IOLLA Reviews 

2,489
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,384 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally friendly staff for offering helpful advice without being pushy and taking plenty of time during fittings. Consumers truly love the wide selection of modern, stylish frames and appreciate that professional lens thinning is included at a remarkably fair price. People note that the stores feel welcoming, and communication regarding product availability is always clear and prompt. Some reviewers were not happy with unexpected delivery delays and long wait times experienced at certain branches. A few people also mentioned frustrating issues with receiving faulty items or incorrect prescriptions that required extra care.

What people talk about most

Product

Customers had positive experiences with product, praising the wide selection of stylish frames and affordable... See more

Staff

Users describe positive interactions with staff, highlighting how brilliant, knowledgeable, and super helpful... See more

Service

Consumers find service to be positive, highlighting helpful and friendly staff who provide excellent advice... See more

Quality

Reviewers mention positive feedback about quality, praising the sturdy construction, great designs, and fair... See more

Price

Reviewers highlight positive aspects of price, expressing great satisfaction with the affordable and fair... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First visit to Glasgow store was a warm amd welcoming experience. Beautiful store well layed out and so easy to find beautiful frames from their extensive range . Within minutes I was guided by staf... See more

Company replied

Rated 5 out of 5 stars

Very pleased with the whole experience of buying prescriptions sunglasses from IOLLA. The assistant in the Bruntsfield store in Edinburgh gave great advice and took her time over the fitting for the v... See more

Company replied

Rated 5 out of 5 stars

Great visit to choose new glasses at Cambridge store. Staff were very helpful and friendly and gave advice without being pushy. I’m not the most decisive when making a choice of frames but staff membe... See more

Company replied

Rated 5 out of 5 stars

Happy with my glasses which were high prescription, thin lenses, varifocals. much cheaper than my usual places (Boots or Specsavers). The girl who did my eyemeasuring seemed very competent and friendl... See more

Company replied


Company details

  1. #6 of 43 best companies in Glasses store
  2. #6 of 47 best companies in Sunglasses shop

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2k reviews

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4.9

All reviews

(2,489)

1,330 reviews in the last 12 months

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Rated 5 out of 5 stars

Attended Cambridge store.

Attended Cambridge store.
Staff - very helpful. One particular member of staff - Eunice very helpful indeed.
Excellent choice in frames.
Bought pair of distance and reading glasses.
Would like frames to come in all the colours please - particularly the olive.
Will definitely return and highly recommend.

29 July 2026
Rated 5 out of 5 stars

I’ve now bought my third pair of…

I’ve now bought my third pair of glasses from IOLLA and have been really impressed every time. The quality, design and value for money are excellent, and the whole process from choosing the frames through to collection has always been straightforward and professional.

Highly recommended.

28 July 2026
Rated 5 out of 5 stars

My new Sunglasses

I was really impressed with Iolla’s whole performance when I went there for new prescription sun glasses.
Staff very approachable and knowledgeable, selection of frames was great, turnaround time as promised and final quality outstanding.

28 July 2026
Rated 5 out of 5 stars

Simply the best!

Fabulous choice of frames, great price & all round first class service from Iolla staff!! What's not to love - will be returning soon!! Thanks Iolla.

27 July 2026
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Reply from IOLLA

Hey Meg, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Excellent staff and products!

I have only ever experienced great customer service from the staff in the Edinburgh St James store! I receive so many compliments on my frames and the pricing is super reasonable.
I now have sunglasses and prescription frames and I will be a returning customer!
I also want to add that, even though I went into the shop 5 minutes before closing, my query was dealt with happily and at no point was I rushed or felt unwelcome!
Excellent staff and excellent products!

27 July 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Danah! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 4 out of 5 stars

Stylish glasses, but the ordering experience could be improved

I'm really pleased with my new prescription sunglasses from IOLLA. They're stylish and I'm happy with the finished product.

The main area I think could be improved is communication around prescription order times. I received confirmation on 13th July that the workshop had confirmed all of my prescription details, and then received the email saying my glasses were ready for collection on 27th July.

IOLLA quote 6 to 12 working days, so my glasses were completed within the timeframe advertised. However, it is quite a wide window and, rightly or wrongly, I suspect many customers will naturally view the later end of that range as more of a worst-case scenario rather than the likely turnaround.

I'd ordered the sunglasses hoping to have them for a holiday starting on 24th July, but unfortunately they weren't ready before I left. I therefore collected them on 7th August after returning from holiday. The member of staff who served me was friendly, and I reiterated my disappointment that the order had taken towards the latter end of the quoted timeframe and meant I hadn't been able to take them away with me.

I think a simple addition to the in-store ordering experience could make a real difference, particularly when someone is ordering prescription sunglasses. There's a good chance they may be buying them for a holiday or another specific occasion, so asking something as simple as, "Are you ordering these for a particular occasion or date?" would give staff the opportunity to manage expectations and provide a better indication of current processing times within that 6 to 12 working day window.

A few progress updates during the manufacturing process would also be helpful, particularly when an order is likely to be towards the later end of the estimated timeframe.

Overall, I'm very happy with the glasses themselves and would happily use IOLLA again. With a little more proactive communication around timescales, the overall experience could easily have been five stars.

7 July 2026
Unprompted review
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Reply from IOLLA

Thanks for taking the time to write such thoughtful and constructive feedback Robert! We absolutely take on board what you're saying and I'll make sure this is passed on to the appropriate team(s) to consider for the future. Hopefully next time we can go over and above to exceed your expectations and bag that 5th star!

Rated 5 out of 5 stars

Serious challenger to high street opticians

Great selection of glasses and all costs clearly displayed before you purchase so informed fully on costs involved. Staff are very knowledgeable and professional. Would go back again.

11 March 2026
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Reply from IOLLA

Thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Worth Traveling 100 Miles

I took my prescription in, selected from a great range of colorful designs, was attended to and fitted almost immediately by knowledgeable staff. They arrived in the post as stated and they fitted perfectly. Final point even although they were blue tinted, clip on sunglasses the price was more than a hundred pounds cheaper than my previous supplier without the extras 👍.

27 July 2026
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Reply from IOLLA

We’re blown away by your kind words Hugh! We’d love to see you back in our showroom any time.

Rated 5 out of 5 stars

Easy selection process and advice on…

Easy selection process and advice on best suitable frame for varifocals regular update's with order and delivery .
Would have been nice maybe if some glass cleaner had been added in as a new customer

21 July 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Julie! We will make sure to pass on your feedback around the lens cleaner! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Brilliant glasses

Brilliant glasses, brilliant price, brilliant staff Thanks!

23 July 2026
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Reply from IOLLA

Hey Janet, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Customer delight

Excellent staff...Lucy was very attentive.
Great choice of glasses..Highly recommend Iolla.

21 July 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Ameed! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Service was amazing

Service was amazing from the point we entered the store to completing order. Staff were brilliant and super knowledgeable. Highly recommend.

24 July 2026
IOLLA logo

Reply from IOLLA

Hey Alan, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Great value

Great value. Great glasses. Great service

24 July 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience David! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

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