I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more
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Based on these reviews
Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like th... See more
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Quick delivery of paint after ordering and noted to be of good quality and easy to use as per my decorator Before buying I spent ages comparing/reading reviews of different popular paint brands. B... See more
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Lick paint surpasses all other brands. I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colo... See more
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Company details
- #175 of 198 best companies in Decoration and Interior Design Store
Written by the company
Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
Contact info
United Kingdom
- hello@lick.com
- lick.com
4.1
Great
5K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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First time using Lick and it’s…
First time using Lick and it’s fabulous, like painting with double cream! Coverage is spot on, it goes a long way too! Love it!
8 March 2026
Reply from Lick
Hello Kath,
Thank you for your fantastic feedback! We’re thrilled to hear your first experience with Lick was so enjoyable.
We really appreciate you sharing your experience!
Customer Support @ Lick
Gorgeous colours.
Lick is definitely a quality alternative to F&B, beautiful colours and excellent coverage.
8 March 2026
Reply from Lick
Hello Joanna,
Thank you for your wonderful feedback! We’re so pleased to hear you find Lick a quality alternative, and that you’re enjoying the beautiful colours and excellent coverage.
We really appreciate you sharing your experience
Customer Support @ Lick
Got the blue 17 and as far as colour is…
Got the blue 17 and as far as colour is beautiful and information on the package says the paint is washable and wipable, and that's in description on Screwfix website which I use for purchase, paint isn't washable at all. Everything leaves mark on it and when I tried wash or wipe it of, it only made it more visible now i'm left with stains all over the walls everywhere I tried to wipe it.
It's a spare bedroom, so no high traffic room and been painted only 5 months ago and walls are looking already so bad that I will have to repaint it soon.
Don't recommend.
10 March 2026
Unprompted review
Reply from Lick
Hi Agata,
Thank you for taking the time to share your feedback—we’re really sorry to hear about your experience.
It’s great to hear you’re happy with the colour itself, but we’re concerned by what you’ve described regarding the durability of the finish. That’s certainly not the experience we want for our customers, especially in a low-traffic space like a spare bedroom.
We’d really appreciate the chance to look into this further and help resolve the issue for you. Please could you get in touch with our customer support team at hello@lick.com with a few more details (such as your order information, surface preparation, and application method)? This will help us investigate properly and advise on the best next steps.
We’d love the opportunity to make this right.
Customer Support @ Lick
Perfect Paint
First time using a paint other than the big brands and I’m really impressed. The peel and stick sample was great, I could move it around the room to see how the colour was affected by different light. The paint itself is super to work with, coverage is excellent and brushes and rollers clean very easily in warm soapy water. Definitely worth the money.
3 March 2026
Reply from Lick
Hello Marie,
Thank you so much for your fantastic feedback! We’re thrilled to hear your first experience with us has been so positive.
We really appreciate you sharing your experience and hope you enjoy your beautifully painted space!
Customer Support @ Lick
Quick and friendly service
Quick and friendly service. Resolved my delivery issue very quickly.
22 February 2026
Reply from Lick
Hello Mari,
Thank you for your feedback! We’re glad to hear our team was able to resolve your delivery issue quickly and that you found our service friendly.
We really appreciate you taking the time to share your experience.
Customer Support @ Lick
Reply from Lick
Hello Lisette,
Thank you for your lovely feedback! We’re so happy to hear you’re loving the colours you chose for your new home. We really appreciate you sharing your experience and hope your space looks beautiful
Customer Support @ Lick
Reply from Lick
Hello Darren,
Thank you for your feedback! We’re glad to hear the paint performed exactly as promised.
We really appreciate you taking the time to share your experience and hope you’re enjoying the finished result
Customer Support @ Lick
Excellent product
Excellent product. Great coverage and colour choices.
Ordered online and delivery was seamless and quick.
27 February 2026
Reply from Lick
Hello,
Thank you for your fantastic feedback! We’re delighted to hear you’re happy with the coverage, colour choices, and that your online order and delivery were seamless.
We really appreciate you sharing your experience and hope you enjoy your finished project!
Customer Support @ Lick
Reply from Lick
Hey Heather,
Thank you for your lovely feedback! We’re so glad to hear you found the paint beautiful to work with.
It means a lot that you took the time to share your experience, and we hope you’re enjoying the finished result.
Customer Support @ Lick
I stupidly thought I was getting a…
I stupidly thought I was getting a sample pot to try out on my wall which is my preferred way of sampling (cheap cop out and should be free) - Stickers rubbish will be going back to F&B for sample tin, see ya Lick not for me!
23 February 2026
Reply from Lick
Hi Alexander,
Thanks for taking the time to share your feedback.
Our peel-and-stick samples are made using real paint, designed to give a true reflection of how the colour will look in your space. You can easily move them around the room to see how the shade changes in different lighting.
As a B-Corp company, sustainability is a key pillar for us. Peel-and-stick samples reduce paint and packaging waste compared to traditional sample tins, making them a more sustainable and cost-effective way to try colours.
It’s also worth noting that comparable stick-on swatches from some heritage paint brands are actually priced slightly higher than ours.
We appreciate you giving us a try and sharing your thoughts.
Customer Support @ Lick
looked like it was suppososed to
25 February 2026
Reply from Lick
Hello Victoria,
Thank you for your feedback! We’re really pleased to hear the paint looked exactly as expected and met your expectations.
We appreciate you taking the time to share your experience and hope you enjoy the finished result.
Customer Support @ Lick
Easy to use website choice of colours…
Easy to use website choice of colours and speedy delivery
25 February 2026
Reply from Lick
Hello Helen,
Thank you for your lovely feedback! We’re so pleased to hear you found the website easy to use, enjoyed the choice of colours, and experienced speedy delivery.
We really appreciate you taking the time to share your experience and hope you love your finished project.
Customer Support @ Lick
Reply from Lick
Hello Celia,
Thank you for your wonderful feedback! We’re so pleased to hear you loved the beautiful depth of colour and found the paint easy to apply.
We really appreciate you taking the time to share your experience and hope you enjoy the finished space.
Customer Support @ Lick
Lovely colours and easy to apply
16 February 2026
Reply from Lick
Hello Lucy,
Thank you for your lovely feedback! We’re so glad to hear you enjoyed the colours and found the paint easy to apply.
We really appreciate you taking the time to share your experience and hope you love the finished result.
Customer Support @ Lick
Poor colour match
Pink 02 in Matt and eggshell Walls & Ceilings. Matt was quite thick and needed the tiny bubbles spreading out quite carefully. Both paints have resulted in a lovely finish. However, having ordered initially online directly from Lick, we ran out of Matt and had to buy extra from B&Q, only to find the pinks are not the same! Rather disappointing!
3 February 2026
Reply from Lick
Hi Jan,
Thank you for taking the time to share your feedback.
We're really glad to hear that both finishes gave you a lovely result overall.
We're sorry to hear about the colour difference you experienced between the tins purchased from us directly and the one from B&Q — we understand how disappointing that must be, especially when you're mid-project. .
Our Customer Support team will be contacting you shortly to look into this further and offer assistance. We’d love to help get this resolved for you.
Thanks again for bringing it to our attention.
Customer Support @ Lick
Love the sticky samples
Love the sticky samples
Just waiting for the plasterer to finish and we've chosen grey number 4
Lovely grey colour with shades of green
19 February 2026
Reply from Lick
Hi Ian,
Thank you so much for your review! We’re delighted to hear you loved the sticky samples and that you’ve chosen Grey 04.
As you’re painting onto fresh plaster, we recommend using a primer paint first. Alternatively, you can apply a mist coat as your first layer (70% Lick paint mixed with 30% water). Allow this to dry completely for a few hours, and then you can continue with your Lick paint as normal.
If you need any further advice before you start painting, feel free to contact us at hello@lick.com, and we’ll be happy to help. Happy decorating!
Customer Support @ Lick
Reply from Lick
Hello Carol,
Thank you for your review! We’re glad your swatch arrived quickly and hope it helps you choose the perfect colour for your project.
Customer Support @ Lick
Was really disappointed
Was really disappointed that Tinwas marked as black. The paint is clearly a midtone Grey and nowhere near black. Contact the customer services and they were absolutely of no use at all.
17 February 2026
Reply from Lick
Hi James,
Thank you for your feedback. We’re sorry to hear you were disappointed with the shade.
Black 01 is designed as a softer black with subtle inky blue undertones, which can read as a deep charcoal or mid-tone grey in certain lighting. Our truest, deepest black is Black 02, which has a more classic look, with red undertones
When you contacted our customer support team, we explained the difference between the two shades and sent you a complimentary peel-and-stick sample of Black 02 so you could compare the colours at home.
We also confirmed that if you preferred Black 02, we would happily arrange a complimentary tin for you. As we didn’t hear back following delivery of the sample, we were unfortunately unable to take this further.
We always aim to provide helpful and proactive support, and we’re sorry this was not reflected in your experience. If you would still like assistance, please do get back in touch — we’d be very happy to help.
Customer Support @ Lick
Great paint
Great paint! - it looks lovely, went on the walls really well, and the tin lasted far longer than other paints have for the same walls. Great coverage. The walls look better than ever.
16 February 2026
Reply from Lick
Hello Danny,
Thank you so much for your lovely review! We’re thrilled to hear the paint went on well and gave your walls such great coverage. It’s wonderful to know your space is looking even better than before!
Customer Support @ Lick
Reply from Lick
Hello,
Thank you for the review - Happy Decorating 😀
Customer Support @ Lick
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