Our dog, Terra, had so many issues and allergies with different food. We tried different brands and types, but none seemed to be working. Until we tried Just Russel, we are so happy with it! Terra lov... See more
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Great online content thats very informative about meal recommendation per breed, wet- vs dry portioning and guidance on phased approach of feed changeover tp Just Russel to not upset your pets digest... See more
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Attention le prix est important et il est pas possible d’arrêter contrairement à ce qui est indiqué. Premier paiement le 2 janvier, et premier prélèvement pour la livraison suivante le 18 , à peine re... See more
Company replied
We came across Just Rusle on Google as high-quality cat food. We ordered 3kg and received complimentary wet food. They provided detailed information on portion sizes. Our cat loves it, her coat is bea... See more
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Company details
Written by the company
Just Russel offers personalized dog and cat food, delivered monthly to your doorstep. We prioritize your pet's well-being and your convenience. Caring for your pets should be personal, easy, and enjoyable. By leveraging science and technology, we help pet owners make informed choices. Answer 10 simple questions about your pet on our website of Just Russel. Our algorithm calculates the best tailored diet and portion. You’ll receive a unique monthly 100% natural nutrition plan customized for your pet. Tailored to each dog's specifics (breed, age, weight, activity level, and health), our food comprises high-quality ingredients: ample meat, premium proteins, vegetables, and salmon oil. No artificial additives. Your pet's health is monitored by our online veterinarians. 🐶 Personalized dog & cat food 🥩 High quality & with 100% natural ingredients 🚚 Free home delivery 👩⚕️ Online veterinarians follow-up. Curious? Fill out your pet's profile on Just Russel. Keywords: dogs, dog food, dog kibble, pets, cats, cat food, cat kibble, companions, animals, nutrition
Contact info
Damstraat 46, 9850, Deinze, Belgium
- +32 472 90 90 39
- hello@justrussel.com
- justrussel.com
4.5
Excellent
12K reviews
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Not worth it
I tried the just russel subscription since it advertises high quality ingredients and it makes it easier to avoid the food being out of stock as it has happened with the previous dry food for my cats.
While they weren’t big fans the first time they did finish the bag of food with salmon and had half the chicken. I thought it was because chicken is not their favourite flavour so for the renewal I “changed” the recipe to just salmon.
My cats started having some minor digestive issues since they began consuming the food and by the time the salmón one arrived the flatly refused to eat it at all. I contacted customer service and their answer was to “try to add salmón oil to the food” which I had already tried to do so because I ordered their salmón oil, unsuccessfully.
Now, instead of offering a refund or a return to even one of the bags that is completely sealed their “solution” is to gift the food to friends because they don’t offer refunds (which I didn’t know beforehand).
Basically, I ended up having to purchase food from other brand which my cats actually like and losing 60€ because my cats refuse to eat this food or have the salmon oil. I do not recommend it.
Update
I’ve changed my review rating because after the review I had a very pleasant experience with Cheyenne Callens from customer service. Thank you so much for helping me have an overall better experience in the end!
1 December 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for sharing your experience — even though I wish it had been a more positive one for both you and your cats. I’m truly sorry to hear that the food didn’t work out, and that your cats refused to eat even the new salmon recipe 😿. That’s understandably frustrating — especially when it comes with added cost and disappointment.
It’s clear you were looking for a convenient, high-quality solution, and we didn’t meet that expectation. While we do personalize our recipes and ingredients carefully, every cat is unique, and sometimes — despite our best efforts — the taste or formulation just doesn't match what they’re looking for. Digestive sensitivity is something we always take seriously, so I’m truly sorry that it became an issue in your case.
As for the refund policy, I hear you. We always try to be as transparent as possible, but I can imagine how disappointing it must feel to be left with food your cats won’t touch and no clear way to return it.
If you’d still like to discuss a possible alternative (for example, helping you find a better match, or re-evaluating the recipe), I’d love to help personally. Feel free to contact us via: https://support.justrussel.com/hc/en-us/requests/new
— I’m here to support you in any way I can.
Wishing you and your cats all the best moving forward — and thank you again for your honest feedback. We’ll take this seriously to keep improving.
Met vriendelijke groeten,
Joy
Veterinarian at Just Russel 🐾
Reply from Just Russel
Hey 👋,
That's so lovely to hear! 🐶 We're thrilled your dog is enjoying the food! 🥰
If you ever have questions or want to check in with us, feel free to reach out via: https://support.justrussel.com/hc/nl/requests/new/
Met vriendelijke groeten,
Joy
Dierenarts Just Russel
So they specialized in dog food
So they specialized in dog food
But my dog s food" hypoalergenic " food
Is almost killing my dog
3 days after she ate this food from them that we bought
She do not eat , drink or anything
Her eyes are red and swelling .
How can u still sell such food?
And hypoalergenic?
Before we feed her Royal Canin and was not hypoalergenic and she had no problem
And now from their food my dog is almost dying......awfull!
And when you talk the true just rusel will set my review offline, very serious company
30 November 2025
Unprompted review
Reply from Just Russel
Hey 👋
How awful to read this... We are so sorry to hear that your dog is feeling so unwell 😢. That is of course not what we want at all. As a vet and animal lover, this affects me personally. We want to investigate and follow up on this immediately.
Could you please contact us via this link so that we can gather all the information (such as batch number, symptoms and possibly a photo)? 👉 https://support.justrussel.com/hc/nl/requests/new
At Just Russel, we work with personalised recipes, developed by our team of vets, based on your dog's specific needs. However, it is possible that a dog may not respond well to a particular protein source or composition. That is why we want to work with you to find out what went wrong and how we can help your dog.We wish your four-legged friend a speedy recovery 💛. We take this very seriously and are here to help.
Kind regards,
Joy
Veterinarian Just Russel 🐾
Reply from Just Russel
Hey 👋,
Short and sweet, thank you! Glad to hear she loves it! Give her an extra hug from us 💛
Kind regards
Joy
Veterinarian Just Russel 🐾
My cat loves it
My cat likes everything, which is the most important thing. Except for the chicken broth cans, but she doesn't really dislike it either.
I love the personalized informations about the diet suggestions, and the shipment reliability.
14 November 2025
Reply from Just Russel
Hey 👋
Thank you so much for your kind words! 😊 We're really happy to hear your cat is enjoying everything, that’s what matters most! 😻
Too bad the chicken broth cans didn’t become a favorite, but glad to know it’s not a total miss either.
Also, it's wonderful to hear you appreciate the personalized diet suggestions and our reliable delivery, that’s exactly what we aim for every day!
Have a nice day!
Joy
Veterinarian at Just Russel 🐾
I got a brand new package of just…
I got a brand new package of just Russel food lamb but am not my dog who loves food won't even touch it.
He gets a different brand that is 100% trustable and from Germany, holistic and pure.
Grain and gluten free.
His pooh with his normal food is small and does not smell and altough he did eat some of just Russel, he had terrible diagestion problems, smelly and runny.
I would like an investigation as to what they truly put in the fogs kibble as known of experience
Potatoes, cancercells grow on this( just to inform you if your dog has cancer or has had) , sweat potatoe is a veggie which is safe!
Also where does the meat come from? Is it free range? Is it the junk restings of the food?
It doesn't add up.
My dog has never ever been this troubled!
17 October 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Thank you for your message — I'm really sorry to hear about your experience. That must have been upsetting, especially since your dog normally has no issues with food. It’s definitely not the experience we want anyone to have.
We completely understand your concerns, especially regarding the reaction your dog had and your questions around ingredients and sourcing. Your feedback is taken seriously, and it’s good that you’re asking these important questions — as a pet parent, you should always feel confident in what you’re feeding your dog.
We’d be happy to find a solution together, don’t hesitate to reach out to us via: https://support.justrussel.com/hc/nl/requests/new/
Kind regards,
Joy
Vet at Just Russel
The best!!
The food, delivery times and service are always very good and fast!
7 October 2025
Unprompted review
Reply from Just Russel
Hi 👋,
Thank you so much for the lovely review! 😊 We're super happy to hear that you're satisfied with the food, delivery, and service – that's exactly what we aim for every single day.
Give your furry friend a big cuddle from us, and feel free to reach out anytime if you need anything!
Kind regards,
Vet Joy
Truley a fantastic company
Truley a fantastic company! I’m so happy to have found Just Russel, not only my two cats are well fed and healthy, but the added value behind the podcast, customer service and overall quality behind everything you guys do is incredible. Lana & Luca (Siberian-Neva Mascarade) love their food and treats!
1 October 2025
Unprompted review
Reply from Just Russel
Hey!
What an amazing message to receive! We're absolutely thrilled to hear that Lana & Luca are thriving on their personalised meals 😻. Siberian-Neva Mascarades are such majestic cats – they deserve only the best! It’s wonderful to know you're enjoying not just the food, but also our podcast, customer service and everything in between. That means the world to us 🙏.
Give Lana & Luca a cuddle from us!
Met vriendelijke groeten,
Joy
Dierenarts Just Russel 🐾
Since moving to Just Russel food our…
Since moving to Just Russel food our Labrador has lost weight (portions calculated & tailored for her) & has a much glossier coat. I like the scheduled deliveries, always an option to reduce quantity or change the date. Super service!
11 September 2025
Unprompted review
Reply from Just Russel
Hey 👋,
That’s such fantastic news to hear! We’re so happy that your Labrador is doing well – losing weight in a healthy way and looking shinier than ever with that glossy coat ✨ That’s exactly the kind of transformation we aim for with our tailored portions and high-quality ingredients.
Also great to know that you’re enjoying the flexibility of our scheduled deliveries – we’re all about making things easy for both you and your dog!
Thanks a lot for the lovely feedback!
Kind regards,
Vet Joy
Loes is super blij met haar Just Russel…
Loes is super blij met haar Just Russel brokken!!! Wij ook heel tevreden, niks zo gemakkelijk!!! Een echte aanrader!
31 August 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Wat een leuke review! Geweldig dat Loes zo enthousiast is over haar brokjes! En dat jullie het ook nog eens zo makkelijk vinden, maakt het helemaal af. Zo hoort het ook — blije hond, tevreden baasjes! 💚
Geef Loes een dikke knuffel van ons 🐾
Met vriendelijke groeten,
Joy
Dierenarts Just Russel.
Reply from Just Russel
Hey 👋,
Thanks a lot for your suggestion! That’s really valuable feedback . At Just Russel we’ve already developed personalised food for both dogs and cats, and we’re always working on extending our offer further.
If you’d like to share more specific ideas about what you’d like to see for cats, please feel free to reach out to us at support.justrussel.com.
Kind regards,
Vet Joy
Just Russel
Super
Super, Cooper is dol op de brokken.
De communicatie betreffende leveringen is ook
super.
5 August 2025
Unprompted review
Reply from Just Russel
Hey 👋,
Wat leuk om te horen dat Cooper dol is op de brokken! En superfijn dat je ook tevreden bent over de communicatie rond de leveringen – daar doen we het voor. Bedankt om je positieve ervaring te delen, dat waarderen we enorm! 🐶
Met vriendelijke groeten,
Joy
Dierenarts Just Russel
Staying Away! Suspicious of Recipe Change changing cats' eating behaviors.
I have two cats, ages ~11 and ~12. Both have eaten very expensive/reputable brand foods in the past, such as Orijen and Acana. I decided to give Just Russel a chance as they claim to make their pet food without grains, high in protein and more things I value. My cats ate Just Russel for 10 months, at the same speed they have eaten their food for as long as they have been alive. Since the latest shipment of Just Russel food, my cats spend half the time to finish their food. I know this because each cat has its own SureFeed Connected Feeder which tells me how long each cat spends over their bowl eating. Since the last two weeks, my cats have been (both) eating their food in half the time. So why would this be an issue?
No environmental/other factors have changed, just the food batch is new. I contacted Just Russel and spoke to two of their so called Veterinarians who double as marketing stuntmen doing mental gymnastics to deter people from asking the difficult questions.
I requested that I am provided with testing to prove that the 1-2 previous batches are the same as the latest batch I received. They first claimed they could send the tests but had to blur out names to protect the privacy of the staff doing the testing, then they resorted to sending me a list of ingredients without any indication which batch it's from, and no comparative data to detect if any changes happened from batch to batch.
They also sent me a screenshot of (literally) four lines written by someone (they claim is the manufacturer, but I can't prove that) saying that the food remains the same between batches, and nothing changed in the manufacturing process.
If from one day to another your kibble changes so drastically that a cat that was eating it at X rate, now eats it at X/2 rate, I take immediate notice and issue, and demand answers.
Just Russel resorted to gaslighting their customers by hoping I would piss off after they claimed that nothing changed and shared nothing but a screenshot of one table of ingredients, without any lab reports regarding the batch it was from, or any previous batches to confirm no changes happened over time.
If you love your cats, go for Reputable kibble brands that TEST their batches and are not afraid to share their lab reports with you, because you deserve to know what you feed your cats!!!
I only care about the best for my cats, so paying a little extra to go back to the most reputable brands is a small price to pay when a company like Just Russel decides to be shady and not comply with the simplest request of a cat parent who wants to know the ingredients of the food I buy.
Unless they start sharing their batch-results with every batch, this review shall remain a 1-star, and my advice to all cat parents will be to STAY AWAY from shady companies that make TOO GOOD claims. Our feline companions only live that long, I won't jeopardize their health with questionable food, and as long as Just Russel doesn't comply with sharing their testing from batch to batch, then I can only call their quality Questionable.
EDIT: They sent me a lab report of the latest batch (without a comparative report of the previous batch) and a declaration that there were no changes between batches. This doesn't satisfy the requirement of knowing the composition across batches to actually know what the difference was that caused the cats to completely change the way they eat after 10 months on their food. I am not going back, but appreciate that they sent at least something after they saw the reviews.
30 July 2025
Unprompted review
Reply from Just Russel
Hi Dimitris,
Thank you for sharing your detailed feedback. We’re truly sorry to hear about your concerns and the experience you’ve had — this is certainly not the level of trust or reassurance we aim to provide to pet parents.
We take quality analyses very seriously. Every batch of our food is thoroughly checked and analysed to ensure it meets our high standards. This is an essential part of our commitment to providing safe, consistent, and nutritious food for your pets.
We understand how important transparency and consistency are when it comes to your cats’ nutrition, and we take your concerns very seriously. Our team will reach out to you shortly to discuss this further and see how we can make things right.
Thank you again for taking the time to share your experience — your feedback helps us improve.
Kind regards,
The Just Russel Team
Great service
Lucie solved a difficult problem with the distribution company promptly and graciously. And Bruno loves the product.
Lucie a résolu un problème difficile avec le distributeur avec rapidité et courtoisie. Et Bruno adore le produit.
29 July 2025
Unprompted review
Reply from Just Russel
Hi 👋,
So lovely to hear that Lucie handled the issue with the distribution company promptly and graciously — we'll definitely pass on the compliment to her! 💪 And we're thrilled that Bruno is loving the food 🐶✨.
Kind regards,
Vet Joy
Happy dog, happy humans!
Our dog, Terra, had so many issues and allergies with different food. We tried different brands and types, but none seemed to be working. Until we tried Just Russel, we are so happy with it! Terra loves it and since then she didn't have any more allergic reactions. On top of that, it's so convenient that you can plan your deliveries so there is never a situation where you run out of food.
27 July 2025
Unprompted review
Reply from Just Russel
Hi 👋,
What an amazing update about Terra — thank you for sharing this! It makes us so happy to hear that her allergies are under control and that she enjoys her meals again. That’s exactly why we do what we do! And yes, not having to worry about running out of food is a big plus too 😄
Give Terra a big cuddle from us! 🐾
Kind regards,
Vet Joy
Not all my dogs liked it, customer service not available
I have 3 dogs, a part of the delivered food was eaten, a part not. I tried per mail, Whatsapp and phone to reach someone, but did not succeed. Just one reaktion via WA to be patient.
Not the best start for the first delivery.
2 June 2025
Unprompted review
Reply from Just Russel
Hi Claudia👋,
Thank you for your honest feedback. I'm really sorry to hear that your first experience with Just Russel didn’t go as expected – especially when it comes to customer service. That’s not the level of care we want to provide.
It’s perfectly understandable that not all dogs have the same taste preferences, and we’re always happy to help find the right formula. What’s not okay is that you had trouble reaching us – even one unanswered message is one too many.
We’d really like to look into this with you and offer a better solution. Please reach out to us via the following link so we can follow up properly: https://support.justrussel.com/hc/nl-be/requests/new/
Thanks again for your patience and for giving us a try.
Kind regards,
Joy
Vet Just Russel
Low quality food made alergic reactions even worse
Tried their food for about 6 months, first tried a competitor but due to alergic reactions and low energy of my dog switched to Just Russel.
They claim their food is custom tailered to my dog, having received differt sized kibble (extra small, large, medium) when asked for their big kind, as well as different types of food (chicken, salmon, pork) by mistake I can confirm this is not the case.
Only thing they care about is your taking your money and sharing fake information about their anti alergic foods. My dog had mild alergic reactions before I gave their kibble, it got so bad I had to go to the vet and put him on real hypoallergenic kibble not their fake kind.
Just russel's main focus is special dog food for dogs on special diets and they failed their mission miserably.
Please people, if your dog has high quality food needs due to alergic reactions don't go with their food.
12 May 2025
Unprompted review
Reply from Just Russel
Hi 👋,
Thanks for sharing your experience, though I'm really sorry to hear that things didn’t work out as you expected. I truly understand how stressful it can be when your dog has allergies and needs special care.
At Just Russel, we take allergies and individual dietary needs very seriously. Our food is carefully tailored based on detailed information about each dog to help manage these issues, so it’s concerning to hear that your order didn’t match the specifications you requested. That’s definitely not the experience we want for any of our customers.
We would like to investigate your case further and see how we can make things right or clarify any misunderstandings. Could you please contact us directly via this link? 👉 https://support.justrussel.com/hc/nl/requests/new/
We want to support you and your dog as best as we can.
Kind regards,
Vet Joy
I am wondering if this is a scam
I am wondering if this is a scam . I ordered food a week ago and still haven't got it . No one seems to know anything but they sure are quick to ask me to reorder!! I don't get this type of service . This is beyond crazy. Ordered toys and liiter from USA and it got her already. I am in the same country and this company . 3 days max it should have taken . And asking for help seems to be unbelievable! Wow !!
7 May 2025
Unprompted review
Reply from Just Russel
Hi👋,
I’m really sorry to hear about your experience and I completely understand your frustration. 😔 We strive to provide the best service, and it sounds like something went wrong with your order. This definitely isn't the service we aim to deliver.
Can you please reach out to us through this link: Support Contact so we can look into this right away and get everything sorted for you?
We’ll do everything we can to resolve this and ensure your experience with us is a positive one.
Kind regards,
Joy vet Just Russel
After literally 10 years of searching...
After literally 10 years of searching for a dogfood that my dog loves (very picky eater), we found Just Russel. I am so incredibly gratefull! His bowels are finally diarea free and he does not vomit anymore. The customer service is also excellent (sweet and fast in replies) and for the first order we even got a toy as a present. It's also easy to adjust the delivery date to what suits me best. Could not recommend it more <3
4 May 2025
Unprompted review
Reply from Just Russel
Hi Diana,
Wow, thank you so much for sharing your story — it truly means a lot to us! 🐶💛 After 10 years of searching, finally finding a food that your picky pup loves and that keeps his tummy happy is just amazing. We’re beyond grateful to be part of that journey!
So glad to hear the diarrhoea and vomiting are gone, and that our customer service and flexible deliveries have made things easier for you. That little toy with your first order? Totally deserved! 🎁😊
Thanks again for your kind words and for trusting Just Russel!
Kind regards,
Joy vet Just Russel
Useless
Just Russel sent a WhatsApp message with a special spring offer. "When you place an order, you will receive a free premium dog basket". In this message, a picture of a relatively large dog was included.
As this seemed like an interesting offer to me, I pressed the "claim" button. Yesterday, I received the order. Indeed, it is a nice basket. However, as it is an extra-small sized basket, our dog does not fit into it :-)
I asked if the basket can be exchanged to a medium format, but this is not possible. Everyone received an XS basket.
In my opinion, this is a form of deception. It was not clear in advance that it was a small basket. It was the last time I ordered anything from Just Russel.
21 March 2025
Unprompted review
Reply from Just Russel
Hi Ivo👋,
I'm really sorry to hear about your experience and can understand your frustration. It was definitely not our intention to mislead you in any way. We always aim to be as transparent as possible, and I can see how the image might have given a different impression.
We truly value feedback like yours, as it helps us improve. I would love to find a way to make things right for you. Please reach out to us directly via deze link: https://support.justrussel.com/hc/nl/requests/new/ so we can discuss how we can assist you further.
Kind regards,
Vet Joy
Just Russel
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