IOLLA Reviews 

2,368
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,383 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being helpful, friendly, and knowledgeable, making the selection process enjoyable and efficient. Many highlight the excellent quality and design of the products, with a vast range of stylish frames, including unique colors and options for various face shapes. The pricing is frequently mentioned as fantastic and fair, with standard extras included and no hidden costs, offering great value compared to other providers. The service is consistently described as superb, efficient, and prompt, with many appreciating the personalized attention and quick turnaround times. However, some people were dissatisfied with long wait times and perceived uncompetitive pricing, finding the frames not worth the extra effort. A few other people also felt that they received an unhelpful attitude when inquiring about delays or issues with their orders.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the quality, style, and reasonable... See more

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, friendliness, and... See more

Service

Users describe positive interactions with service, consistently praising the friendly, efficient, and helpful... See more

Quality

Customers had positive experiences with quality, consistently praising the high standard of frames and... See more

Price

Consumers find price to be positive, with many reviewers highlighting the reasonable and competitive pricing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

All staff were very helpful, smiley,and encouraging, without being in any way "sales" people. Vast range of frames to choose from...with unusual colours/styles! Ordering and collection services ar... See more

Company replied

Rated 5 out of 5 stars

As always, Iolla, is great. Staff, lovely, helpful, and the premesis, does, not feel, as if walking into a normal opticians, for your glasses, You, can try, on the frames, gorgeous, so different. And... See more

Company replied

Rated 5 out of 5 stars

This was my first experience visiting IOLLA . The moment I walked through the door of the Glasgow city centre store. I got the impression I had found the right place to purchase my new glasses. A beau... See more

Company replied

Rated 5 out of 5 stars

I've been an IOLLA customer for 8 years now and I wouldn't consider buying glasses elsewhere. I'm really happy with the quality, range, and design, the staff are always excellent and incredibly help... See more

Company replied


Company details

  1. #6 of 45 best companies in Glasses store
  2. #8 of 50 best companies in Sunglasses shop

Written by the company

IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2k reviews

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Asks customers to review

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Replied to 100% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(2,368)

1,310 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Tell me my glasses ready in 4 day…

Tell me my glasses ready in 4 day working and came ready in 2 weeks

29 June 2026
IOLLA logo

Reply from IOLLA

We're so sorry your glasses took longer than expected Michael! We do always aim to get all orders to our lovely customers within 12 working days so I am sorry to hear you were told the wrong information. I can see that our Customer Support Team have already reached out to apologise and offer a gesture of goodwill. We'd really love the opportunity to make you another pair of glasses in the future and show you we can do better next time

Rated 5 out of 5 stars

Ordering online was so easy as IOLLA…

Ordering online was so easy as IOLLA had my prescription already. You can also have them posted if not able to get into store. Love the glasses and will definitely be ordering another pair soon. Thank you IOLLA.

11 July 2026
Unprompted review
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Carolyn! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Great choice

Great choice. Great customer service. Quick delivery. Very happy

13 April 2026
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Reply from IOLLA

Hey Dean, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 4 out of 5 stars

Very good spec offering and friendly…

Very good spec offering and friendly service. Pleased with specs chosen.

11 May 2026
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Reply from IOLLA

Hey, wow what a lovely review! It’s great to hear how much you are loving your new IOLLA glasses. We look forward to seeing you back again soon.

Rated 5 out of 5 stars

Got very bored with wall to wall…

Got very bored with wall to wall designer badges stuck on frames & then offered at one off discounts so was pleased to see an alternative.
My experience is all positive - staff - designs I like - sensible understandable price - excellent varifocal lenses

26 June 2026
IOLLA logo

Reply from IOLLA

Hey Douglas, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

4 years a customer

4 years a customer, style, service and value for money.

26 June 2026
IOLLA logo

Reply from IOLLA

Hey Francis, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

great service

great service, relaxing and easy and great price and chose

26 June 2026
IOLLA logo

Reply from IOLLA

Hey Joanna, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Very informative staff

Very informative staff, quick turnaround (even though my glasses were delayed) kept updated with no surprises

25 June 2026
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Reply from IOLLA

Wow, this is so fantastic to hear! I’ll be sure to pass your kind words onto our team, I know they’ll be delighted.

Rated 5 out of 5 stars

Friendly, helpful

Friendly, helpful staff.

25 June 2026
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Reply from IOLLA

Wow, this is so fantastic to hear Angus! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.

Rated 5 out of 5 stars

Ethical & local

I love an honest company and straightforward service! And they’re Scottish, no less.

25 June 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

Good service and pleased with

Good service and pleased with refurb

24 June 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Gillian! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

The staff were very helpfull

The staff were very helpfull, the price was better than anywhere else.

24 June 2026
IOLLA logo

Reply from IOLLA

Hey Christine, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 2 out of 5 stars

Disappointed

Long wait times were very disappointing, prices are not competitive and frames are not worth the extra effort needed to browse their stores after the opticians

24 June 2026
IOLLA logo

Reply from IOLLA

Hi Rebecca, we’ve looked into your order and we can see that it did take our full maximum delivery timescale of 12 working days. We usually hope to deliver our orders faster than our full delivery time but unfortunately in this case I can see the hand-dipped prescription gradient tint lenses took longer to perfect than we’d have liked. Our customer support team have reached out by email to learn more, and see if we can do anything to turn this around for you.

Rated 5 out of 5 stars

Very happy customer

Fabulous service they tracked down a frame that is no longer for sale for me and sent me my new glasses by post

24 June 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

Rated 5 out of 5 stars

Brilliant

Brilliant, friendly service from the team at the Bruntsfield store in Edinburgh. Needed new glasses quickly and they delivered brilliantly. Would definitely recommend.

23 June 2026
Unprompted review
IOLLA logo

Reply from IOLLA

Hey Hazel, thanks for this lovely review! We’re so glad you have had a great experience with us. Hopefully we will see you again soon!

Rated 5 out of 5 stars

Excellent Company

Excellent products, customer service and affordability

24 June 2026
IOLLA logo

Reply from IOLLA

Hey, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!

Rated 5 out of 5 stars

I love Iolla glasses!

I love Iolla glasses!
I have a small face and find it difficult to get nice specs at a reasonable price but not any more. I mentioned to the sales chap (Richmond store) that I had a small face and he produced a box full of different beautiful frames. I am now the proud owner of two pairs of specs that cost £85 each.

2 June 2026
IOLLA logo

Reply from IOLLA

We’re delighted to hear you had a great IOLLA experience Judy! Thanks for taking the time to write us this lovely review. We hope to see you again soon.

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