly and that you were happy with the packaging and presentation of your goodies.
We truly appreciate your support and hope you continue to enjoy the products!
Reply from Icybeardental
Hi Denise,
Thank you so much for your 5-star review! We’re really happy to hear you found the products easy to use, comfortable, and that you’re already seeing great results quickly—that’s exactly what we love to hear.
We truly appreciate your recommendation and support, and we look forward to serving you again when you stock up!
Really comprehensive details on the…
Really comprehensive details on the website which made it easy to decide which bundle to purchase. Simple and quick. Can’t wait to receive the products.
16 May 2026
Reply from Icybeardental
Hi Abbe,
Thank you so much for your 5-star review! We’re really glad to hear you found the website helpful and that it made choosing your bundle simple and easy.
We hope you love your products once they arrive, and we’re excited for you to get started!
Delivery was super quick
Delivery was super quick, wasn’t expecting it to arrive so fast. I love the products, I’ve noticed a difference after only 5 days of use and looking forward to seeing how it progresses. My only feedback would be to reduce the plastic wrapping on your products!
8 May 2026
Reply from Icybeardental
Hi Ryan,
Thank you so much for taking the time to leave such a thoughtful review — we really appreciate it.
We’re really pleased to hear your order arrived so quickly and that you’re already noticing a difference after just a few days of use. It’s great to know you’re enjoying the products and are excited to see continued results.
We also really appreciate your feedback regarding the packaging. Comments like this are incredibly valuable, and we’ll make sure it’s shared with our team for review as we continue looking at ways to reduce waste and improve sustainability.
If you ever need any help or have any questions as you continue using the products, please don’t hesitate to get in touch — we’re always happy to help. You can reach us anytime at Enquiries@icybeardental.com
Thanks again for your support, Ryan — we’re glad to have you with Icy Bear Dental.
Reply from Icybeardental
Hi Alyson,
Thank you so much for your kind review — we really appreciate you taking the time to share your feedback.
We’re delighted to hear that you’re happy with both the service and the results you’ve achieved. Knowing that our products and customer experience are meeting expectations means a great deal to our team.
If you ever need any help, advice, or have any questions in the future, please don’t hesitate to reach out — we’re always here to assist. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Alyson — we look forward to seeing you again soon.
The product has had no impact on the…
The product has had no impact on the whitening/brightening my teeth.
Utter waste of money
8 May 2026
Reply from Icybeardental
Hi Sharron,
Thank you for taking the time to leave your feedback. We’re very sorry to hear that you haven’t had the experience or results you were hoping for with the products.
We completely understand how disappointing it can feel when a product doesn’t meet expectations, especially when you were hoping to see a noticeable improvement. Results can vary from person to person depending on factors such as the type of staining, enamel condition, and consistency of use, but we appreciate that this doesn’t change your frustration.
We would genuinely like the opportunity to help and look into this further with you. Please feel free to contact our team at Enquiries@icybeardental.com
so we can better understand your experience and provide support where possible.
We truly value all customer feedback as it helps us continue improving both our products and service.
Professional service
Professional service. My sister in law recommended thos product. Im looking forward to seeing a difference.
13 May 2026
Reply from Icybeardental
Hi Sonja,
Thank you for taking the time to leave us a review — we really appreciate it.
We’re so pleased to hear that you’ve had a positive experience with our service so far, and it’s wonderful to know you came to us through a recommendation from your sister-in-law. Personal recommendations mean so much to our team.
We hope you love the products and start seeing the difference you’re hoping for very soon. If you ever have any questions or would like any guidance while using them, please don’t hesitate to get in touch — we’re always happy to help. You can reach us anytime at Enquiries@icybeardental.com
Thanks again for your support, Sonja — we’re excited for you to begin your journey with Icy Bear Dental.
Reply from Icybeardental
Hi Andrea,
Thank you for your lovely review — we really appreciate you taking the time to share your experience with us.
We’re so pleased to hear that your order was processed quickly and arrived on time. We know how exciting it is waiting to try new products, and we hope you absolutely love them once you get started.
If you have any questions along the way or would like any advice on getting the best results, please don’t hesitate to reach out — we’re always happy to help. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Andrea — we look forward to hearing how you get on with the products!
Reply from Icybeardental
Hi Shelley,
Thank you so much for your 5-star review! We’re really glad to hear you found the price good, ordering easy, and delivery quick.
We truly appreciate your support and hope you continue to enjoy the products!
I love this toothpaste it’s amazing
I love this toothpaste it’s amazing, trust me I’ve tried loads ,all the expensive brands & toothpastes with peroxide and they don’t work as well as icy bear does
14 May 2026
Reply from Icybeardental
Hi Ruth,
Thank you so much for your amazing 5-star review! We’re thrilled to hear that you’re loving the toothpaste and that it’s outperforming other brands you’ve tried—that really means a lot.
We truly appreciate your trust and support, and we’re so glad you’ve had such a great experience with it.
Returning customer been using the…
Returning customer been using the whitening powder for a few weeks now and am really pleased with the results. Will be purchasing more in the future.
7 May 2026
Reply from Icybeardental
Hi there,
Thank you so much for your 5-star review! We’re really happy to hear you’re a returning customer and that you’re pleased with the results from the whitening powder after a few weeks of use.
We truly appreciate your continued support and look forward to serving you again in the future!
Great products
Been using your products for over a year now and absolutely love the products. My teeth have never looked so white totally recommend using these products
14 May 2026
Reply from Icybeardental
Hi Carol,
Thank you so much for your amazing 5-star review! We’re thrilled to hear you’ve been using our products for over a year and are loving the results. It’s fantastic to know your teeth have never looked so white—that’s exactly what we aim for!
We truly appreciate your continued support and recommendation. It means a lot to us!
All fab stuff from you guys
All fab stuff from you guys. Thank you they really do work.
30 April 2026
Reply from Icybeardental
Hi Sharon,
Thank you so much for your 5-star review! We’re really happy to hear you’re enjoying the products and that they’re working well for you—that’s great to hear.
We truly appreciate your support and kind words.
Reply from Icybeardental
Hi Wendy,
Thank you so much for taking the time to leave us a review — we really appreciate it.
We’re delighted to hear that you’re happy with both the product and the service. It’s always great to know everything has been a smooth and positive experience for you.
If you ever need any help or have any questions in the future, please don’t hesitate to reach out — we’re always here to help. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Wendy — we look forward to seeing you again soon.
Great customer service
Great customer service, very helpful, lovely products works very well, my teeth were really yellow, now off white, the teeth Whitening strips, gels and 3d ones are great, and the powder helps to keep them stain free 💕
14 May 2026
Reply from Icybeardental
Hi Denise,
Thank you so much for taking the time to leave such a lovely and detailed review — we really appreciate it.
We’re absolutely delighted to hear that you’ve had a great experience with our customer service and that you’re enjoying the products. It’s especially wonderful to know you’ve seen such a noticeable improvement in your teeth and are happy with the results from the strips, gels, and powder.
We’re really pleased everything is working well together for you and helping to keep stains at bay — that’s exactly what we aim for.
If you ever need any advice or have any questions at all, please don’t hesitate to reach out — we’re always here and happy to help. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Denise — we really appreciate you choosing Icy Bear Dental
Been using this a week makes no…
Been using this a week makes no difference at all....another con item !
7 May 2026
Reply from Icybeardental
Hi Julie,
Thank you for taking the time to leave your feedback — I’m really sorry to hear that you haven’t seen the results you were hoping for after a week of use. I completely understand how disappointing that must feel.
Everyone’s teeth and staining levels are different, and results can vary depending on individual circumstances, the type of discolouration, and how consistently the products are used over time. That said, we’re sorry that your experience so far hasn’t met your expectations.
We genuinely want all our customers to feel confident in their results, so if you’d like, we’d be more than happy to review your routine with you and offer some guidance on getting the best possible outcome. Please feel free to contact us anytime at Enquiries@icybeardental.com so we can help further.
We really appreciate you giving our products a try and your feedback is taken seriously as we continue to improve.
I love the product and so far I’m…
I love the product and so far I’m pleased with the results.
I’ve only given 3 stars due to the copious amount of emails received following on from my purchase. 13 emails is too much! Plus I would consider the ‘invite’ to leave feedback aggressive from a marketing perspective…..it’s also 2 too early. I’m only 7 days into a 14 day process.
7 May 2026
Reply from Icybeardental
Hi Jackie,
Thank you for taking the time to share your feedback — we really appreciate your honesty.
We’re really pleased to hear that you’re happy with the product so far and starting to see positive results after the first week. That’s great to hear at this stage of your journey.
That said, I’m very sorry that the level of email communication felt excessive and that the timing of the review request came across as too early or forceful. That’s not the experience we want for our customers, and I completely understand your frustration. Your comments are really helpful, and I will ensure they are passed on to our marketing team so they can review the timing and frequency of communications going forward.
We do value feedback at every stage, but it’s important that it feels appropriate and not overwhelming, so thank you for bringing this to our attention.
If there’s anything you ever need or any questions as you continue your 14-day process, please don’t hesitate to reach out — we’re always here to help. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your feedback, Jackie — we appreciate you giving our products a try.
Excellent
I received my parcel & it was torn open & only 1 toothpaste instead of 2.
I emailed HR & within minutes I had a reply & everything was sorted out. I did tell them that the packaging for international freight is way too light.
Now onto the products.....
I've only been using them 4 days & already I've noticed a slight change in brightness.
The minty flavour of both the powder & toothpaste are great & it feels like a dental clean.
I will definitely be buying Icy Bear again.
Thanks so much HR for your immediate response, that was amazing.
11 May 2026
Unprompted review
Reply from Icybeardental
Hi Terry,
Thank you so much for taking the time to share such detailed feedback — we really appreciate it.
Firstly, I’m very sorry to hear that your parcel arrived damaged and that one of your items was missing. That’s certainly not the experience we want for our customers, and I’m glad our team was able to step in quickly and get everything resolved for you. I’ll also make sure your comments regarding the international packaging are passed on to the relevant team for review.
On a more positive note, we’re really pleased to hear that you’re already noticing a difference after just a few days of use, and that you’re enjoying the minty flavour and fresh, clean feeling from the products. It’s great to know they’re making a good impression so early on.
We truly appreciate your understanding and your kind words about our team’s response time. If you ever need anything in the future, please don’t hesitate to reach out — we’re always here to help.
You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Terry — we’re really glad to have you with Icy Bear.
Bride to be smile
With a month to go before my wedding, I was desperate to find something affordable to help brighten my teeth and Icybear has provided that. I started with the powder and loved it straight away so have gone on to buy a bundle with toothpaste, mouthwash, powder & even a whitening pen (which I haven't had a chance to try yet). Loving all the products so far and definitely seeing a brighter smile.
4 May 2026
Reply from Icybeardental
Hi Claudine,
Thank you so much for taking the time to share such a lovely and detailed review — we really appreciate it.
We’re absolutely delighted to hear that Icy Bear has been able to support you in the lead-up to such an exciting milestone. It’s wonderful that you started with the powder and enjoyed it enough to explore more of the range, and even better that you’re already noticing a brighter smile.
We hope the whitening pen becomes a great addition for you too when you get the chance to try it, especially as you continue preparing for your big day.
If you ever need any tips on your routine or have any questions at all, please don’t hesitate to reach out — we’re always happy to help. You can contact us anytime at Enquiries@icybeardental.com
Wishing you all the best for your wedding, Claudine, and thanks again for choosing Icy Bear Dental.
Easy to order and free delivery
Easy to order and free delivery. Looking forward to using my new products
6 May 2026
Reply from Icybeardental
Hi Wendy,
Thank you for taking the time to leave us a review — we really appreciate it.
We’re so pleased to hear that you found the ordering process easy and were happy with the free delivery. It’s always great to know the start of the experience is smooth and straightforward.
We hope you really enjoy using your new products, and we’re excited for you to get started. If you have any questions along the way or need any advice, please don’t hesitate to get in touch — we’re always happy to help. You can contact us anytime at Enquiries@icybeardental.com
Thanks again for your support, Wendy — we hope you love the results!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.