Absolutely loved my experience with IOLLA Richmond! James and Meron were so warm, helpful, and genuine from the moment I walked in, and they made choosing glasses such an easy and enjoyable experi... See more
Company replied
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We discovered this fantastic shop on Easter Sunday in Richmond while walking around after lunch. The team was very helpful, friendly, and knowledgeable. The frames are high-quality, stylish, and moder... See more
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Walked past the Richmond store on a stroll, popped in for a look, and ended up with tapas, prosecco (sourced from a Spanish restaurant nearby) and a pair of polarised sunglasses I genuinely love.... See more
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Excellent experience from start to finish. The staff were friendly, knowledgeable, and helped me choose the perfect frames. My glasses arrived quickly, fit perfectly, and the quality is outstanding. M... See more
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Company details
- #6 of 44 best companies in Glasses store
- #7 of 51 best companies in Sunglasses shop
Written by the company
IOLLA is a Scottish brand with a mission to change the way people buy eyewear. We set out to build the best eyewear shopping experience we could, and we made it the core of what we do. By cutting out unnecessary costs, designing glasses in-house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.
Contact info
12 Hill Street, TW9 1TN, Richmond, Surrey, United Kingdom
- 03301246525
4.7
Excellent
26 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from IOLLA - Richmond
Wow, this is so fantastic to hear Keith! I’ll be sure to pass your kind words onto our showroom team, I know they’ll be delighted.
Fabulous styles
Fabulous styles at a price you understand. The service is personal and honest, the friendly and informative team offer advice you can trust.
27 March 2026
Reply from IOLLA - Richmond
Hey Louise, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!
Unusual choice of frames
Unusual choice of frames. Friendly ,knowledgeable staff, without a hard sell approach
27 March 2026
Reply from IOLLA - Richmond
Hey Laura, thanks for leaving us this 5 star review! We hope to see you again soon.
Worth the milage
Travelled from Oxford to Richmond to visit the new store. Wasn't disappointed, a beautiful store with exceptional customer service. So many frames to pick from. Decided to purchase 2 pairs. Arrived in store within a couple of weeks. Very happy with my purchase.
27 March 2026
Reply from IOLLA - Richmond
Hey Abi, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!
Great shop. Great experience
The team in Richmond are brilliant. Friebdly, great advice and they know their stuff when it comes to prescription glasses as well. Frames are all at a fixed price and there is a load of choice
4 April 2026
Unprompted review
Reply from IOLLA - Richmond
Hey Howard, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!
Brilliant independent glasses store
Hurray - now there’s a new Iolla in Richmond. Really good selection of lovely well made frames in a great variety of different styles & colours which are light & well fitting. The staff are knowledgeable and friendly. I bought 2 pairs of glasses & 1 pair of sunglasses. The value for money is incredible as it includes frame & thin lenses. As my prescription is complicated & I need varifocals it was more than the standard price but I still paid for 3 pairs what it would cost for 1 pair in other contemporary independent glasses stores. Can’t recommend highly enough. Thank you to James & all the staff.
28 March 2026
Unprompted review
Reply from IOLLA - Richmond
Hey Clare, thanks for taking the time to leave us this great review! We’re so glad you are loving what we are doing here at IOLLA. We hope to see you again soon!
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