I FEEL BEAUTIFUL Reviews 

309
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers are consistently happy with their purchases and the overall service provided, often recommending the company to others. Many appreciate the accessibility of indie makeup brands in Canada, avoiding extra fees and tariffs. People frequently highlight the incredibly fast shipping and efficient order processing, with many receiving their items much sooner than expected. Reviewers are particularly impressed with the exceptional care taken in packaging, ensuring delicate products arrive safely and in perfect condition. The quality of the products, especially the makeup, is consistently praised for being beautiful, high-end, and performing well.

What people talk about most

Product

Reviewers highlight positive aspects of product, particularly the quality and careful packaging of items.... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising the exceptionally fast shipping... See more

Quality

Reviewers mention positive feedback about quality, highlighting the exceptional care taken in packaging... See more

Order

Consumers find the ordering process to be a positive experience, frequently highlighting the ease of placing... See more

Service

People report positive experiences with service, with many reviewers highlighting the amazing and excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very im... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

Great at getting makeup from indie companies in the US that are too expensive due to tariffs and other taxes. Delivery was quick and easy. Customer service responds quickly and can be accommodating wh... See more

Rated 5 out of 5 stars

I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from tariffs or waiting forever for cross border shipp... See more


Company details

  1. Cosmetics shop
  2. Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

309 reviews

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4.9

All reviews

(309)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

My experience with the site has been…

My experience with the site has been very helpful and found everything I was looking for. Only having difficulty adding products to cart than being informed that the products don't ship to my location. Do really like this company 👍

30 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Sorry to hear that! Where are you located so we can check what's going on? You can contact us at contact@ifeelbeautiful.ca or dm on Instagram.

Rated 4 out of 5 stars

Really happy with my purchase and the…

Really happy with my purchase and the way everything was packed really nice and securely, but very disappointed that there isn't an option for free shipping... please add an option for free shipping with a minimum purchase amount!!!

23 March 2026
Rated 5 out of 5 stars

The items are packed really well

The items are packed really well. I've never had a broken eyeshadow. And the shipping is super fast, but I am pretty local to the shipping location. The orders are also shipped out very quickly. It's usually 2 days from ordering to my door. Love the selection too.

30 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Thank you for your kind words! We pride ourselves on packaging our orders. Each order is packed with love❤️

Rated 5 out of 5 stars

Amazing business and company

In ordering twice from this company, I have experienced extremely fast shipping times and excellent packaging to protect the fragile makeup items. I am extremely impressed at both the attention to care and overall concept that this company is!

23 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

We always try to rush to pack your orders and get them to shipping companies before the cut-off time so you can get your goodies sooner than later😀

Rated 5 out of 5 stars

Great experience!

Fast processing and shipping. Superb packing. Really great experience ordering.

25 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

We feel so warm and fuzzy inside, thank you!

Rated 5 out of 5 stars

Another Great Experience

Had the products I need and got them to me very quickly. Happy with my purchase and experience.

23 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

Happy to be useful!

Rated 5 out of 5 stars

Very fast shipping and everything was…

Very fast shipping and everything was very carefully packaged. I’m glad I get to try indie makeup brands while supporting a Canadian small business.

2 March 2026
I FEEL BEAUTIFUL logo

Reply from I FEEL BEAUTIFUL

We really appreciate your support, it means a world to us😍

Rated 5 out of 5 stars

Support this Canadian business

I'm very grateful for this business's existence. Customs and duties are something many Canadian customers have to suffer and endure. As a indie makeup lover, this business ensures there are no additional costs added and that the prices are "baked" into the item you buy, which is so helpful when you're budgeting & want to make sure you don't incur any unexpected costs throughout the month.

4 May 2025
Rated 5 out of 5 stars

Fast shipping

Fast shipping! Secure packaging! Easy to order in Canada, just wish shipping wasn’t so
Pricey!

24 February 2026
Rated 5 out of 5 stars

Perfect!

Well packaged, fast delivery and fair prices. Absolutely amazing service. Fast replies on social media too! 10/10 would recommend!

23 February 2026
Rated 5 out of 5 stars

I would highly recommend I Feel…

I would highly recommend I Feel Beautiful Canada. The products you buy are very well packaged. Consequently, I haven’t had any damaged merchandise.
If you have any questions, they are answered with a fast response.
The delivery time is very fast.

28 January 2026
Rated 5 out of 5 stars

Excellent

I reached out to the company over social media about if a product would be restocked and they answered very quickly. Makeup also showed up very well wrapped and cared for

29 December 2025
Rated 5 out of 5 stars

Clever Dexter palette exceeds expectations

I got the Dexter palette and the kill tools brush set.
Has some deep and vivid reds, 5 special foil shimmer shades.
I love that the palette itself looks like a replica of his blood slide box
The brushes come with a convenient foldable fabric case.
Looking forward to get more eyeshadow from this brand in the future.
Small warning though; the 3 shades of red in the palette WILL stain, so be mindful.

29 December 2025
Rated 5 out of 5 stars

Would definitely be buying from them again

I ordered in the middle of the night and my order shipped out the next day. Shipping was super quick (that's more of Canada Post actually doing their job). I was extremely pleased with how my order was packed. They get that they eyeshadow palettes are fragile and ensure they get to the customer. I honestly try to avoid shopping somewhere I know ships with Canada Post because they are just the worst, but I will for sure shop through I feel beautiful again. That is how much I like them. And not having to pay the shipping cost to get it from Europe even better

8 January 2026
Unprompted review
Rated 5 out of 5 stars

Second time I’ve ordered, impressed

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s sturdy, nothing moves in transit and i trust the safety for my delicate eyeshadows. Very happy these products are being made available in Canada for us Canadians to easier purchase!

29 December 2025

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