IOLLA Reviews 

2,554
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 1,401 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the staff for being exceptionally friendly, approachable, and providing highly professional advice when choosing new glasses in store. Many people also appreciate the fantastic selection of stylish modern frames and the remarkably reasonable pricing available throughout the entire range. Consumers note that purchases arrive smoothly and offer great value compared to traditional high-street options available elsewhere. Some reviewers were not happy with occasional issues, mentioning incorrect prescriptions, uncomfortable fits, and slightly delayed delivery times on specific orders. A small group of consumers also experienced faulty products that required complete remaking, which caused noticeable disappointment during their overall purchasing visits.

What people talk about most

Product

Customers consistently note positive experiences with product, highlighting the great variety of stylish... See more

Staff

Customers had positive experiences with staff, frequently describing them as friendly, helpful, and... See more

Service

Clients share positive opinions on service, highlighting friendly, knowledgeable staff and efficient... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the well-made and... See more

Price

People report positive experiences with price, highlighting that the costs are very reasonable and affordable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The staff in the Manchester store were so friendly and helpful giving very good advise on the type of glasses we should purchase. My husband and I both purchased varifocal lenses and folding clip on... See more

Company replied

Rated 5 out of 5 stars

From walking in the door of the store in west George st Glasgow I felt welcomed and put at my ease. I am very indecisive when picking frames but was encouraged to browse with support and advice clos... See more

Company replied

Rated 5 out of 5 stars

First visit to Glasgow store was a warm amd welcoming experience. Beautiful store well layed out and so easy to find beautiful frames from their extensive range . Within minutes I was guided by staf... See more

Company replied

Rated 5 out of 5 stars

Attended Cambridge store. Staff - very helpful. One particular member of staff - Eunice very helpful indeed. Excellent choice in frames. Bought pair of distance and reading glasses. Would like fr... See more

Company replied


Company details

  1. #6 of 43 best companies in Glasses store
  2. #6 of 48 best companies in Sunglasses shop

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

3k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 94% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,554)

1,394 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service - helpful, polite, friendly, good guidance on frames and care with measuring fit for lenses. Indu, Joe and Eunice (Cambridge) are superb examples of quality care and service

13 August 2026
Rated 5 out of 5 stars

Excellent service from the staff at the…

Excellent service from the staff at the Edinburgh store
Loads of beautiful frames to choose from
I chose my 4th pair of glasses 🤓 which fitted extremely well when I had them sent to my home in less than 14 days of visiting the shop
Definitely recommend this company to all my friends! Some have already purchased some beautiful spectacles
Much better quality, service and cost compared to other high street opticians
Keep up the outstanding work Iolla!

12 August 2026
Rated 1 out of 5 stars

Poor customer experience

The glasses didn’t sit evenly when they were brought out to me and the level of customer service was very poor. The staff member seemed disinterested and reluctant to adjust the glasses. The other staff members in the empty shop were talking loudly about their weekend plans.

12 August 2026
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Reply from IOLLA

We're so sorry to hear that you were disappointed with your experience in our showroom Ellie! A member of our Customer Support Team will reach out shortly to get some more information and do all they can to help turn this around for you

Rated 5 out of 5 stars

Staff very helpful and attentive…

Staff very helpful and attentive listening to what I was looking for and I got what I wanted

11 August 2026
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Reply from IOLLA

Hey Sandra, thanks for leaving us this 5 star review! We hope to see you again soon.

Rated 5 out of 5 stars

First time customer

Visited the St James’ Quarter store unplanned during a shopping trip. Really appreciated the customer service - friendly and informative and not pushy at all. Explained I was due an eye test so would deal with that first and then look at purchasing. I booked an appt for that weekend and visited the Bruntsfield store the following day as it was easier for us coming from out of the area and the Fringe being on. Again, welcoming staff who gave a quick run through of how it works and left me to it. The purchasing process was quick but not rushed and I left excited for the delivery of my glasses. They came promptly and I’m very pleased with the quality, will definitely be purchasing another pair!

11 August 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Adele! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Trotted in to the Manchester store to…

Trotted in to the Manchester store to see and try on styles. I wanted prescription varifocal sunglasses. Had my presciption from my own optician. Got a great pair, Ramsay. Assistant was excellent, could tell what would suited me instantly, and I knew too. Trusted her compleatly. All measured up and had them sent via Royal Mail once completed. Very happy. Would defiantly recommend this store. Considerably cheeper than my regular high street optician.

24 July 2026
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Reply from IOLLA

Wow, this is so fantastic to hear! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Iolla Experience


Wide choice of glasses
Super price for glasses which would be considerably more expensive elsewhere!
Service in shop very good.
Will return in the future for new glasses when needed!

11 August 2026
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Reply from IOLLA

Hey John, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Friendly and helpful

Staff very helpful and took their time with helping me choose my glasses. Will use again.

10 August 2026
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Reply from IOLLA

This is so fantastic to hear! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Another great experience from Iolla

Another great experience from Iolla. They have a super selection of frames, at a great price with attentive staff. It would be great if they also offered the eye test.

10 August 2026
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Reply from IOLLA

Hey Teresa, thanks for leaving us this 5 star review! We hope to see you again soon.

Rated 5 out of 5 stars

Omgoodness 🥰

Omgoodness! I’ve worn glasses since I was 14, I’m now 49. This was BY FAR the best glasses buying experience I have ever had!
Clear, well laid out, great selection, great price, honest staff, professional and really knowledgeable.
And to make a middle aged woman happy, sent through to Dundee in pretty packaging! What more could a glasses wearer want!
Thank you xx

10 August 2026
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Reply from IOLLA

Wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Very good explanation and assistance…

Very good explanation and assistance with selecting my glasses- love the frame. Arrived at the shop at the time estimated
Took time to check the fit

10 August 2026
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Reply from IOLLA

Hey Peter, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

A very good experience

The experience of purchasing a pair of prescription reading glasses was a delight.
The staff member (female) was extremely helpful and considerate as I tried on various frame shapes and colours. Once my decision was made the checking of the frame size and eye details were made and I felt very satisfied. It was a very good experience and I will return.
Oh, and when I collected my glasses they came with a great case, a Toblerone Case. Thank You.

29 July 2026
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Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Rosine! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great quality glasses at a reasonable…

Great quality glasses at a reasonable price. Really friendly and helpful staff. The ordering process has been very efficient and I am thrilled with my new glasses. I’ll definitely be back in future!

6 August 2026
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Reply from IOLLA

Hey Melissa, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

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