Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more
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Review summary
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Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more
Company replied
Really happy with the customer service from KaiiaTheLabel. I had an issue with my order, but Amy was so helpful and handled everything quickly and professionally. She was understanding and made the w... See more
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I've just had brilliant Customer service from 'Anna' Kaiia. I wanted to change my order size, this unfortunately wasn't possible but I was given the option to cancel and re order my correct size. Wa... See more
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Company details
Written by the company
Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA
Contact info
United Kingdom
- support@kaiiathelabel.com
- kaiiathelabel.com
4.4
Excellent
1k reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 98% of negative reviews
Typically replies within 24 hours
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such amazing quality and great fit 🤍…
such amazing quality and great fit 🤍 obsessed
27 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Amy,
Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the amazing quality and perfect fit of our products. At Kaiia, we strive to provide our customers with the best possible experience, and it’s always rewarding to know that we are meeting your expectations.
We appreciate your support and look forward to serving you again soon.
Laura x
Reply from Kaiia The Label
Hi Nat,
Thank you for for the 5* and taking the time to share your feedback with us! We are thrilled to hear that you love our clothes and appreciate your support. At Kaiia, we strive to provide high-quality, stylish options for our customers, and it’s wonderful to know that our efforts resonate with you.
We look forward to serving you again soon!
Sarah x
Great quality and good price great quality for money…
Great quality and good price for money also beautiful styles
24 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Tiegan,
Thank you for your valuable feedback. We are thrilled to hear that you found the quality of our products to be excellent and that you felt they offered great value for money.
Your appreciation for our beautiful styles is particularly gratifying, as we strive to provide a diverse range of fashionable options that cater to our customers' tastes.
Thank you once again for choosing Kaiia. We look forward to serving you again soon!
Sam x
Fab quality clothes
Fab quality clothes, would 100% recommend to anyone wanting hoodies, joggers, shorts and t-shirts.
24 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Lauren,
We are thrilled to hear that you are satisfied with the quality of our clothes!
Your recommendation means a lot to us, and we are delighted that you found our hoodies, joggers, shorts, and t-shirts to be of fab quality. We strive to provide our customers with the best products, and it's wonderful to know that we have met your expectations.
We appreciate your support and look forward to serving you again in the future.
Thank you for choosing Kaiia!
Sarah x
Kaiia is absolutely brilliant my all…
Kaiia is absolutely brilliant my all top favourite brand.
24 May 2026
Unprompted review
Reply from Kaiia The Label
Hi,
Thank you for your wonderful feedback regarding your experience with Kaiia. We are thrilled to hear that it is one of your top favourite brands! At Kaiia, we strive to offer exceptional products that resonate with our customers' preferences and style. Your insights are invaluable in helping us continue to improve and provide the best possible service.
We appreciate your support and look forward to serving you again soon!
Laura x
The best comfy,fitted hoodie and jumper…
The best comfy,fitted hoodie and jumper every lady must have in their wardrobe
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Ohiaru,
Thank you for your feedback! We are thrilled to hear that you find our hoodie and jumper to be the best comfy, fitted options that every lady should have in her wardrobe. At Kaiia, we strive to provide high-quality, stylish, and comfortable clothing that meets the needs of our customers.
Your satisfaction is our priority, and we appreciate your insights as they help us continue to improve our products and services. Thank you once again for your valuable feedback!
Sarah x
Honestly such amazing quality
Honestly such amazing quality of clothes I 100% recommend. I also had to return a hoodie because it was too big and the customer service is unreal, super easy.
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Roberta,
Thank you for your wonderful feedback! We are thrilled to hear that you are impressed with the quality of our clothing at Kaiia. Your recommendation means a lot to us.
We also appreciate you sharing your experience with our return process. It’s great to know that you found it easy and that our customer service met your expectations. We strive to provide a seamless experience for our customers, and your feedback reinforces our commitment to excellence.
Thank you once again for your support and for choosing Kaiia. We look forward to serving you again soon.
Sarah x
Absolutely brilliant clothing ,I love…
Absolutely brilliant clothing ,I love they hoodies, joggers, football tops, socks ,everything iv brought from kaiia iv loved .the live hosts on tick tock mainly Grace and caitlen are fantastic but they latest addition Lydia is terrible she hasn't a clue ,she can be very rude ,unhelpful, very rude to the live host girls ,can barely speak English as alot of her replies are done via bot , ignores questions ,requests ,alot of her replies when blessed with a reply just do not make sense ,she is just not very good and a bad fit for kaiia ,I dodge kaiia whenever she is on .after 3 years of buying from kaiia she is the worst iv ever dealt with .I placed complaint about her but never heard nothing back .I give 5 stars due to clothing and grace and caitlen on lives .
22 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Kym,
Thank you for your feedback regarding your experiences with our clothing and live hosts. We are thrilled to hear that you love our hoodies, joggers, football tops, and socks. Your support over the past three years means a lot to us.
We appreciate your kind words about Grace and Caitlen; they are indeed fantastic hosts who contribute significantly to our community. However, we are genuinely sorry to hear about your experience with Lydia. We strive to provide excellent customer service, and it is concerning to learn that you felt she was unhelpful and rude. This is not the standard we aim for at Kaiia.
Your feedback is invaluable, and we take it seriously. We will ensure that your concerns regarding Lydia are addressed appropriately. We apologise for any inconvenience this has caused you, especially since you mentioned that you submitted a complaint without receiving a response. We will look into this matter and ensure that it is resolved.
If you have any further details you would like to share or if there is anything else we can assist you with, please do not hesitate to reach out. Your satisfaction is our priority, and we want to ensure that your future experiences with us are nothing short of excellent.
Thank you once again for your support and for bringing this to our attention.
Laura x
Kaiia
my first time directly ordering from the site and it came so quick, a day early in fact! i’m autistic and i hate wide leg flared bottoms and i’m really upset they’re wide/kinda flared. i can deal with with wide leg joggers and stuff as long as they’re not super flared but i thought they were straight leg. why does everything have to flared? this isn’t the 70s. i really love these bottoms, it’s all down to personal preference obviously but the description didn’t mention anything about them being wide leg 😢. i gave 4 stars because i still love the colour, the baby blue accents and stuff. i’m still gonna wear them but i’m 6ft1 and they still drag on the floor. was gonna give 3 stars but that would be unfair, i’ll eventually get used to them.
20 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Kate,
Thank you for your feedback regarding your recent order with Kaiia. We're delighted to hear that your order arrived quickly, even a day earlier than expected!
We sincerely apologise for the disappointment you've experienced with the fit of the bottoms. We understand that personal preferences play a significant role in your shopping experience, and we appreciate you sharing your thoughts with us.
Your feedback regarding the description of the product is invaluable. We strive to provide accurate and detailed information to help our customers make informed decisions, and we will take your comments into consideration to improve our product descriptions in the future.
It’s great to hear that you still love the colour and design, and we appreciate your understanding in adjusting to the fit. If you have any further concerns or if there's anything we can do to enhance your experience with us, please don't hesitate to reach out. Your satisfaction is important to us, and we want to ensure you enjoy your purchase to the fullest.
Thank you once again for your input, and we hope to serve you better in the future.
Laura x
Clothes are always such good quality…
Clothes are always such good quality and the delivery doesn’t take too long
8 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Molly,
Thank you for your lovely review!
We’re so happy to hear you love the quality of our clothes and that your delivery arrived quickly.
We really appreciate your support and hope to see you shopping with us again soon!
Chloe x
Amazing quality clothes very happy
Amazing quality clothes very happy! xx
20 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Rosie,
Thank you so much for your lovely review! We’re so happy to hear you loved the quality of your items.
Thanks for shopping with us, and we hope to see you again soon!
Amy x
Would recommend !!
Such good quality clothes, well worth the money. I'm already eyeing up the next set I want to buy. I am obsessed with this brand !! I ordered yesterday and arrived not even 24 hours later. Never felt such a more comfy tracksuit, i'm ready to buy more
20 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Leah,
Thank you so much for your amazing review!
We’re so happy to hear how much you love the quality and comfort of your tracksuit. Super-fast delivery and happy customers is exactly what we love to hear! We can’t wait for you to shop your next set with us already.
Thanks again for your support with the brand!
Sam x
Pure Comfort
I’ve bought loads of the cuffed joggers and also a full jogger and hoodie set from Kaiia now and honestly love them. The quality is really good, they’re super comfy, wash well and fit so nicely. Perfect for casual days, travelling or just lounging. Definitely one of my go-to brands now 🤍
15 April 2026
Unprompted review
Reply from Kaiia The Label
Hi Christine,
Thank you for your wonderful feedback regarding your experience with our products at Kaiia. We are thrilled to hear that you have enjoyed our cuffed joggers and the full jogger and hoodie set. Your satisfaction is our top priority, and it is gratifying to know that our items have met your expectations in terms of quality, comfort, and fit.
We take great pride in ensuring that our products are not only stylish but also durable and easy to care for. It’s fantastic to hear that you find them perfect for various occasions, whether it’s for casual days, traveling, or simply lounging at home.
We truly appreciate your support and are delighted to have you as one of our valued customers. If you have any further feedback or need assistance with anything else, please do not hesitate to reach out. We look forward to serving you again soon!
Thank you once again for choosing Kaiia!
Sam x
I adore kaiia
I adore kaiia! My whole wardrobe is full of it , super quality and looks so good on, there’s a colour/style for everyone!
18 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Jodie,
Thank you so much for your wonderful feedback! We are thrilled to hear that you adore Kaiia and that it has become a staple in your wardrobe. It’s fantastic to know that you appreciate the quality and variety we offer.
At Kaiia, we strive to provide styles that cater to everyone, ensuring that there’s always something perfect for every occasion. Your satisfaction is our top priority, and your kind words motivate us to continue delivering exceptional products.
If you have any specific styles or colours in mind that you’d love to see more of, please feel free to share your thoughts. We value your input and are always looking for ways to enhance our collection.
Thank you once again for your support!
Laura x
Love kaiia the label
Love kaiia the label, website easy to use and clothes are perfect. Need everything!
19 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Lola,
Thank you for your wonderful feedback! We are thrilled to hear that you love Kaiia the Label and find our website easy to navigate. It's fantastic to know that you are satisfied with the quality of our clothing.
At Kaiia, we strive to provide our customers with the best shopping experience and high-quality products. Your enthusiasm for our collection is greatly appreciated, and we are excited to see that you want to explore more of what we have to offer.
If you have any specific items in mind or need assistance with your next purchase, please do not hesitate to reach out. We are here to help you find everything you need!
Thank you once again for your kind words. We look forward to serving you again soon!
Amy x
I’ve purchased many items from Kaiia…
I’ve purchased many items from Kaiia the Label, and the clothing is great
19 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Ayesha,
Thank you for taking the time to share your feedback with us. We are thrilled to hear that you have purchased many items from Kaiia the Label and that you find the clothing to be of great quality.
At Kaiia, we strive to provide our customers with exceptional products and service, and your positive experience is incredibly valuable to us. If you have any specific items you particularly enjoyed or suggestions for improvement, we would love to hear more about them. Your insights help us continue to enhance our offerings and ensure that we meet your expectations.
Should you have any questions or need assistance with future purchases, please do not hesitate to reach out. We are here to help!
Thank you once again for your support.
Sarah x
So far I have bought 3 different sets
So far I have bought 3 different sets. Love the windbreakers and matching shorts. Quality and price point are really good.
19 May 2026
Unprompted review
Reply from Kaiia The Label
HI Dawn,
Thank you for sharing your feedback with us! We are thrilled to hear that you have purchased three different sets and that you love the windbreakers and matching shorts. It’s wonderful to know that you find the quality and price point to be satisfactory.
At Kaiia, we strive to provide our customers with stylish and affordable options, and your positive experience reassures us that we are on the right track. If you have any further comments or suggestions, or if there’s anything else we can assist you with, please don't hesitate to reach out. Your satisfaction is our top priority, and we look forward to serving you again in the future.
Thank you for being a valued customer!
Laura x
The quality of clothes is outstanding…
The quality of clothes is outstanding especially for the price. I love the reward system and will more than definitely be buying from here again.
19 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Izzy,
Thank you for your wonderful feedback! We are thrilled to hear that you find the quality of our clothes to be outstanding, especially considering the price. At Kaiia, we strive to provide our customers with the best value and a fantastic shopping experience.
We are also glad to know that you appreciate our reward system. It’s designed to enhance your shopping experience and show our appreciation for your loyalty.
We look forward to serving you again in the future, thank you for choosing Kaiia!
Sarah x
Fab item I am really delighted with the…
Fab item I am really delighted with the product quality and styles and colours. Super fast delivery and really Freya’s flush clothes.
18 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Bertie,
Thank you for your wonderful feedback! We are thrilled to hear that you are delighted with the quality, styles, and colours of our products. At Kaiia, we strive to provide our customers with exceptional items that meet their expectations.
We are also pleased to know that your order arrived quickly. Timely delivery is a priority for us, and we appreciate your acknowledgment of our efforts.
Thank you for choosing Kaiia. We look forward to serving you again soon.
Laura x
Clothes unbelievable quality
Clothes unbelievable quality, sizing is a bit big but everything IS oversized so its expected, would love more styles to have the smaller size option but everything is unreal!!! comes very fast
18 May 2026
Unprompted review
Reply from Kaiia The Label
Hi Megan,
Thank you for your valuable feedback regarding your recent experience with Kaiia. We're thrilled to hear that you are impressed with the unbelievable quality of our clothes and that your order arrived very fast.
We appreciate your note about the sizing being a bit big. As you mentioned, our items are designed with an oversized fit in mind, but we understand that having more size options can enhance your shopping experience. We are always looking to improve and expand our offerings, and your suggestion for more styles to include smaller size options is incredibly helpful.
Thank you once again for your feedback, and we hope to continue providing you with products that exceed your expectations.
Amy x
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