First time user of Incogni. I was receiving endless emails and targeted ads from companies I had no interest in. After signing up with Incogni this has reduced by more than 90% in the first 50 days... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
About Incogni
Written by the company
Upon the customers’ request, the tool identifies and communicates with dozens of data broker companies, so that the person’s details can be deleted from their databases.
Leading names in the data brokerage industry currently own data on hundreds of millions of consumers, some boasting up to 1500 data points per consumer.
With the introduction of GDPR and CCPA, all these companies are subject to giving or deleting information they hold on the person if they receive a formal request.
However, contacting each firm could take ages due to the excessive response frameworks companies have crafted and perfected.
Surfshark’s team of researchers contacted 36 data broker companies on their own to show how difficult this process can be. To get a final response took a little over 6 days from our first letter with each new data broker and more than 20 days with each established one.
Furthermore, 63% of the large data brokers asked for additional personal data which is not necessary to complete the inquiry (outside of ID copy), asking for a bank statement or even e-signature and thus prolonging the procedure.
“Data privacy is becoming an increasingly alarming issue, yet many people are still unaware of the hidden market that data brokers operate in,” – points out Vytautas Kaziukonis, Chief Executive Officer of Surfshark.
“As the sensitivity and scope of data they possess widen, so does the need to be able to opt-out of it. However, based on recent studies, the actual process of taking back data is an extremely tedious procedure, which requires legal knowledge and lots of persistence.
“Incogni aims to help users opt-out of these practices more efficiently and exercise their legal right to privacy easily.”
The Incogni privacy tool is available for purchase at the official link: https://incogni.com.
Get your personal data off the market!
You have the right to have your personal information removed!
Contact info
506 S Spring st #13308, CA 90013, Los Angeles, United States
- support@incogni.com
- incogni.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Incogni was quick to respond and…
Incogni was quick to respond and helpful until I was satisfied with their response.
A great service with good value
A great service with good value. Seems to be working constantly for me.
Since using Incogni I have gone from…
Since using Incogni I have gone from fending off constant spam calls to none . . . And it changed super fast. I wish I'd done it ling before.
Quick and easy to navigate
Quick and easy to navigate. Nice font and background.
Very little effort and low annual cost…
Very little effort and low annual cost for piece of mind and increased security of your personal information
Very effective in reducing scam calls
The reason I tried Incogni was the growing number of spam calls. After one month the number of spam calls and mails dropped by at least 90 pct. Easy to set up, and they have a good dashboard that gives a good insight in what they do for you
May use AI-assist with repliesRead more
Misleading 30-day money-back guarantee
Misleading 30-day money-back guarantee
They advertise a 30-day money-back guarantee, but hide in their fine print that it only applies once per lifetime per person. I purchased a subscription, cancelled immediately within hours without using it, and support outright refused to refund or cancel the pending charge. They agreed to delete my account and data under GDPR but still kept my 115 EUR for an unused service. Very anti-consumer practice. Taking this through a bank chargeback.

Reply from Incogni
Does a good job
Greatly reduced spam calls and emails
Greatly reduced spam calls and emails
First time user of Incogni and impressed
First time user of Incogni. I was receiving endless emails and targeted ads from companies I had no interest in. After signing up with Incogni this has reduced by more than 90% in the first 50 days.
Despite the relatively high cost of the fees I would recommend Icogni for data protection and to enhance online privacy
The spam emails have been substantially…
The spam emails have been substantially reduced. We still get numerous phone calls on our land line.
No different than the Spammers
These people are no different from the scammers they claim they are fighting. When you call in after 30 days to turn it off they tell you it takes 90 days to work then after 90 days they tell you they won't give you a refund or even a pro rated refund because their refund policy is 30 days. Don't believe a word they say, don't believe the bots they have writing positive reviews. They are scammers too!

Reply from Incogni
I never knew how exposed I was.
I rest easier at night knowing I have an active partner to help me manage my information exposure. Over 700 sites have been cleared. After having a huge disinformation situation with a national company I never worked with or bought from I needed a professional team. That was Incogni.
still getting lots of robo calls
still getting lots of robo calls, WHEN DOES THAT STOP?

Reply from Incogni
I feel safer
I feel safer. And I do have less spam calls. I think I have less emails. But I do not have true proof to show that there is a difference. I just trust that there is a change. Thank you. I do feel safer.
Literally had more unsolicited calls…
Literally had more unsolicited calls from American companies since I signed up for Incogni - I'm about half way through the first year... it's most definitely my one and only year! It's super expensive for what, despite what the claims are on their site, has been zero felt benefit at all! I'm sure Trustpilot/Incogni will bury this review, but take my advice and save your money!

Reply from Incogni
Myspam calls went down significantly…
My spam calls went down significantly however, loan company calls have increased by leaps and bounds when I opened a heloc loan through my bank along with home remodeling companies.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







