We bought two sets of Junior Boules, but Evri lost them after receiving but before delivering them. Jaques immediately replaced them, without question. The grandchildren in both families are delighted... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Stacking coloured chunky wooden discs on a pole. Amazing toy for my little neighbour - gorgeously made in wood and painted in vibrant colours. It is very engaging and teaches so many things through t... See more
Company replied
Delivered on time, really nicely packaged, little signed hand packed card was a nice touch. Bought dominoes set as a gift, really decent quality and weight. Recipient delighted, Dominoes are also in... See more
Company replied
We've used Jaques of London twice now and the have provided excellent service for both products. My husband is thrilled with his chess set which arrived in good time for his birthday. The quality is b... See more
Company replied
Company details
- #75 of 105 best companies in Toy shop
- #48 of 73 best companies in Childrens Toy Store
- #256 of 374 best companies in Gift shop
- #18 of 26 best companies in Toy and game manufacturer
Written by the company
Jaques of London was founded in 1795 to bring joy to people’s lives. Still family owned and currently in their 8th generation, they have a passion for making learning fun for all children. They're the oldest games company and sports manufacturer in the world and are well-known as the inventors of many popular games such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
Contact info
House of Jaques, Enterprise Hose Block 7, Enterprise Way, TN8 6HF, Edenbridge, Kent, United Kingdom
- gameon@jaques.co.uk
- www.jaqueslondon.co.uk
4.5
Excellent
23k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 94% of negative reviews
Typically replies within 1 week
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See how their reviews and ratings are sourced, scored, and moderated.
A 'full cricket set' - No!!
A 'full cricket set' - excellent quality, but even my 5 year old grandson asked "Where are the bails"?
Hmmm - not really a 'full set' then
8 June 2026
Unprompted review
Absolutely wonderful toys
Absolutely wonderful toys. Absolutely wonderful service, very quick. And all packaged so lovely.
31 May 2026
Unprompted review
What a fabulous company!
What a fabulous company!
Really well-thought out toys, good quality, reasonable prices AND gorgeous packaging which means you can gift them without extra paper..
I LOVED the fact that each toy has a hand-signed little card too.
2 June 2026
Unprompted review
Item delivered damaged
Item delivered damaged. Email address not working. Tried several times. Online messaging system not working. Wasted hours trying to contact them. Won’t buy anything from them again if they just ignore new customers.
8 June 2026
Unprompted review
Gold standard quality of both toys and service.
We bought two sets of Junior Boules, but Evri lost them after receiving but before delivering them. Jaques immediately replaced them, without question. The grandchildren in both families are delighted and really love them - and so are we with the quality of both the Boules and the service.
3 June 2026
Unprompted review
Reply from Jaques of London
Thank you for your review! We are pleased that our team were able to step in and arrange replacements so quickly. Most importantly it is wonderful to hear that the grandchildren in both families are having such a great time with their Junior Boules and that the quality has impressed all round. That is exactly the outcome we hope for!
We truly appreciate your support and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Poor quality not good enough
Having wasted (admittedly only £11 with delivery charge) on a dinosaur torch my daughter was excited about only to receive it and find the images when projected onto the ceiling/wall are so blurry that you have no chance of making out what you are looking at (tried in all types of light and dark conditions and a range of distances). Regardless of how cheap the product was i’m
left to wonder why companies think it is ok
to sell customers such useless rubbish. This pointless product has gone straight in the bin. It isn’t even worth my time to bother sending it back, I shall just refrain from ever purchasing from this company again. * update 04.06 customer services were quick and proactive in reaching out. In this case the suggested solution did not work and it appears the product was defective. However, credit to the company for reaching out quickly (review upgraded to 2 stars on this basis).
3 June 2026
Unprompted review
Reply from Jaques of London
Thank you for your review. I’m very sorry to hear that your daughter was disappointed with the dinosaur torch. We completely understand how frustrating this must have been, especially when she was excited to receive it.
The torch does have an adjustable focus dial on the top, which can be turned to sharpen the projected images depending on the distance from the wall or ceiling. This may have helped resolve the blurriness you experienced.
At the time of your review, we had not received any contact from you regarding this issue. Had our customer service team been made aware, we would of course have been happy to advise further and, if the issue could not be resolved, arrange a replacement or refund where appropriate.
We always want our customers to be happy with their purchases, and if something is not right, we are here to help. We’re sorry again for the disappointment caused.
Kind regards,
Jaques of London Customer Service Team
Make the posts bigger!
Good rounders set presented in a smart green bag. Quality bat and ball but the tiny posts let it down!
31 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your review! We are pleased to hear that you are happy with the bat and ball, and that our signature packaging made a good impression. We are sorry to hear that the posts have not quite met expectations and we would love to hear more about this. Please do not hesitate to get in touch with us directly so we can look into this for you.
We truly appreciate your support and hope to hear from you soon!
Kind regards,
Jaques of London Customer Service Team
Illegal false advertising
They claim they’ve taken down their ai adverts but every day I see at least two new ones. It’s totally illegal what they’re doing. They’re claiming they have real toys made by real people and also reviewed by real people, but they’re making fake ai adverts made to look as if a person is saying it when it’s total nonsense. They keep making adverts with toys that don’t look anything like their products on the site. They’re listing fake prices (the site is always more). They’re even claiming they’re selling real fossils in a kit that then shows a plastic assembly toy!
Their ai tool can’t even tell what’s a fishing rod in the frog catch game and morphed it into a handle that makes no sense.
No human is reviewing their content. They’re cutting corners and look so unprofessional and untrustworthy. They ignore any feedback and questions on this.
I think they can’t get rid of ai now they’ve introduced it. I think it’s taken over their media. Wrecking their own reputation just to be lazy
30 May 2026
Unprompted review
Reply from Jaques of London
Thank you for continuing to share your feedback with us, and we are sorry that you have had reason to do so more than once.
We want to be transparent about what happened. We are a small, family run team who recently trialled a new piece of software to support our marketing. Content was published without going through our usual quality checking process, resulting in AI-generated images that did not accurately represent our products.
The process of reviewing and removing the affected ads is actively underway and we are working through this as quickly as we can. We understand that is not the instant resolution you were hoping for, and we are sorry for that.
Your feedback, along with that of others, has been shared directly with our owner and is driving real changes to our processes to make sure this cannot happen again. We are a small team and we are taking this seriously.
If you would like to speak with us directly, please do not hesitate to reach out. We would welcome the opportunity to address your concerns properly.
Kind regards,
Jaques of London Customer Service Team
Liked the look of Noah's Ark but noted…
Liked the look of Noah's Ark but noted some reviews flagged a possible choking hazard. Also instructions for delivery did not include home delivery but instead delivered to our local PO which is a little chaotic and unnecessary.
Reached out to JaquesLondon but when I received a reply, it didn't answer the questions I had asked. I suspect AI answered. Went to jojo Maman in person instead for a similar gift.
27 May 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to share your feedback. I’m sorry to hear that you decided not to go ahead with your purchase after looking into the Noah’s Ark, and we completely understand that product safety is an important consideration, especially when choosing a gift for a young child.
Please be assured that product safety is something we take very seriously. Our Noah’s Ark is suitable for children aged 10 months and above, and any concerns raised by customers are reviewed carefully by our team. I’m also sorry to hear that the response you received from us did not answer your questions clearly. That is not the level of service we aim to provide, and we appreciate you bringing this to our attention.
Regarding delivery, we do offer multiple delivery options at checkout, including home delivery and parcel shop delivery. We are sorry if this was not clear during the checkout process and appreciate your feedback on this.
We’re sorry again that your experience with us was disappointing on this occasion.
Kind regards,
Jaques of London Customer Service Team
Your products are of the highest…
Your products are of the highest quality 😁. All beautifully wrapped and enjoyed by everyone who purchases them. The products always come in time. Your service is quick and convenient. Never had to send anything back 🔙.
6 May 2026
Unprompted review
Reply from Jaques of London
Thank you so much for your wonderful review, it truly made our day! We are delighted to hear that our products have hit the mark for you, and that our signature packaging has added that little extra touch of joy. Knowing that everything has always arrived on time and that you have never had a reason to return anything means the world to us.
We can't wait to see you shop with us again!
Kind regards,
Jaques of London Customer Service Team
Straightforward ordering and product…
Straightforward ordering and product arrived just as described. For my granddaughters birthday next month so I hope she’ll like it!
8 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your kind review! We are so pleased to hear the ordering process was smooth and that everything arrived just as expected. We hope your granddaughter has a truly wonderful birthday next month and that she loves her gift!
We truly appreciate your support and hope to see you shop with us again soon.
Kind regards,
Jaques of London Customer Service Team
A lovely colourful set of blocks
We bought a lovely colourful set of building blocks for our grandson’s first birthday. They are very well made and bright and already getting lots of use. His dad enjoying them too!
I selected a pickup option for the delivery, I was surprised that this incurred a charge, not always required by other retailers.
15 May 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to leave us a review! It is wonderful to hear that the building blocks have been such a hit, and that the whole family is enjoying them, dad included! We hope your grandson continues to have hours of fun with them.
We truly appreciate your support and hope to see you shopping with us again soon.
Kind regards,
Jaques of London Customer Service Team
Really gorgeous well made products
Really gorgeous well made products
Arrive beautifully wrapped
We would definitely recommend this company and its products
19 May 2026
Unprompted review
Reply from Jaques of London
Thank you so much for your wonderful review! We are thrilled to hear that you are happy with the quality of our products and that our signature packaging made a great impression. Knowing that you would recommend us to others really does mean a great deal to the whole team.
We truly appreciate your kind words and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Excellent quality toys
Excellent quality toys! My little one loves them and plays all the time with them!
19 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your lovely review! It is wonderful to hear that your little one is getting so much joy and playtime out of their new toys. That is exactly what we hope for!
We truly appreciate your support and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Lovely items
Lovely items - excellent quality with fabulous presentation . I think the adults love the presentation more than the kids but they love the items enclosed so a win win.
19 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your wonderful review! We are so pleased to hear that the quality has impressed, and it is lovely to know that our signature packaging has been such a hit with the adults while the little ones enjoy what is inside. A win win indeed!
We truly appreciate your kind words and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Awful after service
Quality of the product was good, not all of the product was in the battered box, when I told the company, they wouldn't take it back, and just offered me 20% off, very poor after service, I'm sure what I got ( the Boules Set) was a return, they hadn't checked it, and just sent the smashed box on. Also they use Evri, the worst delivery service ever, this was a expensive item, I'm very disappointed.
2 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your review. We are sorry to hear that the outer delivery box arrived damaged in transit, and we completely understand how disappointing this must have been, especially for an expensive item.
Having reviewed this further, we understand that the damage was to the delivery box and that the Boules Set itself was not damaged. We also understand that there was concern that the set did not include individual bags for each boule. These are not included with this particular product, so we were unable to provide them for you.
After reviewing your communications with our customer service team, I can see that you were offered the option to return the item for a full refund. However, you chose to keep the item and accept a 20% refund instead.
Regarding delivery, we do offer a choice of couriers at checkout, as we understand that customer experiences can vary depending on local areas and preferred services.
We are sorry again that you were disappointed with the overall experience, and we appreciate you taking the time to share your feedback.
Kind regards,
Jaques of London Customer Service Team
Good delivery and nice products
Good delivery and nice products. One of the toys has a hammer and a bit concerned that the wood may be too soft my one year old grandson has dented it considerable after one week. However, I do like your toys.
7 May 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to leave us a review and we are glad to hear that delivery went smoothly and that you are enjoying our products overall. We are sorry to hear that you have had some concerns about the durability of the toy after a week of play. We would love the opportunity to look into this for you, so please do not hesitate to get in touch with us directly and we will do our best to help.
We truly appreciate your support and hope to hear from you soon!
Kind regards,
Jaques of London Customer Service Team
Harrods grade gifts for a fraction of…
Harrods grade gifts for a fraction of the price! All wonderfully presented with hand tied bows and bespoke packaging.
The range is well made, not the single use stuff from China thats swamped every industry in recent years.
Only improvement would be a slightly faster standard delivery.
8 May 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to leave us a review! We are delighted to hear that you are impressed with the quality and craftsmanship of our products, and that our signature packaging with hand tied bows has made such a great impression. Your comments about the quality and longevity of our range are exactly what we strive for.
We truly appreciate your support and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Excellent quality, looking good
I went a bit mad and bought several toys and games to play with my granddaughter soon. They are of excellent quality and look very good- I will report further after we've tried them out!
14 May 2026
Unprompted review
Reply from Jaques of London
Thank you for your wonderful review! We love your enthusiasm and are so pleased to hear you are happy with the quality of your purchases. We hope you and your granddaughter have the most fantastic time trying everything out together, we would love to hear how you all get on!
We truly appreciate your support and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
Beautiful quality products from the UK
Beautiful quality products from the UK. Excellent customer services and brilliant value for money. I'm a regular customer and a huge fan of their traditional children's toys.
26 January 2026
Reply from Jaques of London
Thank you so much for your kind and loyal support! It is fantastic to hear from one of our regular customers and we are thrilled that you continue to enjoy our traditional children's toys. Knowing that our customer service has left a positive impression means a great deal to the whole team.
We truly appreciate your continued support and cannot wait for you to shop with us again!
Kind regards,
Jaques of London Customer Service Team
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