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Review summary

Created with AI, based on recent reviews

Most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products, citing issues with quality, durability, and fit. They frequently reported that items like jackets and pants did not hold up to normal use, showing signs of tearing, pilling, or general wear very quickly. The fit of some apparel was also a common complaint, with customers finding it restrictive or disproportionate. A significant number of people were also unhappy with the customer service, describing it as unhelpful, unresponsive, and occasionally rude. They often encountered difficulties with returns, exchanges, and warranty claims, feeling that the company did not stand behind its products. Some people also felt that the pricing was high given the quality received.

What people talk about most

Product

Reviewers express strong disappointment with product quality. Many customers report issues such as fabric... See more

Quality

Clients share negative opinions on quality, with many expressing disappointment. Reviewers frequently report... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as terrible,... See more

Price

People report ambiguous experiences with price. Many customers found products to be expensive, with some... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I really wanted to love the Axis Hybrid Jacket — the materials and construction feel excellent — but the fit is honestly a deal breaker. The shoulders and arms are cut like a pair of women’s spandex... See more

Rated 2 out of 5 stars

I was recommended for Whitetail, hunting by one of their experts to buy proximity. I will give it that it was light weight, but it does not hold up to any briars. Needless to say the front of the pant... See more

Rated 2 out of 5 stars

After 25 years I figured it was time to upgrade my gear and decided on KUIU. Purchased several items including, the Guide Pro Hooded Jacket and Peloton 200 Zip-T. The cuffs on the Guide Pro are ver... See more

Rated 2 out of 5 stars

I've been running KUIU gear for a while now. Their fabrics are lightweight but dont hold up well but it is warm. The fit is not dialed in and nothing I have tried has been the same measurement as des... See more


Company details

  1. Clothing Shop
  2. Outdoor clothing and equipment shop

Information provided by various external sources

KUIU is a high-performance hunting gear company known for using cutting edge innovation to build gear with uncompromised quality and performance. KUIU


Contact info

  • North Lincoln Street 1920, 95620, Dixon, United States

  • kuiu.com

1.6

Bad

TrustScore 1.5 out of 5

54 reviews

5-star
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1-star

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Rated 1 out of 5 stars

Very disappointing experience with the…

Very disappointing experience with the KUIU Attack Pant.

We are very experienced hunters and regularly operate in New Zealand bush conditions. This product was used under completely normal hunting use — moving through vegetation and natural terrain. However, as soon as the fabric came into contact with bush and scrub, it began to snag easily, with threads being pulled out and visible surface damage appearing very quickly.

This clearly indicates that the design and material are not suitable for bush hunting.

To be clear, this is not a user issue. We use multiple hunting brands under the same conditions, including well-known New Zealand brands such as Hunter’s Element and stoney creek .Under identical use, those products have not shown any of these problems. In contrast, the KUIU Attack Pant failed under the same level of use. This strongly points to a product quality issue.

If a product cannot withstand normal bush hunting conditions, then it is simply not fit for purpose. At the very least, it should not be advertised as hunting gear without clearly stating its limitations.

What is equally disappointing is the response after raising this concern. No meaningful support, resolution, or accountability was offered. Based on our experience, buyers should not expect a refund, credit, or exchange in situations like this.

If you are considering purchasing this product, think carefully. Based on real-world use, this is not gear we would trust in the bush.

Sharing this so other hunters can make a fully informed decision before purchasing.

21 April 2026
Unprompted review
Rated 1 out of 5 stars

I purchased coats for my son and…

I purchased coats for my son and husband for Christmas 2025, which were not cheap. After 1-2 months of normal wear, the coats have started piling which is a reflection of poor quality. I reached out to the company and was told that there is no warranty for them. Very disappointed and I would not recommend this company.

25 March 2026
Unprompted review
Rated 1 out of 5 stars

Bicomp Jacket - DO NOT BUY!

I ordered the Bicomp Jacket. I was very happy with the product until it all of a sudden started developing pilling where individual strands of the material started to pull out of the fabric. This jacket has only been worn around the house and town. It was never used in a rugged environment. I contacted KUIU and their response was canned and basically said too bad. They claimed their products are tested to endure in rugged environments, but that is clearly not the case with this product. I was disappointed by the lack of interest in addressing a clear design flaw in their product and lack of customer service, given the premium they charge for their products.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

Wanted to order clothing today cause…

Wanted to order clothing today cause KUIU announces a 40% rebate. When I reached the checkout, noticed regular delivery cost $30!! Outrageous !!!! That’s how they offset the 40% rebate! Bad marketing! Delivery compagnies like Canada Post, DHL, Puro and many others are very cheap. Rip off!! Careful folks!!

18 January 2026
Unprompted review
Rated 2 out of 5 stars

I was recommended for Whitetail

I was recommended for Whitetail, hunting by one of their experts to buy proximity. I will give it that it was light weight, but it does not hold up to any briars. Needless to say the front of the pants tore up the bottom under my butt, probably from coming in and out of a ladder stand wore out showing nothing but the insulation probably a 2 inch hole. I wasn’t sure how they would handle it so I contacted customer service in hopes that they would help me get a more appropriate pair of kuiu pants. They denied my claim with no offer of any compensation of any kind, I probably would’ve bought a different pair of pants that would’ve held up better for my conditions which is Whitetail hunting. I will no longer be a customer of KUIU THE PRODUCT IS PRETTY GOOD. THE CUSTOMER SERVICE IS TERRIBLE.

2 January 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is abominable

Customer service is abominable. Ordered an xl for a Christmas gift and received a Large. Contacted the company and despite it being THEIR error, they required us to return the wrong item before they would send the correct one. I was a little put out but did it. Over three weeks later we received the replacement item. Still the wrong size. I called to speak to a “customer service” rep and was told that they hadn’t “opened an investigation” previously, as if that were my fault. I was told again that they would only replace it after we sent the wrong one back. So twice I have had to package up the item, drive to the UPS store, and wait for someone in their organization to approve a replacement item, despite it being all their fault. I have seldom dealt with a company that had such terrible customer service. We have been longtime customers but will never buy or recommend their products again.

16 January 2026
Unprompted review
Rated 1 out of 5 stars

Pricing not upheld

I’ve always used KUIU gear and have been very happy with both the quality of the products and how quickly orders arrive. I’ve also had good experiences with customer service in the past.
Recently, I had several items in my cart for about a week, and one day all of them showed a 50% discount. When I attempted to check out, the prices reverted back to full price at the payment screen.
I contacted KUIU through their AI system and was told a representative would follow up to ensure I received the correct discount, but I never received an email. When I later called customer service, I was told they could not honor the price that was displayed.
This was disappointing, especially as a long-time customer. The situation felt mishandled, and I expected better communication and resolution.

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer experience

I ordered a tent from Kuiu on October 25th. It’s now the end of December and it still hasn’t arrived.

Since ordering, Kuiu has launched two separate “investigations,” each supposedly taking 10–12 days. In both cases, they failed to follow up, provide a resolution, or even proactively contact me. I had to chase them each time just to get an update.

Now they’ve stopped responding altogether and have ignored my last two emails.

This has been an extremely frustrating experience and easily one of the worst customer service experiences I’ve had. At this point, I still don’t have the product or a clear explanation of what’s going on.

10 December 2025
Unprompted review
Rated 1 out of 5 stars

Two Wears, Two Weeks, Zero Accountability

I am extremely disappointed with both the quality of KUIU’s product and their warranty process.

I purchased the Super Down Haven Hooded Jacket, and less than two weeks from the purchase date, after wearing it only twice in a normal daily environment, it already showed fabric failure. This jacket was not abused, snagged, or subjected to any misuse. It was used exactly as intended. For a company that markets itself as a premium technical outerwear brand, this level of durability after such minimal use is unacceptable.

What’s worse is KUIU’s response. Despite providing photos and a clear explanation, customer service immediately dismissed the issue as “cosmetic” and blamed abrasion—without any meaningful investigation. This feels less like a warranty review and more like a scripted denial designed to avoid standing behind their product.

At this price point, customers are paying for quality, durability, and trust. KUIU failed on all three. If a jacket can’t survive two normal wears less than two weeks after purchase, and the company refuses to take responsibility, then the brand’s warranty is essentially meaningless.

Plenty of companies sell expensive gear. Very few hide behind fine print when their product fails almost immediately. Unfortunately, KUIU appears to be one of them.

I will not be purchasing from KUIU again and would strongly caution others who expect premium performance and accountability to look elsewhere.

15 December 2025
Unprompted review
Rated 1 out of 5 stars

Kuiu is not worth the money

Interesting that most reviewers agree with me. Kuiu used to be a top notch, premium company, but no more. I ordered a pair of pants—not cheap by any means. When you spend high end dollars, you expect quality. These pants were so thin and made with cheap craftsmanship that they looked like I had slept in them after wearing them for about an hour. The “service” department was totally unhelpful and would not take any sort of responsibility or display any desire to have a satisfied customer. Scratch them off the list.

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Kuiu is the worst customer service…

Kuiu is the worst customer service experience I have ever had to deal with. I do not have a jacket for work or at home so I ordered a $800 jacket from them on the Veterans day sale. The package gets lost (not my fault). We do a claim through UPS and UPS rerouted the jacket back to KUIU. This has taken about 3 weeks already. So I reach out to KUIU to see what we can do. They were not willing to help at all. Nothing except me buy another jacket (which not at the discount anymore). Will not send out a replacement. NOTHING. I will not ever do business with a company that treates their customers like this. Your greed for a few dollars over doing the right thing has lost you my current and future business.

3 December 2025
Unprompted review
Rated 1 out of 5 stars

KUIU Chest Pack

KUIU Chest Pack

I bought the KUIU Chest pack this September and was pretty disappointed with the product. I'm 5'10" about 160lbs and the chest pack felt massive on me. My binos (10x42) only filled up just over half of the bino pouch so I would have to hold my pack to stop it from rattling while stalking. The material is super thick on the back so I would sweat way to much behind the pack, so much so that I would end up taking it off whenever I would get to a glassing spot. I also took it off when packing meat because it would hold in all the heat and I'd sweat to much. Its really hard to get on because the side pouches go so far back that you have to stretch to put it on. Its got a lot of pouches which is great but the range finder pouch is also way to big, I would have to dig to find it each time, which is especially hard with gloves on. The magnet pouch worked good and like I said its got alot of pockets so easy to carry everything you need quick access to.

Lastly, I tried to reach out to KUIU and got an automated response saying that they can not add my review to their website and that there is no way to add it myself.

24 September 2025
Unprompted review
Rated 2 out of 5 stars

Great Material, Terrible Fit & Zero Help From Kuiu

I really wanted to love the Axis Hybrid Jacket — the materials and construction feel excellent — but the fit is honestly a deal breaker. The shoulders and arms are cut like a pair of women’s spandex leggings: skin-tight, restrictive, and totally out of proportion to the rest of the jacket. For a brand marketed toward active hunters and mountain athletes, the fit makes no sense.
What makes it worse is Kuiu’s response. They clearly know there’s a sizing issue with this piece, but they refused to exchange or refund it. No flexibility, no acknowledgment — just “that’s the fit.” For a premium-priced “performance” brand, I expected better support and a product that actually allows movement. Disappointed overall.

22 October 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing

After 25 years I figured it was time to upgrade my gear and decided on KUIU. Purchased several items including, the Guide Pro Hooded Jacket and Peloton 200 Zip-T.
The cuffs on the Guide Pro are very narrow, and very difficult to get your hands out of. It is rated for 'cold' weather, which it certainly is not. At least not on it's own.
The zippers on both products are vert delicate, like something you would expect on a fine blouse, not hunting gear.
Also, it is very suspicious that you are not able to review the products on their website. They have several reviews, but where did they come from? Even as a verified purchaser, I am not able to leave a review.

18 September 2025
Unprompted review
Rated 1 out of 5 stars

I purchased Kutana hybrid pants and…

I purchased the Kutana hybrid pants and after only 1 outing and 1 wash there's som pilling (so they call it) that appear on the seat of my pants. Customer service says it's normal. I can understand after a year or a couple of years of wearing the pants but not after 1 outing. Will never buy Kuiu again

18 October 2025
Unprompted review
Rated 1 out of 5 stars

Snapped tent pole

I emailed 9 days ago about a snapped pole on my storm star tent. And regarding a new pole,still havent had a response back,apart from one saying its been passed onto the warranty team. Ive got a video on my fb of it handling 60mph with ease. But it snapped while taking it down. I need this tent now winter is approaching

4 October 2025
Unprompted review
Rated 1 out of 5 stars

Kuiu's Warranty, WEAK Weasle Words "Practical Product Lifespan"

Wife purchased kuiu hunting hat more then 5 years ago. I wear it in archery season Idaho which lasts 30 days and I usually wear it 10 days/year.
Velcro turned into fussy non-functional mess . Submitted warranty claim and was denied because I surpassed their Practical Product Lifespan whic is an arbitrary # of years assigned by Kuiu. Wow, loose a customer for a $35 hat because you don't vack your expensive products.
Upon further investigation I understand why, All of their California based company are manufactured in CHINA....figures.
Stone Glacier Mt Based products
First Lite - Hailey Idaho products
Sitka- Bozemant MT products
Do you want to support China an California, or Montana and Idaho, US products.
Done with Kuiu!

29 September 2025
Unprompted review

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