iStoreReviews 

636
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 152 reviews, reviewers overwhelmingly had a great experience with this company, frequently highlighting the excellent service and helpful staff. Customers consistently praise the staff for their knowledge, patience, and willingness to assist, making interactions pleasant and productive. Many people appreciated the personalized advice and explanations, ensuring they made the right product choices. The delivery service is also frequently mentioned as quick and reliable, with items arriving on time. However, some customers also noted issues with product quality, receiving damaged or bent items, and experiencing problems with refunds for opened products. A few other people also felt that the customer service was poor, with staff being rude or dismissive, and some experienced unexpected data wipes on their devices without prior explanation. There were also concerns about lengthy repair times and charges for diagnostics that are free elsewhere.

What people talk about most

Product

Clients share ambiguous opinions on product, with some expressing satisfaction with their purchases and quick... See more

Staff

Customers consistently note ambiguous experiences with staff, with many praising the helpfulness, patience,... See more

Service

Reviewers mention positive feedback about service, with many customers praising the helpfulness and knowledge... See more

Customer service

Consumers find customer service experiences to be ambiguous, with many reporting exceptional and helpful... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting quick and reliable... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more

Company replied

Rated 5 out of 5 stars

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more

Company replied

Rated 5 out of 5 stars

Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more

Company replied

Rated 5 out of 5 stars

I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the... See more

Company replied


Company details

  1. #77 of 84 best companies in Computer Shop
  2. #53 of 73 best companies in Mobile Phone Shop
  3. #19 of 22 best companies in Computer service
  4. #10 of 10 best companies in Phone repair service

Written by the company

At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.


Contact info

4.2

Great

TrustScore 4 out of 5

636 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 92% of negative reviews

Typically replies within 2 weeks

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4.2

All reviews

(636)

119 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid!!

Avoid!!! Went to Apple Cardiff which quoted £740 to repair my sons Apple MacBook Air which we thought was expensive! Apple gave us a number for an Apple approved repairer based in Hereford called the iStore, after liaising with the store & sending Liam screenshots of the damage and repairs that needed to be done they quoted us £580 which we thought was ok! Couple of days later my wife & son drove up there which is a 50 mile journey. On arrival they said it would be £90 just to look at the Mac which hadn’t been explained before we got to the store. Even though we’d already explained and provided them with screenshots Apple repair sent to us before making the journey! Anyways, my son reluctantly handed over his £90 considering they’d just a made an hour and half journey to Hereford on the basis that the repair would be £580.

Anyways, couple of days later Liam from the store rang to say the repair would be approximately £900! So we weren’t too pleased with this considering Apple quoted us £740 originally.

Refused to pay this so we asked for a refund of £90 to which Ryan said he can’t refund us because he’s only a deputy manager and he doesn’t have the authority to “go against the grain”. We then asked to speak to the store Manager Nathan after driving up to Hereford, only to find out that the repairs was actually going to cost us £1100😂😂😂.

This is after they emailed us a quotation of £580 and we verbally confirmed £900 over the phone. Refused to give us our £90 back.

Avoid these guys at all costs, we even spoke to someone in a local eatery & they said they were a con! & Apple are recommending these people! Stay well clear 😡😡😡😡

26 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi Craig,

Thank you for your review, and I’m sorry to hear about your experience. I’ve carefully looked into the situation and would like to clarify a few points.

Our initial quote was based on the information and photos provided via email, which indicated water damage—one of the most unpredictable and challenging types of damage a computer can experience. The £90 diagnostic fee covers the fitting and testing of parts, and this was explained beforehand. Once the logic board was installed, it became apparent that the display also needed replacement, leading to the revised quote. This was a scenario we had informed you might occur.

At no point did we intend to mislead you, and we strive to be as transparent as possible with pricing. Unfortunately, we are unable to refund the diagnostic fee, as the service was completed as agreed.

If you’d like to discuss this further, feel free to contact us directly at marketing@istore.co.uk.
~ Irene

Rated 1 out of 5 stars

Dreadful experience at the Guildford…

Dreadful experience at the Guildford store.
I booked an appointment for my iPhone 14 Pro repair noting in the booking it was a cracked front screen.
Diagnostics were run on my phone and all ok but then told they had no screen in stock to even be able to carry out the repair. I understand not multiple amounts of the same items can be held as stock (and an email, I received noting about parts may be required to be ordered but when you’ve booked a specific repair for a screen replacement you’d expect that part to be in stock for your appointment). So to arrive and not have the screen that I’d specifically booked an appointment for was a total waste of my time. Furthermore to then be told by the manager ‘most people call to check the parts are in stock’. I didn’t quite realise I’m also meant to not only book the appointment but to do their job and check they’ve ordered and got parts in stock. Would I also be expected to carry out the screen replacement myself. Then the manager wanted to read the email I’d received back to me to basically show me what it said about ordering parts - which is of course just a get out excuse and an appalling way to treat customers to try and do a ‘told you so’ approach. No wonder this has happened when reading so many other poor reviews of the Guildford store.

28 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi Louise,

Thank you for your feedback, and we’re sorry for the inconvenience you experienced at our Guildford store.
While we aim to keep enough parts in stock, demand can sometimes exceed expectations. In these cases, we order the part after assessing the device during an appointment time to complete repairs as quickly as possible.

We also send a confirmation email outlining the process to make sure to set the right expectations. We regret if this wasn’t clear.

Please feel free to contact us directly at marketing@istore.co.uk if you'd like to discuss further.

~ Irene

Rated 5 out of 5 stars

Broken charging port fixed - amazing service.

My iPhone had stopped charging and I was on the verge of buying an entirely new phone. On a reccomendation, I went into iStore on the Strand in London and asked them to look at it. 5 minutes later, it was completely fixed. Amazing service!

27 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi Alex,
Thank you for sharing your experience! We're thrilled to hear that the team at iStore Strand could fix your iPhone so quickly and save you the cost of a new phone. If you ever need any more help, don't hesitate to visit us again. We're always here to assist!
~ Irene

Rated 5 out of 5 stars

I was surprised it came earlier that I…

I was surprised it came earlier that I was told, I thought I would wait 4 weeks. It arrived in 2 days and it’s my birthday gift for myself next month.

21 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi,
That's fantastic! We're glad to hear your order arrived much sooner than expected. Enjoy your gift and have a wonderful birthday next month. Thank you for choosing us!
~ Irene

Rated 5 out of 5 stars

Visited the Colchester Store

Visited the Colchester Store. Help and advice much appreciated. Always professional, always friendly.

8 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi,
Thank you for your kind words! We're thrilled to know you had a positive experience at our Colchester store. Our team always strives to provide professional and friendly service, and we're glad it showed. If you ever need more help or advice, we’re here for you.
~ Irene

Rated 1 out of 5 stars

Guildford Store. Very disappointing service - took days

Guildford Store. Very disappointing service – suggest you avoid this store if you want any servicing done to your device – I got the impression that the staff doing the servicing are incompetent and badly managed.
I took my iPhone there for a battery replacement, 2 pm appointment. That seemed to go okay, but when I got home, I found that the home button was no longer recognising fingerprints. So, I got up early and was there at the store at 8:45 the next day, for the advertised opening time of 9 am. The staff were waiting around and one of them actually starting helping me out. Seems the boss had some issues and so the store didn’t actually open until 9:45 (no apology given for that). The process of trying to fix my phone then started, trying to sort the hardware, then having to do a complete reset of the phone, with the front desk guy doing a reasonable job of keeping me informed each time I returned. However, the blame is all put by them on having to do things the “Apple way”.
Then I am told it has to be new screen and that will take normally 2 hours, but they will try and do it in 1.5 hours for me as I have been waiting so long (it’s 12:10 now) so off I go to kick my heels once again. When I return 1.5 hours later, so 13:40, I am told that it’s Apple policy to give me a new phone as it is two things wrong (yesterday battery and now screen). When I later get home, I see they had sent me an email at 12:24 stating that – why didn’t they call me at 12:24 as I was wandering around Guildford? – they had my number and they had checked that before I left the shop to wander round!
And I then have to return to the shop in a few days to collect the new phone – unlike all sorts of other companies who manage to courier phones – they say they have too many bad experiences. Hmm - really - or just another inconvenience for the customer rather than iStore?
So having done three trips to Guildford, one taking most of a day, I then have the joy of setting up a phone from backup, with all the malarkey that takes, especially with banking apps - Deep Joy - not.
Overall, the repair process seems optimised for Apple/iStore's way of doing things and the customer's time is free - and that attitude permeates to the extent that they won't even bother to call the customer as the repair progresses – they just wait until the customer comes back to the store.
To summarise, the front of house staff are all pleasant enough but the back of house staff took my phone that needed just a battery change and managed to mess up the screen as well, and then couldn’t be bothered to call me when they decided the next step or needed to talk to me – that attitude no doubt driven by the top. Every time, nothing happened until I went back into the store. So, like I say, incompetent and badly managed – and thus best avoided.
(In contrast, I had dug out my old iPhone 6S to use while my main phone was being repaired. Battery not lasting very long, no longer supported by Apple, so I had to go into one of the many high street phone shops to get a new battery - I had lots of time on my hands! Matey changes it out in ten minutes in front of me, costs £30. Sure, I have no warranty but hey, the phone is nine years old. The contrast between that and iStore cannot be starker.)

30 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi Al,

Thank you for sharing your detailed feedback. We’re sorry to hear about your disappointing experience and apologise for the inconvenience you faced.

Firstly, we regret the delay in opening the store that morning caused by unforeseen circumstances.

Regarding your iPhone battery replacement and the subsequent Touch ID issue, we understand how frustrating it must have been.
We replaced the battery successfully and performed an extensive diagnostic test (using Apple’s system) on the device before handing it back. All the tests passed, including the Touch ID, therefore there was no reason for the tech department to suspect any malfunction.
We attempted both a revive and a restore, but neither resolved the problem. When we went to process the display replacement, Apple’s system flagged that a whole unit replacement was required. Unfortunately, we do not have any decisional power on the matter and we are not able to override.

We acknowledge that our communication could have been better. We should have ensured you were informed more promptly, especially considering the inconvenience of travelling back and forth. Our intention was to keep the repair options open for you and not lock into a decision without your consent.

We have noted your feedback about the lack of call updates and will improve our processes to avoid similar situations in the future. Given we had your phone, we assumed you didn't have another device to contact you on, but we should have clarified this and found a way to keep you better informed.

While we strive to provide top-notch service, we fell short in this instance. We appreciate your patience and the time you took to share your experience. Your feedback is invaluable and will help us improve our service.

If there's anything further we can do to make this right, please let us know.

~ Irene

Rated 5 out of 5 stars

Visited the Crawley store today…

Visited the Crawley store today following an issue charging my iPhone. Josh who greeted me, was excellent and had my issue sorted within 2 minutes. Really appreciate your help. Highly recommend

4 August 2024
Unprompted review
iStore logo

Reply from iStore

Hi Karl,
Thank you for your feedback! We're thrilled to hear that Josh was able to assist you promptly and efficiently with your iPhone charging issue. Your recommendation means a lot to us. If you have any more questions or need further assistance, please don't hesitate to reach out.
~ Irene

Rated 5 out of 5 stars

The young man we dealt with was…

The young man we dealt with was incredibly helpful. He asked us about our iPad use and made realistic suggestions about what would suit us. I went into store thinking I needed the biggest and most expensive but instead, on his advice, I bought the perfect iPad to suit our needs. I would most definitely use this store again

22 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi Deborah,
Thank you for sharing your positive experience! We're thrilled to hear that our team member provided you with helpful advice and guided you to the perfect iPad for your needs. We always strive to ensure our customers find the right product and it's rewarding to know we've succeeded with you. We look forward to serving you again soon!
~ Irene

Rated 4 out of 5 stars

Everything fine once I had made my way…

Everything fine once I had made my way through the security system to make payment.
Delivered next day.

24 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi,
Thank you for your feedback! We're glad to hear that everything went smoothly with your order and that it was delivered promptly the next day. We appreciate your patience with the security system and hope you enjoy your purchase.
~ Irene

Rated 5 out of 5 stars

Good customer care

Prompt and efficient delivery.

24 July 2024
iStore logo

Reply from iStore

Hi Isacc,
We're delighted to hear that you enjoyed our service. Thank you for your review!
~ Irene

Rated 5 out of 5 stars

Quite Effortless

Process of ordering was extremely easy and I was able to find exactly what I needed with all the desired specs on my purchase. Finance options came in super handy. Delivery was super quick, literally next day and handled great. I am very pleased and would definitely recommend :)

16 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi,

Thank you for sharing your positive experience! We're thrilled to hear that you found the ordering process easy and that you were able to find exactly what you needed with the desired specifications. It's great to know that the finance options were helpful and that the delivery was quick and handled well. Your recommendation means a lot to us, and we look forward to serving you again in the future!

~ Irene

Rated 5 out of 5 stars

Great perches

Fast delivery

11 July 2024
iStore logo

Reply from iStore

Hi Beenish,
Your satisfaction is our goal. Thanks for taking the time to leave a review.
~ Irene

Rated 5 out of 5 stars

Speedy delivery and helpful staff

Ordered a Macbook Air on Monday evening and it arrived Wednesday, very speedy service. After speaking with a very helpful and knowledgeable person from the IStore team in Chester I knew exactly which size and spec was right for my needs. Macbook is now set up and I am very happy with my choice.

3 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi Anna,

Thank you for sharing your positive experience! We're delighted to hear that your MacBook Air arrived quickly and that our team in Chester was able to assist you in choosing the perfect size and spec for your needs. Enjoy your new MacBook, and we look forward to serving you again soon!

~ Irene

Rated 1 out of 5 stars

Very bad experience at the shop in…

Very bad experience at the shop in Guildford, Uk. I was told initially that they would need the phone for 40 min to replace the battery, I have pre-booked. Once I got there they told me that I was wrong and that they needed 2 hours instead. When I came back after two hours the phone wasn’t ready yet, the technician came out without apologies and on the top of that he got really defensive trying to blaming me for keeping him there. I then was told to wait another 30 min. After 30 min, again the phone was not ready and I had to wait another 10 minutes. The staff was avoiding me while I was there waiting, very unprofessional. Finally I had my phone handed to me but the battery was at 18% and I had to run home to make sure i would get more charging. Absolutely appalling service. Avoid avoid avoid

3 July 2024
Unprompted review
iStore logo

Reply from iStore

Hi Luigi,

Thank you for sharing your experience with us. We are sorry to hear about the inconvenience and frustration you encountered during your visit to our Guildford branch.

We regret that there was a discrepancy in the initial timeframe communicated to you. Our standard procedure is to quote 2 hours for iPhone battery replacements, and we are currently investigating why this was not accurately conveyed to you.

Regarding the delay you experienced, we understand how frustrating it must have been. The technician was attempting to ensure the battery replacement was completed as swiftly as possible, and we apologise if his communication came across as unprofessional. This was certainly not his intention, and we will address this matter internally.

As for the battery level, per Apple Safety Guidelines, new batteries cannot be fitted if they hold more than a 20% charge. They are received from Apple with this level of charge, so a battery level of 18% is within the expected range following a replacement.

We deeply regret that your visit did not meet your expectations. We hope to provide you with a much better experience in the future.
~ Irene

Rated 5 out of 5 stars

fast and reliable

Shipping was fast and reliable. I received my order within two days, and it was well-packaged to prevent any damage. I highly recommend this to anyone looking for quality gadgets and reliable service.

27 June 2024
iStore logo

Reply from iStore

Hi,
Thank you for your fantastic review! We're thrilled to hear that your order arrived quickly and in perfect condition. We strive to provide quality products and reliable service, and we're glad we met your expectations. Your recommendation means a lot to us.
We look forward to serving you again!

~ Irene

Rated 2 out of 5 stars

No tracking Info

I placed my order yesterday evening, however, 24 hours later, I am unable to track the status of my order.

I have reached out via the website twice today, but have received no communication and am beginning to doubt the validity of my order.

19 June 2024
Unprompted review
iStore logo

Reply from iStore

Dear Katherine,

My apologies, I can see that I did reply to your ticket yesterday, however it looks like it didn't reach you.

Tracking is available on the morning the order is due for delivery. Which is today and tracking was provided earlier this morning. Delivery will be with you within the order timeframe.

Please reach out to webshop@istore.co.uk if you have any more questions relating to your order.

All the best,
Will - iStore Webshop

Rated 5 out of 5 stars

Really great!!

Really great has been my third I bought from this website and I recommend everyone trust worth

11 June 2024
iStore logo

Reply from iStore

Hi Guendy,

Thank you for your continued support and recommendation! We're thrilled to hear you've had great experiences with us. Your trust means a lot. Your 5-star review is much appreciated.
~ Irene

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