Ideal Mortgage Advisers Reviews 546

TrustScore 5 out of 5

5.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being exceptionally helpful, professional, and understanding throughout the entire process. Many people highlight the excellent service received, noting the efficiency and ease of their experience. Reviewers frequently mention the quick response times and the smooth user experience, making complex processes feel straightforward and reassuring. Consumers particularly appreciate the personalized support and clear communication, with staff going above and beyond to explain options and guide them through their needs. The consistent positive feedback indicates a high level of satisfaction with the company's ability to deliver reliable advice and effective solutions.

What people talk about most

Staff

Consumers express great satisfaction with the staff, consistently highlighting their helpfulness and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the professional, responsive, and... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently praise the clear... See more

Response time

Clients share positive opinions on response time. Many customers highlight the quick and prompt... See more

User experience

People report positive experiences with the user experience. Customers consistently highlight how easy and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brian was my advisor and he was absolutely amazing. Mind you the process started way before I even found my house. He was patient, professional, understanding, helpful. Thats just barely explaining ho... See more

Rated 5 out of 5 stars

We’ve been using Andrew for many years now from our first house purchase through multiple re-mortgages. He has always been super helpful, quick to respond and always finds us the best deal. He’s both... See more

Rated 5 out of 5 stars

David provided exceptional support throughout the purchase process! This journey had a lot of downs (!) and ups, but through every low point, David stayed calm, professional, and just the right amount... See more

Rated 5 out of 5 stars

We have used Alex twice now to arrange our mortgage and both times he has been amazing. After our initial offer was issued he managed to secure us a lower rate prior to us completing. Alex was great a... See more


Company details

  1. Mortgage broker
  2. Insurance broker

Written by the company

Ideal Mortgage Advisers are six experienced mortgage & protection brokers who jointly have over 60 years of experience. We are based in sunny Bristol, but have customers from all over the UK. Give us a call to see how we can help you.


Contact info

5.0

Excellent

TrustScore 5 out of 5

546 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant experience

We worked with Brian on the mortgage for our first home, and he was exceptional through the entire process. He made us feel completely at ease during the purchase and went way above and beyond on many occasions. We're so grateful to have worked with him and cannot recommend him highly enough.

1 March 2026
Unprompted review
Rated 5 out of 5 stars

We had a fantastic experience working…

We had a fantastic experience working with Alex as our mortgage advisor. From start to finish, he provided a truly professional, responsive, and supportive service that made what can often be a stressful process feel smooth and straightforward.

Alex took the time to clearly explain all of our options, ensuring we fully understood each step before moving forward. He was always available to answer questions, no matter how small, and his communication throughout was prompt and reassuring.

What really stood out was his dedication to finding the best deal for us. He went above and beyond to secure a mortgage that suited our needs and circumstances perfectly, and we felt confident we were in safe hands the entire time.

We would highly recommend Alex to anyone looking for a knowledgeable and reliable mortgage advisor. Thank you again for all your help!

27 March 2026
Unprompted review
Rated 5 out of 5 stars

great mortgage advisors

Alex was very quick in finding a good deal for me, and kept me up-to-date with changing interest rates so that I can lock the best deal. Totally recommend.

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Reliable and supportive

Brian has helped me with my last 3 mortgages - he engages early and gives impartial, well supported advice and ensures I fully understand all options. I will continue to use Brian for all future mortgages, it just becomes completely pain free and easy.

25 March 2026
Unprompted review
Rated 5 out of 5 stars

Great company

Brian was my advisor and he was absolutely amazing. Mind you the process started way before I even found my house. He was patient, professional, understanding, helpful. Thats just barely explaining how much he has helped. I have had my wobbly moments and I called him.Rhys sorted my insurance and was also amazing. Very grateful for their help in getting my shared ownership completed this year.🥳🥳🎉🎉

3 November 2025
Unprompted review
Rated 5 out of 5 stars

I used Ideal Mortgage Advisers

I used Ideal Mortgage Advisers, specifically Alex Kemp, who was recommended to me.

Alex and the Ideal team were fantastic from start to finish, they were patient, checked in regularly but not pushy. When I found a property I was ready to buy, the service I received was excellent from start to completion.
I would certainly recommend and use their services again.

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Very easy renewal process

Very easy renewal process. Brian got in touch with me early on, clearly explained my options to me and continued to checked for updates to get me the best rate. All very seamless

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Used Ideal Mortgage Advisers for our…

Used Ideal Mortgage Advisers for our first mortgage and remortgage 5 years later. Truly great service, very helpful and informative throughout the whole process. Richard has been great for us and we won’t be going anywhere else for mortgage advice in the future.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Great communication from start to finish - am very happy with mortgage advice and the deals that Rhys found. Very quick response and frequently updated on progress etc - highly recommend!

23 September 2025
Unprompted review
Rated 5 out of 5 stars

I honestly can’t recommend Alex highly…

I honestly can’t recommend Alex highly enough. He came recommended by a friend, and from day one he was fantastic. Over an 18-month selling and buying process (which was far from straightforward), he checked in regularly, kept me informed, and was always on hand to explain things clearly.

He worked hard to secure me the best rate available and went well above and beyond what I expected from a mortgage advisor. He did a huge amount of chasing with solicitors and estate agents, who, frankly, were pretty useless, and without him keeping everything moving, the whole process would have been even more stressful.

Professional, proactive, and genuine, he made a long and complicated process so much easier. I wouldn’t hesitate to recommend him to anyone looking for a mortgage advisor.

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Great knowledge and service

I can't recommend Brian highly enough. Renewing our mortgage was a straight forward process. Brian provided great communication and knowledge of the mortgage market and products available.

1 November 2025
Unprompted review
Rated 5 out of 5 stars

Amazing support to buy our first home

We were recommended Brian from a family member to help us with our first home. Brian has been amazing throughout the whole process, explaining things in layman's terms, providing great advice and always being there when we needed him. In addition to this, Brian went above and beyond supporting us when our solicitor was delaying the process and causing stress. I would definitely recommend Brian and the rest of the team for your home purchase!

25 November 2025
Unprompted review
Rated 5 out of 5 stars

If Carlsberg did mortgage advisors it would be Brian!!!

I have been using Brian for almost 10 years now. He responds to every email instantly and picks up the phone when ever I call. In the past I have had situations where the mortgage provider pulled out and Brian has worked his magic and sorted it out even getting me compensation from a fault of the provider. I don’t ever recommend people. However, i recommend Brian to everyone and anyone. To the point where my financial advisor tried to get me to go with their in house guy and I refused. if Carlsberg did Mortgage advisors it would be Brian!!!

29 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Mortgage Advisers

We were recommended Alex by a family member and he was exceptional throughout the whole process obtaining both a residential and buy to let mortgage. He was very quick to respond to our queries, and there were many because our first buyers removed their offer after 10 weeks. He also helped us chase the solicitors and estate agents which helped with getting us to the point of exchange of contracts. Rhys was also fantastic helping us sort out our insurance cover as well. We would definitely recommend the team at IMA to anyone who is going through the house buying process.

10 December 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic - highly recommended

We are first time buyers and worked with David - we were in great hands, he made a daunting process feel straightforward and was professional and courteous throughout. He renegotiated a better deal for us when rates changed favourably too. I'll 100% be recommending him to friends looking to buy.

1 July 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look